随着ChatGPT等生成式AI工具的崛起，用户获取信息的入口正在发生颠覆性变革。一个全新的战场—生 成式引擎优化 （GEO） ，已然成为所有希望在AI时代保持品牌竞争力的企业必须面对的核心议题。 《AI 透镜研究》系列，是一枚多层镀膜的认知镜头，对准飞速演化的人工智能现场：探究融资背后的产 品真实价值、追踪调研AI公司的组织创新变革、记录和放大人与AI的协作实践。从新的镜头看见 AI 细 节与趋势，用系统性的观察和分析，穿透噪声，最终落到可见可用的洞察之面。 第一期AI透镜对准了AICoding的七个非共识。第二期针对快速崛起和变化的GEO，腾讯研究院余一和两 位一线探索者，QuickCreator联合创始人阎志涛和AI创业者向阳乔木，一起把镜头看向了AI时代的GEO 趋势、增长、挑战和实战的探索。 【金句洞察】 1. 无论是SEO还是GEO，在新的时代，内容质量都是最重要的。 2. GEO并非孤立存在，它本质上是内容营销在新时代的一种新形态。 8. 在AI导致内容生产成本极低的时代，能够体现差异化的原创见解和深度信息，会变得越来越重要。 9. 海外市场，官网非常重要。SEO做得好，对GEO的效果有巨大的帮助 ...

Kyle Ray's window cleaning business took off around 2014 when he started leveraging SEO. In 2025, SEO is irrelevant for his business, and he's focusing on AI instead. He uses AI tools like ChatGPT, ServiceMonster, and Chiirp to save time and money. Kyle Ray spent years waiting tables and bartending to pay his bills while building a window cleaning business on the side. In 2014, about seven years after landing his first client — a massage parlor in a strip mall in Houston — he started earning eno ...

Summary of Lokify (LCFY) 2025 Conference Call Company Overview - Lokify Limited (LCFY) is a software as a service (SaaS) company specializing in location-based digital marketing, listed on NASDAQ [2][3] - Founded in February 2009, headquartered in Subiaco, Australia, with key markets in the U.S., Australia, and Canada [2][3] - The company has over 600 paying customers and more than 20 global publishing partners [3] Financial Performance - Revenues for FY 2024 were $4.15 million, with $2.9 million reported for the nine months ending March 2025 [4] Market Opportunity - The global market for visibility-related services is projected to reach GBP £790 billion in 2025, potentially growing to $1 trillion in the near future [7] - Lokify aims to capture a significant share of this market by providing cost-effective solutions for small to mid-sized businesses [7][30] Unique Selling Proposition - Lokify's services can achieve SEO results within 30 to 60 days, significantly faster than the industry standard of 12 months to 3 years [6][40] - The company focuses on local SEO, which is more scalable and deployable compared to national or e-commerce SEO solutions [35] Technology and Innovation - Lokify utilizes AI technology to enhance its services, including an AI sales team that has shown promising results in lead generation [21][22] - The company has developed a system that boosts local business visibility in both organic and AI search results [11][13] Customer Engagement and Sales Strategy - Lokify's product is priced at $690 per month, which is considered cost-effective compared to traditional SEO services that can range from $1,500 to $2,000 per month [25][41] - The company has built a large database of business listings (40 million) and claim listings (11.4 million), allowing for targeted marketing [20] Recent Developments - A notable client acquisition includes State Farm Insurance, which has the potential to significantly enhance Lokify's market presence [18][48] - The company is actively pursuing partnerships to distribute its technology in Australia and leverage existing relationships for mutual benefit [50] Future Outlook - Lokify is focused on executing its go-to-market strategy effectively, with a strong emphasis on leveraging its existing database and technology [52] - The management expresses confidence in scaling the business to a $1 billion valuation through strategic partnerships and innovative solutions [28][30] Key Challenges - The competitive landscape in digital marketing and SEO requires Lokify to continuously innovate and adapt to changing market conditions [40][51] - Maintaining consistent performance and delivering on promises to clients is crucial for long-term success [48][52]

Core Viewpoint - The emergence of Generative Engine Optimization (GEO) is reshaping the marketing landscape by integrating brand content into AI-generated responses, potentially altering existing internet business models [1][6][9]. Group 1: GEO Business Model - GEO operates by optimizing content to align with AI models' preferences, allowing brands to appear in AI-generated answers, thus serving marketing purposes [2][4]. - Pricing for GEO services ranges from 3,600 yuan per quarter to 29,800 yuan per year, with various packages offering different levels of keyword optimization [2][5]. - The content optimized for AI models typically consists of short, clear paragraphs, making it easier for AI to process and include in responses [3][4]. Group 2: Impact on AI Models - The integration of GEO into AI responses may lead to the inclusion of low-quality content, affecting the overall quality of AI-generated information [6][7]. - Users have reported a decline in the effectiveness of AI models like DeepSeek, indicating that marketing content may be subtly embedded in responses, which could mislead users [6][7]. - There is a concern that GEO could infringe on users' rights to informed decision-making by embedding marketing messages within seemingly neutral information [6][8]. Group 3: Market Trends and Future Outlook - The traditional search engine market is projected to decline, with estimates suggesting a 10% drop this year and a potential 25% drop next year, as more users shift to AI models for information retrieval [9][10]. - The global SEO market is valued at approximately $80 billion to $100 billion, indicating a significant shift in how brands approach visibility in the digital landscape [9][10]. - Companies are exploring GEO as a new avenue for marketing, particularly in sectors where traditional advertising methods are less effective [10][11].

Core Insights - Locafy Limited is participating in the 2025 Gateway Conference on September 3-4, 2025, in San Francisco, CA [1] - CEO Gavin Burnett will present on September 3 at 9:00 am PT and will also hold one-on-one meetings with investors and analysts [2] - The presentation will highlight Locafy's recent momentum, including AI-powered product launches and strategic partnerships, aimed at creating a scalable growth model [3] Company Overview - Founded in 2009, Locafy aims to revolutionize the US$700 billion SEO sector by helping businesses enhance their search engine relevance through an automated approach [4]

Core Insights - The article argues that traditional SEO is becoming obsolete as Generative Engine Optimization (GEO) takes precedence due to the rise of AI-driven search engines like ChatGPT and Google's AI Mode [1][2]. Group 1: Shift from SEO to GEO - ChatGPT reached 500 million monthly active users in May, and Google launched its AI Mode, indicating a significant shift in search engine dynamics [2]. - Many startups report that a substantial portion of their traffic, up to 30%, is now coming from ChatGPT and other LLM tools [3]. - Brands are experiencing a "crocodile effect," where impressions increase but clicks decrease, largely due to AI's influence on search behavior [4]. Group 2: Differences Between SEO and GEO - GEO is essential for companies relying on online channels, contrary to the belief that it is not significant [7]. - While both GEO and SEO require high-quality content, their execution strategies differ significantly [8]. - GEO focuses on long-tail queries and aims to create comprehensive, authoritative content, unlike traditional SEO which targets high-traffic, low-intent keywords [9]. Group 3: Changes in Search Mechanisms - AI Overview is now present in over 50% of searches, up from 25% ten months ago, indicating a rapid transition towards AI-driven search results [11]. - ChatGPT currently accounts for 3% of Google's total search traffic, with projections suggesting it could reach 10% by year-end and potentially match Google in five years [11]. - Traditional SEO metrics like backlinks and keyword density are becoming less relevant, with authority and content quality taking precedence in LLM searches [13]. Group 4: GEO Implementation Guidelines - Companies should conduct a technical audit of their GEO and SEO strategies to identify areas for improvement [16]. - Establishing a clear brand positioning is crucial for gaining AI citations and user trust [16]. - Regularly updating old content and creating new authoritative content is essential for maintaining relevance in AI-driven searches [18]. Group 5: Monitoring and Optimization - Continuous tracking of LLM visibility, brand mentions, and user engagement metrics is vital for optimizing GEO strategies [21]. - Companies should aim to fill content gaps and refine their technical strategies to enhance their online presence [21]. - The entire process of implementing GEO can be initiated and potentially completed within a quarter, emphasizing the urgency of adapting to AI influences [21].

Core Points - Locafy Limited has received a notice from Nasdaq indicating non-compliance with Listing Rule 5250(c)(2) due to the failure to file an interim balance sheet and income statement for Q2 ended December 31, 2024 [1][2] - The company has 60 calendar days, until September 1, 2025, to submit a compliance plan, which, if accepted, could grant an extension of up to 180 days to regain compliance [2] - Locafy is actively working to complete the required filing and plans to submit a compliance plan within the specified timeframe [3] Company Overview - Locafy is a software-as-a-service (SaaS) technology company specializing in local search engine marketing, founded in 2009 [4] - The company aims to revolutionize the US$700 billion SEO sector by enhancing search engine relevance and visibility for businesses through an automated platform [4]