7月25日，以"影像中的奥林匹克"为主题的第21届北京国际体育电影周优秀作品发布活动在北京奥林匹 克塔举行。本届电影周由北京国际电影节组委会、中国奥林匹克委员会、北京奥运城市发展促进会联合 主办。由人民体育与热雪奇迹联合出品的纪录片《热雪中国三十年》获本届电影周冬季运动单元"优秀 作品"奖。 来源:人民日报客户端 北京国际体育电影周创办于2005年，是北京举办2008年奥运会期间一项延续至今的国际体育影视交流展 示活动。二十年来，北京国际体育电影周不仅用影像记录体育运动的激情与梦想，更为促进奥运城市文 化交流、推动中国体育影视作品走向世界搭建了重要平台。本届电影周共收到来自全国各地的211部参 赛作品，经过专家评审团严格评审，最终确定18部优秀影片获奖名单。《热雪中国三十年》在众多佳作 中脱颖而出，获得冬季运动单元优秀作品奖项。 作为记录中国大众滑雪运动发展历程的纪录片，《热雪中国三十年》以三十年时间为经纬，通过大跨度 的历史视角与细腻的人物故事相结合的方式，全景扫描了雪场运营、滑雪竞技、设备设施和装备、青少 年培训等滑雪运动生态各个领域，生动展现了中国冰雪产业从无到有、由弱到强的壮阔历程。影片不仅 收录了大 ...

来源：环球网 当商业综合体遇上短剧风口，会碰撞出怎样的火花？在郑州航空港，锦荣悦汇城交出了不一样的答卷。 通过与影视公司深度合作，锦荣悦汇城将部分区域改造为专业影视基地，原本的吃购游真实场景摇身一 变成为天然摄影棚，上演了一场商业与影视融合的精彩大戏。 2017年开业的锦荣悦汇城，虽地处郑州航空港核心区域，却难逃实体商业逐渐萧条的普遍难题。而另一 边，郑州作为全国短剧产出重镇，占据全国半壁江山的短剧市场正面临"场景短缺、转场成本高"的痛 点。 一次偶然的契机，锦荣悦汇城总经理童前钧与华赫影视负责人曹金水相遇。"当时考察了很多地方，要 么场景单一，要么远离生活气息，而锦荣悦汇城既有现成的商场场景，又有真实的烟火气，简直是为短 剧拍摄量身定制。"曹金水的一句话促成了这场"双向奔赴"的合作。 从2025年9月双方接触，到2025年10月合作项目开工，再到2025年12月10日，项目迎来首批剧组，仅用 60天，双方就完成了从洽谈、签约到改造的全流程，刷新了"航空港速度"。 不同于传统影视基地的孤立布局，锦荣悦汇城的转型走出了独特路径：不割裂商场原有业态，将18000 平方米的区域改造为包含写字楼、KTV等200+专业 ...

基本市场和传统商业模式面临整体压力，也得益于海外市场和衍生品市场的逐渐成熟，平台、制作公司积极在出海、IP运营等领域探索增量空间，并有所 进展。 但这些新曲线无疑都需要长期的投入和经营，并依然伴随着极大的不确定因素，对于当下的中国剧集市场而言，最重要的仍然是更快地竭尽可能地以更多 内容留住观众，「救市」将继续也必须作为剧集市场的长期主题。 逼近生死线 从云合数据来看，2025年全年国产剧上新数量为273部，同比仅增长2部。上新数据勉强增长，剧集流量却在下跌，2025年云合数据上新长剧霸屏榜TOP20 正片有效播放296亿，同比缩减20%。 过去一年，市场对长内容的唱衰不绝于耳，数据似乎也在印证这样的说辞。然而无论是从释出的内容类型或上游制作方的调整来看，行业正在 积极求变，变化正蕴藏在这样的探索中。 从云合数据来看，2025年是三年来国剧表现最差的一年。 2022年，云合数据综合集均播放量推出了评级体系，从S+到C一共七个等级，云合S+评级剧目2023年至2025年的数量分别是49部、45部、41部（目前为36 部，有5部剧预测将为S+），2025年成为三年来表现最差的一年。 S+剧集中，《许我耀眼》排名第一 ...

Core Insights - The article discusses the competitive landscape of the drama market at the beginning of the year, highlighting the significance of "opening year first hits" as a key battleground for various platforms [1][3] - Major platforms are launching high-profile dramas to capture audience attention, with a focus on both long-form and short-form content [1][14] Group 1: Major Drama Releases - The reality-themed drama "Small Town Big Affairs," starring Zhao Liying and Huang Xiaoming, has already premiered, with high expectations due to its compelling storyline based on real events [5][3] - Other notable upcoming dramas include "Tree of Life," featuring Hu Ge and Yang Zi, and "Spy Report Uncapped," starring Xiao Zhan and Zhou Yutong, both of which are anticipated to follow "Small Town Big Affairs" [5][7] - The drama "Taiping Year," focusing on historical themes, is also set to be released soon, showcasing a strong lineup of actors [7] Group 2: Short Drama Market - The short drama segment is gaining traction, with several series like "Madam She Specializes in Defiance 3" and "Cloud Miao 5" achieving significant pre-release reservations, indicating a growing audience interest [14][16] - Short dramas are becoming an essential part of content strategy for platforms, with notable entries in the upcoming schedules from major players like CCTV and Tencent Video [16][17] - The increasing popularity of short dramas is evident, as they are now being integrated into the annual programming strategies of various platforms, reflecting a shift in viewer consumption patterns [17] Group 3: Competitive Dynamics - The competition among platforms is intensifying, with multiple dramas vying for viewer attention, including suspense and urban genres, which are also seeing significant releases [9][11] - Platforms are strategically positioning their content to capture different audience segments, with a mix of established stars and innovative storytelling approaches [9][11] - The article emphasizes the potential for "dark horse" dramas to emerge, similar to past successes, as platforms experiment with diverse themes and formats [9]

（央视财经《正点财经》）新年伊始，在浙江德清，当地以"文化+科技"深度融合为抓手，打造全国领先的AI影视产业基地，着力培育电影经 济。 在浙江德清人工智能虚拟影视基地的全球最大单体LED虚拟影棚内，一部香港足球题材的电影正在紧张拍摄。直径50米的弧形屏实时渲染出启 德足球场，上万名数字观众随进球呐喊，这组镜头也创下香港影史使用数字人最多的纪录。 总台央视记者 杨理天：这里是一座恐龙博物馆，恐龙模型栩栩如生，视觉效果非常震撼。不过，转眼间，我就来到了故宫，下一秒，故宫飘起 了雪花。地点一键切换，天气瞬间变化，这就是最新的电影虚拟拍摄技术带来的神奇体验。 除了电影制片，剧组里最开心的还有一个人，那就是剪辑师。在影棚后面的审片室，他可以看着接近成片的画面进行剪辑。 后期前置，不仅提升了效率，更让导演的想象力彻底释放。深夜，基地实验室灯火通明。原来，一位导演刚审完片，临时想加一场"海边骑 马"的戏，工程师连夜组装出可奔跑跳跃的机械马。随着它的动作，电脑屏幕上同步生成了一匹在海边飞驰的骏马，虚实无缝融合。 这一套覆盖"想——试——拍"全链条的虚拟拍摄技术体系，让这个开园还不到半年的虚拟拍摄基地迅速成为行业"香饽饽"。 ...

Core Insights - The development of the virtual reality (VR) hardware industry in China is maturing, leading to increased interest in VR films, particularly in the XR cinema in Xi'an, which offers an immersive viewing experience that allows audiences to interact with the film [1][3] Group 1: XR Cinema Experience - The "Wujie XR Cinema" in Xi'an provides a unique viewing experience where audiences can "walk into" the movie rather than just watching it, utilizing lightweight, high-definition, and low-latency equipment [1][5] - This immersive viewing experience is attracting a younger audience and revitalizing traditional film production facilities [1] Group 2: Production Innovations - XR technology is transforming film production by eliminating the need for physical sets and reducing costs and time; directors can switch scenes instantly within the same virtual studio [3][5] - The advancements in XR technology have made it a practical tool for film crews, moving it from a "laboratory concept" to a widely used production asset [5] Group 3: XR Ecosystem Development - Xi'an is building a comprehensive XR film ecosystem, with technology companies focusing on core hardware, professional virtual production teams at Xi'an Film Group, and the establishment of XR cinemas and cultural tourism experience centers [7] - The "Yingpu·Chinese Film AI Creation Platform" launched by Xi'an Film Group assists in scriptwriting and video generation, with an upcoming XR module that will enhance spatial storytelling capabilities [9] Group 4: National Standards and Future Prospects - The establishment of the first "National Virtual Reality Film Technology Innovation Center" in Xi'an signifies the development of technical standards, content quality, and equipment certification for XR films in China [11] - The transition from individual projects to a systematic approach in XR filmmaking is underway in Xi'an, marking a significant leap from experimentation to industrialization [11]

Core Viewpoint - The competition for the "first hit" in the drama market at the beginning of the year is intensifying, with major platforms launching high-profile series to capture audience attention [1][3]. Group 1: Major Productions - The reality-themed drama "Small Town Big Events," starring Zhao Liying and Huang Xiaoming, has already premiered, with high expectations due to its strong cast and production team [5]. - Other notable upcoming dramas include "Tree of Life," featuring Hu Ge and Yang Zi, and "Spy Report Uncapped," starring Xiao Zhan and Zhou Yutong, both of which are anticipated to follow "Small Town Big Events" [7]. - The ancient costume drama "Peaceful Year," focusing on the Five Dynasties and Ten Kingdoms period, is also set to compete in the market [7]. Group 2: Short Drama Market - The short drama segment is gaining traction, with several series like "Madam She Specializes in Defiance 3" and "Cloud Miao 5" achieving significant pre-release viewership [15]. - Short dramas are becoming an essential part of content strategy for platforms, with notable entries in the upcoming schedules from various providers [15]. - The trend indicates that short dramas are not only filling gaps but also competing effectively against longer formats, enhancing the overall vibrancy of the drama market [15]. Group 3: Audience Engagement - The anticipation for upcoming series is reflected in the high pre-release reservations, with "The Gifted" and "The Unreplaceable" generating significant buzz on social media platforms [13][15]. - The integration of innovative storytelling techniques, such as script-killing elements in "The Play," is attracting viewers and enhancing engagement [10]. - The competitive landscape is marked by a mix of established and emerging titles, indicating a dynamic shift in viewer preferences and content consumption [11].

央视网消息：随着中国虚拟现实技术硬件产业链条逐渐成熟，虚拟现实电影逐渐被越来越多的人关注。在西安电影制片厂电影园区，有一 家XR影院，一幅眼镜、一把椅子，不用搭实景就能切换万千场景，观众还能"走进"银幕互动。这究竟是怎样一种观影体验？老牌电影制片基 地又如何借助新技术焕发新生？我们来看记者的报道。 这种"沉浸式观影"正吸引越来越多年轻观众，也让老片厂找到了新赛道。 一个影棚 拍遍千年长安 XR带来的改变不止在放映端，更在制作端。过去拍一部古装剧，要搭实景、等合适的天气、协调上百人，成本高、周期长。现在，在西 影的XR虚拟影棚里，导演一句话，场景就能从盛唐宫殿切换到未来都市——所有置景都可以通过设计好的数字资产环境实现，演员在同一个 棚里完成跨时空表演。 戴上眼镜，走进电影里 记者此刻在西安"无界XR影院"。和传统影院不同，这里的观众不是"看"电影，而是"走进"电影。 戴上一副仅180克重的头显，你就能"站"在电影里——画面是双目8K，视野超宽，长时间佩戴也不容易晕。而且随到随看，一人一座，打 破了传统放映的时间和空间限制。 你看，这是几年前相对笨重的初代设备，现在这款轻便、高清、低延迟。正是这些技术突破，让X ...

（文章来源：证券时报网） 据天眼查APP显示，北京百纳千成影视股份有限公司成立于2002年06月19日，注册资本94188.9651万人 民币。（数据宝） 数据宝统计，截至11:27，百纳千成成交额17.59亿元，创上市以来新高。最新股价上涨5.20%，换手率 17.59%。上一交易日该股全天成交额为16.37亿元。 ...

据天眼查APP显示，北京百纳千成影视股份有限公司成立于2002年06月19日，注册资本94188.9651万人 民币。（数据宝） （文章来源：证券时报网） 数据宝统计，截至11:21，百纳千成成交额16.44亿元，创2023年11月9日以来新高。最新股价下跌 0.67%，换手率16.44%。上一交易日该股全天成交额为16.37亿元。 ...