南方财经全媒体集团刘婧汐广州报道 "提供全方位的内容产品、打造版权全产业链运营能力、构建一个完整的内容产业生态。"这是北京磨铁 文化集团股份有限公司副总裁魏子熙对于公司核心竞争力的概括。 魏子熙表示，为支持业务拓展与战略升级，公司计划开展新一轮融资。资金将主要用于优质IP资源储 备、创新业务孵化及数字化能力建设，进一步优化资本结构，为长期发展奠定坚实基础。期待与各投资 机构进行深度交流和沟通，共同把握文化产业发展机遇。 （文章来源：21世纪经济报道） 凭借 "好书 = 社会价值 + 文化价值 + 商业价值" 的核心价值观，集团 2023 年、2024 年连续蝉联图书公 司（非教辅）整体市场实洋占有率榜首，旗下"四大名著"《盗墓笔记》《明朝那些事》《后宫甄嬛传》 《诛仙》等超级畅销书累计销量均破千万册。"整个20年，我们伴随着中国一代又一代的创作者的成 长，也伴随着中国一代又一代IP的成长。"魏子熙这样概括磨铁集团与中国IP的关系。 本次路演中，磨铁集团重点展示了版权全产业链运营实力。其图书板块通过线上线下全渠道网络，实现 3000 余家合作零售门店全覆盖，To B 业务年销售额达 16 亿 + 码洋，To C ...

0:00 南方财经记者喻淑琴 广州报道 11月26日-28日，广州黄埔，资本的热浪如期而至。 千余人涌入2025年粤港澳大湾区文投会现场，热闹又有序。350 家文化企业负责人携优质项目而来，中 网投、创业工场、梅花创投、戈壁创投、粤财中垠、澳门基金会、香港文投集团、香港天使投资基金会 等120+机构全程参与，200+投资人携真金白银赴约，其中管理规模超 200 亿元的头部机构达 17 家。 为资金找项目，为项目找资金。 这一核心导向，让这里成为资本与项目的双向奔赴之地。 他们攥着清单，精准筛选；盯着路演，圈画重点；围坐深谈，达成共识。 展台前人流不断，洽谈区交谈甚欢， 空气里弥漫着务实高效、双向奔赴的鲜活气息。 虽有疑虑，挑战也仍在，但行动更为笃定。 他们的目标只有一个：掘金新蓝海，抢食湾区文化产业红利。 这已非一次普通的行业盛会， 在业界看来，这是全国投资界一次清晰坚定的集体"南下"行动。 他们用资本投票，锁定湾区这一核心锚点，既是趋势使然，更是湾区雄厚产业实力的生动写照。 关于"十五五"的文化投资新叙事，也由此拉开大幕。 战略向南：时代节点下的湾区机遇 资本南下，恰逢其时。 粤港澳大湾区，仅占全国0.6% ...

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference concluded with significant participation from over 120 investment institutions and 350 cultural enterprises, highlighting the event's importance in the cultural investment landscape [1][2] - The conference focused on facilitating the implementation of Guangdong's cultural industry "policy package" and emphasized the need for matching funding with projects, particularly in emerging fields such as artificial intelligence and cultural manufacturing [1] Group 1 - The conference attracted more than 120 investment institutions and 350 cultural enterprise leaders, with over 1,200 attendees in the main conference and more than 2,500 participants across various specialized sessions [1] - A total of 65 companies participated in roadshows, with over 30 companies receiving interest from institutions, resulting in 8 projects signing on-site agreements and a cumulative intended signing amount of approximately 6 billion yuan [1] - The event facilitated extensive networking opportunities, with many participants establishing connections, including a cultural enterprise from Beijing that reported over 50 new investor contacts [1] Group 2 - The conference has evolved over three years from a single event to a platform and now to an ecosystem, attracting quality projects and investment institutions to focus on the Greater Bay Area [2] - The organizing committee employs a "3+365" model for the conference, continuously facilitating regular investment roadshow activities for cultural enterprises and investment institutions through the Greater Bay Area Cultural Industry Investment and Financing Alliance [2]

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference commenced on November 26, focusing on high-quality development in the cultural industry with over 120 investment institutions and 336 cultural enterprises participating [1][3] Group 1: Conference Highlights - The previous two conferences showcased 58 projects, with 28 successfully securing financing, achieving a nearly 50% conversion rate and raising over 9.5 billion yuan, averaging about 340 million yuan per funded project [3] - This year's conference attracted 14 institutions with over 10 billion yuan in asset management, highlighting the increased quality and targeted nature of the projects, with 65 selected from over 300 submissions [3][6] Group 2: Investment Trends - The investment focus is on four key areas: cultural technology integration, digital creative production, cultural manufacturing, and new cultural consumption, indicating new development opportunities [4] - Five major trends in cultural industry development were identified: consumption stratification, industrial culturalization, full-chain digital intelligence, emerging scenarios, and market globalization, with "industrial culturalization" being particularly significant [4][5] Group 3: Investment Opportunities - Current investment directions are categorized into three main tracks: content, technology, and platforms, with specific interests in film, gaming, animation, cultural tourism, and non-heritage IP in the content sector [5] - The technology focus includes cultural vertical models, AI-assisted creative agents, AR/VR, and smart consumer terminals, while platform interests center on vertical content platforms, intelligent recommendation platforms, and cross-border cultural platforms [5] Group 4: Conference Structure and Mechanisms - The conference introduced an "entrepreneur mentor" mechanism and featured eight specialized investment and financing roadshow sessions, aligning with the six major directions of the Guangdong cultural industry policy package [6] - The event utilized a "1+8+N" activity model, comprising one opening ceremony, eight roadshow sessions, and various supporting activities, aiming to create a one-stop, low-cost transaction platform [6]

Core Points - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference (referred to as the Bay Area Cultural Investment Conference) opened in Guangzhou on November 26, lasting for three days [1] - The conference aims to create an efficient platform for cultural enterprises and investment institutions to connect, focusing on the integration of culture, technology, and finance [1] - The event features a "1+8+N" series of activities, including one main conference, eight specialized investment and financing roadshows, and multiple supporting service activities [1] - A total of over 300 cultural enterprises (projects) registered for the conference, with ten innovative cultural enterprises selected as "Recommended Cultural Enterprises for 2025" [1] - The conference also evaluated cultural industry parks, selecting nine parks as "Recommended Cultural Parks for 2025" from 52 submissions [2] - Over 100 well-known financial investment institutions and more than 200 investors attended the conference, highlighting its role as a platform for matching funds with projects [2] - A total of 24 investment institutions, including Sequoia Capital and Tencent Investment, were recognized as "Recommended Investment Institutions for 2025" based on criteria such as fund size and successful investment cases in the cultural industry [2]

Core Viewpoint - The Central Committee's suggestions for the 15th Five-Year Plan emphasize enhancing the influence of Chinese civilization through improved international communication systems, regional studies, and cultural exchanges [2][5]. Group 1: Cultural Exchange and Cooperation - The suggestions advocate for deepening cultural exchanges and promoting international humanistic cooperation, encouraging cultural enterprises and outstanding cultural products to reach global markets [4][7]. - Enhancing national cultural soft power is crucial for China's positioning in the global cultural landscape and its international status and influence [5]. Group 2: Strategic Implementation - The implementation of the suggestions requires a balanced approach to both domestic and international markets, emphasizing high-level outbound initiatives and high-quality inbound strategies [7]. - The goal is to promote culturally rich products that reflect contemporary themes and possess international perspectives, while also facilitating diverse cultural exchange activities to drive human civilization progress [7].

Group 1 - The core viewpoint emphasizes the importance of enhancing the influence of Chinese civilization through improved international communication systems, regional studies, and deepening cultural exchanges [1][3]. - The proposal highlights that increasing national cultural soft power is crucial for China's positioning in the global cultural landscape and its international status and influence [3][5]. - The document encourages the promotion of cultural enterprises and outstanding cultural products to expand their presence globally [5][8]. Group 2 - The implementation of the proposal requires a balanced approach to both domestic and international markets, focusing on high-level outbound initiatives and high-quality inbound strategies [7]. - It aims to promote culturally rich products that reflect contemporary themes and possess international perspectives, facilitating diverse cultural exchange activities [7][8].

Group 1 - The core viewpoint of the article highlights the increasing trend of cultural investment in the Guangdong-Hong Kong-Macao Greater Bay Area, driven by a new investment conference format and supportive policies [1][3][4] - The upgraded "1+8+N" series of activities at the cultural investment conference includes 8 specialized investment and financing roadshows, connecting over 300 cultural enterprises with more than 100 investment institutions [1][3] - The cultural industry is experiencing a new investment boom, with a focus on sustainable industry ecosystems and continuous engagement beyond the traditional event format [3][6] Group 2 - The Guangdong government launched a comprehensive "policy package" in May, covering six key areas of the cultural industry, which has stimulated market potential and investment enthusiasm [4][5] - The cultural industry is evolving to incorporate digital technology, cross-industry integration, and user experience, with a strong emphasis on "cultural + technology" sectors [2][5] - The investment conference has adopted a "3+365" model, promoting ongoing services to build long-term connections between investors and cultural enterprises [3][5] Group 3 - Projects presented at the conference focus on emerging technologies such as intelligent robots, AR/VR/MR devices, AIGC content production, and AI applications in film, aligning with industry upgrade trends [2][5] - The conference aims to empower innovative small and medium-sized cultural enterprises through mentorship programs, fostering a supportive environment for growth [5][6] - The shift from a one-time event to a sustainable ecosystem reflects the evolving landscape of cultural investment, positioning the Greater Bay Area as a focal point for future cultural industry innovation [6]

Core Insights - The Guangdong cultural industry has shown strong development momentum, leading the nation for over 20 years and achieving high-quality growth through new productive forces in the last five years [1][11]. Group 1: Industry Performance - In 2024, Guangdong's cultural industry revenue is projected to reach 30,252.10 billion yuan, marking a 9.9% increase from the previous year, outpacing the national growth rate by 2.8 percentage points [2][12]. - Guangdong's cultural industry has maintained its position as the national leader for 22 consecutive years, accounting for approximately one-sixth of the national total [2][13]. - In the first three quarters of 2025, revenue from large-scale cultural enterprises in Guangdong exceeded 20,000 billion yuan, with profits surpassing 2,000 billion yuan [2][13]. Group 2: Investment Advantages - The cultural industry in Guangdong boasts nine significant advantages, including a large industrial scale, leading cultural manufacturing, and a concentration of cultural services [2][13]. - Cultural manufacturing achieved a revenue of 12,639.86 billion yuan in 2024, growing by 11.4% and representing 25.5% of the national cultural manufacturing revenue [2][13]. Group 3: Technological Integration - The integration of technology into the cultural industry has led to innovative applications, such as the use of humanoid robots and AR technology during events [4][14]. - Over the past five years, investment in cultural technology integration has doubled, with AIGC technology driving a 200% increase in digital exhibitions [5][15]. Group 4: Cross-Industry Collaboration - The cultural industry and manufacturing sectors in Guangdong have become deeply intertwined, with cultural elements increasingly integrated into products, raising the proportion from 40% to 60% [6][16]. - The opening of new cultural tourism areas has significantly boosted local economies, exemplified by the Kaiping Diaolou and Overseas Chinese Cultural Tourism Area, which is expected to generate over 6 billion yuan in 2024 [6][16]. Group 5: Policy Impact - Guangdong has introduced six major policy packages aimed at supporting the cultural industry, including 87 policy measures across six sectors [7][17]. - In the first three quarters of 2025, Guangzhou's cultural industry revenue reached 4,776.3 billion yuan, while Shenzhen's reached 10,917.64 billion yuan, reflecting significant growth driven by these policies [7][17][18].

Core Viewpoint - The meeting emphasized the importance of deeply understanding and implementing Xi Jinping's cultural thoughts and directives regarding Shandong's work, aiming to promote the "Two Innovations" in culture effectively [1] Group 1: Cultural Development Strategies - The meeting highlighted the need to extract the essence of excellent traditional Chinese culture and to better promote the "Two Innovations" in culture [1] - There is a focus on the integration of Xi Jinping's cultural thoughts with systematic research to produce high-quality academic results [1] - The aim is to leverage technological innovation to create more experiential, interactive, and lifestyle-oriented new cultural formats and scenarios [1] Group 2: Cultural Values and Community Engagement - The meeting stressed the role of culture in nurturing aspirations and emotions, promoting the integration of excellent traditional Chinese culture with socialist core values [1] - There is an emphasis on delivering quality cultural resources directly to grassroots levels [1] - The importance of storytelling in enhancing the influence and dissemination of traditional Chinese culture was also highlighted [1] Group 3: Institutional Developments - The Nanshan Institute of Traditional Chinese Culture was officially inaugurated during the meeting [1] - Experts from various organizations provided specialized guidance at the meeting [1]