以下文章来源于豹变 ，作者高宇哲 豹变 . 直抵核心。做最具穿透力、洞察力的商业观察，深度影响未来。 跨界讲电影。 来源：豹变 作者： 高宇哲 "第一次真正意义上走进电影院看电影，都是我到西安上大学了"。 7 月 9 日，在抖音"兰知 春序"直播间中，主持人董宇辉兴奋地与嘉宾黄建新、贾樟柯分享自己初次影院观影的体验。 当晚八点零五分，上线仅 6 天的新账号"兰知春序"迎来节目首播。虽然比预告时间推迟了 5 分钟，却丝毫未影响董宇辉粉丝们的热情。这场名为《主创请开麦》的电影访谈节目刚刚开 播，直播间内便涌入超 10 万人。当董宇辉与两位导演展开有关中国电影的深度对谈时，评论 区被粉丝们的庆祝刷屏。 值得一提的是，开播之前该账号的粉丝量已经达到百万级别。开播当晚，账号新增 21 万粉 丝，开播前小黄车里加购了 199 件产品。两个半小时的访谈节目中，新账号一度与"与辉同 行"共同登上带货总榜的前两名。显然，董宇辉带领的新账号"兰知春序"不仅未播先火，还在 首播中取得了开门红。 事实上，头部主播布局账号矩阵并不新鲜。但与绝大多数 MCN 机构不同的是，比起带货，董 宇辉的新账号把目光转向了看似与他并不相关的中国电影 ...

内容概要：演唱会直播是线下演出数字化延伸的核心形态，通过实时流媒体技术将现场表演同步至线上 平台。步入21世纪的人们，已经不再满足于基本的物质与精神生活需求，聆听演唱会已成为都市居民休 闲、放松的一种高品质体验。2020年以前，我国演唱会演出形式一直以线下场馆表演为主。2020年以 前，我国演唱会收入逐年递增，发展形势良好，2018年我国演出收入514.11亿元，2019年为538亿元。 疫情影响下，2020-2022年我国演出市场进入了低潮，2020年我国演出收入247.48亿元，2021年为335.85 亿元，2022年则为243.6亿元。随着经济的复苏，2023年演出收入739.94亿元。2024年达到796.29亿元。 而作为新时代产物--网络直播演唱会，凭借其高科技的应用和线上多元营销方式的加持，在演出细节的 完善、演出内容的丰富、营销路径的拓展等方面，给予观众零距离较好的视听体验，行业已发展成为又 一大新兴演唱会模式，且与线下演唱会互补，共同促进着音乐演出市场的繁荣发展。 上市企业：腾讯控股[00700] 相关企业：北京密境和风科技有限公司、上海幻电信息科技有限公司、微梦创科网络科技（中国）有限 ...

以下文章来源于豹变 ，作者高宇哲 豹变 . 直抵核心。做最具穿透力、洞察力的商业观察，深度影响未来。 文化引流背后，与辉同行与东方甄选走上了两条不同的路径。 文 ｜ 高宇哲 编辑 ｜ 邢昀 来源｜ 豹变（ID：baobiannews） 封面来源 ｜ 董宇辉抖音 "第一次真正意义上走进电影院看电影，都是我到西安上大学了。" 7 月 9 日，在抖音"兰知春序"直播间中，主持人董宇辉兴奋 地与嘉宾黄建新、贾樟柯分享自己初次影院观影的体验。 当晚八点零五分，上线仅 6 天的新账号"兰知春序"迎来节目首播。虽然比预告时间推迟了 5 分钟，却丝毫未影响董宇辉粉丝们 的热情。这场名为《主创请开麦》的电影访谈节目刚刚开播，直播间内便涌入超 10 万人。当董宇辉与两位导演展开有关中国电 影的深度对谈时，评论区被粉丝们的庆祝刷屏。 值得一提的是，开播之前该账号的粉丝量已经达到百万级别。开播当晚，账号新增 21 万粉丝，开播前小黄车里加购了 199 件产 品。两个半小时的访谈节目中，新账号一度与"与辉同行"共同登上带货总榜的前两名。显然，董宇辉带领的新账号"兰知春序"不 仅未播先火，还在首播中取得了开门红。 事实上，头部主播布局账 ...

来源：北京工商大学商学院学生官方微信公号 直播间内，青春气息与商业活力交织，不仅将课堂理论转化为推动"屏幕流量"变为"真实销量，更是运 用"互联网+商业"新业态为县域特色产品打开新销路、成为促进当地经济发展的直接行动。 商学院"寻迹大名 云链未来"社会实践团的成员们，正热情洋溢地向全国网友推介当地特色产品。他们 从课堂走进实战，化身带货"新农人主播"，为拥有300年历史的非遗石磨工艺小磨香油、精美的草编工 艺品等大名好物激情代言。 实践团的目光不只聚焦在直播间。实践团成员架起拍摄设备，以大学生主播视角，讲述"如何从直播新 手蜕变为带货高手"，为大名经济开发区电商产业园进行招商宣传。 他们深入工艺设计中心、智能云仓、快递物流分拣线等核心区域，沉浸式捕捉产业园构建的"选品-生 产-仓储-配送"高效全链条，真实、动态地展现园区整合一二三产资源所形成的"供应链+服务链+资源 链"三链驱动生态优势，吸引更多网红主播、电商达人以及优质供应链企业入驻园区，用镜头为产业园 发出"英雄帖"，共同激活县域电商，助力大名发展。 专业教师带队深挖产业链密码 由专业教师徐正达、蒯鹏州指导，党委副书记张悦、团委书记赵杰带队，实践团深入产 ...

直播间庆贺粉丝破3000万的余温未散，董宇辉就要面临独立后的一次关键考验。 第三方数据平台达多多显示，今年6月，与辉同行在抖音带货月榜排名第五，这是与辉同行今年以来首次跌出榜首位置。 流量数据同样呈现下滑趋势。飞瓜数据显示，2025年上半年，与辉同行直播间日均观看人次为1504万，较2024年同期的2750万大幅下降45%。 粉丝增长亦显乏力。2024年上半年，与辉同行的抖音粉丝数增长1200万；而今年上半年，粉丝增长为322万。 值得注意的是，董宇辉的个人抖音账号粉丝也在流失。过去四个月，董宇辉的个人抖音账号粉丝数下降60万，从2月份的2768万下滑至2707万。 显然，董宇辉的发展正在从巅峰期进入平稳阶段。这是所有流量型内容创作者难以回避的问题。 不过，与其他头部主播相比，这一进程在董宇辉身上显得更为突出。以疯狂小杨哥为例，2018年至2022年的五年时间，小杨哥抖音粉丝破亿，平均一年粉 丝增长约2000万。但是对于董宇辉来说，今年上半年与辉同行粉丝增长不足500万，而且个人账号粉丝流失60万。 如果将董宇辉整个主播生涯的时间线拉长，董宇辉粉丝增长最关键的节点，是与东方甄选或者俞敏洪的纠葛期。 从2022 ...

近期，兰州市市场监管局深入开展广告合规助企行动，帮助企业规范广告行为，规避合规风险，提升市场竞争力，不断优化营商环境，以广告监管领域高 效能服务型执法助推广告业高质量发展。 一、合规指导优服务 为企业提供广告法律法规解读，重点讲解《广告法》《反不正当竞争法》等核心条款。市局广告科和法规科联合，在兰州宣天下有限公司、美团兰州公司 等5家企业开展现场问诊式调研、答疑式服务、精准式帮扶，对企业在互联网广告方面遇到的法律问题进行答疑解惑并讲解《广告产业"组合式"助企政策 指引(2025年)》，收到企业一致好评；对40户连锁零售药店和较大的单体药店开展了广告发布合规讲堂，详细讲解了药品广告发布规范和审批的相关要 求，进一步压实了药店的广告活动主体责任。 二、风险预警促规范 及时向企业通报最新监管政策和典型违法案例，帮助企业提前规避风险。市局广告科、网监科、双反科等科室联合，对本地饿了么、拼多多、巨量引擎等 8个网络交易平台企业进行了约谈，通过政策宣讲、合规提示与典型案例剖析，帮助企业掌握合规要点，进一步压实直播电商平台依法合规发布广告的主 体责任；联合教育部门对22家校外培训机构进行专项检查，检查线上线下广告、宣传资料 ...

Core Insights - The seminar on "The Value Research of Douyin in Promoting High-Quality Full Employment" highlighted the significant role of the Douyin platform in job creation and employment services [1] Group 1: Employment Creation - Douyin's unique "goods find people" mechanism has successfully unlocked consumer potential, leading to approximately 30% of product consumption being driven by this innovative recommendation system, resulting in the creation of 300,000 new jobs [2] - The total number of online jobs created by Douyin reached 800,000, with a net increase of 100,000 jobs when combined with the jobs generated from increased consumption [2] Group 2: Employment Quality Improvement - As of October 2024, over 1,300 government accounts have been established on Douyin, with 73,600 live-streaming job fairs conducted, attracting 244,400 participating companies and providing a total of 3,480,900 job positions [3] - The live-streaming job fair model has improved recruitment efficiency by 37%, and job seekers' income levels have increased by an average of 10% compared to traditional recruitment methods [3] - Short video live-streaming has also enhanced training efficiency by 12%, providing a more convenient and effective way for blue-collar workers to improve their skills [3] Group 3: Employment Ecosystem Development - The rise of short video live-streaming platforms like Douyin has led to the emergence of over 20 new professions, creating a vast employment ecosystem encompassing content creation, logistics, and supply chain management [4] - The "Vitality 28" factory exemplifies this ecosystem, experiencing a 4-5 times increase in production and adding 245 new jobs within three months due to Douyin live-streaming, showcasing the revitalization effect on traditional businesses [4] - Future developments in short video live-streaming are expected to leverage artificial intelligence to enhance job matching efficiency and deepen integration with the real economy, continuously unlocking employment potential [4]

Group 1: Green Economy - The green economy is emerging as a significant growth driver, with opportunities in new energy, energy conservation, and green building sectors [1][2] - The new energy vehicle industry is expected to maintain strong growth, supported by policies, technological advancements, and increased consumer awareness [1] - The energy-saving and environmental protection sector shows promising prospects, with rising demand for industrial energy conservation, building energy efficiency, and wastewater treatment [1] Group 2: Digital Economy - The digital economy is becoming a core force in economic development, with technologies like artificial intelligence, big data, cloud computing, and blockchain creating new growth points [3][4] - Artificial intelligence is being applied across various fields, enhancing efficiency and accuracy in healthcare, manufacturing, and finance [3] - Big data and cloud computing provide robust support for data storage, processing, and analysis, enabling businesses to achieve digital transformation [3] Group 3: Health Industry - The health industry is experiencing a golden development period, driven by increasing health awareness and an aging population [5][6] - There is a growing demand for medical services, including high-end medical care, rehabilitation, and internet healthcare [5] - Health management services are gaining popularity, offering personalized solutions for disease prevention and health maintenance [6] Group 4: New Consumption - The trend of consumption upgrading is creating innovative opportunities in new consumption fields, focusing on personalized, quality, and experiential demands [7] - High-quality food and beverage, fashion beauty, and smart home products are in high demand, with consumers prioritizing quality and brand [7] - New consumption models like live-streaming e-commerce and social e-commerce are rapidly developing, enhancing consumer shopping experiences [7] Group 5: Cross-Border E-commerce - Cross-border e-commerce is experiencing rapid growth, providing new opportunities for businesses to expand into international markets [8] - Emerging markets such as Southeast Asia, the Middle East, and Africa are showing significant consumption potential, with increasing internet penetration [8] - Optimizing supply chains is crucial for cross-border e-commerce, as it involves multiple processes including procurement, warehousing, and logistics [8]

（原标题：陈春花：今天影响组织选择的两个关键变量） 在当今世界，有两个很关键的变量在影响着我们对组织形式的选择。这两个变量简单概括就是：技术环 境与制度环境。 01 当下世界的关键变量一：技术环境 有人问我：为什么你今天要特别强调"知识社会"这个概念，知识不是早就有了吗？我的回答是：因为今 天社会运行的基础设施变了。 原来工业社会的基础设施可能是电力、高速公路、铁路等等；但今天，数字技术成为社会运行的基础设 施。这一转变带来的可能是组织形式、生产力和生产关系的深刻变革。 人类有三种基本活动的场景： ·物质生产活动——客观世界——人与自然的关系 ·人际交往活动——社会世界——人与人的关系 直播是基于人际交往活动的商业模式，数字技术为整个产业提供供给和帮助，产生了一个万亿规模的市 场。过去的零售市场没有直播的商业模式，2024年，我国职业主播达3000多万人，直播电商规模过万亿 元。这就是人际交往活动带来的经济价值。 ·自我意识活动——主观世界——人与自我的关系 在农业和工业社会，物质生产活动一直是主导，人际交往和自我意识活动则更多是辅助性的，难以直接 产生经济价值。 而如今，数字技术以广泛连接和互惠共享为特征， ...

Core Viewpoint - The article discusses the disturbing trend of individuals, particularly vulnerable women, engaging in extreme behaviors such as selling their children to fund their addiction to live-streaming platforms and the culture surrounding them, highlighting the psychological and societal implications of this phenomenon [1][2][30]. Group 1: Individual Cases and Impacts - A single mother in Fujian sold her children to support her lifestyle, primarily spending the money on clothing and tipping game streamers [1][2]. - The narrative includes a woman whose husband lost their family's wealth to support a streamer, leading to her legal battles for financial restitution [3][25]. - The article emphasizes that these extreme actions are not isolated but reflect broader societal issues, questioning the relationship between personal despair and the allure of live-streaming culture [2][30]. Group 2: Live Streaming Dynamics - The "verification PK" game format on platforms like Douyin has become a significant revenue generator, with instances of streamers raising between 12 million to 14 million yuan in a single session [5][7]. - The mechanics of live-streaming, including the pressure to perform and the competitive nature of tipping, create an environment where users can easily lose track of their spending and motivations [6][11][24]. - The article notes that the introduction of tipping leaderboards has transformed the dynamics of live-streaming, tapping into deep-seated human desires for recognition and validation [15][16][18]. Group 3: Broader Industry Trends - The live-streaming industry has seen exponential growth, with over 1.5 million professional streamers and daily live sessions exceeding 3.5 million [22]. - The platforms have developed features that enhance user engagement and impulsivity, leading to increased financial contributions from viewers [20][24]. - The article questions the societal value of live-streaming, contrasting its purported benefits with the exploitative nature of high-stakes tipping games [26][28].