空刻此次推出自律鸡排，源于对当下核心消费趋势的深刻洞察：越来越多追求健康与身材管理的消费 者，在饮食上需要明确、无负担且易于执行的选择。他们不仅关注热量的控制，更重视营养摄入 的"质"与"效"。他们需要食物不仅能精准符合每日热量摄入与营养均衡的需求，更能无缝融入快节奏的 日常。 为此，空刻高蛋白自律鸡排将产品价值精准锚定在"高蛋白、轻负担"上。每片鸡排可提供15.4克优质蛋 白质，约相当于4.5杯牛奶的蛋白质含量，而其热量控制精准，每片鸡排热量仅约96千卡，相当于一个 中等苹果的热量。 这种清晰、高效的营养配比，使其能轻松融入多种自律生活场景：无论是作为运动 后的及时营养补充，严格饮食计划中的可靠蛋白质来源，还是快节奏生活中的高效安心简餐，它都能成 为消费者达成健康目标的"自律好搭子"，实现"开开心心吃鸡，轻轻松松管理"的饮食体验。它解决了自 律生活中"吃得好"与"吃得对"难以兼得的痛点，让坚持健康饮食变得简单、轻松且美味。 严选原料与精进工艺：从研发到出品的一致坚持 近日，国内西式轻烹料理领导品牌AIRMETER空刻推出全新产品——高蛋白自律鸡排。作为品牌对西 式轻烹产品矩阵的持续深化，此次新品精准聚焦于都 ...

Core Insights - The pre-made dish market for the Chinese New Year is projected to exceed 20 billion yuan in sales by 2025, with a year-on-year growth of over 50% [2] - However, a scandal in 2025 has led to increased consumer skepticism towards pre-made dishes, with 40% of surveyed respondents rejecting the idea of pre-made New Year's Eve dinners [2][3] - The market is experiencing a shift, with a projected growth of only 10% in 2026, indicating rising consumer demands and concerns about food safety [4] Consumer Sentiment - A survey revealed that 60.48% of respondents were influenced by the scandal when considering purchasing pre-made dishes for New Year's Eve [3][6] - The acceptance of pre-made dishes varies by type, with 66.19% accepting dim sum, 53.81% accepting cold dishes, and only 51.9% accepting desserts, while seafood and meat categories received less than 50% acceptance [4] Industry Trends - The number of pre-made dish-related companies in China exceeds 77,000, with over 12,000 new registrations in 2025 [7] - The industry is shifting from a focus on scale to value selection, as evidenced by a decline in average financing amounts from 150 million yuan in 2022 to 55 million yuan in 2023-2024 [7] - Regulatory measures are being introduced to standardize the industry, including a draft national standard for pre-made dishes expected to clarify definitions and safety regulations [6][7]

2026.01. 31 本文字数：1850，阅读时长大约3分钟 作者 | 第一财经 乐琰、揭书宜 春节临近，年夜饭是阖家团圆的核心仪式，前几年开始流行半成品类的年夜饭预制菜，公开数据显示， 2025年春节预制菜销售额突破200亿元，同比增长超50%。但2025年发生的预制菜风波使得一些餐饮 业者谈及"预制菜"就有些色变。 但争议也随之而来，食材新鲜度、添加剂使用、加工卫生成为消费者最关注的三大问题。2025年发生 的西贝预制菜风波更是将预制菜推到了风口浪尖。此种情况下，今年的年夜饭预制菜还好卖吗？ 在上述在线调查中，被问及西贝的预制菜风波是否对选购预制菜年夜饭有影响时，有60.48%的受访者 表示"有"。 "应该说前几年预制菜的销售量增长很快，尤其是春节的年夜饭、聚会类预制菜套餐销售都非常不错， 根据过往几年的情况来看，几乎每年的销售数据增长都可以达到100%，但是2026年这个数据就跌了很 多，涨还是涨的，但仅仅是微涨10%左右，我们估测是目前市场上对预制菜的争议以及消费者的要求 也越来越高所致。"张伟担任大型零售企业采购主管多年，他告诉第一财经记者，这些年都在研究和售 卖预制菜产品，最近也正在为春节市场忙 ...

Core Insights - The pre-made meal market for the Chinese New Year is experiencing a transformation due to the dual pressures of convenience and food safety concerns, reflecting deeper industry dynamics and transitional pains [1][3] Market Trends - The sales of pre-made meals for the 2025 Chinese New Year exceeded 20 billion yuan, marking a year-on-year increase of over 50% [1] - However, the market is facing challenges, with a projected growth of only about 10% for 2026, indicating a slowdown compared to previous years [7] Consumer Sentiment - A survey revealed that 60.48% of respondents were influenced by the 2025 food safety incident involving pre-made meals when considering their purchases [4] - Acceptance of pre-made meals for the New Year dinner is mixed, with 40% of respondents rejecting the idea, while 39.05% accepted it [5] Product Preferences - Consumers show a higher acceptance for pre-made snacks (66.19%), cold dishes (53.81%), and desserts (51.9%), while other categories like seafood and meat are less favored [7] Industry Challenges - The food safety incident has led many restaurants to emphasize freshly prepared meals, with a call for clearer industry standards [9] - The Chinese government is working on establishing national standards for pre-made meals to enhance food safety and industry regulation [9] Industry Landscape - There are over 77,000 existing pre-made meal companies in China, with more than 12,000 new registrations in 2025 [11] - The investment landscape has shifted from a focus on scale to value selection, with a significant drop in average financing amounts from 150 million yuan in 2022 to 55 million yuan in 2023-2024 [11]

广货贺岁年味浓 高要年菜进京出 圈再启盛宴_南 方+_南方plus 1月26日—27 日，"广货行天 下 粤味贺岁 来"之广东年菜 进北京营销活动 在北京举行。来 自"中国罗氏沼 虾之乡""预制菜 产业之都"的高 要年菜亮相活 动，恒兴食品北 京公司受邀参 会，重点推介高 要黑鱼片、罗氏 沼虾等特色产 品，着眼即配、 即热食品赛道， 精准契合当下消 费者的饮食需 求，与京津冀市 场展开深度对 接，推动"广货 行天下"春季行 动之农产品促销 系列活动落地见 效。 肇庆市高要区地 处广东省中部， 坐拥珠江三角 洲、广佛肇经济 圈等多重区位红 利，作为广东省 淡水水产养殖大 区，全区水产养 殖面积19.32万 亩，产量19.5万 吨。其中，高要 罗氏沼虾综合产 值超100亿元， 产量和产值均占 与肉桂深度绑 定，培育出"高 要高桂虾"这一 区域公用品牌， 斩获中国首届县 域品牌赛铜 奖、"广东农博 会最受欢迎产品 奖" 、"2024年度 乡村振兴赋能计 划荣耀之夜百佳 优品"等多项荣 誉。 在"中国预制菜 第一园"——粤 港澳大湾区（肇 庆高要）预制菜 产业园里，2小 时就能让一只罗 氏沼虾身价翻 倍，验收、蒸 煮 ...

01大董鲍鱼猪蹄煲 DaDong Braised Pork Hock with Abalone 鲍鱼·猪蹄·凤爪·花菇 满煲聚宝 10分钟美味上桌 净含量：1.3千克 卖点： 升级八只鲍 加量不加价 | 满煲鲜猪蹄 | 8只去骨凤爪| 24小时慢熬干鲍汁 02产品明细 净含量1.30千克 满煲真材实料， 黄金鲍8个、猪蹄450克 8只去骨凤爪、 6朵花菇、鲍汁满煲 04 年年有余，招财进鲍 山海珍馐 全家共享 中国人餐桌中间那道菜 03大董鲍鱼猪蹄煲介绍 升级8只8头鲍 鲍过足瘾 饱满大个黄金鲍 外汁浓，内软心入味，满满胶质 鲜猪前蹄，肉质紧实，蹄筋饱满 先焯水去腥，再经鲍汁慢煨 软烂脱骨，肉厚筋糯，胶质满满 8只去骨大凤爪 只只肉厚筋弹 厚、韧、弹、糯 去骨凤爪，满嘴肉感 6朵花菇 吸饱鲍汁 精选地采花菇，紧实肥厚 ，香气浓郁 真鲍汁！24小时干鲍慢熬 干鲍、鸡肉、鸡爪、猪骨、火腿、干贝 真材实料，24小时慢熬，鲜美醇厚 汤汁醇厚 好下饭 肉香汁浓拌饭更美味 年夜饭镇桌大菜 鲍、蹄、脱骨凤爪满煲 老少皆宜 聚会待客体面大菜 黑珍珠餐厅大厨研发 满煲满料 走亲访友暖心礼 黑珍珠餐厅大厨研发 食全食美 05轻烹 ...

南农晨读丨广货 行天下 年菜香 上海_南方+_南 方plus 【今日关注】 成果丰硕！广东 九大农业科技主 攻方向赋能高质 量发展 12月12日，由广 东省农业农村厅 主办的第二十四 届广东种业博览 会在广州开幕。 同期举办的广东 省农业科技创新 成果展，集中展 示了"十四五"期 间全省布局的九 大农业科技创新 主攻方向所取得 的关键进展，涵 盖种业振兴、疫 病防控、智能装 备、加工增值、 耕地保护与绿色 低碳等重点领 域，展现了广东 省破解农业核心 技术与推动产业 升级的系统性成 果。 点赞！广东这些 硬核农业科技斩 获农业技术推广 一等奖 12月12日，第二 十四届广东种业 博览会在广州开 幕。同期举办的 广东省农业科技 创新成果展，集 中展示了获得农 业技术推广一等 奖的重大成果， 涵盖了智慧养 快评丨预制菜第 一省？粤菜 真"魂"不怕工 业"火" 在广东省两会期 间，省人大代 表、广东省烹饪 协会特邀副会长 梁思桥提交建 议，呼吁全省凝 聚共识，将建 设"中国预制菜 第一省"作为系 统性工程全力推 进，依托"食在 广东"金字招 牌，推动预制菜 产业高质量发 展，为农业新质 生产力培育、乡 村全面振兴 ...

Core Viewpoint - The pre-prepared food industry, once seen as a "trillion-dollar blue ocean," is now facing significant public skepticism and declining consumer interest, leading companies like Anjijia to shift their strategic focus amid increasing competition and market challenges [3][12][16]. Group 1: Industry Trends - The trend of "refusing pre-prepared food" has gained traction on social media, with consumers preferring freshly cooked meals over convenience, impacting the demand for pre-prepared food [4][13]. - Anjijia's pre-prepared food segment reported revenue of 3.643 billion yuan in the first three quarters of 2025, a 9.19% year-on-year increase, but this growth is significantly slower compared to the 112.41% increase in 2021 [4][16]. - The overall market for pre-prepared food is experiencing a decline, with traditional frozen food categories like frozen prepared foods and frozen noodles showing minimal growth or decline [4][24]. Group 2: Competitive Landscape - The competitive environment for pre-prepared food is intensifying, with over 13,000 new companies entering the market within the past year, leading to price wars and reduced profit margins [16][25]. - Anjijia's average selling price for frozen food products decreased from 20.7 yuan/kg in the first three quarters of 2023 to 17.9 yuan/kg in 2024, indicating a downward pricing trend [27]. - Major restaurant chains are increasingly adopting "freshly cooked" and "non-prepared" strategies to enhance their competitive edge, further challenging the pre-prepared food market [14][23]. Group 3: Company Strategy - Anjijia is diversifying its strategy by entering the frozen baking market, with plans to invest in a new baking project, reflecting a shift in focus from traditional frozen food to new product categories [34][36]. - The frozen baking market is projected to grow at a compound annual growth rate of over 25%, with an expected market size of 23 billion yuan by 2025, presenting new opportunities for Anjijia [36]. - Despite the potential for growth in the frozen baking sector, Anjijia faces challenges related to consumer preferences for taste and freshness, which differ from traditional frozen food expectations [38].

快评丨预制菜第 一省？粤菜 真"魂"不怕工 业"火"_南方+_ 南方plus 在广东省两会期 间，省人大代 表、广东省烹饪 协会特邀副会长 梁思桥提交建 议，呼吁全省凝 聚共识，将建 设"中国预制菜 第一省"作为系 统性工程全力推 进，依托"食在 广东"金字招 牌，推动预制菜 产业高质量发 展，为农业新质 生产力培育、乡 村全面振兴 及"百千万工 程"落地注入强 劲动力。 没想到，这份提 议立马激起了老 广们事关粤菜存 亡的激烈争论。 众所周知，传统 现做粤菜的精髓 无可替代，它是 文化的根脉。那 碟镬气十足的干 炒牛河，那笼汁 水丰盈的现蒸虾 饺，那份对火候 分秒必争的执 着，是粤菜驰名 世界的灵魂所 在。正因为如 此，完全用工业 品替代这份"锅 气"与"手艺" ， 在很多人看来是 对饮食文化的轻 慢。 一物质文明的卓 越成就，也逐步 成为中国的国家 指称。手工时代 所凝结的匠心与 技艺体系，并未 因现代化生产而 中断，而是在材 料科学、工艺标 准与审美传承中 得以延续与重 构，体现了工艺 传统在现代化进 程中辩证的连续 性——它既是技 术的演进，也是 文化基因的承载 体。 然而，一边是对 现炒现蒸、讲究 ...

Core Insights - The pre-prepared food market is transitioning from an efficiency solution in the restaurant industry to a regular choice for family daily and festive needs, driven by the younger generation's changing consumption habits [1] - The market penetration of pre-prepared foods in China is currently only 10%-15%, compared to over 60% in mature markets like the US and Japan, indicating significant growth potential [1] Industry Overview - The development of the pre-prepared food industry is driven by both supply and demand sides, with the industrialization and standardization of restaurant kitchens and the rising demand for convenient cooking at home [1] - The upcoming national standards for pre-prepared foods signify a speeding up of industry normalization, benefiting leading companies with strict quality control systems [1][4] Company Strategy - Qianwei Central Kitchen (千味央厨) has established a dual-driven development strategy focusing on strengthening its B-end business while expanding into the C-end market through e-commerce and new retail channels [2] - The company has successfully introduced its products into mainstream new retail channels such as Hema, Walmart, and Yonghui, positively impacting its overall revenue [2] Financial Performance - In the first three quarters of 2025, Qianwei Central Kitchen achieved total revenue of 1.378 billion yuan, a year-on-year increase of 1%, with the third quarter revenue reaching 492 million yuan, up 4.27% year-on-year [2] - The performance of direct and new retail channels has outperformed distribution channels, with significant contributions from new retail clients like Hema [2] Market Positioning - Qianwei Central Kitchen is leveraging a multi-brand matrix to segment and cover the market, with brands like "Xingkefang" and "Yuzhicao" establishing flagship stores on major e-commerce platforms [3] - The company has the potential to enter high-end membership supermarkets like Sam's Club, which require high product differentiation and stable quality [3] Future Outlook - With the impending implementation of national standards, the trend towards industry normalization and increased concentration is expected to become clearer, enhancing Qianwei Central Kitchen's competitive advantages in the C-end market [4] - The company's growth potential is anticipated to be further released as it expands into more C-end new channels, indicating promising long-term growth opportunities [4]