直播电商
Search documents
如何让“飞奔的人”无忧奔跑
Xin Lang Cai Jing· 2025-12-28 19:26
Core Viewpoint - The article highlights the challenges and needs of new employment groups in Jinan, focusing on their social security, legal rights, and integration into urban life, while exploring solutions to enhance their legal protections and overall well-being [3][4][8]. Group 1: Social Security and Legal Support - Jinan has established 21 legal service contact points to provide accessible legal assistance to new employment groups, addressing their unique needs due to high mobility and concentration [4]. - In 2023, these contact points have provided legal consultations and assistance 296 times, with 45.6% related to social security issues [4]. - The lack of formal labor contracts and social security coverage for gig workers, such as delivery riders, has led to significant concerns about their long-term welfare [4]. Group 2: Transparency in Platform Operations - Drivers in the ride-hailing sector express concerns over opaque commission structures, with platform fees ranging from 20% to 27%, impacting their earnings [6]. - The Ministry of Transport's initiative requires platforms to disclose commission rates, yet many drivers still find the rules unclear and inconsistent [6]. - The disparity in pricing between traditional taxis and ride-hailing services raises questions about fair competition and cost distribution among drivers [6]. Group 3: Community Integration and Support - Jinan has formed associations for various new employment groups, fostering a sense of belonging and providing a platform for addressing industry challenges [7]. - Community initiatives, such as summer care programs for children of gig workers, demonstrate a commitment to supporting the personal lives of these workers [7]. - The city has engaged 810 riders as community grid workers and 166 as food safety supervisors, promoting active participation in local governance and community service [7].
“村播妇联”与“她乡好货”同频共振
Xin Lang Cai Jing· 2025-12-26 23:07
(来源:中国妇女报) 转自:中国妇女报 □ 中国妇女报全媒体记者 周玉林 保山新寨的咖啡园里,红彤彤的咖啡果缀满枝头;大理洱源的苹果林里,果实低垂,香气隐约。而在这 些宁静风景之外,一场场热气腾腾的直播正在屏幕上展开——乡村女性的声音,正通过小小的屏幕,传 递到更远的远方。 2025年,由中国妇女发展基金会与沃尔玛(中国)共同发起,云南省妇联携手多地妇联推动的"@她创 业计划——'她乡好货'赋能培训公益项目"(以下简称"项目"),在云岭大地落地生根。这不仅是一场技 能培训,更是一次从观念到实践的乡土焕新。 好货离不开好故事 今年11月起,一批批结业学员组成"直播助农志愿服务小队",把直播间搭进了咖啡园、苹果林、刺绣 坊。她们不再仅仅对着绿幕机械推广,而是让乡土气息与人文故事成为直播的真正底色。 在普洱,"西盟姐妹"团队身着佤族服饰,一边展示哈尼刺绣与佤锦,一边冲泡普洱茶、介绍小粒咖啡; 在大理,身穿白族服饰的"逗妈",在民宿小院介绍漾濞核桃、巍山香水柠檬,身后是苍山田野的自然画 卷;昆明学员冯小燕则化身"风物推荐官",在直播间里讲述云南三珍菌、鲜花饼背后的种植故事与增收 经历。"支持她乡好货""为姐妹点赞"的 ...
你被“私域营销”收割过吗?丨2025消费问题高发区
Xin Jing Bao· 2025-12-26 04:38
在私域直播间及微信群中,普通食品"搭车"疾病、衰老等方面科普内容,变身治病"神药",直击消费者痛点, 为"对症"产品买单。而老年群体,往往成为私域直播的围猎对象。 今年以来,新京报陆续刊发《消费质量报告》及针对多个民生消费行业的调查报道,揭示了私域营销的种种乱 象。记者发现,近年来,私域直播因其特有的封闭性和隐蔽性,成为不良商家规避监管的常用手段。私域直播的 套路多样化,包括免费礼品引流、"专家"指导、"科普"讲座、答题奖励红包等等。 针对私域直播乱象,多方也已出手纠正。国家市场监督管理总局全程跟踪调度,对涉嫌虚假宣传的私域直播间、 私域直播平台、相关产品生产企业、销售企业等违法主体实施全链条打击。多地消费者保护协会/委员会等组织今 年先后发布私域直播消费调查报告或发起调查活动,系统梳理私域直播在销售流程、宣传内容、产品质量、售后 保障等环节存在的问题。 公域引流、私域卖货,虚假宣传产品功效 私域直播中,个人或商家为规避监管,通过个人微信、企业微信、微信群等私域渠道,将消费者引流至线上,通 过在网站、平台、小程序等开设直播间,虚假/夸大宣传产品功效,诱导消费者购买产品。 今年5月,新京报刊发报道《跨境保健品私 ...
杭州直播电商:在快与慢之间构筑新生态
Sou Hu Cai Jing· 2025-12-26 03:55
从"流量狂欢"到"价值深耕" 杭州直播电商:在快与慢之间构筑新生态 本报记者 戴佳轶 通讯员 涂心如 直播间场景布置 每个人都要"一专多能" 今年"双12"大促的前一天,记者走进位于杭州滨江区的头部直播电商公司谦寻控股。在这栋大楼里,最 多时曾有十余个直播间同时亮起灯光开播。下午2点半,谦寻10层的办公楼像上紧了发条的机器,每个 零件都在高速运转。 走上三楼,一派忙碌的景象。直播制片白术和白杨在负责主播发财第二天生日专场的场景布置;另一 边,淘宝"蜜蜂惊喜社"直播间的主播多多正对着镜头进行预热。 转到五楼"蜜蜂心愿社"的直播场地,主播小霸王刚刚下播不久,匆匆扒了几口饭,就和旁边的运营开始 再次核对价格与产品卖点。他当天的工作从清晨七点开始,要一直持续到晚上八九点,中间只有短暂的 用餐时间。"这就是'双12'的节奏,"他稍作停顿,"或者说,这就是直播间的日常。" 直播,并不仅仅是主播在镜头前讲解产品。 制片团队的负责人晓君刚从建材市场选材料回来,他需要在公司一楼打造出一个"惊喜小镇"的实景直播 间。 戴佳轶 摄 晚上8点,杭州市民李女士熟练地点开常看的直播间,将一款心仪已久的冬装大衣加入购物车。随着互 联网深度 ...
东方甄选普通员工数两年净减40% “老将”孙进接替俞敏洪任执行总裁
Chang Jiang Shang Bao· 2025-12-26 00:21
Group 1 - The core point of the news is that Dongfang Zhenxuan is set to appoint a new CEO, Sun Jin, who has 19 years of experience in the education sector, replacing Yu Minhong who has been in the role for two years [2][3] - Sun Jin is currently the Vice President of New Oriental Education Technology Group and has held various positions within the organization since joining in 2006 [3] - The company confirmed the news of Sun Jin's appointment but has not yet released an official announcement [2][3] Group 2 - In terms of performance, Dongfang Zhenxuan reported a revenue of 4.392 billion yuan for the fiscal year 2025, a significant decline of 32.69% year-on-year, with a net profit of only 573.50 million yuan, down 99.67% [10] - The company experienced a substantial drop in employee numbers, with a reduction of approximately 40% over two years, from 1,403 employees in fiscal year 2023 to 845 in fiscal year 2025 [10][15] - The decline in revenue and profit is attributed to the sale of a significant business segment, which led to a 39.16% drop in GMV, with over 80% of this decline linked to the divestiture [10][11] Group 3 - The previous CEO, Sun Dongxu, was removed from his position due to mishandling a dispute related to content creation, which drew public criticism [4][5] - Yu Minhong, who took over as CEO after Sun Dongxu, has faced scrutiny and criticism regarding his management and communication style, particularly following a controversial internal letter [12][13] - The company has seen a net reduction of 564 employees over two years, with a notable decrease in younger employees under 30, which dropped by approximately 36% [14][15]
为直播卖食品划出“红线”
Xin Lang Cai Jing· 2025-12-25 22:30
市场监管总局制定直播电商经营者落实食品安全主体责任监督管理规定的相关工作程序已基本完成,即将于 近期发布实施。近年来,直播电商以其互动性强、传播范围广、交易效率高等特点,成为食品销售的重要方 式。与此同时,食品直播电商领域虚假宣传、假冒伪劣等乱象也逐渐增多,健全相关法规制度的呼声强烈。 规定的实施将加强对直播电商经营者落实食品安全主体责任的严格监管,并且对直播卖食品划出"红线"。接 下来,需多方协同发力,建立事前合规审核机制和食品抽样检验管理制度,压实平台审核责任,明确主体经 营义务,创新跨区域协同监管手段并细化法律责任,保障消费者合法权益。(时 锋) 朱慧卿作(新华社发) ...
孙进接棒孙东旭 俞敏洪再押“老将” 能否为东方甄选趟出新天地?
Mei Ri Jing Ji Xin Wen· 2025-12-25 16:24
Core Insights - The appointment of Sun Jin as the new CEO of Dongfang Zhenxuan marks a significant leadership change as the company faces performance challenges and seeks sustainable growth strategies [2][3][4] - Dongfang Zhenxuan's financial performance has declined, with total revenue for the fiscal year 2025 at 4.4 billion RMB, a decrease of 32.7% from the previous year, and GMV dropping by 39.2% to 8.7 billion RMB [2][10] - The company is shifting its strategic focus towards self-operated products and offline retail expansion to reduce reliance on top streamers and enhance long-term growth potential [6][8][9] Leadership Transition - Sun Jin, a long-time employee of New Oriental, has been appointed as the CEO, succeeding Sun Dongxu, who was removed following internal management issues [3][4] - The leadership change comes after the departure of key figures who contributed to the company's previous success, raising expectations for stability and strategic execution under Sun Jin's guidance [3][5] Financial Performance - Dongfang Zhenxuan's fiscal year 2025 report indicates a significant drop in both revenue and GMV, highlighting the urgent need for a turnaround strategy [2][10] - The company has launched 732 self-operated products, increasing the proportion of self-operated products in total GMV to 43.8%, indicating a shift in business strategy [9][11] Strategic Focus - The company is exploring two main growth avenues: expanding into offline retail and enhancing its self-operated product offerings [6][8] - Dongfang Zhenxuan is actively recruiting for a flagship store manager with extensive retail experience, signaling a commitment to establishing a physical retail presence [7] Product Development - The strategic pivot towards self-operated products aims to build brand trust and reduce dependency on individual streamers, with a focus on quality control and customer service [9][11] - The company has seen growth in its independent app, with GMV from the app rising to 15.7% of total sales and paid membership numbers exceeding 260,000 [10][11]
“五进社区”汇聚“新”力量
Qi Lu Wan Bao· 2025-12-25 10:42
董潇 据悉,为解决新就业群体家庭看护难题,姚庄社区党委主动谋划破题,整合社区退休教师、在职党员、"三 下乡"大学生等群体,通过开展阅读活动、手工制作等文化志愿服务活动,点亮孩子们的课余生活,让40余 户新就业群体家庭免除后顾之忧,安心轻装上阵。 通讯员 赵博文 菏泽报道 夜幕降临,灯光渐次亮起,城区商圈人群熙攘、烟火升腾,新就业群体奔波在门店、小区楼栋间。与此同时, 姚庄社区党群服务中心的城市书房里,一群孩子正安安静静的看书写字,享受着"晚间一小时"的公益伴学 服务,社区工作人员和志愿者为孩子们提供作业答疑、心理疏导、兴趣培养等个性化指服务,"志愿服务进 社区"作为滨河街道党建"五进社区"(文化活动、平安建设、安全生产、志愿服务、精准治理进社区)的关 键一环正循序推进。 这些孩子的父母,大多扎根快递外卖、网约车、直播电商等新兴领域行业岗位,大多面临进城务工,孩子独 自在家无人看护的现实难题。 2024年,滨河街道通过党建"三明三进三听"举措(明身份、明承诺、明行动;进网格、进楼院、进家庭; 听民意、听困难、听需求)征集群众意见建议百余条,在分类推进解决的过程中,新就业群体积极参与社区 基层治理,发现并推动解决 ...
俞敏洪的“好人梦”,由东方甄选和新东方买单
3 6 Ke· 2025-12-25 09:44
Group 1 - The core viewpoint of the article highlights the challenges faced by Yu Minhong in maintaining his image as an idealistic and good boss, especially after the departure of key employees and the backlash from a public letter he sent from Antarctica [1][2][4] - Yu Minhong's public letter intended to convey long-term values and encouragement to employees but resulted in widespread negative feedback, as employees felt he was disconnected from their struggles [2][4] - The backlash included complaints about delayed performance bonuses, increased work intensity, and unresponsive internal feedback channels, leading to a perception of Yu Minhong as a "two-faced" leader [4][5][6] Group 2 - Despite the challenges in leadership perception, the financial performance of New Oriental remains strong, with a projected revenue of $4.9 billion for the 2025 fiscal year, reflecting a 13.6% year-on-year growth [7] - The number of students in preparatory courses increased from 1.05 million in 2024 to 1.1 million in 2025, while non-academic tutoring students rose from 2.4 million to 2.8 million [7] - The departure of key figures like Dong Yuhui has significantly impacted the performance of Oriental Selection, with a revenue drop of 32.7% to 4.392 billion yuan in the 2025 fiscal year [10][12] Group 3 - Yu Minhong's desire to maintain a "good person" image has led to poor decision-making, particularly during the Dong Yuhui incident, which escalated into a public power struggle [9][12] - The strategic direction of Oriental Selection is shifting towards a more substantial retail presence, with plans for offline flagship stores and an increase in self-operated products, which now account for 43.8% of total GMV [16][17] - The appointment of a new CEO from within New Oriental indicates a continued effort to integrate the educational and retail aspects of the business, aiming for a more cohesive strategy moving forward [16][17]
从孙东旭到孙进,俞敏洪还是只信“自己人”
3 6 Ke· 2025-12-25 07:10
南极归来的俞敏洪,终于为东方甄选敲定了新总裁。 而接过重任的孙进,此前鲜少走入公众视野。在东方甄选屡陷舆论风波后,俞敏洪为何选择这位低调 的"小孙"接棒? 事实上,从孙东旭、董宇辉,再到孙进,俞敏洪的选人逻辑或许从未改变。 公开信息显示,孙进于2006年加入新东方,是新东方19年"老将"。其从一线英语教师起步,2008年获评 上海新东方优秀教师、新东方教育科技集团优秀教师。此后,孙进逐步完成教学、教研到管理的成长路 径,历任南京学校常务副校长、校长等关键岗位,最终晋升为集团副总裁。 孙进的职业履历反映了俞敏洪的核心用人偏好。 12月24日,一则人事任命传开,新东方教育科技集团副总裁、广州学校校长孙进将担任东方甄选 (01797.HK)执行总裁。时代财经就此事求证东方甄选,相关人士回应称"消息属实"。另有报道指 出,东方甄选方面确认俞敏洪已敲定东方甄选接班人即孙进。 这个年末,新东方可谓不平静。 11月16日,一封发自南极的信将新东方创始人俞敏洪拖入舆论风暴。老板游南极、员工守岗加班的反差 感,不仅让员工难以共情,也引来网友的吐槽与不满。随后俞敏洪多次回应澄清,仍未能完全平息争 议。 事实上,过去近一年来,东方 ...