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分众传媒引入“支付宝碰一下”,刷新广告交互方式创造新入口
Quan Jing Wang· 2025-08-06 08:46
8月6日,分众传媒(002027)与支付宝宣布联合推出"碰一下抢红包"服务。即日起,全国20余个城市的 用户在等电梯时,只需解锁手机"碰一下"分众广告屏幕旁的蓝环,即可领取红包、优惠券并在消费时使 用。 蚂蚁集团首席执行官韩歆毅表示,"支付宝碰一下"作为线下服务的亿级新入口,将坚持开放共赢,持续 助力各行各业创新交互、提升服务效率和用户体验,服务更多合作伙伴借助新入口创造新增量。 据了解,除了让交互体验更简单,支付宝也采用多种方式保障用户体验与安全:用户在未解锁手机、不 触碰蓝环时不会领取红包;同时,电梯内的"碰一下"蓝环设备仅支持抢红包的功能,不会发生主动支付 行为。 行业人士认为,"碰一下抢红包"通过广告内容与优惠券的联动方式,打破了传统广告从曝光到转化链路 过长的瓶颈,通过覆盖拉新、电商、到店、配送、会员、留资等多个场景,构建从曝光到转化的全链路 营销闭环。这一模式有效缩短转化路径,让每一次触达都蕴藏更多商业转化可能性,助力品牌带来新增 量。 分众传媒创始人、董事长江南春表示,这种"品效销"融合的三位一体新营销模式,让广告位升级为交易 新入口,可助力广告主实现智能精准触达与高效转化的双重突破,打破品牌传 ...
“支付宝碰一下”发1亿现金红包!等电梯也可抢
Bei Jing Shang Bao· 2025-08-06 08:41
北京商报讯(记者 刘四红)8月6日,北京商报记者了解到,分众传媒与支付宝宣布联合推出"碰一下抢 红包"服务。即日起,全国20余个城市的用户在等电梯时,只需解锁手机"碰一下"分众广告屏幕旁的蓝 环,即可领取红包、优惠券并在消费时使用。 作为创新交互方式,"支付宝碰一下"首次被引入至电梯场景。据介绍,分众在电梯屏幕旁安装支付 宝"碰一下"蓝色圆环,构建起连接消费者与商业资源的全新交互入口,消费者通过手机"碰一下,抢红 包",即可领取1亿现金红包,1000万份淘宝闪购免单和各类优惠券。目前,这一创新模式正在全国20多 座城市的电梯间快速铺开。 ...
分众与支付宝联合推出“碰一下抢红包”
Xin Lang Ke Ji· 2025-08-06 08:32
Core Viewpoint - The collaboration between Focus Media and Alipay introduces a new interactive service called "Tap to Grab Red Envelopes," enhancing user engagement in elevator settings while promoting cash rewards and discounts [1] Group 1: Service Launch - The "Tap to Grab Red Envelopes" service is launched in over 20 cities, allowing users to unlock their phones and tap the blue ring next to Focus Media's advertising screens to receive cash rewards and coupons [1] - Starting from August 6, the initiative will distribute 100 million yuan in cash rewards and 10 million free purchases on Taobao, along with various discounts [1] Group 2: User Experience and Security - Alipay has implemented multiple measures to ensure user experience and security, such as preventing users from receiving rewards unless their phones are unlocked and they actively tap the blue ring [1] - The blue ring device in elevators is designed solely for the purpose of claiming rewards, eliminating the risk of unintended payments [1] Group 3: Marketing Strategy - Focus Media's founder, Jiang Nanchun, emphasizes that this new marketing model integrates brand promotion and sales conversion, transforming advertising spaces into new transaction entry points [1] - The approach aims to achieve intelligent and precise targeting for advertisers while enhancing conversion efficiency, effectively breaking down barriers between brand communication and sales conversion [1]
分众传媒联合支付宝上线“碰一下”
Zheng Quan Shi Bao Wang· 2025-08-06 07:19
人民财讯8月6日电,8月6日下午,分众传媒(002027)和支付宝在上海举行"一'碰'即发"主题发布会, 共同开启以创新模式共同打造的电梯场景"碰一下,抢红包"全新生态。 据悉,分众传媒与支付宝联手打造的"碰一下,抢红包"创新模式,正在全国20多座城市的电梯间快速铺 开。这一以"数字化+发红包"为核心的玩法,不仅让消费者在等电梯时收获红包实惠,更成为品牌方撬 动市场、打通线下流量、提升商业转化的全新支点,实现营销效能的跨越式增长。 ...
重庆市新兴媒体广告企业商会会长何永中率队赴荣昌区考察交流
Sou Hu Cai Jing· 2025-08-05 01:00
Group 1 - The core theme of the event was "Mutual Prosperity through Interconnection" aimed at enhancing regional business association cooperation and empowering high-quality enterprise development to assist rural revitalization [1][5] - The delegation visited various benchmark enterprises and industry bases in Rongchang District, including the Rongchang Summer Cloth Town and local food brands, to explore new models of collaborative development among business associations, industries, and culture [1][5] - The event included discussions on resource sharing and cross-industry cooperation, with a consensus on establishing a regular communication mechanism between the business associations of Chongqing and Rongchang [4][5] Group 2 - The delegation's first stop was the Rongchang Business Association, where they learned about its operational model focused on "serving members and linking resources" [2][4] - The event featured a discussion on how business associations can leverage the "Belt and Road" initiative to build international resource platforms and promote member enterprises to expand globally [4] - The delegation explored the integration of traditional craftsmanship with modern design and new media at the Rongchang Summer Cloth Town, emphasizing the importance of cultural heritage [5][10] Group 3 - The visit to local food brands highlighted the operational logic of transforming local snacks into popular IPs, discussing topics like "new media empowering time-honored brands" [5][10] - The establishment of the Ba Yu Automobile Club and the opening of the Tian Tian Che Bao Rongchang operation center marked a new beginning for the automotive service ecosystem in the region [8][9] - A strategic cooperation agreement was signed during the opening ceremony, indicating the commitment to provide comprehensive services to local car owners and create over a hundred job opportunities [9] Group 4 - The delegation conducted a field study on the "Sweet Dragon Bamboo Shoot" planting base, recognizing its potential as one of Rongchang's four treasures [10][12] - The event included a consumption support initiative where the delegation purchased local products, contributing over 3,000 yuan to local farmers [12] - The president of the new media business association emphasized the need for industry support and the role of business associations in rural revitalization through various marketing strategies [12] Group 5 - The two-day event served as a bridge for resource connection between Chongqing and Rongchang, showcasing the vibrant characteristics of Rongchang's economy and culture [1][5] - The president of the new media business association expressed optimism about future collaborations in brand empowerment, digital marketing, and rural revitalization [12]
北巴传媒股价震荡下行 盘中振幅接近6%
Jin Rong Jie· 2025-07-31 19:14
Group 1 - The stock price of Beiba Media closed at 4.65 yuan on July 31, 2025, down 1.69% from the previous trading day [1] - The stock exhibited significant volatility during the trading session, with a maximum price of 4.92 yuan and a minimum of 4.64 yuan, resulting in a fluctuation of 5.92% [1] - The total trading volume for the day was 239,800 hands, with a transaction amount of 114 million yuan [1] Group 2 - Beiba Media's main business includes automotive services and advertising media, operating in areas such as bus advertising media operations and automotive sales and maintenance in Beijing [1] - The company is also involved in services related to new energy vehicles [1] - During the trading session, the stock experienced rapid fluctuations, with a rebound of over 2% within 5 minutes at 10:19 AM, followed by a decline of over 2% within 5 minutes at 10:24 AM [1] Group 3 - The net inflow of main funds during the trading day was 7.22 million yuan [1]
SOFI Stock Declines 2.4% Since Q2 Earnings & Revenue Beat
ZACKS· 2025-07-31 16:36
Core Insights - SOFI Technologies, Inc. reported strong second-quarter 2025 results with earnings and revenues exceeding expectations, yet the stock declined by 2.4% post-earnings release [1][9]. Financial Performance - Adjusted earnings per share were 8 cents, surpassing the Zacks Consensus Estimate by 33.3% and more than doubling from the previous year [2][9]. - Revenues reached $858.2 million, beating the consensus estimate by 6.6% and increasing by 43.4% year-over-year [2][9]. Segment Performance - The Financial Services segment generated net revenues of $362.5 million, more than doubling year-over-year [3]. - Revenues from the Technology Platform segment and Lending segment were $109.8 million and $443.5 million, reflecting year-over-year increases of 15% and 30%, respectively [3][9]. - The Loan Platform Business contributed $130.6 million to consolidated adjusted net revenues, with $127.4 million coming from $2.4 billion in personal loans originated for third parties [4]. Profitability Metrics - Adjusted EBITDA for Q2 was $249.1 million, an increase of 80.6% from the prior year, with an adjusted EBITDA margin of 29%, improving by 600 basis points year-over-year [5]. Balance Sheet and Cash Flow - At the end of Q2 2025, SOFI had cash and cash equivalents of $2.1 billion, down from $2.5 billion at the end of Q4 2024 [6]. Future Guidance - For full-year 2025, SOFI anticipates revenues of approximately $3.375 billion, exceeding previous guidance by $65 million, with a Zacks Consensus Estimate of $3.28 billion [7]. - Adjusted EBITDA is expected to be around $960 million, above prior guidance, representing an EBITDA margin of 28% [7]. - The company now projects EPS of approximately 31 cents, higher than previous guidance and the Zacks Consensus Estimate of 28 cents [8]. - GAAP net income is expected to be around $370 million, surpassing prior guidance [8].
英大证券晨会纪要-20250731
British Securities· 2025-07-31 02:01
Market Overview - The A-share market is currently experiencing a consolidation around the 3600-point level, with structural opportunities remaining abundant despite some divergence in index performance [2][11] - The market showed resilience with a rebound in the afternoon session after a brief drop, indicating strong market support and a lack of panic selling [3][12] Technical Analysis - The Shanghai Composite Index remains above the 3600-point mark, with short-term moving averages in a bullish arrangement, suggesting that the upward trend is still intact [3][12] - The market is expected to face significant resistance at the previous high of 3674 points, which is a psychological and technical barrier with many trapped positions and cautious funds [12] Sector Performance - The shipbuilding sector saw significant gains due to a merger approval that eliminates competition between two listed companies, highlighting China's competitive advantages in shipbuilding [7] - Consumer stocks, particularly in tourism, food and beverage, and dairy, are gaining strength, driven by domestic consumption recovery and supportive policies [8] - Agricultural stocks, including aquaculture and dairy, are also performing well, benefiting from the emphasis on domestic circulation and food security [8] Investment Strategy - Investors are advised to control their positions and avoid chasing high-flying stocks, focusing instead on sectors that are lagging behind [4][11] - Quality growth stocks and blue-chip companies should be considered for accumulation during market pullbacks [4][12] - The market is anticipated to exhibit a "slow bull" pattern in the medium term, driven by favorable tariff negotiations and improved liquidity conditions [4][12]
思美传媒股份有限公司关于为子公司提供担保的进展公告
Shang Hai Zheng Quan Bao· 2025-07-29 17:34
Core Viewpoint - The company, Simi Media Co., Ltd., has announced the provision of guarantees for its subsidiaries to support their financing needs, with a total guarantee amount not exceeding 650 million RMB for the year 2025 [2][4]. Group 1: Overview of External Guarantees - To meet the funding needs of its subsidiaries and secure better bank interest rates, the company has approved a total guarantee amount of up to 650 million RMB for bank loans [2]. - The guarantee is valid for one year and was approved during the company's board meetings and annual shareholder meeting [2]. Group 2: Progress of Guarantees - The company has signed guarantee contracts with China Bank Chengdu Jinniu Branch, providing a guarantee of 10 million RMB for Sichuan Bafang Tengtai Technology Co., Ltd. and another 10 million RMB for Chengdu Simi Media Co., Ltd. [3][4]. - As of the announcement date, the total guarantee balance for Bafang Tengtai is 155 million RMB, with a remaining guarantee capacity of 345 million RMB, while for Chengdu Simi, the balance is 10 million RMB with a remaining capacity of 20 million RMB [4]. Group 3: Basic Information of Guaranteed Entities - Sichuan Bafang Tengtai Technology Co., Ltd. was established on November 3, 2020, with a registered capital of 100 million RMB and operates in various technology and marketing services [5][6]. - As of December 31, 2024, Bafang Tengtai reported total assets of approximately 1.77 billion RMB and a net profit of approximately 27.74 million RMB [7]. - Chengdu Simi Media Co., Ltd. was established on March 19, 2020, with a registered capital of 10 million RMB, focusing on cultural and advertising services [8]. - As of December 31, 2024, Chengdu Simi reported total assets of approximately 33.65 million RMB but had a negative net asset of approximately 733,321 RMB [8][10]. Group 4: Board of Directors' Opinion - The board believes that the subsidiaries are stable and have good credit status, and the financing requests are normal business operations [16]. - The total external guarantees provided by the company and its subsidiaries amount to 850 million RMB, with the current guarantee representing 12.98% of the company's audited net assets [17].
兆讯传媒:首次回购约26万股
Mei Ri Jing Ji Xin Wen· 2025-07-29 08:33
Core Viewpoint - Zhaoxun Media announced its first share buyback on July 28, 2025, with a total of approximately 260,000 shares repurchased, representing 0.064% of the company's total share capital [2] Group 1: Share Buyback Details - The buyback was conducted through a centralized bidding transaction [2] - The highest transaction price was 11.59 CNY per share, while the lowest was 11.54 CNY per share [2] - The total amount spent on the buyback was approximately 3 million CNY [2] Group 2: Revenue Composition - For the year 2024, Zhaoxun Media's revenue was entirely derived from advertising publishing, accounting for 100.0% of the total revenue [2]