体育赛事运营
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NBA中国与阿里云宣布达成多年合作,球迷观赛互动将有新体验
Jing Ji Wang· 2025-10-09 07:21
Core Insights - NBA China and Alibaba Cloud have announced a multi-year partnership, with Alibaba Cloud becoming the official cloud computing and AI partner for NBA China, aimed at enhancing the viewing and interactive experience for Chinese NBA fans [1][3] Group 1: Partnership Announcement - The partnership was announced by Alibaba Group Chairman and Brooklyn Nets Chairman Joe Tsai and NBA Vice President and COO Mark Tatum ahead of the 2025 NBA China Games [3] - The 2025 NBA China Games will feature the Brooklyn Nets facing the Phoenix Suns, with games scheduled for October 10 and October 12 in Macau [3] Group 2: Technological Integration - The collaboration will leverage Alibaba Cloud's AI and cloud computing services to support various digital fan engagement initiatives [4] - A dedicated AI model will be developed based on Alibaba's Tongyi Qianwen large model, tailored to provide engaging interactive content for NBA App users, including real-time game highlights and player analysis [4] Group 3: Enhanced Fan Experience - NBA China will utilize Alibaba Cloud's infrastructure to support its digital platforms, including the NBA App and official website [4] - The partnership will showcase advanced AI technologies during the NBA China Games, including a 360-degree real-time replay technology that enhances key moments of the game [4] - Fans will have the opportunity to create personalized NBA-themed virtual avatars and generate commentary clips using their own voices through various interactive features supported by the Tongyi Qianwen model [4]
NBA中国与阿里云宣布达成多年合作 重塑球迷互动体验
Zheng Quan Shi Bao Wang· 2025-10-09 06:34
Core Insights - NBA China and Alibaba Cloud have announced a multi-year partnership, with Alibaba Cloud becoming the official cloud computing and AI partner for NBA China, aimed at enhancing the viewing and interactive experience for Chinese NBA fans [1][2] - The partnership was announced by Alibaba Group Chairman Joe Tsai and NBA Vice President and COO Mark Tatum ahead of the 2025 NBA China Games [1] - The collaboration will leverage Alibaba's Tongyi Qianwen large model and cloud infrastructure to create engaging content for NBA App users, including real-time highlights and player analysis [1][2] Group 1 - The partnership will utilize Alibaba Cloud's AI and cloud computing services to support various digital fan engagement initiatives [1][2] - NBA China will implement Alibaba Cloud's infrastructure to host its digital platforms, including the NBA App and official website [2] - The 2023 NBA China Games will showcase advanced AI technologies introduced by Alibaba Cloud, providing fans with personalized experiences [2] Group 2 - Alibaba Cloud will debut its 360-degree real-time replay technology, enhancing the presentation of key game moments with high-quality visuals [2] - Fans will have the opportunity to engage with interactive features powered by the Tongyi Qianwen model, including creating personalized NBA-themed avatars [2] - Alibaba's consumer-facing AI applications, Quark and Tongyi App, will also serve as official market partners for NBA China, facilitating fan interaction [2]
球星马里昂助阵!NBA中国牵手阿里云 360度AI观赛
Nan Fang Du Shi Bao· 2025-10-09 05:05
Core Points - NBA China and Alibaba Cloud have announced a long-term partnership, with Alibaba Cloud becoming the official cloud computing and AI partner for NBA China, aimed at enhancing the viewing and interactive experience for Chinese NBA fans [2][5] - The collaboration will leverage Alibaba Cloud's AI and cloud computing services to support various digital fan engagement initiatives, including the development of a dedicated AI model based on the Tongyi Qianwen model [2][3] - The partnership was announced ahead of the 2025 NBA China Games, featuring the Brooklyn Nets and Phoenix Suns, scheduled for October 10 and 12 in Macau [2] Group 1 - Alibaba Cloud will introduce advanced AI technologies during the NBA China Games, including 360-degree real-time replay technology to provide enhanced highlights of key moments [3] - NBA China will utilize Alibaba Cloud's infrastructure to support its digital platforms, including the NBA App and official website, while employing smart analytics tools for data insights [3][4] Group 2 - Fans will have the opportunity to engage with various interactive features powered by the Tongyi Qianwen model, such as creating personalized NBA-themed avatars and generating commentary clips using their own voices [4] - Alibaba Cloud's AI technology has previously been utilized in sports events, such as the "Bullet Time" multi-angle replay system during the Paris Olympics, showcasing its capability to enhance viewer experience [4] Group 3 - The partnership reflects NBA's commitment to using the latest technology to creatively engage with millions of Chinese fans, with expectations to transform the way they watch and experience games in the coming years [5]
中产为何迷上“打铁”?有人花费上10万
创业邦· 2025-10-09 03:23
Core Viewpoint - The article discusses the growing popularity of triathlons in China, highlighting the demographic trends, participation costs, and the overall market potential for this sport [5][22][24]. Participation Trends - The demographic of triathlon participants is primarily young to middle-aged adults, with a notable increase in female participants [14][22]. - Participants often include professionals such as business owners, doctors, and lawyers, indicating a trend towards a more affluent and health-conscious demographic [14][22]. Event Statistics - As of September 27, 2025, there are 67 triathlon events scheduled in China, surpassing the total of 64 events held in 2024 [22]. - The IRONMAN brand has re-entered the Chinese market, with the IRONMAN70.3 event attracting significant interest [22][23]. Cost Analysis - The costs associated with participating in a triathlon include registration fees, equipment expenses, and travel costs, with registration fees ranging from hundreds to thousands of yuan depending on the event [13][15][17]. - High-quality triathlon gear, particularly bicycles, can be quite expensive, with some participants investing over 100,000 yuan in equipment [17][18]. Market Growth Potential - The triathlon market in China is experiencing rapid growth, with the China Triathlon Association reporting over 50,000 individual members [22]. - The sport's appeal is expected to attract more participants from younger and older demographics, indicating a potential for further market expansion [14][22]. Sponsorship and Marketing - The triathlon events are increasingly attracting sponsorship from various industries, including automotive, finance, and consumer goods, which enhances the sport's marketability [24]. - The marketing strategy focuses on the core values of challenge, perseverance, and achievement, appealing to a wide range of brands [24].
NBA中国与阿里云宣布达成合作
第一财经· 2025-10-09 03:22
Core Viewpoint - Alibaba Cloud has officially announced a long-term partnership with NBA China, becoming the official cloud computing and AI partner for NBA China [1] Group 1: Partnership Details - The collaboration will involve the development of a dedicated AI model for NBA China based on Tongyi Qianwen [1] - NBA China will introduce "360-degree real-time replay technology" at NBA China games, utilizing AI algorithms to provide an immersive viewing experience [1] Group 2: Infrastructure Support - NBA China will utilize Alibaba Cloud's infrastructure to support its digital platforms, including the NBA App, NBA China's official website, and the NBA China mini-program [1]
NBA中国与阿里云宣布达成多年合作
Zheng Quan Shi Bao Wang· 2025-10-09 03:00
Core Insights - Alibaba Cloud has officially partnered with NBA China to become the official cloud computing and AI partner, aiming to enhance the fan experience and engagement with the NBA in China [1] Group 1: Partnership Details - The collaboration will leverage Alibaba's Tongyi Qianwen to develop a dedicated AI model for NBA China [1] - The partnership will introduce "360-degree real-time replay technology" at NBA China games, providing an immersive viewing experience through AI algorithms [1] Group 2: Infrastructure and Digital Platforms - NBA China will utilize Alibaba Cloud's infrastructure to support its digital platforms, including the NBA App, NBA China's official website, and the NBA China mini-program [1]
赛事IP点燃“双节” “票根经济”打造消费新场景
Zheng Quan Ri Bao· 2025-10-08 16:07
Group 1 - The "Double Festival" period has seen a surge in sports events across the country, becoming a significant growth driver in the holiday economy, with over 29,000 cultural and sports tourism integration activities planned, a 12% increase from last year [1] - Major international events such as the 2025 Shanghai Rolex Masters and the World Rowing Championships are taking place, highlighting the importance of localizing event IPs and cultivating proprietary brands within the sports industry [3] - The Shanghai Rolex Masters has seen high consumer engagement, with merchandise sales thriving and significant foot traffic at event-related venues, indicating strong spectator interest and spending [4] Group 2 - The concept of "second venue" consumption is emerging, with significant economic impact observed from event-related activities outside the main event locations, such as increased customer traffic in nearby shops and restaurants during events [4] - The potential value of event tickets is being further explored, with various promotions linked to ticket purchases, enhancing consumer engagement and driving sales in associated businesses [5] - The sports economy is becoming a new consumption engine, with online retail sales of sports goods exceeding 210 billion yuan in the first half of the year, reflecting a nearly 20% year-on-year growth [5][6]
1.54亿元收入背后的WTT赛事商业弧线
Xin Lang Cai Jing· 2025-10-08 02:39
Core Insights - The WTT China Grand Slam concluded successfully, with the Chinese national table tennis team winning five championships, showcasing their dominance in the sport [1] Prize Money and Athlete Earnings - The total prize pool for the event reached $2.05 million (approximately 14.6 million RMB), with significant differences in prize money between singles and doubles events [2] - Singles champions received $135,000, while doubles champions earned only $12,000 [2] - Wang Chuqin emerged as the highest-earning athlete with an estimated prize of 1.05 million RMB, followed closely by Wang Manyu with around 1 million RMB [2] Commercial Growth and Ticket Sales - The event sold over 88,000 tickets, generating nearly 88 million RMB in ticket revenue, a 54.3% increase year-on-year, setting a new record for WTT ticket sales [4] - The ticket pricing strategy involved a dynamic pricing model, with average price increases of 38% over the event duration [4] - The main venue was upgraded to accommodate more spectators, increasing total seating capacity to 5,300 [4] Broader Economic Impact - The event significantly boosted local economic activity, with daily foot traffic in the Shougang Park reaching 124,000, a notable increase from 70,000 last year [7] - The total consumption in the park exceeded 41 million RMB, marking a nearly 50% growth compared to the previous year [7] - The event coincided with the National Day and Mid-Autumn Festival, enhancing its economic impact through the "ticket root economy" effect [8] Merchandise Sales - Sales of licensed merchandise surpassed 3 million RMB, reflecting a 152% increase, with products available both on-site and through online platforms [5] Sponsorship and Support - The event had 14 official sponsors from various industries, including energy, telecommunications, automotive, finance, healthcare, and consumer goods, contributing to a diversified support system for the event [8]
路跑赛事何以助推乡村旅游
Xin Hua She· 2025-10-08 00:02
汾西县政府提供的数据显示,赛事期间,当地便利店、超市、纪念品商店、体育用品店等批发零售 业的营业额明显增长;重点宾馆酒店、住宿餐饮行业营业收入较前一周增长33.3%;夜市经济表现亮 眼,凤凰广场夜市、人和巷餐饮店、川蜀火锅等为代表的餐饮行业营业额同比增长超过90%。 2024年起,山西推出"晋美乡村田园健康跑"系列活动。这项被跑友称作"村跑"的赛事至今已举办近 十场。近年来,随着路跑热潮持续升温,越来越多比赛正下沉进入农村,在丰富基层体育服务供给的同 时,也成为一些地方撬动乡村旅游发展的新方式。 9月27日,2025年山西省晋美乡村田园健康跑暨陶寺国家考古遗址公园观测秋分主题活动在临汾市 襄汾县陶寺村举行。赛事承办方山西真跑者体育有限公司负责人张鑫达介绍说,比赛以展示推介当地旅 游资源与民俗文化为目标之一,赛道串联起陶寺国家考古遗址公园的核心景观,中途补给站则准备了当 地老字号美食"王老大羊肉锅子",赛事期间陶寺遗址博物馆免费向公众开放,并组织了天文观象讲解活 动,吸引了大量跑者参观。 除了人气与流量,路跑赛事进乡村也给当地带来了实实在在的经济效益。 7月19日,山西晋美乡村田园健康跑暨绿塬汾西欢乐跑活动在临 ...
大师赛正激战 “秋老虎”来袭 清凉防护网应对同期最高温
Jie Fang Ri Bao· 2025-10-07 03:04
Group 1 - The article highlights the extreme heat conditions during the 2025 Shanghai Rolex Masters, with temperatures reaching 35°C, prompting the organizing committee to implement various cooling measures for players and spectators [1][2] - The organizing committee has deployed 1,500 kilograms of ice and set up nearly 60 cooling devices in high-traffic areas to combat the heat, ensuring a comfortable environment for both players and fans [1][2] - Medical teams are on high alert, with facilities prepared to handle heat-related incidents, demonstrating the importance of health and safety measures during the event [2] Group 2 - The event has introduced free cooling supplies such as cooling oil and ice packs at various locations, enhancing the overall spectator experience [2][3] - Indoor spaces have been transformed into "natural cooling ports," providing air-conditioned areas for fans to relax while enjoying the event [2] - The local star player, Shang Juncheng, successfully competed under these challenging conditions, emphasizing the effectiveness of the cooling measures in supporting athlete performance [2]