体育赛事运营

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探访城市体育新名片——沈阳国际泵道公园
人民网-国际频道 原创稿· 2025-06-23 05:31
Core Points - The Shenyang International Pump Track Park is the first pump track in Northeast China certified by the International Cycling Union, featuring a total area of 45,800 square meters with nine different types of tracks catering to various skill levels [1][3] - The park has hosted several international events, including the 2023 UCI Pump Track World Championship qualifiers and the 2024 China Pump Track League, enhancing the local tourism and hospitality sector [3] - The park is part of the industrial transformation project in the Tiexi District, repurposing a former abandoned factory area into a unique sports venue that integrates industrial heritage with modern sports [4][7] Economic Impact - The park has increased the occupancy rate of international brand hotels within a 3-kilometer radius by 37% [3] - The introduction of a "fast-track visa service" for foreign participants provides a 48-hour visa exemption, facilitating international participation in events [3] Cultural Significance - The park serves as a bridge for cultural exchange, promoting inclusivity and openness in the city, as reflected in its motto "There are no boundaries, only starting points" [7]
36712人!观看人数破纪录,赞助商抢席位,“苏超”距离拿下千万元冠名商还有多远?
Mei Ri Jing Ji Xin Wen· 2025-06-23 02:55
Core Insights - The "Su Super" league has gained significant popularity, with ticket sales reaching unprecedented levels and a record attendance of 36,712 at a recent match, showcasing strong fan engagement [1][10][11] - The number of sponsors for "Su Super" has increased dramatically, from 6 to 19 within a short period, indicating a growing commercial interest in the league [11][15] - Sponsorship fees for "Su Super" are rising, with the price for official sponsorship reaching 3 million yuan and the naming rights potentially exceeding 8 million yuan, reflecting the league's increasing market value [10][11][15] Sponsorship Growth - The league has attracted a diverse range of sponsors, including well-known brands like Heineken, Yili, and JD.com, highlighting its commercial appeal [11][22] - The sponsorship landscape is competitive, with many companies eager to secure a spot, leading to a situation where sponsorship opportunities are scarce [9][15] - The rapid increase in sponsors suggests that "Su Super" is becoming a valuable platform for brand exposure, with potential total sponsorship revenue estimated to reach 50 million yuan [15][22] Economic Impact - The league is expected to generate over 300 million yuan in comprehensive economic benefits throughout the season, with each host city projected to earn more than 2 million yuan [16][22] - The rise in tourism and hotel bookings during match days indicates that "Su Super" is positively impacting local economies [16][22] Challenges and Future Prospects - Despite its current success, "Su Super" faces challenges in maintaining long-term sponsorship relationships and proving its sustainability as a competitive league [21][22] - The league's ability to innovate in sponsorship activation and deepen brand engagement will be crucial for its future growth and stability [22][23] - Experts suggest that the league's model could be replicated in other regions, provided it adapts to local cultural and economic contexts [16][22]
蓉港联手一体 激发体育活力 “全球联动·产业互动”体育产业国际沙龙在港举行
Mei Ri Jing Ji Xin Wen· 2025-06-20 15:35
Core Insights - The event "Global Linkage · Industry Interaction" sports industry international salon was held in Hong Kong, focusing on how the sports industry can promote urban development and enhance cross-regional cooperation [1] - The Hong Kong Kai Tak Sports Park, the largest sports infrastructure project in Hong Kong's history, aims to enhance the city's international influence through hosting international events and large-scale cultural and sports activities [1] - Chengdu has made significant achievements in the sports industry, hosting multiple international sports events and is set to host the 12th World Games in August [4] Group 1 - The event attracted over 50 representatives from the sports industry in Hong Kong and Chengdu, including experts and industry leaders [1] - The operational model and design philosophy of the Kai Tak Sports Park were highlighted, showcasing its role as a new landmark for sports and entertainment in Hong Kong [1] - The event featured a session on "World Games Partnership Sharing," where Geely Holding Group discussed how sports events can empower urban brand building [4] Group 2 - Chengdu's AG eSports Club presented its global layout in the eSports field, emphasizing the industry's role in promoting youth engagement and the digital economy [4] - The city ranked fourth in China and ninth globally in the recent "2024 Global eSports Industry Development Report," reflecting its achievements in the eSports sector [4] - A roundtable discussion included experts who agreed that the sports industry is a new engine for urban economic, cultural, and social development, linking sports with tourism and consumption [6] Group 3 - The successful hosting of the sports salon provided a high-level international exchange platform for the sports industries of Hong Kong and Chengdu [6] - The event marked the conclusion of the "Global Linkage · Industry Interaction" series, with plans for future high-end dialogue activities to promote innovation and development in various industries [6]
北京市政协召开常委会,委员建议培育发展“体育+”新业态
Xin Jing Bao· 2025-06-16 12:52
Group 1: Event System Development - The Beijing Municipal Political Consultative Conference emphasized the need to build a sports event system to promote mass fitness and the sports industry [1] - Suggestions were made to create brand events in virtual sports to help Beijing become a "Three Olympic City" [1][2] - The importance of leveraging regional characteristics to develop unique events was highlighted, with specific recommendations for different districts [1] Group 2: E-sports and Virtual Sports - There is a push to strengthen the layout of high-level e-sports events, aiming to attract top global competitions like the League of Legends World Championship [2] - The government is encouraged to support virtual sports through financial subsidies and the establishment of industry guidance funds [2] - The development of a virtual sports event system and standards is proposed to enhance the digital economy [2] Group 3: Integration of Sports and Arts - The integration of sports and arts is seen as a new business model, with recommendations to create specialized plans for "Sports+" new industries [3] - The establishment of a multi-department online approval platform for "Sports+Art" projects is suggested to streamline processes and reduce operational costs [3] - Marketing support for "Sports+Art" initiatives is recommended to boost market activity and ticket sales [3] Group 4: Enhanced Viewing Experiences - The proposal includes creating immersive viewing experiences and interactive services with athletes to enhance the event experience [4] - A matrix of seasonal ice and snow events alongside professional leagues is suggested to utilize winter Olympic venues year-round [4] - Community sports events are to be supported through a dedicated fund, promoting local engagement and sponsorship incentives [4]
广州楼市大消息!拟全面取消限购、限售、限价
新华网财经· 2025-06-13 05:41
近日,《广州市提振消费专项行动实施方案(征求意见稿)》(以下简称"征求意见稿")公开征求意 见。 征求意见稿提出,有序减少消费限制。 优化房地产政策,全面取消限购、限售、限价,降低贷款首付 比例和利率。 更好满足住房消费需求。扎实推进城中村及老旧小区改造,2025年计划推进新开工老旧 小区改造超150个,更新住宅老旧电梯超9000台,完成城中村改造固定资产投资1000亿元。推进利用专 项借款购买存量商品房作为安置房。持续优化住房公积金使用政策,支持缴存人在提取住房公积金支付 购房首付款的同时申请住房公积金个人住房贷款,进一步优化租房提取政策措施。 征求意见稿要求,大力发展体育消费。全力抓好十五运会和残特奥会广州赛区筹办工作,高水平办好世 界田联接力赛、广州马拉松赛等重大赛事。开展体育嘉年华、体育消费季、全民健身活动等体育促消费 活动,推动体育比赛进景区、进街区、进商圈。支持花都融创等冰雪场馆提质升级,加快推进香港马会 从化马场建设和运营,推动冰雪运动和赛马运动消费发展。 征求意见稿称,创新发展银发经济。积极推动实施居家适老化改造"焕新"活动,推广便捷可及的居家社 区养老服务,激发养老服务消费。大力开展"银龄行 ...
广州:拟推动赛马运动消费发展 加快推进香港马会从化马场建设运营
news flash· 2025-06-13 03:14
Core Viewpoint - The Guangzhou government's draft plan aims to boost consumption by significantly developing sports-related activities and events [1] Group 1: Sports Consumption Development - The plan emphasizes the importance of hosting major sporting events such as the 15th National Games and the Special Olympics in Guangzhou [1] - It includes initiatives like sports carnivals, sports consumption seasons, and nationwide fitness activities to promote sports consumption [1] - The strategy involves integrating sports competitions into tourist attractions, urban areas, and commercial districts to enhance visibility and participation [1] Group 2: Infrastructure and Venue Upgrades - Support is provided for the quality enhancement of ice and snow venues, such as those in Huadu, to facilitate sports consumption [1] - The plan accelerates the construction and operation of the Hong Kong Jockey Club's racecourse in Conghua, promoting both ice sports and horse racing consumption [1]
16支龙舟队齐聚重庆巫山展开角逐
Zhong Guo Xin Wen Wang· 2025-06-11 08:18
Group 1 - The event "Golden Snake Brings Good Fortune, Dragon Dance Across the Nation" is a national dragon boat competition held in Wushan, Chongqing, featuring 16 teams competing on the Danning River [1] - The opening ceremony included a performance by the Wushan County Cultural Center, showcasing local culture and customs, along with a traditional eye-dotting ceremony [1] - The competition atmosphere was heightened by the enthusiastic participation of spectators, culminating in the Two Rivers Iron Man Dragon Boat Team winning the championship, followed by Dachang Town Xianglongda Team and Fuling District Zhenxi Town Team as runners-up [1] Group 2 - The event was guided by the China Dragon Boat Association and organized by the Wushan County People's Government, with support from various local cultural and sports organizations [2]
2025年中国男篮热身赛6月10日开票
Mei Ri Shang Bao· 2025-06-11 03:46
Group 1 - The core event is the upcoming warm-up match for the Chinese men's basketball team against Venezuela, scheduled for July 24-25, 2025, at the Hangzhou Olympic Sports Center [1][2] - Ticket prices for the warm-up match range from 280 yuan to 1980 yuan, with over 31,000 reservations made as of June 10 [2] - The warm-up match serves as preparation for the Asian Cup, which will take place from August 5 to August 17, 2025, in Jeddah, Saudi Arabia [2] Group 2 - The Hangzhou Olympic Sports Center, with a total area of 74,470 square meters and approximately 18,000 seats, is equipped to host major sporting events and meets FIBA international standards [3] - The venue has hosted various prestigious events, including the CBA Finals and the WCBA All-Star Game, showcasing its capability for high-level sports competitions [3] - Facilities at the venue include a professional sound system, smart lighting, and dedicated areas for athletes, ensuring a high-quality experience for both players and spectators [3]
2025MetaSVS光明冷饮虚拟滑雪公开赛完赛,虚实结合赛制改写中国冰雪未来
Sou Hu Wang· 2025-06-10 07:03
2025年6月7日——国内首个"虚实结合"冰雪赛事迎来里程碑时刻:2025 MetaSVS光明冷饮虚拟滑雪公 开赛今日在上海盛大启幕。随着这场关键战打响,MetaSVS2025年度滑雪项目达到高潮——从1月 MetaSVS亚太青少年高山滑雪精英赛的冬奥级真雪雪道的国际竞技、5月MetaSVS长三角青少年滑雪公 开赛(上海首次举办室内真雪环境下的长三角滑雪比赛)、6月1日冒雨角逐MetaSVS长三角青少年旱雪气 垫大跳台公开赛到今日MetaSVS光明冷饮虚拟滑雪公开赛,四大赛事累计吸引超600人参与,虚实结合 的办赛模式正构建起中国冰雪运动 "全季全域、虚实共生" 的新生态。 作为虚拟体育领域的标志性赛事,MetaSVS 一直致力于为青少年提供多元化的冰雪运动体验。今天的 赛事涵盖男子组和女子组从 U8 至 U16 的五大年龄段,共十个参赛组别,比赛项目分为男子高山滑雪大 回转和女子高山滑雪大回转,为不同年龄段的青少年选手提供了展示自我、追逐冰雪梦想的舞台。 上海久事智慧体育有限公司执行董事、总经理薛晶晶表示,"虚实结合的办赛模式为冰雪运动带来了新 的活力,不仅打破了季节和地域的限制,更为青少年选手提供了全新的 ...
国际赛事接连落户山西 拉开暑期文旅消费序幕
Xin Hua She· 2025-06-09 02:13
飞碟射击运动员们调整呼吸喊出一声"好",橙色的碟靶瞬间从抛靶机中迸射而出,他们肩抵枪托,目光如鹰隼般锁定目标,子弹命中飞碟后炸开一团橙色的 烟雾,场边观众屏住的呼吸瞬间化作欢呼。6月1日至12日,2025年亚洲杯飞碟射击比赛在临汾市举办,来自亚洲15个国家和地区的运动员在这里展开角逐。 新华财经太原6月9日电(记者樊欣阳)2025年亚洲杯飞碟射击比赛在山西省临汾市打响;2025中国网球巡回赛太原公开赛将在山西省太原市举行……这个夏 天,当飞碟靶场清脆的枪声与网球的跃动划破山西的古韵长空,多项高规格体育赛事为这片镌刻着五千年文明的黄土地注入崭新活力。 2025年亚洲杯飞碟射击比赛场馆。新华社发 "临汾首次举办亚洲大赛,我们要抓住这个机会宣传自己的文化特色,力求为临汾经济社会的发展加分。"赛事组委会负责人、临汾市体育局四级调研员冯玉 亭说。 6月9日至15日,2025中国网球巡回赛太原公开赛将在太原举行。为进一步展示锦绣太原浓厚的历史底蕴和现代城市魅力,赛事期间,参赛运动员、裁判员可 以免费参观太原多项文旅景点,包括5A景区晋祠博物馆等。 近年来,太原市力求"办好品牌赛事,激活赛事经济",引进多项品牌赛事,促进体 ...