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对话市政协委员安金明:深化文商旅体展融合,入境游应“从需求端提质产品供给”
Bei Jing Shang Bao· 2026-01-27 10:48
个性化消费需求推动产品加速迭代 根据北京市文旅局发布的数据,2025年全年,全市共接待入境游客548万人次,同比增长39%;实现旅 游花费505.6亿元,增幅达44.7%,两项数据均再创历史新高,为国际交往中心建设注入澎湃文旅动能。 安金明谈到,当前北京入境游市场复苏强劲,并呈现出客源结构愈发多元的态势,过去以日韩、欧美游 客为主的格局被打破,新兴市场正在加速崛起,各国游客纷至沓来。同时,散客化趋势明显,游客需求 从传统的故宫、长城等热门景区观光,转向博物馆、艺术馆等文化体验场景,风筝制作、香包刺绣、篆 刻等非遗体验项目也愈发受到入境游客的青睐,他们对深度文化沉浸的需求日益强烈。这反映出游客对 深度文化沉浸的强烈需求,散客化、个性化趋势愈发明显。 入境游客需求的转变,也需要旅游商家探索布局相应的旅游产品。安金明表示,如今的境外游客不再满 足于"走马观花",而是希望深入感受北京的京味文化与生活气息。在设计入境旅游产品时,必须打造符 合入境游客偏好的融合产品。例如,将太极、乒乓球等元素,与北京的美食文化、商业资源及休闲度假 体验进行创新融合,形成独具魅力的产品体系。多元化、个性化的消费需求正在推动入境游产品服务加 ...
2026北京两会|大兴:首都南翼 不止一种想象
Bei Jing Shang Bao· 2026-01-27 10:04
Core Viewpoint - The article discusses the development strategies and industrial layout of Daxing District in Beijing, focusing on the "6+5+3" industrial structure and the integration of various sectors to enhance economic growth and sustainability by 2025 [3][4][10]. Group 1: Industrial Development - Daxing District aims to strengthen its "industry-first, project-oriented" approach, with a focus on the "6+5+3" industrial layout, which includes six leading industries, five emerging sectors, and three strategic areas [3][4]. - The Daxing International Airport has achieved a cumulative passenger throughput of 188 million since its operation, with an annual cargo throughput growth rate of 43.2% [6][10]. - The Daxing Airport Economic Zone is positioned as a core area for the air economy, which is prioritized among the six main industries in Daxing [4][5]. Group 2: Hydrogen Energy Initiatives - Daxing is recognized as a leading area for hydrogen energy in Beijing, having established the world's largest international hydrogen energy demonstration zone [9]. - The district is working on the construction of a hydrogen pipeline connecting Beijing and Ulanqab, promoting the development of hydrogen energy applications in industrial sectors [9][10]. - Suggestions for advancing the hydrogen industry include leveraging by-product hydrogen from coal chemical and steel industries, and utilizing renewable energy for large-scale hydrogen production [9][10]. Group 3: Tourism and Cultural Development - Daxing is developing a 22 square kilometer international tourism resort centered around the Beijing Wildlife Park, aiming to enhance its cultural and tourism appeal [12][13]. - The district plans to integrate various tourism elements, including theme parks and immersive commercial complexes, to create a sustainable tourism ecosystem [12][14]. - The synergy between tourism, air economy, and hydrogen energy is emphasized, with initiatives like duty-free shopping linked to airport commerce and green scenic areas utilizing hydrogen-powered transport [14].
高铁串联新春“微度假”,长三角家庭青睐“体验式团圆”
Yang Zi Wan Bao Wang· 2026-01-27 10:04
Group 1 - A short-trip travel trend is emerging in the Yangtze River Delta as families seek high-quality companionship during the Lunar New Year, facilitated by convenient high-speed rail networks [1] - Jiangsu province is showcasing strong consumer vitality during the Spring Festival, with Nanjing being a top tourist destination and a source of travelers [2] - Traditional customs and interactive educational destinations are gaining popularity among families, with events like the "Spring Festival Garden Party" at Nanjing Hongshan Forest Zoo focusing on animal science [3] Group 2 - Shanghai Lego Land Resort, opening in summer 2025, is rapidly becoming a market hotspot by focusing on families with children aged 2 to 12, particularly attracting visitors from Jiangsu [5][6] - The upcoming New Year event "Big Happiness for the New Year" at Lego Land will feature interactive activities and large Lego installations, enhancing family engagement [5] - The convenience of high-speed rail is crucial for attracting Jiangsu families, with travel times to Lego Land being only 1-2 hours [8] Group 3 - The "Big Happiness for the New Year" event at Lego Land is designed to create a multi-layered Spring Festival experience, including traditional performances and interactive activities [10] - The opening of Lego Land has significantly boosted tourism in Jinshan District, promoting a "theme park + ancient town" model to enhance visitor stay and spending [10] - The integration of high-speed rail is connecting quality cultural and tourism resources in the Yangtze River Delta, fostering a new paradigm of experiential family reunions during the Spring Festival [12]
年轻人当上“年货主理人” ,这七种春节消费走向顶流
3 6 Ke· 2026-01-27 09:51
Group 1 - The core idea of the articles revolves around the transformation of traditional Chinese New Year customs, driven by the younger generation (Z generation), who are reshaping the holiday culture through digitalization, personalization, and emotional engagement [1][29] - The rise of "electronic New Year goods" such as digital red envelope covers and festive stickers reflects a shift from traditional material consumption to experiences that emphasize emotional value and social connection [2][5] - The market for traditional New Year products is evolving, with new categories like personalized flower arrangements and creative couplets gaining popularity among young consumers, indicating a trend towards lighter, more interactive products [6][9][10] Group 2 - The pet industry is experiencing significant growth, with the urban pet consumption market projected to reach 312.6 billion yuan in 2025, reflecting the deepening role of pets as family members [11][12] - The trend of "reverse Spring Festival travel," where parents visit their children in cities, is emerging, leading to new opportunities in local tourism and family services [15][17] - The "intangible cultural heritage" tourism trend is gaining traction, with a notable increase in interest and bookings for experiences related to local customs and heritage, indicating a shift in consumer preferences towards immersive cultural experiences [18][21] Group 3 - The gold market is witnessing a surge, with prices increasing over 70% in 2025, leading to a trend where young consumers are opting for "custom gold" as a cost-effective alternative to traditional gold jewelry [23][25] - The rise of "two-dimensional New Year goods" reflects a growing demand for products that cater to social and emotional needs, with significant engagement on social media platforms [26][27][28] - The overall transformation of New Year consumption patterns illustrates a broader trend of emotional and social value becoming central to consumer behavior, marking a shift from purely materialistic purchases to experiences that resonate with personal identity and cultural significance [29]
湖北国企改革板块1月27日跌0.51%,三峡旅游领跌,主力资金净流出4.7亿元
Sou Hu Cai Jing· 2026-01-27 09:29
证券之星消息,1月27日湖北国企改革板块较上一交易日下跌0.51%,三峡旅游领跌。当日上证指数报 收于4139.9,上涨0.18%。深证成指报收于14329.91,上涨0.09%。湖北国企改革板块个股涨跌见下表: 以上内容为证券之星据公开信息整理,由AI算法生成(网信算备310104345710301240019号),不构成 投资建议。 从资金流向上来看,当日湖北国企改革板块主力资金净流出4.7亿元,游资资金净流入7677.48万元,散 户资金净流入3.93亿元。湖北国企改革板块个股资金流向见下表: ...
贡献率达52%!经济增长主引擎,动力足
根据文旅部等部门发布的最新数据:去年,我国国内居民出游人次达65.22亿,旅游花费6.3万亿元;我 国社会消费品零售总额突破50万亿元,最终消费支出对经济增长的贡献率达52%。这组数字意味着什 么? 出游热,消费旺。数字的背后是消费持续发挥着经济增长主引擎的作用,也有热气腾腾的生活。细看这 份"消费成绩单",亮点很多。其中特别值得一提的是服务消费增长速度比较快,文体休闲、旅游咨询租 赁等服务零售额保持两位数增幅。比如冬天很热的冰雪游,预计2025-2026冬季冰雪旅游休闲人数将达 3.6亿人次。热"雪"沸腾,"滑"出精彩。从商品消费为主向商品和服务消费并重转变,是美好生活的提 质升级。 向上跳动的数字,反映的也是我国消费环境的持续改善和消费场景的不断出新、出彩,给了大家更多选 择。当然,这里面也有政策加力。近日,个人消费贷贴息政策升级,多家银行已明确实施细则。政策期 限延长、支持范围扩大,信用卡账单分期也纳入贴息范围,各方面以真金白银激发消费活力。 今天是腊八节,过了腊八就是年,春节越来越近。这个春节假期有9天,堪称史上最长,大家除了走亲 访友、与家人团聚,还规划去哪呢?其实不管去哪里,有一点能肯定:最长假期 ...
出政策办活动优场景,促消费今年继续加力
Ren Min Ri Bao· 2026-01-27 09:01
Core Insights - In 2025, China's total retail sales of consumer goods exceeded 50 trillion yuan for the first time, reaching 50.1 trillion yuan, with a year-on-year growth of 3.7% and a contribution rate to economic growth increasing by 5 percentage points to 52% [3][4] - The foreign trade maintained resilience, with total imports and exports reaching 45.47 trillion yuan, a year-on-year increase of 3.8%, and the number of newly established foreign-funded enterprises exceeding 70,000, up 19.1% [5][6] Economic Performance - The retail sales of consumer goods surpassed 50 trillion yuan, driven by policies and activities aimed at boosting consumption, with significant growth in both goods and service consumption [3][4] - The service retail sector saw a year-on-year growth of 5.5%, with specific services like cultural entertainment and tourism experiencing double-digit growth [3][4] Foreign Trade and Investment - The total value of goods traded with Belt and Road Initiative countries reached 23.6 trillion yuan, growing by 6.3%, which is 2.5 percentage points faster than overall trade growth [8] - The number of active trading entities exceeded 780,000, with private enterprises accounting for 57.3% of total foreign trade [5][6] Policy Initiatives - The Ministry of Commerce plans to enhance consumer support through policies, activities, and improved consumption environments, including trials for automobile circulation reforms and international consumption environment construction [4][5] - The government aims to attract foreign investment by optimizing support policies and ensuring equal participation of foreign enterprises in domestic consumption and procurement activities [6][7] International Cooperation - China signed 24 free trade agreements with 31 countries and regions, covering 45% of total goods trade, and actively participated in global trade discussions [8][10] - The "Belt and Road" initiative continues to deepen economic cooperation, with significant investments in infrastructure and trade facilitation projects [8][10]
旅游业对海南GDP综合贡献率超三成
Xin Hua Wang· 2026-01-27 08:49
记者从27日开幕的海南省第七届人民代表大会第五次会议上获悉,"十四五"期间,海南旅游业国际影响 力大幅提升,对本省GDP综合贡献率达33.4%。 海南省政府工作报告提出,2026年海南将开展海洋旅游年活动,拓展海洋、航天、热带雨林旅游消费; 完善海南环岛旅游公路和环热带雨林国家公园旅游公路配套设施,大力培育5A级旅游景区等。 (文章来源:新华网) 海南省政府工作报告显示,2025年,海南接待游客突破1亿人次。海南自贸港全岛封关至"满月"时,物 畅其流、人享其行、流量聚集等成效明显,免签入境游客、国际航行船舶进出、离岛免税销售额分别增 长64%、19.6%、46.8%。"十四五"期间,海南新增国家级旅游度假区2个、5A级景区1个,夜间文旅消 费集聚区6个、旅游休闲街区5个,优化西沙邮轮旅游航线,累计举办大型旅游、演艺、体育赛事活动 600场。 ...
鸥舞春城 文旅焕新——文旅融合激活昆明“观鸥经济”
Xin Hua Wang· 2026-01-27 08:24
新华社音视频部制作 【纠错】 【责任编辑:邱丽芳】 每逢冬季,在云南省昆明市滇池畔的海埂大坝、海洪湿地等地,红嘴鸥成群结队在空中翩翩起舞, 成为春城昆明的靓丽风景。 "红嘴鸥带来的不仅是生态美景,更是实实在在的发展活力。我们核心是做好'生态+文旅'的融合文 章,让观鸥体验更丰富、更优质。"滇池国家旅游度假区文旅投促局局长安向辉说,在每年11月至次年2 月的观鸥季,当地文旅部门都会成立工作专班,为游客准备一系列的活动,让大家既观赏盛景,也可以 触摸到昆明这座城市的文化脉动。 记者:熊轩昂、王安浩维 自1985年以来,红嘴鸥已连续41年来昆明越冬,成为昆明文旅的一张名片,每年吸引着大量游客前 来观赏,同时也形成了迸发活力的"观鸥经济"。 以生态为依托,昆明不断丰富文旅供给。今年观鸥季,滇池国家度假旅游区推出了"观鸥活力趣游 线""地标摄影打卡线"等特色线路,串联起海埂大坝、开合浮桥、大观公园等景点;同时引导度假区内 的酒店、餐饮企业推出"观鸥之旅"特色套餐,满足不同游客需求。 ...
省残联与省旅投集团开展合作 “锦绣天府·文旅助残”公益品牌建设启动
Si Chuan Ri Bao· 2026-01-27 08:23
双方将推动残疾人非遗文创产业发展,搭建残疾人文创产品展示展销平台,助力残疾人就业增收, 并开发更多适合残疾人的就业岗位,构建"文旅+百业+助残"多元化场景;深化残疾人文体赛事合作, 联合打造残疾人文体活动品牌,丰富残疾人精神文化生活;推进文旅场所无障碍环境建设,打造"无障 碍旅游"四川样板。双方还将加强科技成果应用合作,借助脑机接口等先进科技,提升残疾人康复服务 水平,开展康复科技产品研发与应用场景支持。 省残联相关负责人表示,通过"锦绣天府·文旅助残"公益品牌,助力更多残疾人实现人生价值,推 动文旅融合成果惠及更多残疾人群体。(记者 唐子晴) 1月21日,省残联与省旅游投资集团在成都签约,共同启动"锦绣天府·文旅助残"公益品牌建设,双 方将围绕残疾人非遗文创、就业创业、文体赛事、无障碍旅游、康复服务等多个领域展开深度合作,通 过文旅融合赋能残疾人事业,助力残疾人更好地融入社会、实现价值。 ...