Core Viewpoint - The Oscar Awards, despite declining viewership, have seen a significant increase in broadcasting and advertising fees, indicating a shift in the advertising landscape where live events remain valuable for marketers [2][3][4]. Broadcasting Rights and Fees - ABC has been the broadcasting partner for the Oscars since 1976, with a contract extending to 2028, coinciding with the 100th anniversary of the awards [2][3]. - The broadcasting fee paid by ABC has risen from approximately $40 million in 2008 to over $100 million in recent years [2]. Advertising Revenue - The cost of a 30-second advertisement during the Oscars has increased from $1.8 million in 2008 to $2.3 million in the current year, with ABC expected to earn $130 million in advertising revenue during the ceremony [3][4]. - Despite lower viewership, the Oscars remain a prominent live event, attracting advertisers due to the inability of viewers to skip ads during the broadcast [3][4]. Audience Engagement and Demographics - The Oscars maintain an audience of around 20 million, significantly higher than other award shows like the Grammys and Emmys, which have seen even lower viewership [4][6]. - The audience for the Oscars is predominantly female (approximately 60%), making it an attractive platform for brands targeting this demographic [6][7]. Changes in Advertising Strategy - The Oscars have limited the overall program length, reducing available advertising slots, which has led to increased competition for these spots [5][6]. - Brands are eager to secure advertising slots early, with a reported 50% increase in the number of brands wanting to partner with the Oscars compared to previous years [5][6]. Social Media and Digital Engagement - The Oscars have expanded their reach through streaming platforms like Disney+ and Hulu, with advertisers focusing on user data collected from these platforms rather than just traditional viewership numbers [7][8]. - Social media engagement around the Oscars has surged, with significant interactions on platforms like TikTok, indicating a shift in how audiences engage with the event [9].

Group 1 - Duolingo's marketing strategy involved a "revival challenge" for its mascot Duo, which successfully increased user engagement and learning activity during the campaign [5][6] - Cheetos launched a creative marketing campaign using "non-dominant hand" fonts to resonate with consumers' real-life scenarios [7] - Adidas introduced a high-end series called A-Type under Adidas Originals, featuring luxury materials and craftsmanship, with prices reaching up to $1,500 for certain items [8][10] Group 2 - Nike partnered with Kim Kardashian's Skims to create a new women's fitness brand, NikeSKIMS, focusing on body inclusivity and performance [12][13] - MUJI plans to open low-cost stores in China, selling essential goods at competitive prices, marking its first expansion of this concept outside Japan [16][17] - FamilyMart appointed designer Nigo as its creative director, aiming to enhance its brand image and product offerings through collaborations [21][22] Group 3 - Zara innovatively moved its fashion show to the streets of Shanghai, leveraging live streaming to engage consumers [25][26] - Coffee brand Kudi introduced a new business model by offering affordable meal options alongside coffee, appealing to office workers [29][30] - Apple launched the iPhone 16e, which received mixed reactions from consumers, indicating a potential disconnect between product offerings and market demand [33][34] Group 4 - Chinese director Huo Meng won the Silver Bear for Best Director at the Berlin International Film Festival for his film "The Place of Living," marking a significant achievement for Chinese cinema [37][38]

Core Viewpoint - The article discusses the criminal proceedings against Hong Kong film celebrity Huang Baoming for alleged insider trading related to the company formerly known as Tianma Film and now called Chuan Di Entertainment [1][4]. Group 1: Legal Proceedings - On February 27, the Hong Kong Securities and Futures Commission initiated criminal legal proceedings against Huang Baoming for allegedly transmitting insider information regarding Chuan Di Entertainment [1]. - Huang Baoming has been granted bail of HKD 200,000 and must notify authorities of any changes in residence or travel plans [4]. Group 2: Company Performance - During the period from August 25, 2017, to October 17, 2017, Huang Baoming, as chairman and controlling shareholder of Tianma Film, had access to significant insider information [3]. - The stock price of Tianma Film experienced a notable increase of 47.06% on October 17, 2017, and a total rise of 51.93% during the specified period [3]. - Following Huang Baoming's sale of his controlling interest, the company was renamed Chuan Di Entertainment on March 13, 2018 [4]. - As of February 27, 2025, Chuan Di Entertainment's stock price closed at HKD 0.034, reflecting a decline of 2.86% [4].

香 港 交易 及 結 算 所 有限 公 司 及 香港 聯 合 交 易 所有 限 公 司 對 本公 告 的 內 容概 不 負 責， 對 其 準 確 性或 完 整 性 亦不 發 表 任 何 聲明 ， 並 明 確 表示 ， 概 不 對因 本 公 告全 部 或 任 何 部分 內 容 而 產生 或 因 倚 賴 該等 內 容 而 引 致的 任 何 損 失承 擔任何責任。 BINGO GROUP HOLDINGS LIMITED 比 高 集 團 控 股 有 限 公 司 （ 於開曼群島註冊成立之有限公司） （股份代號：8220） 自願公告 有關 可能成立合營企業之 諒解備忘錄 本公告由比高集團控股有限公司（「本公司」，與其附屬公司統稱「本集團」） 自願作 出，旨在 讓本公司股 東（「股 東」）及潛 在投資者 了解本集 團業務之最 新情況。 諒解備忘錄 本公司董事（「董事」）會（「董事會」）欣然宣佈，於二零二五年二月二十日（ 交 易時段後 ），本公司間接全資附屬公司泰藝有限公司（「泰藝」）與深圳市壹海 長風科技有限公司（「壹海長風」）訂立一份諒解備忘錄（「諒解備忘錄」）。 根 據 諒 解 備 忘 錄 ， 泰 藝 擬 與 壹 海 ...

特斯拉新 Model Y 在上海工厂量产，考验特斯拉品牌护城河的时间到了。 特斯拉需要一款畅销车提升销量、提振信心，相比新车型，全球 "销冠" Model Y 的焕新版是更稳 妥的选择。2 月 18 日，这款预告了一月余的改款车型在上海超级工厂量产，2 月下旬开始交付，比 此前市场预测的 3 月略有提前。 这是 Model Y 2020 年发布后第一次 "重大更新"。它把百公里能耗从老款的 12.5 度降至 11.9 度，最 大续航里程增至 719 公里，同时全系标配了自动辅助驾驶硬件。另外，空间、内饰、操控和舒适性 上做了微调。去年，Model Y 在中国销量超过 48 万台。 百度 2024 年广告业务下滑。 百度今日发布了 2024 年第四季度及全年财报，2024 年全年总营收为 1331 亿元，同比微跌 1%，净 利润 234 亿元人民币，同比增长 21%，而排除了一次性因素影响的非 GAAP 营业利润下滑了 8%。 AI 相关的业务有一定增长，文心大模型日均调用量同比增长了 33 倍，四季度智能云业务同比增长 了 26%，最近一周内，百度陆续宣布了文心大模型开源、免费的关键策略调整。占据营收超一半 ...

以下文章来源于Tech星球 ，作者林京 Tech星球 . Tech星球，聚焦互联网前沿科技和新商业。 谁在靠哪吒狂赚？ 作者 | 林京 来源 | Tech星球 （ID：tech618） 《哪吒2》电影票房不断刷新记录之后，庞大的观影人群，也让售卖哪吒周边衍生品的线 下门店客流暴增。 北京某商场里的一位卡游店员向Tech星球表示，这几天，在店门口哪吒和敖丙的人形立 牌打卡拍照人数，一度超过进店人数，放置在门店中心位置的"小马宝莉"IP不再是门店 顶流，而在其背后的哪吒周边衍生品不断有消费者前来咨询，员工不得不一遍又一遍重 复"已经没货"的通知。 截至目前，《哪吒2》电影票房已突破86亿，观影人次达1.62亿，登顶中国影史票房冠 军之后，又冲进全球影史票房榜前30名。 在电影院意犹未尽的观众，将目光投向了哪吒联名周边。 在卡牌、盲盒的线下门店里，以往都是圈内资深小众玩家进店，现在店员们很容易就能 辨别出哪些是新用户，因为他们并不了解最基本的端盒和隐藏款概念。比如，泡泡玛特 推出的《哪吒2》系列盲盒中，隐藏款"灵珠版哪吒"的抽取概率为1/96。一些消费者为 了抽到一张卡游推出的《哪吒2》SP卡（稀有卡牌），选择花费 ...

今天一上来就看到很多留言问我昨晚喝了多少，我和小伙伴两个人一瓶飞天，有倒一两多给他的岳父，剩下基本我两分了，所以4两白酒左右。从他家走 的时候我还好的，回家后劲上来了，就困不行要睡觉。 我年轻时不怎么喝酒的，大概从35岁以后就慢慢爱喝点了，中年男人坐一起吃饭，除非是赶时间的工作餐，不然不会喝饮料的。所以现在再听到关于年轻 人不喝酒、白酒以后没人消费之类的话题，我都一笑置之，弟弟们年纪还小，等再过几年就自动解锁 今天上证指数跳空跌了1.06%，但是全市场的中位数还过得去，只跌了0.33%。指数跌幅大是因为红利板块杀的比较凶，今天跌幅榜靠前的有黄金-2.7%、 高速公路-2.3%、煤炭-1.9%、银行-1.7%，都是上半年表现强势的高股息概念。 乐观的人解读这是资金从避险板块流出，可能要去抄底其它超跌的板块；悲观的人觉得a股最后的避难所也被攻陷，市场进入全面下跌的至暗时刻，不一 样的心态会有不一样的观感。 其实今天本来更惨的，还是最后15分钟有大资金冲进去急速拉升了创业板指etf，才让中小盘股的跌幅有所收窄。这可能是这几天市场上一个值得关注的 信号，就是官军已经不再去托底沪深300，昨天和今天的下跌都没有干预，反 ...

拼多多现在比阿里更会赚钱 在又一个狂奔的季度后，拼多多拖着仍在亏损的海外业务，经营利润第一次超过了阿里巴巴，达到 259 亿元、比去年四季度电商旺季还好，这一规模非常接近交通银行和中国人寿。当季淘天经调整 EBITA 仍 高于拼多多，但阿里经调整 EBITA 低于拼多多。 今年前 3 个月里，拼多多总收入是去年同期的 1.3 倍、达到 868 亿元。其中包含跨境电商 Temu 业务的 交易服务收入是去年同期的 3.26 倍、达到 443.55 亿元，占总收入比重第一次超过在线营销收入。 业绩会上，管理层继续建议投资者不要基于几个季度的结果来预测拼多多的增长。高管们还在业绩分享 和问答环节讲了大概 24 次农业（2021 年二季度讲了 81 次）。据 Wind，财报发布后，拼多多股价开盘 后涨近 5%、截至发稿收窄至 1.8%，市值 2057 亿美元左右。阿里巴巴同时期跌 3% 左右、市值来到 2130 亿美元。 拼多多现在比阿里更会赚钱 快手要拿 1/4 资金回购 微软想提供有用的 AI 华尔街最有权力的人考虑退休 关注《晚点财经》并设为星标，第一时间获取每日商业精华。 在线营销和交易服务收入相比去年同期大幅 ...