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千年象雄焕新彩 ——阿里文旅绘就融合富民新画卷
Xin Lang Cai Jing· 2026-01-18 13:18
清晨9时许,海拔约4300米的阿里地区噶尔县狮泉河镇,天际才刚泛起一抹鱼肚白。25岁的藏族姑娘尼玛曲吉已经换上精致的传统服饰,仔细检查着讲解设 备。再过两小时,她将作为阿里博物馆的首批专业讲解员,迎接远道而来的台湾省青年旅游团。"我本身就是历史专业出身,特别热爱这份讲解工作,能为 各地游客讲述阿里的千年故事,我打心底里高兴。"她微笑着说,眼中满是自豪。 2025年,阿里地区共接待游客351万人次,实现旅游总收入34.16亿元,同比分别增长35.9%、33.4%;文化产值达9200.01万元,同比增长60.8%。阿里地区正 以文旅深度融合为笔,以保护传承为墨,在"世界屋脊的屋脊"上书写着"文化兴、产业旺、百姓富"的时代篇章。 文化赋能:千年遗产在活态传承中铸魂 2026年新年第一天,阿里地区札达县团结路街头锣鼓喧天,一场名为"古格庆典·壁舞札达"的沉浸式演出,让沉睡千年的壁画真正"活"了起来。身着古格壁 画风格服饰的演员们,化身为壁画上的武士、仙女和白牦牛,在传统乐器的韵律中缓步游演,将历史的画卷徐徐铺展在现代街头。 图为"天上阿里·裳映古韵"民族服饰秀现场。由阿里地区文旅局供图 "第一次看到壁画里的场景活生生 ...
阿里文旅绘就融合富民新画卷
Xin Lang Cai Jing· 2026-01-18 12:17
Core Insights - The article highlights the significant growth of the tourism industry in the Ali region, with a total of 3.51 million visitors and a tourism revenue of 3.416 billion yuan in 2025, marking increases of 35.9% and 33.4% respectively [1] - The integration of cultural heritage and tourism is emphasized, showcasing initiatives that bring ancient traditions to life and enhance the region's cultural identity [2][5] Cultural Empowerment - The Ali region is actively engaging in the living transmission of its cultural heritage, exemplified by immersive performances that revive ancient murals and traditions [2] - The Ali Museum has introduced interactive experiences, attracting 23,399 visitors in 2025, enhancing visitor engagement with local culture [5] - The region has seen a rise in intangible cultural heritage projects, with 55 new projects added in 2025, generating over 5 million yuan in revenue and creating employment for over 300 individuals [6] Resource Development - The Ali region has successfully developed unique tourism routes, including the "Heavenly Ali Cloud Top Self-Driving" tour, which connects various scenic spots and enhances visitor experiences [7] - The establishment of national 4A and 5A scenic areas has improved the region's tourism infrastructure and brand recognition [7] - Innovative tourism experiences, such as low-altitude helicopter tours, have diversified offerings and attracted a broader audience [9] Social Welfare - The growth of the tourism sector has led to increased economic benefits for local communities, with family-run guesthouses generating significant income and improving local infrastructure [11] - The region's tourism initiatives have created over 5,600 job opportunities and increased local income by over 52 million yuan in 2025 [13] - Continuous support from aid programs has strengthened local capacities in hospitality and tourism management, fostering sustainable development [13]
千年象雄焕新彩——阿里文旅绘就融合富民新画卷
Xin Lang Cai Jing· 2026-01-18 12:17
Core Viewpoint - The article highlights the significant growth and development of the tourism and cultural industry in the Ali region, showcasing how cultural heritage is being actively preserved and integrated into modern tourism experiences, leading to economic benefits for local communities [1][12]. Cultural Empowerment - In 2025, the Ali region received 3.51 million tourists, generating a total tourism revenue of 3.416 billion yuan, marking year-on-year increases of 35.9% and 33.4% respectively [1] - The "Ancient Guge Celebration" immersive performance revitalized ancient murals, allowing audiences to experience historical culture in a modern context [2] - The Ali Museum introduced interactive experiences, receiving 23,399 visitors in 2025, enhancing visitor engagement with cultural heritage [5] - The region added 55 new intangible cultural heritage projects in 2025, with 16 individuals promoted to regional-level inheritors, generating over 5 million yuan in annual revenue from heritage workshops [6] Resource Development - The Ali region established two national 4A scenic spots and made progress towards creating a national 5A scenic area, enhancing its tourism offerings [7] - The "Heavenly Ali" self-driving tour route has become popular, integrating various attractions and experiences, including night performances and stargazing [7] - The "Dark Night Park" offers unique stargazing experiences, attracting around 6,000 visitors in 2025 [10] - New tourism activities, such as helicopter tours, have diversified offerings and increased accessibility for different types of tourists [10] Livelihood and Welfare - The development of family-run guesthouses in Zhabujang village has significantly increased local income, with tourism revenue reaching 600,000 yuan in 2025 [11] - The establishment of the Gangrenbuqi Tourism Service Company has led to over 3 million yuan in tourism revenue, providing employment for many villagers [12] - The region's tourism industry has created 5,673 job opportunities and increased local income by 52.1 million yuan in 2025 [14] - Continuous support from aid programs has strengthened local skills training, enhancing the capacity of the workforce in the tourism sector [14]
政策红包+错峰红利 学生群体点燃寒假文旅热潮
Xin Lang Cai Jing· 2026-01-18 10:10
Core Insights - The winter tourism market is experiencing a surge in demand, particularly among students, driven by various promotional policies and low travel costs [1][2][3] Group 1: Policy Impact - Multiple regions are implementing targeted policies to reduce travel costs for students, including free admission to attractions and subsidies for transportation and accommodation [2] - Yangzhou has introduced a "free admission" policy for full-time students during winter and summer vacations, allowing them to visit state-owned A-level attractions for free [2] - Guangdong is promoting a winter study tour program, integrating over 700 A-level tourist attractions and offering 20 million yuan in tourism consumption vouchers [2] Group 2: Market Trends - The winter tourism market is expected to see a peak in bookings starting mid-January, with significant growth in both volume and pricing [3] - The student demographic, particularly those aged 18-22, is becoming a major force in outbound travel, with a notable increase in international flight bookings [4] - Nearly 40% of first-time international travelers during the winter break are university students, reflecting a 50% increase compared to the previous year [4] Group 3: Consumer Behavior - University students are characterized by their social travel preferences, often traveling in groups and prioritizing interactive experiences [5] - This demographic tends to choose unique and personalized destinations, contributing to the diversification of the winter tourism market [5] Group 4: Regional Dynamics - The domestic tourism market is showing a dual trend of "north for snow" and "south for warmth," with both ice and snow tourism and warm winter vacations gaining popularity [6] - Hainan's new free trade policies are boosting the "duty-free shopping" and "warm winter" tourism sectors, with hotel bookings in the region seeing a significant increase [7] - Hotel bookings in Hainan during the winter break are up over 150%, with some areas experiencing even higher growth rates [7]
非遗美食市集、地域特色快闪、沉浸式品鉴 “舌尖狂欢”推高冬日文旅消费热力值
Yang Shi Wang· 2026-01-18 08:39
Group 1 - The core idea of the news highlights the vibrant local culture and culinary experiences in the Meilisi Daur District of Qiqihar City, Heilongjiang, attracting tourists during winter [2][4] - The district serves as a "one-stop" shopping destination for locals, providing essential goods and a lively atmosphere for visitors [4] - The "Daily Village Feast" initiative offers free tastings of authentic local dishes, such as pork stewed with sauerkraut and specialty roasted goose, enhancing the culinary appeal for tourists [7] Group 2 - In Suzhou, Jiangsu, a winter food market has become a key driver of urban cultural and tourism consumption, showcasing diverse culinary experiences [9] - The winter food market at Shishan Square features over a hundred local restaurants, offering regional delicacies that attract a large number of citizens and tourists [14] - A cross-regional food display platform has been established, promoting collaboration among various culinary offerings and stimulating growth in the restaurant and related industries [17]
马年初七,去粤东山水深处赏花灯
Xin Lang Cai Jing· 2026-01-18 08:10
Core Viewpoint - The article highlights the cultural significance and economic impact of the upcoming Lantern Festival in Xingning, which is set to showcase the region's rich heritage and attract tourism and investment opportunities [1][4][14]. Group 1: Cultural Heritage - Xingning has a history of over 1,700 years and is known for its "Hakka Lanterns," which were recognized as a national intangible cultural heritage in 2014 [8][11]. - The Lantern Festival will feature three core rituals: "Welcoming the Lantern," "Lighting the Lantern," and "Warm Lantern," which reflect deep cultural meanings and will take place from the seventh to the twenty-second day of the lunar new year [8][11]. Group 2: Economic Impact - The GDP of Xingning grew by 8.1% year-on-year in the first three quarters of 2025, ranking second among all counties in Meizhou and fourth in the province [11][12]. - The growth in tourism and cultural industries is directly contributing to the local economy, with significant increases in visitor numbers and tourism revenue expected [12][14]. Group 3: Infrastructure Development - The upcoming Meilong High-Speed Railway, set to open in 2024, will connect Xingning to the Greater Bay Area, creating a "1.5-hour living circle" that is expected to boost tourism and attract investors [14]. - The integration of cultural heritage with tourism and creative industries is a strategic focus for Xingning, aiming to revitalize its ancient culture in contemporary society [14].
从“观赏”到“玩转” 冰雪消费新趋势、新亮点持续拓展冬季消费新空间
Yang Shi Wang· 2026-01-18 07:14
Group 1 - The core viewpoint of the article highlights the booming popularity of ice and snow tourism in Northeast China, driven by the newly opened Shenyang to Changbai Mountain high-speed railway, which enhances the travel experience for tourists [1][15] - The new high-speed rail service has significantly improved accessibility, allowing tourists to enjoy the scenic ice and snow landscapes with a "fast in, slow travel" approach [1] - The establishment of nine new high-speed rail bus routes in Tonghua City, along with the optimization of 29 conventional bus routes, has created a convenient transportation network connecting high-speed rail stations, tourist attractions, and residential areas [2] Group 2 - The opening of the Shenyang to Changbai Mountain high-speed railway has increased the repurchase rate of visitors from Shenyang and Beijing, allowing for more frequent trips to the ski resorts [4] - Tourists can now easily plan spontaneous trips to Tonghua for skiing, with the ability to travel on Friday evenings and enjoy night skiing and hot springs [6] - The travel time from Tonghua to Baishan is now under 20 minutes, further enhancing the appeal of the region's tourism offerings [9] Group 3 - Baishan City, located in the heart of Changbai Mountain, boasts rich cultural and natural tourism resources, including historical sites and ecological attractions [11] - The region offers a variety of experiences, such as hot springs, forest trekking, and snow-themed activities, making it a year-round destination [11] - The hotel occupancy rate in the Changbai Mountain area has increased by over 30% during the peak season from late September to December compared to the same period last year [13] Group 4 - The trend of "southern guests heading north" has emerged as a significant phenomenon in China's ice and snow tourism, with southern tourists increasingly participating in winter sports in northern regions [16][20] - Over 50% of visitors to various northern ice and snow tourism destinations this season are from southern China, indicating a growing interest in winter activities among these tourists [20] - The "ice floating" experience in Ningxia has attracted attention, showcasing innovative winter activities that blend local culture and tourism [24]
四川五市州赴穗推介文旅资源 邀湾区居民冬游川西北
Xin Lang Cai Jing· 2026-01-18 04:04
中新网广州1月18日电 (记者 程景伟)"天下九寨沟·大美阿坝州"阿坝-成都-绵阳-德阳-广元大九寨黄金旅 游圈广东行活动17日晚在广州塔南广场举行,通过沉浸式文旅推介、主旨演讲、特色文艺表演等多元形 式,向粤港澳大湾区居民发出"冬游川西北"的盛情邀约。 活动现场发布大九寨黄金旅游圈线路。该线路深度整合四川五市州的核心文旅资源:从成都的世界文化 遗产都江堰与都市烟火起步;北上探秘德阳三星堆的古蜀文明,感受绵阳李白故里的诗意与"两弹一 星"的红色热血;核心段深入阿坝州,尽览九寨沟、黄龙、四姑娘山、达古冰川等世界级自然遗产,并 体验羌人谷滑雪场的冰雪激情;东行至广元,领略剑门关的天下雄险与翠云廊千年古道的厚重历史,并 可在曾家山滑雪场继续冬日欢趣。 这条旅游环线为游客提供了一站式体验四川五市州的自然奇观、历史文脉、都市风情与冰雪运动的"最 优解",提升了旅行规划的便捷性与体验的丰富度。 活动同期举办的"了不起的阿坝非遗"展示展销体验活动中,羌绣、藏族编织、唐卡等非遗技艺展示与琳 琅满目的文创产品,让湾区市民近距离感受阿坝文旅的风情魅力。(完) 大九寨黄 金旅游圈线路正式发布。阿坝州文化广播电视和旅游局 供图 推介 ...
迈向“十五五”,浙江如何唱好文化“三重奏”?
Xin Lang Cai Jing· 2026-01-18 03:00
Core Viewpoint - Zhejiang province is experiencing a cultural renaissance, with significant achievements in cultural innovation and integration, aiming to enhance its cultural strength and influence during the "14th Five-Year Plan" and beyond [1][2]. Group 1: Cultural Innovation - The success of innovative cultural products like the Yue opera "New Dragon Gate Inn" and the game "Black Myth: Wukong" highlights Zhejiang's ability to create recognizable cultural symbols [1]. - The integration of technology, such as AR and VR, is transforming cultural experiences, making historical artifacts more accessible and engaging for audiences [2][4]. - The establishment of a digital resource database for traditional crafts like lacquerware is proposed to enhance innovation and market promotion [4]. Group 2: Cultural and Tourism Integration - The tourism industry in Zhejiang is projected to grow, with the added value expected to rise from 4,399 billion in 2020 to approximately 5,400 billion by 2024, alongside a forecasted increase in tourism numbers and revenue [5]. - The promotion of unique cultural forms, such as water play culture along the Grand Canal, is suggested to enhance the integration of culture and tourism [5][7]. - The need for a coordinated approach to protect cultural heritage while promoting tourism is emphasized, particularly for historical routes like the East Zhejiang Tang Poetry Road [7]. Group 3: Cultural Benefits to the Public - The initiative to ensure cultural development benefits all citizens is a key focus, with over 10,000 grassroots cultural activities held in the past five years [8]. - The establishment of 2,415 "15-minute quality cultural life circles" aims to improve access to cultural resources in remote areas [8]. - The approach to cultural services is evolving from merely delivering performances to fostering community engagement and participation in cultural activities [9].
云南弥勒旅游品牌战略发布会举行 促文旅产业转型升级
Xin Hua Wang· 2026-01-18 02:58
Core Insights - The core message of the article is the launch of the "One Arrival in Milele Equals Happiness" tourism brand, aimed at promoting the integration of culture and tourism in Milele City, Yunnan Province, and enhancing the local economy through tourism development [2] Group 1: Tourism Brand Launch - The "One Arrival in Milele Equals Happiness" brand was officially launched during a tourism brand strategy conference held in Milele City [2] - This brand represents the implementation of the Honghe Prefecture's "1138" all-region tourism model and embodies the concept of "A Lifestyle Called Yunnan" in Milele [2] Group 2: Economic Impact - During the 14th Five-Year Plan period, Milele's tourism industry transitioned from "leisure sightseeing" to "residential vacation," receiving a total of 72.8454 million visitors and generating a total tourism expenditure of 81.836 billion yuan [2] - The development of the tourism brand is expected to drive the transformation and upgrading of the local tourism industry, increase income for residents, and contribute to high-quality economic and social development in the city [2] Group 3: Collaborative Efforts - The event featured the release of the "Happy Milele Song" MV and awarded 30 units the title of "One Arrival in Milele Equals Happiness Brand Cooperation Unit" to enhance the quality of service in promoting Milele as a "Happy City" [2] - A "Milele Tourism Brand Co-Building and Sharing Initiative" was also announced, encouraging the cultivation of a joyful cultural atmosphere and enriching the experiences associated with "Happy Milele" [2]