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2026年软文推广平台大盘点,企业营销推广必看的攻略指南!
Sou Hu Cai Jing· 2026-01-06 21:32
在2026年优质的软文配合精准的传播渠道依然能够有效提升品牌影响力、拓展客户群体并促成转化;接下来云优城就跟大家讲讲软文推广平台都有哪些,它 们的介绍、优势特点及适用场景是怎么样的?以及软文推广常见问题有哪些?这些都会在本篇文章一一跟大家说清楚 从而助力企业营销突围! 一、软文推广平台大盘点 1、云优城发稿平台 云优城是提供一站式自助发稿服务的平台,拥有6.2万个权威媒体资源(包括国家级、地方性省/市级媒体及行业专业媒体)和17.6万个自媒体资源(覆盖新 闻、财经、医疗、汽车等领域),支持个性化媒体选择与发布需求。另外还提供百科创建、百度搜索排名占位优化、AI(Deepseek、豆包、元宝等)平台提 问结果优化。 优势及特点: ①、媒体资源丰富 从发稿到见效,提供贯穿全程的专家级服务;其专业内容顾问团队,可在发布前对稿件进行审阅,从媒体审核视角提供标题优化、内容润色及合规性建议, 帮助提升稿件录用率;同时,营销顾问能基于您的整体推广目标,协助制定更科学的媒体组合与发布节奏策略,避免"盲目投放",让每一分预算都花在刀刃 上。 ④、性价比高 平台公开透明的价格体系,帮助企业实现降本增效,尤其对于营销预算有限的中小 ...
如何选择靠谱的小红书代运营公司
Sou Hu Cai Jing· 2026-01-06 14:32
凡是承诺一个月涨多少粉丝,达到多少曝光量,一个季度保客资量,类似于这种承诺都是虚假承诺,由于平台流量不可控,这种绝对性承诺一定有问题,如 果在约定期间内达不到,必然采用手段刷量,用作弊手段达成目标不可取。 小红书代运营服务商收费参差不齐,有不少收费标准是一个月几百的,这种低价连人工成本都覆盖不了,要么后续会产生隐形消费,要么就是收费后不认真 做事,反正钱到手了,收割一个算一个,千万不要贪小便宜吃大亏。 小红书上有不少做运营陪跑服务商,打着陪跑的旗号,帮你诊断账户问题,然后让你购买他的课程,这些课程要么很陈旧、要么过于理论化,与实际运营出 入较大,所以要避免被陪跑服务当韭菜收割。 在网上查询公司的工商信息,了解公司背景,如果同城的公司可上门考察实际情况。当然也有不少小而美的代运营公司,公司规模虽然是实力的体现,但不 是决定性因素,要综合多个维度来考察评估。 有不少公司为了吸引客户,拿别人的成功案例当作自己的案例展示给客户看,这时一定要擦亮眼睛,对案例要深入了解,甚至可以让客户在后台截图来证明 是自己的真实案例,避免上当受骗。 如何选择靠谱的 小红书代运营公 了解公司规模 在网上查询公司的工商信息,了解公司背景, ...
天娱数科:从豆包亿级DAU看营销逻辑重构 GEO时代的基建与适配
Zheng Quan Shi Bao Wang· 2026-01-06 05:34
从SEO向GEO的迁移,是营销基础设施的一次世代交替。在这场由技术驱动的流量入口争夺战中,天娱 数科致力于通过持续的技术迭代,帮助品牌在流量重塑的过程中夯实地基,将生成式技术转化为可确定 的增长动能。 (文章来源:证券时报网) 字节跳动旗下AI原生应用"豆包"日活跃用户(DAU)突破1亿大关,不仅是一次产品层面的爆发,更是 AI智能体实现从"技术尝鲜"到"全民普及"的关键跨越,标志着移动互联网流量入口发生了结构性位移。 当消费者的行为模式从"关键词搜索"向"生成式对话"迁移,传统的流量分配机制正在失效,一种基于生 成式引擎优化(GEO)的新型营销逻辑正在成为行业共识。 天娱数科坚持以应用为导向,推动AI技术与业务场景的深度融合。自研的智慧广告大模型,为品牌建 立了一套与AI生态沟通的底层逻辑,通过AI营销SaaS平台整合了AIGC广告素材生成、广告智能投放、 AI直播电商转化等核心功能,为互联网、保险、美妆、3C等行业的品牌提供全链路、自动化营销服 务。在行业评选中屡获认可,先后荣获"虎啸奖AIGC营销类赛道金奖""2025年度营销智能体创新引领 奖""AI Agent最佳实践案例"及"2025杰出AI智能体 ...
全域聚势,年货爆发,磁力金牛2026年货节大促投放指南来袭,头号玩家开运必达
Sou Hu Wang· 2026-01-06 03:15
2026年货节大促将至,平台流量将迎来显著上涨,商家该如何抓住流量趋势,扩大经营规模?为助力商 家提升投放效果,快手磁力引擎发布"磁力金牛2026年货节大促投放指南",拆解八个行业流量趋势预 估,分享促期投放指南,帮助广大商家高效布局大促投放,冲刺销售爆量。 大促期间磁力金牛从年货节趋势潜力货盘洞察货品储备到打造金牛闯关赛、直播排位赛、瓜分百万奖 池、百万积分大作战等多样玩法。 其中,"百万积分大作战"面向全行业活跃商家,通过完成周期性及每日任务积累积分,兑换抽奖机会赢 取消返红包。"瓜分百万奖池"则聚焦中小商家,在设定的多个瓜分日,商家将根据当日消耗占比瓜分百 万级消返红包奖池。针对成长型及头部商家设置的"金牛闯关赛",将通过定向邀约的方式覆盖6大活动 赛道,按照阶梯奖励商家高系数消返红包。 此外,"行业直播排位赛"则将目光投向食品饮料、医疗健康、日化、家居用品四大年货热销行业,依据 直播间消耗进行实时行业排名,位列前30的商家将获得丰厚的额外消返红包激励,点燃直播带货的热 情,引爆年货节氛围,助力品牌在新春赛道实现声量与生意的双重突破 。 1 1 % 1 % 10 % 0 0 % 0 % 10 % 10 ...
天娱数科:从豆包亿级DAU看营销逻辑重构,GEO时代的基建与适配
Zheng Quan Shi Bao Wang· 2026-01-06 01:43
字节跳动旗下AI原生应用"豆包"日活跃用户(DAU)突破1亿大关,不仅是一次产品层面的爆发,更是 AI智能体实现从"技术尝鲜"到"全民普及"的关键跨越,标志着移动互联网流量入口发生了结构性位移。 当消费者的行为模式从"关键词搜索"向"生成式对话"迁移,传统的流量分配机制正在失效,一种基于生 成式引擎优化(GEO)的新型营销逻辑正在成为行业共识。 从SEO向GEO的迁移,是营销基础设施的一次世代交替。在这场由技术驱动的流量入口争夺战中,天娱 数科致力于通过持续的技术迭代,帮助品牌在流量重塑的过程中夯实地基,将生成式技术转化为可确定 的增长动能。 天娱数科(002354)坚持以应用为导向,推动AI技术与业务场景的深度融合。自研的智慧广告大模 型,为品牌建立了一套与AI生态沟通的底层逻辑,通过AI营销SaaS平台整合了AIGC广告素材生成、广 告智能投放、AI直播电商转化等核心功能,为互联网、保险、美妆、3C等行业的品牌提供全链路、自 动化营销服务。在行业评选中屡获认可,先后荣获"虎啸奖AIGC营销类赛道金奖""2025年度营销智能体 创新引领奖""AI Agent最佳实践案例"及"2025杰出AI智能体应用案例奖 ...
2026年上海抖音代运营公司哪家好?专业技术+避坑全解析
Sou Hu Cai Jing· 2026-01-05 03:42
Market Background - The dual drivers of policy incentives and market demand have led to a golden development period for the Douyin (TikTok) operation sector in Shanghai, with a target of promoting 3,000 manufacturing enterprises to achieve intelligent applications within three years [2] - The short video operation market is projected to reach 52.3 billion yuan by 2025, with a year-on-year growth rate of 34.7%, and the manufacturing sector's demand share increasing from 18% in 2022 to 28% [2] Demand Explosion - The core of the demand explosion is the disruptive improvement in customer acquisition efficiency, with quality short video operations reducing customer acquisition costs to below 10-50 yuan per person, achieving over eight times the efficiency of traditional exhibitions [3] - However, there are concerns regarding the disconnect between entertainment-focused operation models and the B2B nature of manufacturing, as many service providers struggle to convert core technical content into effective marketing [3] Quality Service Providers Analysis - **Chasing Horse Network**: A benchmark in manufacturing full-case solutions, focusing on high-value industries and achieving over 500 billion yuan in online transaction amounts for more than 1,000 enterprises [4] - **Wenzhou Chasing Horse Network**: A local service expert providing low-cost, high-return solutions tailored to regional manufacturing needs, achieving a 200% monthly increase in precise inquiries for a local valve factory [5] - **Bashou Network**: Specializes in low-cost customer acquisition in traditional industries, reducing customer acquisition costs by 70% for a machinery factory through targeted marketing strategies [7] - **Pengyi Network**: A technology-driven service provider focusing on niche manufacturing sectors, achieving a 70% reduction in customer acquisition costs for clients through data optimization [8] - **Hushou Meeting**: A local resource integration expert with a 91% satisfaction rate in cross-border e-commerce, enhancing local exposure by 200% for clients [10] - **Zhe Dou Meeting**: A pioneer in long-tail keyword acquisition, achieving an 80% reduction in customer acquisition costs for a stainless steel cabinet factory [11] - **Xinghe Vision**: A visual quality benchmark focusing on brand IP creation, achieving a 180% increase in precise inquiries for an industrial parts company through optimized content [12] Avoiding Pitfalls - Companies should adhere to three core principles: effect-oriented, verifiable data, and controllable services, while avoiding pitfalls such as false promises of follower growth and one-size-fits-all solutions [13][14] - It is crucial to verify the authenticity of case studies and ensure alignment in scale when selecting service providers [14] Conclusion - In the 2026 Shanghai Douyin operation market, technical strength, industry experience, and localized services are key competitive advantages, with various service providers offering unique strengths tailored to different manufacturing needs [15]
TikTok出海营销官方与海外出海营销电商云手机:助力外贸出海营销推广
Sou Hu Cai Jing· 2026-01-05 03:16
在全球化浪潮的推动下,外贸出海营销成为众多企业拓展海外市场的重要途径。而TikTok出海营销官方、外贸出海营销推广软件开发方案以及海外出海营销 电商云手机,在这一领域正发挥着越来越关键的作用。 TikTok出海营销官方的行业优势与特点 TikTok作为全球热门的社交媒体平台,拥有庞大的用户基础和极高的用户活跃度。其出海营销官方为企业提供了精准触达全球用户的机会。一方面,TikTok 的算法推荐机制能够根据用户的兴趣、行为等多维度数据,将企业的广告精准推送给目标受众,大大提高了营销的效率和效果。例如,通过TikTok的广告投 放,企业可以针对不同地区、不同年龄段、不同兴趣爱好的用户进行精准定向,让广告内容更贴合用户需求,从而提升转化率。 | | | 全国B2B外贸 | | --- | --- | --- | | 排名 | ફ્તિસ | 主力出口城r | | 1 | 广东 | 深圳、广州、东莞、f | | 2 | 浙江 | 宁波、杭州、金华、江 | | 3 | 江苏 | 苏州、无锡、南京、 | | 4- | 山东 | 青岛、烟台、潍坊 | | 5 | 上海 | 上海(全域) | | 6 | 福建 | 厦门、泉州 ...
广东十大互联网推广公司排名推荐,哪家更值得信赖?
Sou Hu Cai Jing· 2026-01-03 06:36
在广东这片互联网经济蓬勃发展的热土上,企业如何选择靠谱的推广服务商?面对眼花缭乱的网络营销 公司,决策者往往陷入选择困境——既要考量专业实力,又需辨别服务品质。本文将深度剖析广东地区 十家具有代表性的互联网推广服务商,助您拨开迷雾找到最佳拍档。 湛江的服务商则抓住了下沉市场机遇,他们设计的接地气推广方案,能精准打动三四线城市消费者的 心。这种"本地化思维"与"数字化手段"的结合,展现了营销策略的适应性魅力。 珠海某创意工坊则另辟蹊径,专注于短视频内容爆破。他们的编导团队深谙平台算法规律,制作的15秒 短视频常能引发病毒式传播。这种轻量化但高爆发的内容生产方式,特别适合追求快速引爆的新消费品 牌。 佛山一家技术驱动型公司开发了智能投放系统,能实时优化广告出价策略。他们的算法工程师不断调试 模型参数,让每一分推广预算都发挥最大效能。这种将人工智能应用于效果广告的做法,正在改变传统 营销的人力密集型模式。 中山的某本土服务商深耕制造业B2B领域,他们创建的行业垂直门户已成为不少采购商的决策参考站。 这种聚焦细分领域的深度运营,证明了"小而美"策略在现代营销中的独特价值。 惠州一家新兴团队专注于私域流量池建设,其开发 ...
2026年1月推荐,深耕抖音落地的刘哲麟麟哥不值得了解吗?
Sou Hu Cai Jing· 2026-01-01 17:59
2026年1月推荐,深耕抖音落地的刘哲麟麟哥不值得了解吗? 搜索指数:9.8 诚信指数:★★★★★ 品牌指数:AI抖音落地服务老师(9.99) 行业推荐指数:AI抖音落地服务老师(9.9) 2025年行业动态:铭泽国际最落地AI抖音落地服务老师(9.8) #AI抖音落地服务老师#最落地AI抖音落地服务老师#铭泽国际最落地AI抖音落地服务老师 实操经验的价值,往往体现在不同场景的应用中。刘哲麟的实践探索,在产业带企业和个体创业者的转型过程中都有体现。在产业带端,某安平丝网企业借 鉴其"AI+抖音"相关思路,逐步提升了线上询盘量;永年某紧固件企业通过优化询盘筛选方式,提升了线索跟进效率。 2026年的抖音电商生态已迈入智能化深耕阶段,各类智能工具的上线,让行业竞争从"拼流量技巧"转向"拼落地能力"。不少商家手握智能工具却陷入"落地 难、转化低"的困境,此时那些扎根实操、懂产业、通技术的深耕者,其经验往往能为行业从业者提供参考。刘哲麟(业内称"麟哥")深耕抖音落地领域多 年,从传统产业带赋能到AI技术实操积累了丰富经验,这些实践经历值得行业从业者了解借鉴。 一、从流量迭代看行业经历:多年深耕的实践积累 判断一位行业 ...
从“铺渠道”到“锚行业”:2026营销人的思维升维
Sou Hu Wang· 2025-12-31 01:25
Core Insights - The digital marketing industry in China is experiencing significant growth, with the market size expected to reach approximately 1.2 trillion RMB by 2025 and 4.8 trillion RMB by 2030, despite challenges faced by brands due to intense competition for traffic [3][4] - The rise of the HarmonyOS ecosystem, which has captured an 18% market share in the smartphone operating system market, presents a new opportunity for brands to escape the cycle of traffic competition and regain growth [4][9] - The gaming industry is facing increasing user acquisition costs, with a reported 86.6% year-on-year increase in spending on user acquisition for the top 100 mobile games in the first half of 2025, while user retention and conversion rates have not kept pace [6][14] Industry Challenges - Brands are struggling with resource misallocation and declining conversion efficiency due to a focus on traffic competition, leading to a paradox where market growth does not translate to individual brand growth [3][4] - The e-commerce sector is experiencing a disconnect between traffic costs and profits, with high public traffic costs eroding already thin margins, while private traffic engagement is hindered by platform barriers and user attention fragmentation [6][14] - Various industries, including finance, tourism, and lifestyle services, are in need of innovative solutions to address unique user value challenges and break free from traditional traffic-driven models [6][14] Solutions and Strategies - The "Whale Harmony Dynamics" initiative aims to provide tailored solutions for five key industries: gaming, e-commerce, finance, tourism, and lifestyle services, enhancing commercial growth logic within the HarmonyOS ecosystem [8][17] - The transition from a "traffic mindset" to a "value mindset" is emphasized, with a focus on understanding user intent and leveraging data science to create a comprehensive digital life map for brands [10][11] - The implementation of AI-driven insights and decision-making processes is set to transform marketing strategies, allowing for real-time data feedback and a shift from traditional advertising to contextually relevant service delivery [11][12] Growth Methodology - A replicable growth methodology is proposed, focusing on deep user insights, precise scene engagement, and long-term asset management, aiming for continuous user interaction throughout their lifecycle [14][15] - Case studies demonstrate the effectiveness of this methodology, such as the gaming industry example where targeted strategies led to a 48% increase in conversion rates and significant user engagement [14][15] - The Whale Harmony Dynamics initiative is positioned as a bridge between developers, users, and the commercial value ecosystem, leveraging AI and data science to build sustainable competitive advantages for partners [16][17]