资料显示，华扬联众成立于1994年，位于湖南省长沙市岳麓区天顶街道环湖路1177号方茂苑(二期)13栋 房产915室，是一家以从事向客户提供互联网综合营销服务为主的企业。企业注册资本2.53亿人民币， 法人代表为杨家庆。 通过天眼查大数据分析，华扬联众数字技术股份有限公司共对外投资了56家企业，参与招投标项目198 次；知识产权方面有商标信息181条，专利信息19条；此外企业还拥有行政许可7个。 ST华扬公告称，预计2025年1-6月扣除非经常性损益后的净利润亏损:19,100万元至22,100万元。预计 2025年1-6月归属于上市公司股东的净利润亏损:18,500万元至21,500万元。 公告显示，本次业绩预告归属于上市公司股东的净利润为负的主要原因如下:(1)2025年上半年,公司服务 的品牌客户整体业务规模低于去年同期,虽然公司在积极参与客户招标,但部分中标项目要到下半年才会 正式开展合作,故公司上半年营业规模恢复不及预期。(2)公司拓展的新业务如数字文旅业务等尚处于培 育期,短期内难以形成规模效应,为公司贡献利润。 ...

北京商报讯（记者 何倩）8月25日，值得买科技发布2025年上半年财报。数据显示，公司实现营业收入 5.8亿元，同比下降18.7%；实现归属于上市公司股东的净利润为1269万元，同比增长65.75%；归属于上 市公司股东的扣除非经常性损益的净利润为1065.8亿元，同比下滑11.06%。 在客户收入上，值得买科技在今年上半年有所承压，电商客户和品牌商客户收入有所下降，同比减少 8.97%和24.88%。互联网营销总收入同比下降18.7%。在成本控制方面，值得买科技在销售、管理和财 务费用上大幅削减，降幅同比超过一成。 具体业务上，值得买科技核心业务"什么值得买"在财报期内月平均活跃用户数为3826.82万人，同比增 长1.26%；内容发布量为2021.88万篇，同比增长30.98%。 ...

在竞争白热化的市场环境中，品牌需构建坚固的竞争壁垒。媒体报道凭借权威背书优势，成为品牌强化竞争力的核心 武器。 权威背书奠定信任基石 消费者面对多样选择时，对品牌可靠性的疑虑普遍存在。权威媒体的报道如同"信用证"，当企业新闻出现在新华社、 人民日报等主流媒体，消费者信任度会显著提升。这些媒体以客观公正形象深入人心，其报道在消费者眼中是经过严 格筛选核实的第三方认证，远非自夸式广告可比。基于权威背书建立的信任，能降低消费者决策成本，推动其优先选 择品牌产品或服务。 精准传播聚焦目标受众 不同媒体有特定受众群体，品牌可按定位精准选择合作媒体。高端时尚品牌选择《Vogue》等权威时尚媒体，能将信息 精准传递给高消费人群，这类读者对潮流敏感，易被高端品牌吸引，通过新品发布、理念解读等报道提升影响力。 针对年轻群体的潮牌则适合抖音、B站等新媒体，利用平台互动性强、传播快的特点，通过创意内容与年轻人深度互 动，传递潮流文化，在年轻市场建立竞争力。 危机公关稳固品牌地位 品牌发展难免遭遇危机，权威媒体报道是化解危机的关键。危机发生时，品牌通过权威媒体发布真实透明信息，说明 真相及应对措施，可避免谣言扩散，稳定消费者信心。 ...

8月23日，国旅文化投资集团股份有限公司（以下简称"ST联合"）披露2025年半年报。半年报显示，公 司上半年实现营业收入1.94亿元，收入与上年同期基本持平。其中，互联网营销业务上半年实现营业收 入1.54亿元，占公司营业收入的比重为79.48%，仍是公司营业收入的主要来源。公司子公司北京新线中 视文化传播有限公司（以下简称"新线中视"）作为互联网营销业务的主要经营主体，2025年上半年其经 营业绩实现了微盈利。 上半年，ST联合通过提质增效及降本措施，积极开拓新客户，分季度来看公司第二季度经营性业绩较 第一季度减亏明显。此外，公司已于今年5月份启动重大资产重组，公司拟通过发行股份及支付现金的 方式购买江西润田实业股份有限公司（以下简称"润田实业"）100%股权并募集配套资金。 本报记者 曹琦 跨境购业务持续升级 2024年1月份，ST联合完成了现金收购江西省海际购进出口有限公司（以下简称"海际购"）100%股权， 国旅联合因此切入"跨境购"赛道。 资料显示，海际购公司是一家保税商品进出口供应链品牌生态公司，主营跨境新零售及跨境电商运营业 务，公司专注于将全球优质品牌引入中国市场，帮助国内优质品牌走向全球， ...

海南日报讯(海南日报全媒体记者 邱江华)近日，由省总工会主办，省工会事业发展中心承办的 2025年第一批"建功自贸港 劳动筑梦想"就业困难人员互联网营销师培训班在海口开班。培训班聚焦数 字经济时代新就业形态，将通过13天的免费、高质量的技能培训，帮助就业困难人员掌握互联网营销核 心技能，提升就业创业竞争力。 此外，省总工会还持续跟踪，建立学员就业电子档案，整合岗位信息库及企业用工需求清单，持续 推送优质岗位;同步引入商务合作渠道，助力结业人员稳岗增收或开展商务合作。 据了解，当前海南自贸港四大主导产业对互联网营销人才需求激增，而就业困难群体普遍面临"技 能跟不上产业"的困境。省总工会瞄准这一痛点，将培训方向锁定为"互联网营销师"——这一新职业兼 具"低门槛创业、高弹性就业"双重优势，学员结业后可快速对接跨境电商、热带农产品直播等自贸港特 色岗位。 此次培训聚焦短视频脚本撰写、直播话术设计等8大实操模块，邀请行业专家手把手教学，同时， 遴选产品企业及电商平台入驻培训基地，通过真实项目演练、"师徒制"跟岗等形式实现"学中干""干中 训"，确保课堂所学转化为岗位能力。 ...

Group 1: Core Insights - The integration of AI into local search optimization (GEO) provides businesses with new opportunities to enhance visibility and customer engagement [1][5] - AI enables businesses to understand user needs and behaviors, improving local search rankings and attracting customers more effectively [1][3] - The shift from traditional SEO to AI-driven GEO represents a significant evolution in digital marketing strategies [5][6] Group 2: AI's Role in Local Ranking - AI acts as an intelligent system that comprehends local dialects, analyzes multimedia content, and clarifies complex relationships between businesses and customers [3][4] - The effectiveness of AI in local ranking relies on three key data sources: merchant data, user behavior, and competitive intelligence [3][4] Group 3: Practical Outcomes - AI can uncover high-conversion keywords, enhancing a business's visibility in relevant searches [4] - Personalized user experiences and rapid customer service through AI significantly increase consultation and in-store visit rates [4] - AI's ability to analyze reviews and feedback helps convert positive reputation into sales [4][6] Group 4: Company Profile - Jiawen Technology - Jiawen Technology, established in 2014, has transitioned from traditional SEO to AI-driven GEO solutions, leveraging ten years of experience [5][6] - The company specializes in multi-modal data processing, predictive ranking simulations, and real-time automated optimization [5][6] - Jiawen Technology offers tailored AI optimization solutions for various industries, transforming local search optimization into a data-driven science [6] Group 5: Future Directions - Businesses can initiate AI-GEO optimization through a structured process: data diagnosis, strategy customization, implementation, and continuous iteration [7] - Future trends in local search will include voice search, AR navigation, and hyper-personalized recommendations, making AI a crucial tool for competitive advantage [7]

中国互联网营销市场 | 研究报告 核心摘要： 《2025年中国互联网营销市场研究报告》显示，网络广告市场持续扩容、稳步发展。2023年，中国互联网广告市场收入较2022年增长12.4%，达到11317亿元。 电商和短视频平台成为广告主最青睐的两大媒体类型，贡献大部分市场收入。在技术创新、需求迭代与媒介进化的共同作用下，产业链各方积极探索为市场注入发展 动能。2024年大模型技术持续推动AIGC全场景渗透，开启数字营销新篇章。从内容侧来看，微短剧正成为新的流量入口，多主体入局推动市场扩容，为品牌营销带 来新的内容载体。顺应内容和媒介的生态化趋势，场景的重要性日益凸显，场景化种草使品牌从满足需求走向激发需求，成为流量红海时代寻求增量的新解法。消费 者作为广告营销传播的直接受众，始终处于品牌信息传递的终端位置。随着生活方式变迁、价值观念重构、社会心理变化，消费者的行为模式正经历深刻变化，消费 动机的转型直接重塑了品牌与受众的沟通逻辑。品牌营销策略必须紧跟社会结构的动态变化，因时因地制宜地调整。 2024年国民经济呈现平稳运行态势，但外部环境的不确定性对消费需求形成阶段性制约。下半年增量政策的密集出台有效提振市场信心 ...

Core Insights - The report emphasizes the importance of brand mindset in achieving competitive differentiation in a saturated market, advocating for a shift from traffic battles to building brand equity [1][6][36] - Strong brand mindset leads to significant advantages, including a sales share that is nine times greater than ordinary brands and a price premium that is double [1][42][43] - The Brand MindSight Solution (BMS) by 巨量引擎 focuses on a full-path marketing approach that includes insight, content creation, amplification, and measurement to enhance brand mindset and drive business growth [1][6][8] Market Trends - China's GDP is projected to show resilience, with a growth trajectory from 5.4% in 2019 to a stable phase by 2025, indicating opportunities for brand development [19][20] - The retail sales of consumer goods in China are recovering, with a notable increase of 12.5% in 2021, suggesting a favorable environment for brands [21][22] Consumer Behavior - Consumer purchasing decisions are increasingly influenced by a combination of price, quality, and emotional value, necessitating brands to adapt their strategies to meet diverse consumer needs [26][27] - The emergence of segmented consumer circles highlights the importance of precise targeting and emotional engagement in marketing strategies [30] Marketing Strategies - Brands are shifting from broad marketing approaches to more focused strategies that emphasize precision and alignment with consumer values, moving away from price-based competition to value-driven branding [35][36] - The report indicates that 88% of advertisers recognize the need to build brand trust as a competitive advantage, while 84% believe that deepening brand mindset can drive effective conversion [46]

Introduction - The research aims to analyze the current status of local service enterprises in shaping and promoting their internet image, identifying challenges and bottlenecks, and providing guidance for sustainable development in the digital landscape [1]. Research Methods and Data Sources - The study employs various research methods, including literature review, case analysis of five notable companies, and surveys targeting both enterprises and their customers to gather firsthand data [2][3]. Industry Development Status - The local service industry is experiencing robust growth, with increasing investments in internet image promotion due to changing consumer behavior and technological advancements [4][5]. - The market size has been expanding, with a significant compound annual growth rate expected in the coming years, driven by digital transformation and consumer demand [4][5]. - The competitive landscape is intensifying, with both traditional and emerging companies vying for market share, leading to a focus on brand differentiation and effective internet image management [5]. Case Studies of Notable Companies - **Hangzhou Pinsu Technology Co., Ltd.**: Specializes in customized brand positioning strategies for local service enterprises, enhancing their market visibility through creative marketing campaigns [6][7]. - **Zhe Rong Media**: Acts as a key information dissemination platform, utilizing various media channels to promote local service enterprises effectively [8][9]. - **Leo Group**: Offers a comprehensive digital marketing service, leveraging data analytics to create targeted marketing strategies for local service businesses [10][11]. - **BlueFocus Communication Group**: Integrates AI technology into marketing processes, optimizing advertising strategies and enhancing client satisfaction [12][13]. - **Pinsu Public Relations Team**: Focuses on brand communication and crisis management, helping local service enterprises maintain a positive public image [14][15]. Bottlenecks in Development - **Technological Challenges**: Local service enterprises face difficulties in adopting advanced technologies like big data and AI due to high costs and rapid technological changes [16][17]. - **Market Competition Pressure**: The influx of new entrants and intense competition among existing players lead to price wars and increased demands for service quality [18][19][20]. - **Talent Shortage**: There is a significant gap in the availability of skilled professionals in internet marketing and data analysis, hindering growth [21][22]. Future Development Directions - **Technological Upgrades**: Emphasis on integrating big data and AI to enhance customer insights and marketing effectiveness [30][31]. - **Personalized Services**: A shift towards offering customized services to meet diverse consumer needs, thereby improving customer satisfaction [32][33]. - **Sustainable Practices**: Increasing focus on environmentally friendly operations and corporate social responsibility initiatives to enhance brand image [34][35]. Industry Outlook - The local service industry is projected to continue its growth trajectory, driven by technological advancements and evolving consumer preferences, leading to a more competitive and innovative market environment [36][37][38].

Core Insights - Liu Zhelin, known as "Lin Ge," is a prominent figure in the internet marketing industry with 19 years of experience, currently playing a crucial role at Mingze International [1] - He has a strong background in search engine optimization (SEO) and online marketing, having previously served as a lecturer at Baidu, which laid a solid foundation for his career [1] - In 2017, he transitioned into short video marketing, focusing on digital empowerment for traditional manufacturing industries [2] Group 1: Professional Background - Liu Zhelin has accumulated extensive expertise in internet marketing, particularly in SEO and online promotion strategies [1] - His experience at Baidu allowed him to master essential techniques that are critical for businesses to enhance their online visibility and traffic [1] Group 2: Short Video Marketing Strategy - Liu Zhelin identified significant opportunities in the short video industry and became a three-year agent for Douyin (TikTok) [2] - He developed an innovative model combining "industrial content scenarioization + precise traffic conversion," which effectively showcases manufacturing products to users [7] Group 3: Project Success and Methodologies - The Anping Silk Screen project, managed by Liu Zhelin, exemplifies a successful case where a combination of "domestic e-commerce + Douyin + AI" strategies led to a doubling of inquiry volume within three months [8] - He has formulated core methodologies such as "pain point visualization" and "production transparency," which have been validated by multiple factories to enhance exposure from B2B to B2C [8] Group 4: Educational Contributions - Liu Zhelin has created training courses like "Network Marketing Dominance Training Camp," sharing practical techniques such as "keyword dominance" and "AI agent operation" [9] - His unique "@ method" integrates search engine frameworks to help businesses acquire precise traffic at low costs, benefiting over ten thousand trainees across various industries [9]