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*ST九有退市与造假“双响炮”:监管重拳击穿四年造假迷雾
Xin Lang Zheng Quan· 2025-06-18 10:11
退市非终点:责任链条穿透与投资者救济机制激活 回溯其造假路径,*ST九有的"财技"堪称胆大妄为。2020年,公司通过无偿受让关联方亳州纵翔90%股 权,将本应计入资本公积的6397万元违规计入营业外收入,虚增利润占比高达471.03%,一举扭转当年 账面亏损为盈利。这一操作不仅掩盖了真实的经营困境,更成为后续三年系统性造假的起点。2021年至 2023年,其子公司中广阳、博铭锐创等通过虚构互联网信息服务、公关营销业务等手段,累计虚增营收 超3.5亿元,虚增利润总额逾3400万元,形成了一条完整的造假产业链。值得注意的是,造假行为覆盖 公司转型关键期:从纸业到营销服务,再到化妆品销售,频繁的赛道切换背后,实为利用新兴行业监管 盲区粉饰报表的投机心态。 监管利剑的落下早有预兆。2024年4月,国务院"新国九条"明确强化退市执行与财务造假打击力度,而 *ST九有年报被出具"无法表示意见"的非标审计结论,直接暴露其财报可信度崩塌。审计机构指出,公 司内部控制失效、关联交易隐匿、资产权属存疑等问题相互交织,导致财务数据失去核查基础。这 种"双重缺陷"——财报失真与内控瘫痪,最终触发了退市机制的刚性约束。 2025年6月 ...
天地在线(002995) - 2025年6月16日投资者关系活动记录表
2025-06-16 10:54
证券代码:002995 证券简称:天地在线 北京全时天地在线网络信息股份有限公司 投资者关系活动记录表 编号:2025-002 | | √ 特定对象调研 □ 分析师会议 | | --- | --- | | 投资者关系活动 | □ 媒体采访 业绩说明会 □ | | 类别 | □ 新闻发布会 □ 路演活动 | | | □ 现场参观 | | | □ 其他 电话会议 | | 参与单位名称及 | 银河基金 高鹏、杨宁 | | 人员姓名 | 国联民生证券 李瑶 | | 时间 | 2025 年 6 月 16 日 (周一) 上午 10:30-11:30 | | 地点 | 北京市通州区商通大道 5 号院 21 号楼 | | 上市公司接待人 | 投资者关系经理 李世隆 | | 员姓名 | | | | 公司于 2025 年 6 月 16 日接待投资者调研,会议通过线上会 | | | 议的形式与投资者就公司基本情况、公司近期业务发展状况和公 | | | 司业务规划等问题进行沟通。主要内容如下: | | | 一、公司介绍 | | | 天地在线成立于 2005 年,一直专注于为企业客户提供互联 | | | 网综合营销服务及企业级 Saa ...
北京西城区首家全模块互联网营销师培训课堂落户什刹海
Sou Hu Cai Jing· 2025-06-13 22:05
特别值得一提的是,原本陌生的几名失业人员在培训班上成为了志同道合的朋友,决定一起筹建一家互联网营销 工作室,发挥各自所长,结合什刹海地区特色营销文创产品,并报名参加全国轻工互联网营销师职业技能大 赛、"北京范儿"短视频大赛、"温暖满'格'"群众身边好人好事VLOG征集等活动,在更大的平台上展示学到的新技 能。 接下来,什刹海街道将通过定期电话回访、实地走访等方式,持续跟踪关注参训人员的后续就业情况,做好人岗 对接等配套服务,推动技能培训与就业服务双向循环互动,并根据服务人群的技能培训意愿和市场需求,进一步 加大培训力度,丰富培训种类,创新培训形式,帮助更多辖区居民用一技之长创造美好前程。 6月13日,北京西城区什刹海街道举办的"海畔赋能 技创未来"互联网营销技能培训课结业。通过8次内容精练、实 用性强的课程,帮助求职者扎实掌握互联网营销技能。据了解,这是西城区范围内首次全模块互联网营销师专项 技能培训。 据了解,培训前期,工作人员通过西城家园、微信群、电话联系等方式对活动进行广泛宣传,共吸引了辖区待业 人员、退休人员、残疾人员、"三新"从业人员等近百名各类有技能提升需求的居民参加培训;同时,街道还组织 年轻干 ...
抖音代运营价格知多少?深圳代运营收费标准全解析
Sou Hu Cai Jing· 2025-06-10 07:47
· 基础服务费:涵盖账号定位、内容策划、文案脚本撰写、视频拍摄与剪辑等基础运营工作。 · 内容制作费用:根据视频数量、质量要求、拍摄难度等进行单独核算。 · 广告投放费用:若涉及抖音官方广告投放,这部分费用将根据投放预算和策略而定。 在数字化浪潮下,抖音作为国民级短视频平台,已成为企业营销的必争之地。然而,许多企业在寻求抖音代运 营服务时,最关心的莫过于"收费"和"报价"。究竟抖音代运营的费用是如何构成的?深圳抖音代运营哪里最便 宜又能找到靠谱的服务? 抖音代运营的收费并非一刀切,它通常受到多种因素的影响,包括服务范围、代运营公司的经验和专业度、以 及预期的营销效果。一般来说,代运营费用可能包含以下几个方面: 在深圳,抖音代运营市场竞争激烈,价格也因此呈现多元化。一些小型工作室或个人可能提供较低的报价,但 其服务质量和效果往往难以保证。而一些专业的代运营公司,如深圳市正奇互动科技有限公司,则以其20年深 耕互联网营销的经验和"以结果为导向"的服务理念,赢得了市场的认可。 正奇互动作为一家专注于抖音短视频全链路营销的专家,提供从账号定位、文案脚本、拍摄剪辑,到付费投 流、抖音搜索优化、矩阵账号获客及转化等一系列 ...
上海小红书代运营公司:助力品牌抢占小红书营销高地
Sou Hu Cai Jing· 2025-06-06 11:25
Group 1 - The strategic partnership between Taobao Tmall and Xiaohongshu, known as the "Red Cat Plan," aims to enhance market dynamics by integrating the entire consumer journey from product discovery to purchase [1] - Xiaohongshu's ability to create a closed-loop from product discovery to transaction increases its value for advertisers, improving conversion rates and reducing user drop-off [3] - The collaboration allows advertisers to leverage Xiaohongshu's unique community atmosphere and targeted user base for effective brand engagement and long-term brand development [3] Group 2 - Manlang New Search Marketing focuses on integrating search and content marketing, providing tailored strategies that enhance brand visibility on Xiaohongshu through optimized content and keyword strategies [4] - JWT (J. Walter Thompson) utilizes its extensive industry experience to create comprehensive content strategies that resonate with Xiaohongshu's user base, enhancing brand recognition and reputation [6] - Huayang Lianzhong leverages data-driven operations and AI tools to analyze Xiaohongshu content, offering valuable optimization suggestions for brands [8] - Shengshi Changcheng emphasizes creative storytelling to connect brands with consumers emotionally, enhancing user loyalty and brand promotion on Xiaohongshu [9] - Wenda Network specializes in targeting high-consumption female demographics on Xiaohongshu, utilizing SEO strategies to ensure brand content ranks favorably in search results [11] - These Shanghai-based Xiaohongshu operation companies provide robust support for advertisers, allowing them to choose partners that align with their brand characteristics and marketing needs [12]
2025年中国互联网营销市场研究报告
艾瑞咨询· 2025-06-06 07:07
中国互联网营销市场 | 研究报告 核心摘要: 《2025年中国互联网营销市场研究报告》显示,网络广告市场持续扩容、稳步发展。2023年,中国互联网 广告市场收入较2022年增长12.4%,达到11317亿元。电商和短视频平台成为广告主最青睐的两大媒体类 型,贡献大部分市场收入。在技术创新、需求迭代与媒介进化的共同作用下,产业链各方积极探索为市场注 入发展动能。2024年大模型技术持续推动AIGC全场景渗透,开启数字营销新篇章。从内容侧来看,微短剧 正成为新的流量入口,多主体入局推动市场扩容,为品牌营销带来新的内容载体。顺应内容和媒介的生态化 趋势,场景的重要性日益凸显,场景化种草使品牌从满足需求走向激发需求,成为流量红海时代寻求增量的 新解法。消费者作为广告营销传播的直接受众,始终处于品牌信息传递的终端位置。随着生活方式变迁、价 值观念重构、社会心理变化,消费者的行为模式正经历深刻变化,消费动机的转型直接重塑了品牌与受众的 沟通逻辑。品牌营销策略必须紧跟社会结构的动态变化,因时因地制宜地调整。 2024年国民经济呈现平稳运行态势,但外部环境的不确定性对消费需求形成阶段性制约。下半年增量政策 的密集出台有效提振 ...
两部门拟完善企业境外上市资金管理 242家境内企业已完成境外上市备案
Chang Jiang Shang Bao· 2025-05-26 01:07
长江商报消息 ●长江商报记者 李璟 《通知》共26条内容,包括回应市场诉求,拟对现行境内企业境外上市资金管理有关政策进行优化,统 一本外币管理政策,规范募集资金管理,支持境内企业在国际金融市场高效融资。 近年来,监管部门持续推进资本市场高水平双向开放,提升外资参与境内市场的便利性,鼓励符合条件 的境内企业依法依规赴境外上市,增强全球市场拓展能力。证监会近日披露的数据显示,自2023年境外 上市新规正式实施以来,备案管理机制运行平稳。截至今年4月底,已有242家境内企业完成了境外上市 备案。 发行上市登记时限延至30个工作日 近年来,金融监管部门持续推进金融高水平开放,完善本外币一体化的跨境资金管理,跨境贸易和投融 资便利化水平不断提升。 然而,目前境内企业赴境外上市的人民币和外币跨境管理政策不统一,有必要对境内企业赴境外上市资 金管理政策需要进一步优化完善。中国证监会对境内企业赴境外上市以及H股"全流通"的管理由审批制 变为备案制后,也有必要同步更新汇兑环节的资金管理政策。同时,国家外汇局在2014年发布的《关于 境外上市外汇管理有关问题的通知》实施已逾10年,现有管理在登记时间要求、账户使用、资金汇兑等 方 ...
品牌必看!一文读透「品星云」618生意爆发秘籍
Cai Fu Zai Xian· 2025-05-22 01:16
618大战在即,品牌如何突破传统路径依赖,借势抖音生态实现生意爆发?巨量引擎整合「品牌广告 +巨量星图+巨量云图」"品星云"营销能力,三大维度撬动品牌生意尽兴增长。 例如,过去美妆行业多个品类核心人群都是精致妈妈/资深中产,现在不同品类都有了各自主攻的优势 人群,如精华主攻"格调鉴赏家",面霜主攻"美潮文艺咖",从产品品类定位、品牌人群渗透角度帮助品 牌定位差异化、精细化目标人群。 在内容供给上,巨量星图推出招募任务,品牌可一次性批量合作1万-500万粉丝的优质中腰尾部达人, 高效创作更多好内容。同时升级招募达人团,为客户提供场景化整包解决方案:好物种草达人团满足新 品测评、节点蓄水、优势素材获取等诉求;探店达人团满足线下探店、美食试吃、新车试驾等诉求;话 题营销达人团满足新品破圈营销、明星合作造势等话题大曝光诉求;电商带货达人团满足高性价比带货 达人、优质千川素材投放需求。巨量星图同时联动200余家优质服务商,为客户提供选品-选人-创意-投 放全链路一站式服务。 好内容:精准洞察趋势,助力品牌选好人、用好内容 用户为好内容买单已成为消费新常态,好的内容不止是种草,更是一种生活方式。巨量云图作为数据和 策略工 ...
新 华 都(002264) - 2025年5月15日投资者关系活动记录表
2025-05-15 10:04
Company Overview - The company operates in internet marketing based on data research, focusing on e-commerce sales services, product development, and digital marketing services, with a deep layout in industries such as liquor, beverages, daily chemicals, and maternal and infant products [1] - The company has established a significant presence in live e-commerce and short video e-commerce, with nearly 4,000 square meters of live broadcast bases and 45 live broadcast rooms in key e-commerce cities like Hangzhou and Beijing [1] Partnerships - The company collaborates with major liquor brands including Luzhou Laojiao, Shanxi Fenjiu, Wuliangye, and Qingdao Beer, among others, and has established deep strategic partnerships with major domestic e-commerce platforms such as JD.com, Tmall, Douyin, Kuaishou, and Pinduoduo [2] Business Performance - In 2024, the company achieved a GMV of 8.2 billion CNY, a year-on-year increase of 7% - The operating revenue reached 3.676 billion CNY, reflecting a growth of 30.18% - The net profit attributable to shareholders was 260 million CNY, up by 29.61% [3] Product Strategy - The company has launched strategic flagship products, including "Six-Year-Old Rare Product" and various gift boxes, achieving nearly 100 million CNY in GMV since their launch [4] - The company is expanding its product matrix and enhancing online penetration through strategic cooperation with core partners [4] Financial Management - The company has not distributed dividends for 12 years due to negative retained earnings, with a surplus reserve of 132.82 million CNY and a capital reserve of 1.298 billion CNY as of December 31, 2024 [5] - The company emphasizes investor returns through improved information disclosure, share buybacks, and employee stock ownership plans, having repurchased 22.34 million shares for a total of 101 million CNY [5] Market Expansion - The company is actively exploring overseas markets and emerging platforms, leveraging platforms like TikTok, Lazada, Tokopedia, and Shopee to provide comprehensive e-commerce services [6] - The company aims to develop new product lines and enhance its market presence in various sectors, including liquor and daily chemicals [6]
新 华 都(002264) - 2025年5月13日投资者关系活动记录表
2025-05-15 00:40
Group 1: Company Overview and Financial Performance - Xinhua Du completed the restructuring of its wholly-owned subsidiary Jiuai Zhihe in 2016, and by 2022, the strategic flagship product "Six-Year Cellar Treasure Head Qu" achieved a GMV of nearly 100 million yuan since its launch until the end of Q1 2024 [1] - In 2024, the company reached a record GMV of 8.2 billion yuan, representing a year-on-year growth of 7%; revenue was 3.676 billion yuan, up 30.18% year-on-year; net profit attributable to shareholders was 260 million yuan [1] - The company completed the divestiture of its retail business, shifting its main operations to internet marketing [1] Group 2: Market Expansion and E-commerce Strategy - In 2024, the company officially entered the Indonesian market, leveraging its mature domestic e-commerce operations to establish a solid foundation [2] - Collaborated with leading brands like Kimberly-Clark and L'Oréal to provide comprehensive e-commerce services on platforms such as Tiktok, Lazada, Tokopedia, and Shopee [2] Group 3: AI Marketing Initiatives - The company is actively developing AI marketing solutions, integrating systems like "Zhi Zhu Xia," "Jiuai Zhi Xing," and "Jiuai Zhi Ku" for commercial applications in the fast-moving consumer goods sector [2][3] - Most business processes, including sales management, have implemented RPA to reduce costs and enhance profitability [3] - The company has localized the DeepSeekR1 model for applications in marketing, advertising, supply chain, and customer service [4] Group 4: Risk and Disclosure - The activity does not involve any undisclosed significant information and future plans or development goals do not constitute profit forecasts or substantial commitments to investors [4] - Investors are advised to be aware of investment risks due to the complex and variable macroeconomic environment and market conditions [4]