2026年春节假期，记者走访北京、黑龙江、云南等地发现，作为春节申遗成功后的第二个非遗中国年， 传统民俗活动正经历一场深刻的消费焕新。从历史古城到现代雪乡，游客不再满足于"打卡式"围观，而 是通过沉浸式剧本游、千人实景巡演、非遗手作体验等方式，深度"入戏"，让可触可感的传统IP在这个 马年新春焕发出强大的消费生命力。 宛平有戏，年味满盈。春节、戏曲、庙会、古城，当这些元素融合在一起，会呈现怎样一番独特的情 景？春节前夕，伴随着铿锵有力的锣鼓声与醒狮腾挪跳跃的矫健身姿，"宛平有戏"2026宛平新春戏曲梨 园庙会在宛平城正式拉开帷幕。 这场从2月15日持续到2月23日的文化盛宴，以"戏曲+国潮+沉浸互动"为核心，打破传统庙会边界，将 宛平城与卢沟桥化作"流动"的剧场，为市民游客献上一场跨越时空的新春奇遇。不少游客"赴京赶戏"， 沉浸式实景互动游戏《戏游浮生镇》前排起长队。 "玩了一个多小时，不仅体验了剧本杀的乐趣，还用赚到的'宛平币'换了小吃券。"大学生王苗苗的体 验，道出了宛平庙会最核心的吸引力——游客不再是旁观者，而是参与者。 《戏游浮生镇》以"平行时空"为背景，玩家通过完成任务赚取"宛平币"，可在商户兑换优 ...

此外，从国际女篮热身赛，到DP世界巡回赛，再到2026年全国冲浪冠军赛暨亚运会冲浪项目选拔 赛……全省各地发挥优势，推出60项体育赛事活动，既有国际引领，也注重全国联动，还突出市县特 色，为市民游客提供别样过法。 赏一出文体大"戏"，过一个热闹春节。不止体育赛事，还有五指山、保亭等各地极具地方特色 的"村晚"活动，也有万春会、换花节、冼夫人文化节等本土民俗节庆，让八方来客尽享"文体年味"，让 四海宾朋体验"文体过年"。 为契合当下"传统节日、潮流过法"的消费趋势，满足游客"不当看客、注重体验"的消费需求，今年 春节，海南在奉上文体大"戏"的同时，还热情邀请市民游客参与体验。 在海南过大年，究竟有多少种过法? 又如，让民俗"火"起来，游客"动"起来。五指山市水满新村的新春庙会现场，"抓猪抓鸡鸭""五脚 猪快跑"等特色活动， 让游客在欢声笑语中感受乡土野趣…… 答案丰富且新颖，比如，有人选择"文体过年"—— 可见，海南的春节文体大"戏"，不仅类型丰富、场面热闹，而且特色鲜明、气氛热烈。"从早玩到 晚都不重样，年味特别足!"， 这是游客对海南春节文体大"戏"的点赞。 2月19日，2026年临高县新盈镇迎春篮球邀请赛 ...

Group 1 - The article highlights the vibrant cultural activities in Huangnan Tibetan Autonomous Prefecture during the Spring Festival, creating a festive atmosphere of joy and unity [3] - Local cities and counties, including Tongren City, Jianzha County, and Zeku County, organized New Year cultural performances that showcase cultural heritage and innovation [3] - The events emphasize the integration of culture and tourism, presenting a high-quality cultural feast for various ethnic groups [3]

文旅消费持续火热，更为传统文化的传承与创新带来新契机。安徽池州傩仙镇景区，舞者戴上面具跳起 傩舞，在灯海人潮中送福拜年，让古老民俗焕发新生；北京东岳庙庙会、上海古猗园灯彩展，将非遗技 艺与沉浸式体验深度融合，让群众在互动中触摸传统文化的温度；西安城墙景区甄选出历代文物中 的"生肖马"，打造创意灯组，让古朴城墙在光影流转中诉说千年历史韵味……从沉浸式民俗展演到科技 赋能年俗表达，传统文化在继承中发展、在发展中创新，绽放出更加迷人的光彩。 从文旅消费的火热图景窥见经济活力，从"流动中国"的有序运转感知发展步伐，从传统文化的焕新出彩 读懂民族精神……马年新春文旅热潮，是中国经济升腾的生动缩影。展望未来，随着文旅供给持续丰 富、服务品质不断提升，更多兼具深厚文化底蕴与鲜明时代活力的文旅产品将走进大众生活，持续为中 国经济高质量发展注入澎湃新动能，也让中华优秀传统文化在新时代绽放出更加耀眼的光芒。（泰轩 萍） 责编：张青津、卢思宇 庙会市集人流涌动、冰雪景区热度攀升、春运客流有序奔涌……丙午马年春节，神州大地处处暖意涌 动、活力迸发。2月20日，全国铁路预计发送旅客1500万人次，计划加开旅客列车1469列。2月19日 ...

新春佳节，泉城济南处处张灯结彩，年味正浓。聚焦城市更新与文化传承深度融合，集团旗下上新街、明府城、浙闽会馆、济南剧院四大项目"四戏连台·马 到功成"新春系列活动全面展开。古韵巡游、民俗表演、主题市集轮番登场，为市民游客奉上一场年味十足的"泉城新春文化盛宴"。 HTML TULES 65 www.less.cn VI +4 f contrast 1 CMG 1 8 e ers and 65 P No - E I 上一 t .. and 股票 TEEN and the a ARMAN 2 17 11 27 a 10 30 193222 287-74 第三十 ar a B rpe N. h. 相比如 电视 A 77 2017 e st P A B A 89 * T THE WAY PINE ES 8 274 14 all ago D x 2.1 0 King VE STAR time 0.000 . AM 411 in 上新街：民俗闹春，国风贺岁上午10时许，上新街已是人头攒动。小学广场上，舞龙队伍翻腾起舞、踩高跷的艺人步伐稳健，引得围观市民阵阵喝彩。巨型 鳌鱼艺术装置昂首而立、缓缓飘动，成为游客争相打卡的焦点。国 ...

中和新春"打卡"活动吸引市民游客 宋风贺岁 调声迎春 儋州调声表演将现场氛围推向顶点。十余位非遗调声表演者身着特色民俗服饰，以明快的节奏、质 朴的唱腔，唱响儋州非遗独特韵律。现场市民游客自发加入表演队伍，牵手围圈、踏歌互动，欢歌笑语 回荡在古镇街巷，尽显儋州"诗乡歌海"的文化魅力。 据了解，此次新春"打卡"活动由儋州市旅文局主办，将传统宋风雅韵与地方民俗特色有机结合，既 展现了中华传统文化之美，又彰显了儋州本土文化底蕴，让市民游客在游玩体验中感受浓郁年味与文化 魅力。(记者 吴心怡) 2月18日，儋州市举行2026年春节中和镇武定门新春"打卡"活动。活动以宋代四大雅事为核心载 体，深度融合东坡文化、非遗儋州调声与传统民乐表演，打造沉浸式新春文化体验盛宴，吸引大批市民 游客前来打卡游玩、共贺新春。 活动现场古韵萦绕、热闹非凡。插花、挂画、点茶、焚香四大宋式雅集体验区有序布设，市民游客 近距离参与体验、驻足品鉴，在焚香静心、点茶品韵、插花造景、挂画赏艺的过程中，沉浸式领略宋式 生活美学，感受中华传统文化的雅致底蕴。身着宋制服饰的苏东坡主题NPC现场与观众互动，生动还原 文豪风姿，与市民游客趣味对谈、合影留念，让东 ...

【#成都永陵博物馆唐风新春游园来了#】春节来成都，一定要赴这场千年唐风之约！第二届永陵二十四 伎乐文化周太会了，非遗集市逛不够，拍全家福、敲平安钟、走平安桥祈福来年顺遂，沉浸式体验老成 都的年味底蕴，更有纳西族东巴文化展，领略独特的民族文化魅力，新春雅韵音乐荟定时开演，把五代 十国宫廷乐舞搬上场！累了坐进香云舍茶铺喝杯坝坝茶，尝尝非遗特产集的地道风味，在文物与烟火气 里，把春节过成流动的文化盛宴。这个唐风版春节，才算解锁成都的正确年味儿！ #2026家乡年# @重 庆时间Live ...

Core Viewpoint - The event "Two Shores Digital Intangible Cultural Heritage Theme Show" showcases the integration of technology and traditional culture, revitalizing the historical Zhongshan Road in Xiamen during the Spring Festival [1][3]. Group 1: Event Highlights - The "Technology Art Array" show debuted on February 18, featuring performances by robots and traditional artists, attracting significant public interest [3][5]. - The show includes collaborations between robotic performers and traditional Taiwanese musicians, emphasizing the need for cultural evolution to engage younger generations [3]. - The event utilizes advanced technologies such as AR and VR to create immersive experiences, allowing visitors to interact with historical figures and cultural performances [5]. Group 2: Cultural Significance - Zhongshan Road, established in 1925, serves as a vital cultural exchange hub between the mainland and Taiwan, housing various historical sites and service platforms for Taiwanese youth [3]. - The series of activities aims to transform static cultural displays into dynamic, living traditions, enhancing the cultural experience for both domestic and international visitors [5]. - The event features over 100 unique activities across 10 themes, blending traditional and modern elements to create a festive atmosphere [5].

Core Viewpoint - The article highlights a series of cultural events and activities organized in the Xuanwu District of Nanjing during the Spring Festival, showcasing a blend of traditional and modern elements to enhance the festive atmosphere and stimulate consumer spending. Group 1: Cultural Events - The "Spring Festival Cultural Feast" features a theme performance titled "Jumper Horse Welcomes Spring, All Things Renew," attracting many families and tourists to enjoy a mix of traditional and contemporary performances [1] - Various activities such as the "Ancient Method Winter Celebration" and "New Spring Intangible Cultural Heritage Parade" are designed to integrate traditional culture with modern consumer experiences, enhancing the festive atmosphere [1] - The Nanjing 1912 District is hosting a "National Trend Spring Party," featuring immersive interactive experiences and vibrant markets to create a festive ambiance [1] Group 2: Interactive Activities - On February 20, a performance of "Nanjing New Year Rhyme" will be presented by an intangible cultural heritage inheritor, inviting audience participation [2] - A lion dance team will perform in collaboration with local merchants on February 21, providing a unique traditional experience for visitors [2] - The Lantern Festival on March 3 will feature a themed performance "Spring Festival Celebrations and Joyful Lantern Festival," including interactive activities like riddle guessing [2] Group 3: Extended Celebrations - The "Spring Garden Party" at Xuanwu Lake Park and the "First Hanfu Culture Festival" at Nanjing Commercial Building are ongoing, further extending the festive atmosphere [4] - The "Spring Festival Seven Joys and Joyful Lantern Festival" series at Deji Plaza will continue until the Lantern Festival, offering immersive experiences and interactive installations [6] - Various museums in the Xuanwu District are also hosting themed activities, allowing visitors to engage with traditional crafts and cultural heritage [6] Group 4: Thematic Markets - The "Golden Phoenix Market" at Ming Xiaoling Scenic Area began on February 18, featuring over ten intangible cultural heritage projects and practitioners, enriching the cultural activities during the Spring Festival [8] - Commercial complexes like Aishang Tiandi and Hexagon Plaza are launching themed intangible cultural heritage markets, enhancing the festive experience with activities centered around traditional customs [10] - The Xuanwu District is creating a vibrant scene that merges tradition with modernity, offering performances, hands-on crafts, and shopping opportunities for visitors [10]

齐鲁晚报.齐鲁壹点姜曼 2月17日，春节假期正值旅游黄金期。临沂市沂蒙山龟蒙景区、蒙童胜境度假区、天蒙旅游区迎来客流高峰，发布限流公告，提倡广大游客错峰出行。丙 午马年新春，临沂文旅市场以"冬享沂蒙过大年"为主题，为广大市民和游客献上了一场持续9天的"史上最长春节假期"文旅盛宴。据统计，春节假期期 间，全市统筹策划、精心组织各类文化旅游活动350余项、约1.2万场次，涵盖冰雪旅游、温泉康养、民俗展演、文博体验等多重领域。17日，春节假期首 日，全市重点监测旅游景区接待游客量大幅攀升，文旅市场呈现"热力全开"的喜人局面。 产品供给丰富，冰雪温泉构建"冰火交融"冬游图景 今年春节，临沂深入挖掘冬季旅游资源特色，着力打造"冰雪温泉+暖冬疗愈"双线体验。龟蒙景区"蒙巅仙境.冰魄山魂"冰瀑观赏、望海楼滑雪竞技赛、观 唐温泉"暖汤赴冬约"等活动，与琅琊古城"国士捍山河"、利山涧"沂蒙阿勒泰"等项目共同构建起"冰火交融"的冬游图景。 雪山彩虹谷.沂蒙彩虹小镇创新推出"日夜双体验"模式，日间开展众仙官巡游、NPC互动接好运等沉浸式演艺，夜间非遗打铁花震撼上演，勾勒出"火树银 花不夜天"的视觉盛宴。 文博场馆火热，"博物馆里过 ...