Core Viewpoint - The "Moonlit Ping Shan Journey" event, held in Shenzhen's Ping Shan District, successfully integrates cultural significance with consumer vitality, showcasing the district's new cultural tourism pulse [1][3][5]. Group 1: Event Overview - The event was launched on September 30, featuring thousands of citizens gathering to celebrate the National Day and Mid-Autumn Festival [1]. - Activities included a themed song contest and a talent competition, highlighting community participation and cultural engagement [3]. Group 2: Community Engagement - The talent competition encouraged ordinary residents to perform, transforming them from spectators to participants, reflecting a deeper evolution of community culture [3]. - The event aims to return the celebration to the masses, promoting a shift from merely organizing events to building a sustainable cultural ecosystem [3]. Group 3: Consumer Experience - The 8th Warehouse Outlet played a crucial role in connecting festive atmosphere with retail, attracting crowds with exclusive discounts on quality goods [5]. - The market area featured unique, interactive stalls that fostered social connections and cultural exchange, creating a new consumer landscape beyond standardized commerce [5]. Group 4: Brand Development - The event is designed to create a complete festive experience, allowing citizens to transition from cultural appreciation to lifestyle consumption [7]. - "Moonlit Ping Shan Journey" is evolving into a cultural brand for the district, enriching residents' spiritual lives while stimulating commercial activity [7].

本届服贸会精心策划了文艺演出、创意市集、体育赛事等40余场配套活动，推动文、商、旅、体多元业态深度交融，着力构建沉浸式消费新场景。 位于首钢园北区的"永定河集"以其独特的文化消费融合模式成为人气打卡点。该市集巧妙结合永定河山水景观与现代商业街区，通过构建集河岸观光、艺术 体验、品质生活于一体的新文化消费目的地，实现商业消费与生态景观的深度结合。 据相关负责人介绍，该项目总体量约5000平方米，区域规划落地30个空间设计作品和品牌，今年服贸会期间率先亮相11个。 京彩彩灯游园会融合了非遗彩灯文化与多元娱乐体验，成为服贸会夜间打卡的好去处。以"次元夜游・灯影奇旅"为主题设计的展区，将萌物、国潮、蒸汽朋 克等多元文化巧妙地与传统彩灯相融合，六大体验内容也为游客的夜游增添色彩。国风汉服巡游队伍在园区内穿梭，华丽的汉服与绚丽的灯影相互映衬；非 遗打铁花表演更是将现场氛围推向高潮，铁屑在空中瞬间迸裂成金色花雨，让现场观众惊叹不已。 40余场配套活动构建沉浸式消费新场景 羊城晚报全媒体记者王莉、孙绮曼报道：9月13日，2025年中国国际服务贸易交易会（以下简称"服贸会"）迎来首个公众开放日，免费向普通观众开放。时 值周末， ...