文化消费融合
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霓裳舞动 汉服经济激活消费新引擎
Sou Hu Cai Jing· 2025-12-24 03:46
据资料显示,该区汉服市场主体从2022年底的18家激增至现在的1360家,3年增长近75倍;2023年以来,累计 吸引超1100万人次体验汉服,单日汉服体验游客最高突破15万人次,带动老城汉服市场消费规模达到16.99亿 元,成为老城区重要的民生产业和幸福产业,也成为拉动区域经济、改善民生的重要力量。 汉服热潮不仅激活了租赁、销售核心业态,更催生出妆造师、跟拍师、选片师、簪娘等新就业形态,带动3万 余人从事文旅相关行业。老城区顺势而为,推动汉服与民宿、餐饮、演艺、研学等业态深度融合,打造完整 产业链条。数据显示,老城区民宿数量从13家飞速发展到如今的937家,短短3年时间增长了71倍,平均入住 率超过80%,成为游客沉浸式体验古都生活的重要载体。 游客身着汉服拍照 顶端新闻·河南商报讯(记者 付首鹏 通讯员 刘宇婷 王玺 文/图)刚刚过去的周末,位于洛阳市老城区的洛邑 古城景区里,身着汉服的游客络绎不绝,目之所及皆是盛世霓裳、民族韵味、文化风尚,彰显出文旅深度融 合的魅力。 近年来,洛阳市老城区依托深厚历史底蕴与丰富旅游资源,大力发展以汉服体验为代表的新文旅产业,推 动"汉服+洛邑古城"火爆出圈。"来一次洛邑 ...
“月朗坪山行”开幕 深圳坪山巧打文化消费融合牌
Sou Hu Cai Jing· 2025-10-01 05:21
Core Viewpoint - The "Moonlit Ping Shan Journey" event, held in Shenzhen's Ping Shan District, successfully integrates cultural significance with consumer vitality, showcasing the district's new cultural tourism pulse [1][3][5]. Group 1: Event Overview - The event was launched on September 30, featuring thousands of citizens gathering to celebrate the National Day and Mid-Autumn Festival [1]. - Activities included a themed song contest and a talent competition, highlighting community participation and cultural engagement [3]. Group 2: Community Engagement - The talent competition encouraged ordinary residents to perform, transforming them from spectators to participants, reflecting a deeper evolution of community culture [3]. - The event aims to return the celebration to the masses, promoting a shift from merely organizing events to building a sustainable cultural ecosystem [3]. Group 3: Consumer Experience - The 8th Warehouse Outlet played a crucial role in connecting festive atmosphere with retail, attracting crowds with exclusive discounts on quality goods [5]. - The market area featured unique, interactive stalls that fostered social connections and cultural exchange, creating a new consumer landscape beyond standardized commerce [5]. Group 4: Brand Development - The event is designed to create a complete festive experience, allowing citizens to transition from cultural appreciation to lifestyle consumption [7]. - "Moonlit Ping Shan Journey" is evolving into a cultural brand for the district, enriching residents' spiritual lives while stimulating commercial activity [7].
2025年服贸会公众开放日周末火爆登场
Sou Hu Cai Jing· 2025-09-14 06:48
Group 1 - The 2025 China International Service Trade Fair (CIFTIS) opened its first public day on September 13, attracting large crowds at the Shougang Park in Beijing [2] - The event features over 40 supporting activities, including cultural performances, creative markets, and sports events, aimed at promoting the integration of culture, commerce, tourism, and sports [2] - The "Yongding River Market" in the northern area of Shougang Park has become a popular destination, combining ecological scenery with modern commercial elements to create a new cultural consumption site [2] Group 2 - The "Jingcai Lantern Festival" integrates intangible cultural heritage with diverse entertainment experiences, becoming a popular nighttime attraction at the fair [3] - The themed exhibition "Dimensional Night Tour: Lantern Shadow Journey" creatively merges various cultural elements with traditional lanterns, enhancing the nighttime experience for visitors [3] - Performances such as the non-heritage iron flower show elevate the atmosphere, captivating the audience with spectacular displays [3]