上海大剧院已换上"驭梦驰骋"主题"新装"。 上海大剧院 供图 上海大剧院开启"迎新季" 近百场演出共迎佳节 中新网上海12月24日电 (记者 王笈)为迎接丙午马年，上海大剧院已悄然换上"新装"——剧院入口、大 堂、A+艺术空间等多处装饰了"驭梦驰骋"主题视觉氛围贴，寓意舞台艺术之路奔腾不息。新年气氛自 观众步入剧院的那一刻起扑面而来。 12月24日，为期两个多月、贯穿元旦与新春佳节的上海大剧院2026迎新季拉开帷幕，将接力呈现11台95 场演出，涵盖音乐剧、舞台剧、戏曲、交响乐、合唱音乐会等多种艺术形式，开启生机勃勃的马年新篇 章。 大剧场内，多元演出轮番登台。12月31日，意大利米兰交响乐团将在新年音乐会上演绎《蓝色多瑙河》 《春节序曲》等曲目，让欧洲浪漫与中国年味在跨年夜碰撞交融；2026年1月3日至4日，美国One Voice 儿童合唱团将用天籁之声唱响新年音乐会；1月9日至11日，越剧《苏东坡》将在舞台上探索写意宋韵； 1月23日至25日，舞台剧《魔幻时刻》将为春节档舞台增添欢乐氛围；伦敦西区原版音乐剧《玛蒂尔 达》则将于2月11日正式"接棒"，讲述"叉腰小女孩"玛蒂尔达用勇气与智慧改变命运的故事。 ...

岁末年初，上海演出市场暖意融融，沪剧、越剧、国风音乐剧、舞剧等各类国风演出集中亮相。从沪剧 《家·瑞珏》的经典复排，到国风音乐剧《锦衣卫之刀与花》的热演回归，再到舞剧《牡丹亭》《李 白》、越剧《苏东坡》等多部精品剧目接连登台，陪伴市民跨年迎新。 沪剧《家·瑞珏》 时间：12 月 24 日-12月25 日 地点：上音歌剧院 为纪念巴金先生逝世 20 周年、文学巨匠曹禺先生诞辰 115 周年，上海沪剧院经典看家大戏《家・瑞 珏》将登陆上音歌剧院。该剧由沪剧青年一代挑大梁主演，以五代同堂的演出阵容，再度焕新演绎这部 舞台经典。为打造全新传承版，茅善玉与钱思剑联袂出任复排导演，首次将全本大戏倾囊相授、手把手 传艺青年演员，二人还将同台演绎剧中经典的 "诀别" 场次。 沪剧《家・瑞珏》改编自曹禺经典话剧《家》，是海派戏曲舞台上的标杆之作。全剧运用沪剧艺术最擅 长的委婉细腻、以情动人的唱腔和表演，全力去刻画瑞珏身上的善良、温柔，以及那份深藏在骨子里的 坚韧，把这位传统中国女性在时代洪流中的命运波折和内心光芒，真实而动人地呈现在舞台上。 2003年新版《家》首登上海大剧院，成为首部跻身该殿堂的沪剧大戏，六代同堂的全明星阵容 ...

中国演出行业协会发布的数据显示，2024年演唱会、音乐节等大型营业性演出保持高速增长态势，票房收入达296.36亿元，同比增长66%，占营业性演出总 票房的51.1%，成为演出市场票房成绩最为突出的品类。今年在北京，仅一个表演团队的系列演唱会，就通过打造第二现场等方式，带动所在商圈销售额环 比提升164%。 大型营业性演出机构负责人田京泉表示，今年北京的演唱会已超过180场，据统计，门票售罄的场次占比约80%。 中国演出行业协会副会长潘燕介绍，今年前三季度演唱会、音乐节的票房保持明显增长态势，预测全年票房总收入能够突破300亿元。这一热潮还带动了交 通、住宿、餐饮、购物等领域的综合消费，预测直接带动的相关消费超2000亿元。 近年来，大型演出市场呈持续上升态势，演唱会、音乐节等演出不但聚集人气带来票房收入，还带动交通、住宿、餐饮等消费增长，正在成为拉动文旅消费 的新引擎。 来自山西的石女士表示，这次除了看演唱会，她还计划去大雁塔、兵马俑转一转。 为让观众获得更好体验，西安推出6大板块18项创新举措，搭建起演艺、景区、住宿、餐饮联动的服务链条。 随着演出市场的火热，演出地正在成为文旅的新目的地，观演群体直接创造 ...

近年来，大型演出市场呈持续上升态势，演唱会、音乐节等演出不但聚集人气带来票房收入，还带动交通、住宿、餐饮等消费增长，正在成为拉动文旅消费 的新引擎。 中国演出行业协会发布的数据显示，2024年演唱会、音乐节等大型营业性演出保持高速增长态势，票房收入达296.36亿元，同比增长66%，占营业性演出总 票房的51.1%，成为演出市场票房成绩最为突出的品类。今年在北京，仅一个表演团队的系列演唱会，就通过打造第二现场等方式，带动所在商圈销售额环 比提升164%。 大型营业性演出机构负责人田京泉表示，今年北京的演唱会已超过180场，据统计，门票售罄的场次占比约80%。 中国演出行业协会副会长潘燕介绍，今年前三季度演唱会、音乐节的票房保持明显增长态势，预测全年票房总收入能够突破300亿元。这一热潮还带动了交 通、住宿、餐饮、购物等领域的综合消费，预测直接带动的相关消费超2000亿元。 随着演出市场的持续火热，"为一场演唱会奔赴一座城"的跨城观演成为旅行新风尚。这种新颖的"演出+文旅"的旅游方式，也为延伸产业链条、拉动文旅消 费推开崭新大门。 在陕西，几乎每个周末，西安奥体中心都有各类演唱会上演。今年，当地演唱会的跨省观演 ...

转自：北京日报客户端 看完演出，手中小小的票根还有大用处，串联起住宿、美食和游玩等多元体验——这是很多观众在2025 年明显感受到的变化。这一年，北京的演出市场持续沸腾，也进行了一场华丽的"升级"。无论是万人演 唱会的现场，还是剧场、古会馆，演出行业的价值远远超出了场馆的物理边界，而是浸润商业、旅游等 城市生活的消费脉络，不仅繁荣了文化生态，更以文商旅融合的态势，拉动了城市消费，彰显出全国文 化中心的文化聚合力和商业活力。 粉丝经济激活吃住行玩全域消费 2025年，北京演唱会市场的强劲势头有增无减，持续扮演着吸引全国各地观众跨城观演的重要角色。 五月天在鸟巢举办演唱会 这些全民奔赴的音乐盛宴，蕴含的商业潜力早已超越门票本身，从演出周边到交通食宿，衍生出一条漫 长的消费链条。每逢大型演出日，以场馆为圆心的城市区域便率先感知到热浪来袭。住宿市场是最敏锐 的晴雨表，场馆周边数公里内的酒店在演出周末均有价格上浮，依旧"一房难求"。 这一年里，五月天史无前例地在国家体育场（鸟巢）举办13场演唱会，张杰、凤凰传奇、孙燕姿、林俊 杰等歌手、组合在鸟巢举办的演唱会，也成为市场的大热门，首都体育馆、华熙生物·润百颜中心、工 人 ...

Core Viewpoint - The trend of major concerts and music festivals moving to lower-tier cities is becoming increasingly evident, driven by lower costs and less competition compared to first-tier cities [4][5][6]. Group 1: Market Trends - A significant portion of concerts is now being held in third-tier and below cities, with 45.6% of mixed concerts taking place in these areas by the third quarter of 2025 [4]. - The music festival market is also thriving in lower-tier cities, with over 40% of events occurring in these locations [4]. Group 2: Economic Considerations - The costs of hosting concerts in lower-tier cities are substantially lower, with venue rental costs in first-tier cities being 6-10 times higher than in smaller cities [11]. - The overall travel and accommodation expenses for artists' teams in lower-tier cities can be significantly reduced, allowing for better profit margins even with lower ticket prices [11]. Group 3: Audience and Artist Dynamics - Audience demographics in lower-tier cities are favorable, as many areas have large populations with limited exposure to major artists, creating a strong local fan base [6][9]. - Different types of artists have varying considerations for city selection, with some prioritizing the local cultural vibe and infrastructure to enhance their performance [8][9]. Group 4: Government Support and Subsidies - Local governments are increasingly offering substantial subsidies for concerts, which can reach hundreds of thousands, to promote tourism and local economies [11][15]. - However, the actual access to these funds can be challenging, with strict criteria affecting the disbursement of subsidies [12]. Group 5: Impact on Local Economy - Concerts in lower-tier cities can significantly boost local economies, with external visitors accounting for 60-65% of attendees, leading to increased spending in transportation, accommodation, and dining [15]. - The presence of concerts can create a "concert economy" that benefits local vendors and businesses, enhancing overall economic activity [15][16]. Group 6: Challenges and Risks - The reliance on ticket sales for revenue, which constitutes about 70% of total income, poses risks if market assessments are inaccurate, potentially leading to unsold tickets and financial losses [12][13]. - The pricing strategy often used by promoters can be risky, as it may not account for local market conditions, leading to potential oversupply and price reductions [13].

明星演唱会也盯上了下沉市场这块"蛋糕"。 曾经，看演唱会似乎是一二线城市的专属，大批粉丝为追星或寻找情怀奔赴"北上广"。近两年，不少大 牌明星都开始轮番去三四线城市开唱，周杰伦在南昌连唱四场，薛之谦在襄阳办演唱会，大大小小的音 乐节更是深入三四线城市，甚至县城。 10月28日，中国音像与数字出版协会音乐产业促进工作委员会发布的《2025年中国演唱会及音乐节市场 分析报告》显示，大型演出向三线及以下城市下沉开拓的趋势较为明显。2025年前三季度，45.6%的拼 盘演唱会落地于三线及以下城市，音乐节市场也相对活跃，占比超过4成。 这并非明星们一时兴起的"基层慰问"，而是主办方、场馆方与艺人在考量市场后的共同选择。一线城市 场馆租金动辄数十万，报批流程漫长复杂；而三四线场地成本骤降七成，政府更是敞开欢迎之门。在这 样的情况下，转战下沉市场似乎成为了大势所趋。 而演唱会在选址上各方究竟有什么样的考量，主办方在票价降低的情况下又能否挣到钱？ 01 逃离"红海"：演唱会盯上下沉市场 但有些艺人则确实会考虑城市调性的问题，一些风格比较独特或者对自己演唱会呈现效果有较高追求的 艺人，则会仔细考量不同城市的硬件设施以及人文历史 ...

Group 1 - The concert market in lower-tier cities is expected to grow significantly, with 45.6% of mixed concerts taking place in third-tier and below cities by Q3 2025, and large music festivals in these cities accounting for 34.9% of total events [2][4] - The ticket sales in third and fourth-tier cities have increased, with box office share rising from 25.3% to 29.1% [2][4] Group 2 - The approval process for concerts in major cities like Beijing and Shanghai is extremely challenging, with lengthy bureaucratic procedures and strict regulations [3][4] - In contrast, local authorities in smaller cities are more supportive, often providing assistance and less stringent oversight for concert organizers [4][5] Group 3 - Ticket pricing strategies in lower-tier markets are aggressive, with practices such as ticket subsidies and transportation reimbursements becoming common [5][6] - Fans from smaller cities are now able to attend concerts more easily and affordably, leading to increased local attendance [12][14] Group 4 - The appeal of concerts in smaller cities is growing, as they provide a more accessible and enjoyable experience compared to traveling to larger cities [14][18] - Local governments recognize the economic potential of concerts, viewing them as a means to stimulate local GDP beyond traditional sectors [15][19] Group 5 - However, replicating the success of concerts from major cities in smaller markets is not straightforward, with many organizers facing challenges due to misaligned pricing and local demand [21][22] - The market is becoming saturated, with many cities planning regular concerts, which may dilute the perceived value of such events [25][27] Group 6 - The demographic of concert attendees is shifting, with local fans becoming the primary audience, reducing the influx of external visitors [26][28] - The future of concerts in smaller cities may resemble large-scale karaoke events, primarily benefiting local audiences rather than attracting significant tourism [28][30]

Core Viewpoint - The concert industry is experiencing unprecedented growth despite economic challenges, with ticket sales and attendance reaching record levels, indicating a shift in consumer behavior towards experiential spending rather than material possessions [6][18]. Group 1: Concert Industry Growth - In 2025, over 330 concerts were held in May alone, averaging more than 10 concerts per day, showcasing the rapid expansion of the concert market [6]. - Total attendance reached 4.484 million, generating ticket sales of 3.333 billion, with an average ticket price of approximately 750 yuan [7]. - In the first eight months of 2025, concert ticket sales exceeded 20 billion, with concerts alone accounting for 16.46 billion, reflecting a year-on-year growth of 43% [7]. Group 2: Consumer Behavior and Emotional Value - Consumers are prioritizing experiences over material goods, viewing concert tickets as "emotional power banks" that provide a necessary escape from daily stress [8][10]. - The phenomenon is described as a "high emotional premium scarce experience," where individuals are willing to spend significantly on concerts to feel a sense of belonging and release [10]. - The modern concert experience has evolved into a comprehensive social event, with extensive planning and social media engagement before, during, and after the event [11][12]. Group 3: Economic Impact and Tourism - Concerts are driving significant economic activity, with an average cross-city attendance rate exceeding 60%, leading to increased local spending on accommodation, food, and transportation [13][15]. - For every yuan spent on concert tickets, approximately 4.8 yuan is generated in related local spending, indicating a strong multiplier effect on the local economy [15]. - Local governments are incentivizing concerts through subsidies, recognizing their potential to boost tourism and local economies [17]. Group 4: Cultural Shift - The concert economy reflects a broader cultural shift among younger generations, who prioritize experiences over ownership, signaling a transformation in consumer values [18]. - This trend highlights a collective desire for shared experiences and emotional connections in an increasingly uncertain world, where concerts provide a sense of certainty and community [18].

Core Insights - The concert industry is experiencing unprecedented growth despite economic challenges, with ticket sales and attendance skyrocketing [2][4][22] - Young consumers are prioritizing experiences over material possessions, viewing concerts as emotional investments and social events [6][13][40] Group 1: Industry Performance - In May 2025, there were 330 concerts held nationwide, averaging over 10 concerts per day [2] - Total attendance reached 4.484 million, generating ticket revenue of 3.333 billion [3] - By August 2025, concert ticket revenue surpassed 20 billion, with concerts alone accounting for 16.46 billion, a 43% year-on-year increase [4][22] Group 2: Consumer Behavior - Young people are not just buying tickets; they are purchasing emotional experiences, viewing concerts as a form of stress relief and social connection [6][7][40] - The phenomenon reflects a shift from material consumption to experiential consumption, with concerts serving as a "collective memory" and a way to cope with uncertainty [39][41] Group 3: Economic Impact - Concerts are driving significant economic activity, with cross-city attendees spending between 500 to 2000 per visit, contributing to over 200 billion in related consumption [25][30] - The "3-hour economy effect" indicates that every 1 yuan spent on concert tickets can generate 4.8 yuan in local hospitality and transportation spending [30][32] Group 4: Government Support - Local governments are incentivizing concerts with subsidies based on attendance and cross-city visitor numbers, recognizing the economic benefits of large-scale events [36][38] - For example, Hainan offers substantial rewards for consistent performances, while Sichuan has set high subsidy limits based on ticket sales [36][38]