Group 1: Tourism and Visitor Statistics - During the National Day and Mid-Autumn Festival holiday, Beijing received a total of 25.094 million tourists, with a total tourism expenditure of 31.65 billion yuan, representing year-on-year increases of 3.6% and 4.7% respectively [1] - The top ten tourist attractions in Beijing during the holiday included Tiananmen Square, Wangfujing, Olympic Park, Xidan, Liangma River International Style Waterfront, Qianmen Street, Temple of Heaven, Nanluoguxiang, Shichahai Scenic Area, and Summer Palace [1] - The inbound tourism market in Beijing showed rapid growth, receiving 119,000 inbound tourists, a year-on-year increase of 48%, and generating an inbound tourism expenditure of 1.23 billion yuan, up 54.1% year-on-year [1] Group 2: Cultural and Entertainment Events - During the holiday period, Beijing hosted 2,497 commercial performances, attracting approximately 670,000 audience members and generating box office revenue of about 218 million yuan [2] - The 9th China Traditional Opera Culture Week featured nearly 400 performances and related activities, drawing over 100,000 attendees [2] - The "Great Drama in Beijing" 2025 performance season showcased classic works such as the play "Thunderstorm," Peking Opera "Locking the Silk Pouch," and the dance drama "Carmen" [2]

Core Insights - During the National Day and Mid-Autumn Festival holiday, Beijing hosted 2,497 commercial performances, attracting approximately 670,000 attendees and generating ticket revenue of about 218 million yuan, representing a year-on-year growth of approximately 118% [1] - Major events such as Zhang Yixing's concert and the 2025 rap peak showdown music festival saw significant attendance and revenue increases, with nearly 250,000 attendees and ticket sales of about 146 million yuan, reflecting year-on-year growth of approximately 315% and 488% respectively [1] - The 9th China Traditional Opera Culture Week featured nearly 400 performances and related activities, drawing over 100,000 spectators [1] Industry Developments - The "Music+" initiative is thriving with numerous outdoor music events, including the North Investment Shopping Park Starry Performance Season and the Shougang Park Music Festival, creating a shared urban stage for the public [2] - Cross-genre performances, such as symphonic and traditional opera, are engaging audiences in commercial areas and parks, enhancing audience interaction [2] - The Beijing Symphony Orchestra's second Taihu Classical Music Festival combined indoor and outdoor formats, presenting nearly 50 exciting events [2]

Core Insights - The entertainment market is experiencing new consumption trends during the "Golden Week" holiday, with a shift towards smaller, niche performances and increased online viewing [1][6] Group 1: Offline Performance Trends - The number of performances in third to fifth-tier cities has increased by 34.1%, indicating a trend of "downward" expansion in the performance market [6] - The total number of domestic performances from October 1 to 6 exceeded 3,100, with nearly 15,000 shows, representing a year-on-year increase of approximately 4.4% [3] - Attendance for performances reached 1.94 million, a year-on-year growth of 39.5%, with sports events, music festivals, and concerts being the fastest-growing categories [3][4] Group 2: Online Viewing Trends - Viewing time on large screens increased by 23% compared to the week before the holiday, with anime viewing time surging by 76%, making it a new bonding element for families during the holiday [6][8] - The documentary segment saw a viewing time increase of over 40%, with specific shows like "Round Table Talk Season 8" and "Master of the Song Dynasty" gaining significant viewership [8] - The 30-39 age group has become the main force in "home entertainment," with their viewing time increasing by 38.2% compared to the previous week, reflecting a preference for online content during the holiday [9]

Core Insights - The report indicates a significant shift in the entertainment consumption landscape during the National Day holiday, with offline performances becoming increasingly "localized" and "niche" [1] - There is a notable increase in the number of performances in lower-tier cities, with a total performance count growth of 34.1% [1] - Online viewing time has also surged, particularly for animation content, which saw a 76% increase [1] Offline Performance Trends - The total number of domestic performance projects exceeded 3,100, with nearly 15,000 performances, marking a year-on-year increase of approximately 4.4% [7] - The total audience reached 1.94 million, reflecting a year-on-year growth of 39.5% [7] - The fastest-growing categories in audience attendance were sports events, music festivals, and concerts, with year-on-year increases of 264%, 66.6%, and 39.7% respectively [7] Niche Performance Growth - The report highlights a growing preference among younger audiences for niche performances, with theater and stand-up comedy ticket sales increasing by 16.8% year-on-year, and Livehouse ticket sales rising by over 16% [7] - The report emphasizes the trend of performance activities significantly increasing in third-tier and below cities, with total box office revenue rising by 86.6% year-on-year [7] Key Cities for Offline Performances - The top five cities with the highest offline performance popularity include Beijing, Shanghai, Changzhou, Chongqing, and others [3] - The fastest-growing cities for offline performances in lower-tier markets include Baoji, Daoshan, and Rizhao [5]

Core Viewpoint - The article highlights the vibrant cultural activities and performances organized across the country during the National Day and Mid-Autumn Festival holidays, enriching the cultural life of the public. Group 1: Cultural Performances - National Theatre has launched diverse stage performances including national operas and themed concerts to enhance the artistic atmosphere during the holidays [3] - The Central Ballet Troupe's original ballet "Crane Soul" was performed just before the holidays, using ballet to tell Chinese stories [3] - The National Drama Theatre's play "Art in the War" showcases the power of art during wartime through documentary theatre [3] - Beijing People's Art Theatre's classic play "Thunderstorm" was re-staged with innovative expressions to keep the classic alive [3] Group 2: Traditional Culture Promotion - The dance drama "Eternal Joy" combines Chinese ancient architecture with dance aesthetics, showcasing the beauty of cultural relics [5] - The National Peking Opera has presented eight preserved performances, authentically reflecting traditional Peking Opera charm [5] - The large-scale original immersive audio-visual poem "The Great River Flows East" invites the audience to a thousand-year rendezvous with Su Dongpo [5] Group 3: Cultural Consumption and Tourism - The "Performance + Tourism" model has injected new vitality into cultural consumption, with the acrobatic show "Journey Through Time" in Shanghai combining acrobatics with extreme sports, attracting both domestic and international tourists [7] - In Yibin, Sichuan, the immersive performance "Song of the Stone Sea," based on karst landforms, offers tourists a new "walking performance" experience [7]

Core Insights - The performance market in Beijing is experiencing a resurgence during the National Day and Mid-Autumn Festival, with 364 commercial performances and 2,102 shows scheduled [1] Group 1: Major Events and Performances - A variety of high-quality performances are being showcased, including the "盛世华章" concert by the Beijing Symphony Orchestra and several themed concerts at the National Grand Theatre [2] - The 9th China Traditional Opera Culture Week will take place from September 29 to October 5, 2025, featuring professional and community activities [2] Group 2: Innovative Productions - Several innovative productions are set to premiere, such as the dance drama "永乐未央" and adaptations of classic works like "红高粱" and "傲慢与偏见" [5] - New children's productions, including "谜人的三星堆," are also being introduced to engage younger audiences [5] Group 3: Traditional and Classic Performances - Traditional performances are highlighted, with the Beijing Peking Opera and other troupes presenting classic works like "锁麟囊" and "西厢记" [7] - Classic dramas such as "雷雨" and contemporary comedies are also being staged, maintaining audience interest [7] Group 4: Outdoor and Community Engagement - The launch of a "music map" by the Beijing Cultural and Tourism Bureau and Baidu Maps features 40 outdoor music event locations, enhancing community engagement [4] - Various outdoor music festivals and concerts are scheduled, providing diverse entertainment options for residents and visitors [4]

トレト 中秋节，就架大运河智乐节1 上十九 TCT1 RIO RUPIOS /北汽酸机 AL MUSIC FESTI 演出阵容 F The 2nd Taihu Classical Music Festiva 10.06 ≫ ද્લ્ 古 典 音 乐 许 巍 / 陈楚生 后海大鲨鱼 / 马 頗 老狼 / 脆 莓 HEER乐队 / 声音玩具 10-07 《《 ≫ 李 健,大张伟 黄子弘凡 / 颜人中 ONER [ == / 刘人语 & 餐前仪式 HIGH5 767 25 DATE 2025 8 北京城市 中 单位 北京交响乐团 支持单位:北京市文化和旅游局 北京市通州区委宣传部 指导单位:北京市委宣传部 通州区委区政府 | 主办单位: | 承办 办办单位 北京市通州区文化和旅游局 台湖镇政府 北京北投文化旅游有限公司 2025.10.06-07 大运河雪乐节 群英 在中国企业资本联盟副理事长、中国区首席经济学家柏文喜看来，高密度、高品质的演出供给激发了市民消费意愿，预计带动演出票房、衍生文创等文化消 费显著增长；户外音乐会与商圈联动，形成"看演出+逛商场+吃美食"一站式消费链，"今年国庆与中秋双节叠加，北京文化市 ...

Core Insights - The concert industry in China is experiencing a significant boom, with ticket sales projected to reach 29.636 billion yuan in 2024, more than seven times the revenue in 2019 [2] - Concerts account for a substantial portion of the live performance market, indicating a shift in consumer spending towards live entertainment [2] Group 1: Economic Impact - Concerts are driving economic growth, with the 2024 Qingdao concerts expected to generate 1.94 billion yuan in comprehensive consumption, including food, accommodation, and travel [11] - Major concerts have led to substantial tourism revenue, such as the TFBOYS concert in Xi'an generating over 400 million yuan in tourism income [12] - Jay Chou's concerts in Sanya and Changsha have significantly boosted local economies, with the Sanya concert bringing in 1.1 billion yuan and the Changsha concert generating 518 million yuan in local cultural tourism revenue [13] Group 2: Audience Behavior - Approximately 55.2% of concertgoers are willing to travel to other cities for concerts, indicating a trend of cross-city attendance [10] - Different age groups exhibit varying spending habits, with younger audiences (post-95 and post-00) spending more on appearance and accessories, while older attendees invest in equipment [7] Group 3: Market Distribution - The Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta, and Sichuan-Chongqing regions collectively account for 63.5% of national ticket sales, with the Yangtze River Delta contributing over 30% [17] - The market is expanding into second-tier cities, which now account for over 60% of concert events and ticket sales, a significant increase from 2023 [17] - Emerging cities like Hangzhou, Suzhou, and Taiyuan are entering the top ten in ticket sales, highlighting the growing popularity of concerts beyond major metropolitan areas [20]

第九届中国戏曲文化周主场活动将于2025年9月29日至10月5日在北京园博园举办，本届戏曲周主场活动 坚持守正创新，聚焦专业性、群众性、精品化及国际化。国家大剧院舞蹈节-"我舞·我在"现代作品展 演，于国家大剧院戏剧场先后上演现代舞《萨蒂之名·春之祭》《一撇一捺》《瞧！这个人》，带领观 众探索舞、乐、戏的跨界破圈。 此外，"音乐地图"持续在线。北京市文化和旅游局联合百度地图发布"音乐地图"，陆续上线40个"京彩 户外音乐会"点位，在假日期间，北投购物公园繁星演出季、首钢园音乐会、首开通州万象汇音乐节、 奥北星河森林音乐会、怀柔"月圆京城 情系中华"中秋主题音乐会等，分布于城市公园、商圈、园区等 户外空间，为市民和游客提供丰富多彩的户外音乐演出。 "'盛世华章'北京交响乐团音乐会"将登台北京艺术中心音乐厅，用《红旗颂》《祖国颂》《我爱你中 国》等曲目表达对民富国强的美好祝福。话剧《直播开国大典》将在国家大剧院台湖剧场上演，把观众 带回到1949年那个激动人心的时刻；北京展览馆剧场带来北京曲剧《茶馆》国庆节特别版、《四世同 堂》国庆节特别版，以独特的艺术形式展现老北京的风情与故事。 北京商报讯（记者 和岳）9月2 ...

Core Insights - The domestic performance market in China has shown significant growth during the summer of 2025, with 126,300 performances held, a 4.18% increase year-on-year, and box office revenue reaching 15.135 billion yuan, up 3.90% from the previous year [1] - The audience attendance reached 42.2332 million, reflecting a 5.17% increase, indicating a strong demand for live performances [1] - The report highlights a trend towards high-quality performances, with consumers increasingly valuing artistic quality in theater productions [1] Group 1: Market Trends - The performance market is diversifying, with various forms of entertainment such as concerts, music festivals, and theatrical performances gaining popularity [2] - Quality productions remain the mainstay of box office success, with long-standing performances like "Silk Road Flower Rain" and "Du Fu" receiving positive reviews and strong attendance [1][2] - The integration of cultural tourism and performance arts is becoming more pronounced, with venues exploring new projects that reflect local culture [2] Group 2: Consumer Behavior - There is a notable shift towards experience-based consumption, particularly among younger demographics who prioritize emotional value in their spending [3] - The trend of combining travel with performance attendance is emerging, with consumers seeking to enhance their experience by visiting multiple attractions [3] - Various local governments are implementing policies to stimulate performance market consumption, such as cultural consumption vouchers and subsidies [3] Group 3: Economic Impact - Large performances like concerts and music festivals are creating a multiplier effect on local economies, extending consumer spending beyond the event itself [5] - The model of "3-hour performances driving 72-hour consumption" illustrates the potential for performances to boost local tourism and related industries [5] - The connection between performance experiences and local cultural identity is strengthening, enhancing the overall appeal of the destination [5]