元旦假期，你去哪儿玩了？据报道，2026年1月1日，北京市属公园迎来29.39万名市民游客，天坛公 园、颐和园、景山公园等均属顶流。 如果说，"鸟语花香"是公园出圈的基础，那思路的转变就是强劲的催化剂。近年来，消费者对"松弛 感、自然感、微度假"的需求上升，对于家门口公园也有了新的期待。满足各类新需求，就要革新公园 运营思路，而无论是推进公园绿道、露营场地等基础设施建设，还是将茶楼、书吧、咖啡厅、便利店、 餐厅等小体量业态"藏"进公园，其实都传递出一种新理念：公园不仅是静态的"城市美颜器"，更可以是 联通生产、生活、生态的动态"绿色路由器"。瞄准人们的新需求，打破传统的界限，吸引人流，留住人 流，公园的生态颜值就能成为发展价值，带来实实在在的消费增长。 近几年，每逢假期，城市中的大小公园都是出游好去处。很多人都发现，今天北京的大小公园早已不只 是单纯环境好、风景美，而是进化出了很多全新版本。有的走在时尚前沿，书店、咖啡馆、电竞场馆等 嵌入其中，露天放映、非正式音乐会、新品首发等活动更是不时上演；有的主打接地气，组织老北京拔 根儿大赛、精酿啤酒节、二手物品集市、百人跳操运动等，吸引了大量年轻人参与；有的主打亲子 ...

P02 浪漫灯光秀迎新年、演唱会音乐会轮番上演、冰雪旅游火热……元旦假期，四川文旅市场喜迎"开门 红"。 1月3日晚，记者从四川省文化和旅游厅获悉，元旦假期三天，全省纳入统计的A级旅游景区累计接待游 客1104.27万人次，实现门票收入9006.81万元，与2024年同期同口径相比分别增长15.85%、 10.24%（2025年仅元旦当日放假1天）。 元旦假期全省纳入统计的A级旅游景区累计接待游客1104.27万人次 ...

Core Insights - The New Year's Day holiday in Jinan featured over a hundred cultural and tourism activities, creating a vibrant and safe atmosphere for citizens and tourists [1] - Key tourist attractions received approximately 409,500 visitors, generating revenue of 15.07 million yuan by January 1, 2026 [1] Group 1: Diverse Product Supply - Jinan's tourist spots and unique streets launched a series of engaging and rich experiential activities, effectively stimulating market vitality [2] - Notable events included a music party at Jinan Sunac Cultural Tourism City, extended hours at Jinan Fantawild, and interactive experiences at Ming Shui Ancient City, catering to various customer segments [2] Group 2: Prominent Ice and Snow Theme - Ice and snow tourism emerged as a popular trend during the holiday, with attractions offering unique experiences centered around a "romantic ice and snow season" [4] - Activities included professional skiing and fun competitions at Jinxiang Mountain Ski Resort, and immersive experiences at Jiuru Mountain Resort and Red Leaf Valley Ice Waterfall Festival [4] Group 3: Rich Cultural Activities - Jinan's cultural venues organized a series of themed events to meet the spiritual and cultural needs of citizens [7] - Highlights included exhibitions at the Shandong Art Museum and Jinan Museum, as well as a New Year intangible cultural heritage garden party, contributing to a festive cultural atmosphere [7]

2026年元旦小假期临近，北京市场迎来岁末年初消费热潮。北京商报记者近日粗略统计，北京30余家重点和大型商场推出跨年夜倒计时活动，营业时间有所 延长，大型商圈和新兴地标将成为跨年活动的核心聚集地。 结合跨年夜，商圈、商场与线下实体商家推出系列促消费举措，让跨年夜成为冬季夜经济的"引爆点"。与此同时，不少商家在小长假期间加强场景比拼。随 着跨年夜的临近，北京各商圈的节庆氛围持续升温，多元融合的消费场景叠加促消费活动，将推动元旦消费市场实现"开门红"。 丰富夜经济的同时，北京商场在场景创新上齐发力。北京商报记者走访看到，东方新天地以香港迪士尼乐园的多重20周年限定体验为核心打造多个场景，迪 士尼经典形象米奇、达菲、安娜与雪宝等一系列主题装置亮相，吸引无数消费者打卡。 朝阳大悦城则在岁末年初阶段，引入了梅西沉浸式体验展·亚洲首展、《灵笼》线下主题展·全国首展、STRAY KIDS快闪·华北首展、Sulili初代潮玩·全国首发 等10余场IP首展首发，为跨年注入年轻化、潮流化的节日气氛。 跨年夜带动了北京夜经济的热度，北京多家商场延长营业时间。北京商报记者从超极合生汇获悉，12月31日跨年当天，该商场会在东区穹顶下举 ...

Group 1 - The festive atmosphere in Beijing's shopping districts is increasing as various activities are planned for New Year's Eve and the New Year holiday, with extended operating hours for many malls [2][3] - Bay Area will host a series of cultural activities for New Year, including a large outdoor light show and a music concert featuring well-known bands, with events extending past midnight [2] - The Shougang Park will transform into a large "AI New Gathering" theme island, featuring robots and giant mechas, along with a music festival and food offerings during the New Year celebrations [3] Group 2 - Beijing's various shopping centers are preparing diverse activities for the New Year, including music performances, street parties, and food festivals, enhancing the overall consumer experience [3][4] - The Beijing Le Duo Port Wanda Plaza will host a winter-themed carnival with cultural performances and interactive activities, including a lottery event on New Year's Eve [4] - The Friendship Store is also preparing exciting New Year activities, including a music concert and extended hours to welcome 2026 with a sense of ceremony [4]

Group 1 - Nanjing's cultural tourism sector is set to integrate various resources to create a New Year's celebration that blends traditional culture with modern trends, featuring activities such as fireworks, immersive performances, classical concerts, and cultural exhibitions [1] - Multiple scenic spots will host diverse New Year's events, including the "Jiangsu Thirteen Cities Splendor" fireworks show and various themed activities at Tangshan Hot Spring Resort, aiming to meet the diverse recreational needs of citizens and tourists [1] - The Niushou Mountain Cultural Tourism Area will launch a series of activities themed "Winter Solstice Niushou, Auspicious Blessings," including a drone show and jazz concert, to establish a new cultural brand for the New Year [1] Group 2 - Cultural venues will enhance the New Year experience with historical and cultural elements, such as the "Climb the Tower for Good Luck" series at the Daboen Temple Ruins Museum, which includes a special exhibition and interactive experiences [2] - The Jiangning Weaving Museum will present an immersive performance themed around "Dream of the Red Chamber," featuring New Year-themed shows and interactive activities [2] - The Nanjing City Wall Museum will host a unique exhibition titled "Steel and Glory: European Knight Armor and Culture," showcasing 140 exhibits from the Royal Palace Museum in Turin, Italy [2] Group 3 - The theater scene will feature a variety of performances, including the "Fabulous 40" concert by Chen Huixian, and multiple high-quality concerts at the Jiangsu Grand Theatre, featuring the Vienna Johann Strauss Orchestra [3] - Traditional opera performances will be presented by the Nanjing Yue Opera Troupe, including shows like "Meng Lijun" and "Special Performance of Short Plays" [3] - The Nanjing Cultural Center will host a public music concert titled "Golden Melody, Brilliant New Year," providing diverse artistic options for citizens and tourists [3]

Core Insights - The rise of "small and beautiful" music events is enhancing cultural engagement and economic vitality in both large cities and small towns [1][2][3] - These events are characterized by low operational costs, accessibility for audiences, and a focus on community involvement [1][2] - The integration of culture and economy is essential for fostering a rich cultural landscape and driving economic growth [3] Group 1: Cultural Engagement - "Small and beautiful" music experiences are meeting the growing demand for richer, more personalized cultural lives [2] - Interactive elements such as audience song requests and collective singing enhance emotional connections among participants [2] - The combination of music with local markets and food creates a holistic cultural experience that attracts community participation [2] Group 2: Economic Impact - Local music events have been shown to invigorate tourism and local economies, as seen in cities like Guiyang and Tonghua [3] - The concept of "small and beautiful" encourages the creation of new consumer experiences that align with cultural needs, thereby generating economic benefits [3] - Cultural practices that are community-focused can lead to sustainable economic development by tapping into local resources and talents [3]

Core Insights - The "Golden Autumn Performance Season" held at Beijing Daxing Theater showcased a diverse range of artistic performances, enhancing the cultural experience for citizens and promoting the "Great Drama in Beijing" cultural brand [1][2] - The theater implemented a low-price ticket policy, attracting over 2,400 attendees, including many first-time theatergoers, thereby fostering cultural consumption habits and invigorating cultural prosperity [1][2] - The introduction of online live streaming for three performances reached over 5,000 viewers, with a peak of nearly 3,000 for a single show, marking a significant step in the theater's digital transformation and expanding the reach of traditional culture [2] Summary by Categories Event Overview - The event lasted for six days and featured six outstanding performances, combining quality and warmth to create a cultural feast for the public [1] - The performances included children's theater, comedy, music concerts, and traditional operas, catering to various age groups and aesthetic expectations [1] Audience Engagement - The low-price ticket initiative successfully attracted a diverse audience, promoting cultural consumption and establishing new cultural habits among attendees [1][2] - The online live streaming initiative allowed for broader access to performances, breaking geographical barriers and enhancing audience engagement [2] Future Plans - The Daxing Theater aims to upgrade its communication channels to allow more viewers to experience cultural events from home, building on the success of the performance season [2] - The theater is committed to continuing the development of high-quality cultural platforms, contributing to the establishment of a "Performing Arts Capital" and the preservation of traditional Chinese culture [2]

Core Insights - The tourism and cultural activities in Sichuan province have seen significant growth during the Mid-Autumn Festival and National Day holiday, with a total of 6.2572 million visitors and ticket revenue of 64.9173 million yuan, marking year-on-year increases of 14.68% and 16.95% respectively [1][4] Group 1: Tourism and Cultural Activities - A series of Mid-Autumn themed activities were organized across the province, including performances and exhibitions, enhancing the festive atmosphere [3] - Major cities like Chengdu and Mianyang hosted unique events such as "Moonlight Celebration" and themed light shows, attracting large crowds [3] - The integration of online and offline experiences, along with cultural and creative markets, showcased the charm of traditional and modern activities [3] Group 2: Performing Arts and Economic Impact - The performing arts sector experienced a surge in ticket sales, with events like the "Galaxy Left Bank" music festival selling nearly 100,000 tickets, and 48.6% of attendees coming from outside the province [4] - The success of these events has transformed the local economy from a ticket-based model to a comprehensive consumption model, boosting related sectors such as dining, accommodation, and transportation [4] - The integration of performances with social experiences has created a complete consumption cycle, enhancing the overall economic impact of cultural events [4] Group 3: Diverse Tourism Products - There is a growing demand for various tourism products, including red tourism, rural tourism, ecological tourism, and cultural tourism, with short-distance self-driving trips becoming mainstream [6] - Popular destinations include the Deng Xiaoping hometown and various agricultural experiences, attracting a significant number of visitors [6] - The ongoing city football league has also contributed to tourism, with cities promoting related activities to enhance visitor engagement and spending [6]

Group 1 - The tourism sector in the province is expected to see significant visitor numbers during the National Day holiday, with 262.8 million visitors to 4A-level and above scenic spots on October 5, 2025 [1] - Various cultural and tourism activities are being organized to enhance holiday experiences, including music concerts and traditional cultural events [2][5] - The introduction of cost-effective multi-day travel packages aims to attract more tourists by providing a comprehensive travel experience that includes food, accommodation, and shopping [3] Group 2 - Cultural and tourism activities are being promoted in Zhaoqing, with over 60,000 participants in events like the "Dinghu Tide" and "Non-Heritage Lantern Night" [4] - The live performance market is thriving, with numerous events scheduled during the holiday period, including a variety of genres such as live house performances and traditional operas [6] - Family-oriented attractions are gaining popularity, with venues like the Guangdong Science Center and Guangzhou Zoo offering special programs and discounts for families [7]