跨境电商服务

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跨交会“首秀”,中国企业“走出去”综合服务基地带来什么?
Sou Hu Cai Jing· 2025-08-16 02:15
Core Viewpoint - The professional services sector is reshaping the internationalization path of Chinese enterprises, addressing challenges faced in cross-border e-commerce and enhancing their global competitiveness [1][4]. Group 1: Overview of the "Going Global" Base - The "Going Global" comprehensive service base made its debut at the China (Guangzhou) Cross-Border E-Commerce Fair, highlighting its role as a national platform for supporting Chinese enterprises in international markets [1][4]. - The base aims to provide a specialized service system for cross-border e-commerce, marking a new phase in facilitating the internationalization of Chinese companies [1][4]. Group 2: Key Services Offered - The base showcases a "one-stop" service system designed to address the pain points of enterprises venturing abroad, including legal compliance, cultural barriers, and resource connectivity [4][5]. - The "Nansha Express" project has facilitated 3,155 consultations for 642 enterprises and assisted 211 companies in completing 291 overseas investment project filings as of July 2025 [4][5]. Group 3: Comprehensive Service Matrix - The base has developed a "full-chain service matrix" covering ten major areas, including legal compliance, cross-border financing, tax planning, and logistics support, catering to the entire process of enterprises going global [5][6]. - The "Going Global" center operates as the physical entity of the base, with a service network covering 68 countries and regions, including a hub in Indonesia for Southeast Asia [5][6]. Group 4: Collaborative Approach - The base promotes a shift from "solo" efforts to "collaborative" internationalization, exemplified by a case where a tire manufacturer received tailored training for local workers in Cambodia, resolving production challenges [6]. - The base has established an integrated online and offline system, providing 588 pieces of information on country-specific regulations and hosting 64 events focused on compliance training and market analysis [6][7]. Group 5: Future Plans - The "Going Global" base plans to enhance its organizational structure, upgrade its "one-stop" government service window, and expand its overseas service network to support Chinese enterprises in their global endeavors [7].
武汉流星汇聚:挂牌新四板,助力中国卖家掘金英国电商市场
Sou Hu Cai Jing· 2025-08-11 09:15
Core Insights - Wuhan Meteor Gathering E-commerce Co., Ltd. successfully listed on the New Fourth Board of the Shanghai Equity Exchange, enhancing its strength in the cross-border e-commerce service sector and providing solid support for Chinese sellers to expand into the UK market [1][4] - The UK e-commerce market boasts an 84% penetration rate, significantly higher than other European regions, with a projected market size exceeding $227 billion by 2027, growing at an annual rate of approximately 8.31% [1][3] - The listing not only boosts the brand credibility of Wuhan Meteor Gathering but also sets a benchmark for the Chinese cross-border e-commerce industry, as more Chinese sellers look to enter the high-potential UK market [3][4] Company Strengths - The company excels in refined operational capabilities, offering data-driven product selection advice and efficient logistics integration to help sellers optimize their strategies [3] - A unique five-to-one service model provides personalized support for each client, enhancing sellers' market competitiveness [3] - The company has established a comprehensive service system since its inception in 2019, focusing on full-process support for startups and transitioning sellers, including store setup, product selection strategies, logistics, and after-sales service [1][3] Industry Impact - The rise of Wuhan Meteor Gathering provides significant support for small and medium-sized sellers in the rapidly developing Chinese cross-border e-commerce industry [4] - The company's successful experience may offer a replicable path for more Chinese sellers looking to venture abroad, emphasizing the importance of collaborating with professional service providers to reduce risks and enhance efficiency [4]
杭州社淘“全链路护航”:海外品牌扎根天猫国际的破局之道
Sou Hu Cai Jing· 2025-08-08 05:35
Core Insights - The article emphasizes the challenges faced by overseas brands entering the Chinese market and highlights how Hangzhou Shetao E-commerce serves as a facilitator for these brands, transforming obstacles into opportunities for growth [1][7]. Group 1: Location Strategy - Traditional cross-border brands often struggle with location choices, either clustering in high-rent first-tier cities or blindly moving to lower-tier cities, leading to losses or inventory issues. Hangzhou Shetao adopts a unique strategy centered around the "Tmall International Ecosystem," establishing a "front store and back warehouse" model in cross-border e-commerce pilot zones [2]. - By relocating an Australian health product brand's operations from Shanghai to Hangzhou, Shetao enabled the brand to benefit from tax incentives and quickly reach high-consumption demographics, achieving sales of over 80 million yuan in the first year [2]. - Shetao also collaborates with local universities to cultivate talent familiar with both international supply chains and Chinese e-commerce operations, significantly reducing operational costs for brands [2]. Group 2: Product Selection Strategy - A common mistake for overseas brands is to directly transfer their best-selling products to China without localization. Shetao employs a "data-driven and scenario reconstruction" approach to create tailored product lists for brands [3]. - For instance, a Korean beauty brand adjusted its product formula based on Shetao's insights into Chinese consumer preferences, resulting in a significant increase in new product success rates from 30% to 75% [3]. Group 3: Marketing Strategy - Cultural differences often hinder the effectiveness of overseas brands' marketing efforts. Shetao addresses this through "cultural translation," adapting brand stories to resonate with Chinese consumers [4]. - By reframing a French wine brand's marketing message to focus on relatable experiences, Shetao successfully transformed the brand's image and increased its repurchase rate by 60% [4]. Group 4: Supply Chain Flexibility - The "time lag effect" in cross-border supply chains poses challenges for overseas brands. Shetao's "smart supply chain platform" integrates sales data and consumption trends to create a dynamic replenishment model [5]. - A German baby product brand reduced its stock-out period from two months to 45 days by utilizing Shetao's system, resulting in an 80% decrease in stock-out rates and a significant improvement in customer satisfaction [5]. Group 5: Long-term Value Creation - The ultimate goal for overseas brands on Tmall International should be to build sustainable brand assets rather than merely focusing on sales. Shetao assists brands in establishing membership systems that enhance customer loyalty and reduce acquisition costs [6]. - By encouraging brands to participate in Tmall's "New Brand Incubation Program," Shetao helps generate buzz and increase brand visibility, leading to substantial sales growth and heightened brand search interest [6].
上海工厂把生意做到TikTok上 嘉定正积极打造上海数字出海服务中心(短视频) 助力企业拓展国际市场
Jie Fang Ri Bao· 2025-08-07 01:57
Core Insights - The article highlights the increasing trend of traditional manufacturing companies in Shanghai, such as Guangfu Color Steel Structure Group, seeking to expand their market reach through overseas channels, particularly via social media platforms like TikTok [1][2] - The emergence of specialized companies like "Lutou Social Outbound" is facilitating this transition by providing services that help manufacturers navigate the complexities of cross-border trade [2][3] Group 1: Market Expansion - Many traditional manufacturing firms are awakening to the potential of overseas markets, with a growing number of factories in the Yangtze River Delta region looking to leverage global social media platforms for order acquisition [1][2] - The competitive landscape is prompting companies to explore new markets rather than competing locally, with a focus on cost-effective marketing strategies [2][4] Group 2: Service Providers - "Lutou Social Outbound" offers a one-stop solution for manufacturers, handling video production, backend management, and logistics, allowing companies to focus on production after securing orders [3][4] - The company emphasizes a direct approach to connecting manufacturers with overseas buyers, eliminating intermediaries to enhance profit margins [2][3] Group 3: Educational Initiatives - Educational institutions in Shanghai are actively developing programs to train talent for the cross-border e-commerce sector, establishing partnerships to create practical training bases [5][6] - The focus is on equipping students with real-world skills and market sensitivity, leveraging Shanghai's strong industry foundation and practical case studies [6][7] Group 4: Government Support - The Shanghai Municipal Economic and Information Commission has launched an action plan aimed at fostering high-quality development in industrial cross-border e-commerce, targeting key industries and promising enterprises by 2027 [7] - The establishment of a digital outbound service center in Jiading aims to provide comprehensive support for companies looking to expand internationally through short videos and live streaming [7]
2025跨境电商服务商网络赋能产业带增长报告
Sou Hu Cai Jing· 2025-08-04 03:21
Core Viewpoint - The report highlights the emergence of cross-border e-commerce service providers as a new engine for industrial belt growth, facilitating the transition from "product export" to "brand export" for Chinese industries in the global market [1][8]. Group 1: Development of Cross-Border E-Commerce Service Providers - Cross-border e-commerce service providers have evolved through four stages: the embryonic phase (before 2014), growth phase (2015-2019), explosive phase (2020-2022), and the current momentum transition phase (2023-present) [2][16]. - The market for cross-border e-commerce service providers is projected to exceed $360 billion (over 2.5 trillion RMB) by 2024, with logistics and warehousing accounting for over 20% of this market [2][26]. Group 2: Service Provider Market Insights - The logistics and warehousing sector has developed a complete chain, including first-mile transport, overseas warehousing, and last-mile delivery, with a market size exceeding $230 billion [3][30]. - Marketing promotion has shifted from traditional advertising to influencer marketing and AI-driven targeted advertising, with a market size exceeding $100 billion [3][30]. Group 3: Challenges in Industrial Belt Transformation - Over 65% of industrial belt enterprises have engaged in cross-border e-commerce for less than two years, facing challenges such as knowledge barriers, talent shortages, and slow startup times [4][39]. - 44% of enterprises report a lack of professional talent, particularly those familiar with the entire process, highlighting the need for modular services from providers [4][5]. Group 4: Demand for Localized Services - There is a growing demand for localized services, with 69% of enterprises prioritizing the qualifications and professionalism of service providers, and 55% emphasizing local response speed [5][39]. - Over 41% of enterprises plan to increase operational support investment, while 36% intend to enhance marketing promotion efforts [5]. Group 5: Amazon SPN Network - The Amazon SPN service provider network, established in 2015, has integrated over 700 service providers across eight categories, covering logistics, overseas warehousing, compliance, and marketing [6][19]. - The SPN network facilitates a collaborative ecosystem, providing tailored services to emerging industrial belts and enhancing supply chain efficiency [6][8]. Group 6: Future Trends - The cross-border e-commerce service provider market is expected to see three major trends: the release of significant demand from industrial belts, the growth of specialized services driven by global e-commerce expansion, and the deep application of AI technology [7][8]. - AI applications are expected to lower the barriers for industrial belt transformation, with innovations in logistics optimization and automated market reporting [7][34].
武汉流星汇聚是正规公司吗?全方位助力中国卖家扬帆欧洲蓝海市场
Sou Hu Cai Jing· 2025-07-30 12:27
Core Insights - Wuhan Meteor Gathering is a legitimate company that has successfully listed on the Shanghai Equity Custody Trading Center, marking a significant milestone in its growth and providing new momentum for Chinese sellers in the global e-commerce market [1][3] Company Overview - Established in 2019, Wuhan Meteor Gathering focuses on providing one-stop incubation services for startup and transitioning cross-border e-commerce sellers, leveraging its successful experience in self-operated stores [3] - The company has innovatively introduced a five-to-one service system, breaking traditional service models to ensure precision and efficiency in service delivery [3] Service Model - Each client is assigned a dedicated operational group consisting of five professionals: an operations director for overall planning, an operations assistant for ERP system guidance, a planning manager for store setup assistance, an order customer service representative for logistics coordination, and an after-sales manager for quality supervision [3] - This model enhances customer experience and solidifies the company's leading position in the industry [3] Market Potential - The European market presents significant opportunities for Chinese sellers, with projections indicating that by 2026, the online shopping population in Europe will exceed 500 million and e-commerce revenue is expected to reach 569.2 billion [4] - Cross-border e-commerce platforms in Europe have 25 years of operational experience, covering 440 million users and expanding to over 30 countries through the "European Export Plan" [4] - The establishment of over 50 logistics operation centers in Europe provides robust support for Chinese sellers [4] Future Outlook - The successful listing of Wuhan Meteor Gathering and the vast potential of the European market create ample development space for Chinese sellers [4] - As the cross-border e-commerce industry continues to grow, Wuhan Meteor Gathering is poised to leverage its service advantages to assist more Chinese sellers in achieving long-term success in the global market [4]
武汉流星汇聚:正式挂牌新四板,专业运营交付团队助力跨境发展
Sou Hu Cai Jing· 2025-07-30 12:04
Core Viewpoint - Wuhan Meteor Gathering E-commerce Co., Ltd. has established itself as a key player in the cross-border e-commerce sector since its inception in 2019, providing comprehensive support to startups and transitioning sellers [1][3]. Group 1: Company Overview - The company employs a unique five-to-one service system, ensuring that each client receives efficient and professional services tailored to their needs [1][4]. - Wuhan Meteor Gathering has successfully assisted over 10,000 cooperative users in achieving their cross-border e-commerce aspirations, leveraging its expertise in store planning, operational training, and resource integration [4]. Group 2: Service Model - The operational delivery team consists of dedicated professionals who provide targeted services through exclusive operational groups for each client, covering essential areas such as product selection, market analysis, and store management [3]. - The company’s one-stop incubation service encompasses all aspects from store setup to operation, enhancing customer satisfaction and solidifying its competitive position in the industry [4]. Group 3: Market Position and Future Plans - The successful listing on the Shanghai Equity Custody Trading Center on April 21, 2025, marks a significant milestone for the company, reflecting its enhanced capabilities and commitment to empowering Chinese sellers in the global e-commerce landscape [3]. - The company aims to continue deepening its focus on the cross-border e-commerce sector, providing high-quality services to more sellers and facilitating the global expansion of Chinese brands [4].
Shoplazza携手WINTOPAY 打造“建站+支付”直通车,为独立站出海提速
Sou Hu Cai Jing· 2025-07-29 11:14
近日,全球一站式支付方案服务商 WINTOPAY 凭借与店匠科技(Shoplazza)多年来在跨境支付领域的深 度协作与成果积淀,荣获店匠科技授予的 "SHOPLAZZA CERTIFIED PARTNER" 认证。这一荣誉不仅 是对双方长期友好合作的见证,更标志着两大企业将进一步深化协同,以 "建站 + 支付" 的生态融合, 为跨境电商独立站商家打造更高效的全球化解决方案。 授牌仪式 | 店匠科技中国区商务负责人张扬(左)与WINTOPAY深圳公司负责人 Maggie(右) 展望未来,WINTOPAY 与店匠科技将持续以资源共享、优势互补为核心,升级全球化跨境服务体系, 从技术适配、支付效率到生态资源整合,为中国品牌出海提供多维度支撑,助力更多独立站商家在全球 市场实现突破与增长。 关于WINTOPAY WINTOPAY是全球一站式支付方案服务商,致力于为中国跨境商户和全球电子商务企业提供安全、便 捷、专业、简单的支付基础设施和解决方案。自2013年成立以来,WINTOPAY始终深耕跨境支付领 域,凭借香港MSO牌照、美国MSB牌照及PCI DSS支付安全认证,构建起覆盖全球的合规支付网络,已 服务超600 ...
700家优质服务商助苏企出海
Xin Hua Ri Bao· 2025-07-24 21:21
Group 1 - Amazon announced that its Service Provider Network (SPN) has gathered over 700 quality service providers, covering more than 30 cross-border service scenarios including logistics, tax, and brand operations [1] - The SPN aims to help sellers efficiently match resources and provides traditional factories with new opportunities to shift from "bulk" to "premium" operations [1] - Amazon plans to continue empowering service providers in two areas: increasing volume and improving quality, offering more precise, efficient, intelligent, and cost-effective service solutions for sellers [1] Group 2 - Nanjing has accelerated its cross-border e-commerce layout under policy promotion, with a collaboration with Amazon to launch the "Cross-border E-commerce + Industrial Belt" initiative in 2024, cultivating 20 cross-border brands and introducing over 20 service providers [2] - Nearly 5,000 out of 8,000 foreign trade enterprises in Nanjing are already engaged in cross-border e-commerce [2] - The inclusion of regional service providers like the Yangtze River Delta (Nanjing) Cross-border E-commerce Industrial Park in the SPN will further integrate regional resources to assist local enterprises in expanding into international markets [2]
汇聚合力,助力中国卖家走得更稳更远
Nan Jing Ri Bao· 2025-07-16 23:43
Core Insights - The 2025 Amazon SPN Service Provider Network Summit will be held in Nanjing on July 24, gathering over 500 quality service providers and industry experts to discuss the enhancement of global capabilities and high-quality collaboration [1][2] - The summit will announce new service categories and product function upgrades for the SPN service provider network, aimed at improving service quality across the entire cross-border e-commerce chain [2] Group 1 - The Amazon SPN service provider network is a global service ecosystem designed to support sellers, with increasing importance as more Chinese companies accelerate their international expansion [1] - The summit will focus on empowering service providers for industrial enterprises, logistics service innovations, compliance policies, brand building, AI empowerment, and case studies [1][2] - The event will build on the outcomes of the 2024 Amazon Global Store Cross-Border Summit, enhancing compliance awareness and delivery capabilities for service providers [1] Group 2 - The summit will feature authoritative releases of multiple industry-specific research results, helping service providers identify high-potential regional opportunities and improve local response speed and expansion efficiency [2] - The event will create an open and practical communication space through main forums, closed-door meetings, and exhibition areas, facilitating connections, information acquisition, and collaboration among service providers [2] - The summit will also address service mechanisms, compliance practices, and typical case studies to enhance service providers' compliance awareness and delivery capabilities [2]