软件即服务(SaaS)

Search documents
中国外贸B2B SaaS行业研究报告
艾瑞咨询· 2025-05-16 10:19
Core Insights - The overall growth rate of foreign trade is slowing down, with a slight recovery expected in 2024, as export locations shift from Europe and the United States to Southeast Asia and emerging markets [1][6] - Foreign trade B2B companies are prioritizing refined operations to enhance revenue and risk resilience, with 3-5% of net profits allocated to digital transformation, and 15-25% of that for SaaS tool procurement [1][16] - The SaaS market for foreign trade B2B is projected to reach approximately 7.8 billion yuan in 2024, with a growth rate of 29.8% [2][42] Group 1: Market Environment - The export growth rate for various categories has slowed in 2023 compared to 2022, but a slight recovery is anticipated in 2024, particularly in machinery and equipment [6] - B2B e-commerce is becoming increasingly dominant in the overall foreign trade market, accounting for about 70% of cross-border e-commerce transactions [6][8] Group 2: Digital Transformation and SaaS - Digital transformation is seen as a solution to the challenges faced by foreign trade companies, including market anchoring, customer acquisition, and cost reduction [11] - The digitalization level of foreign trade B2B companies is approximately 40%, with a willingness to invest 3-5% of net profits in digital initiatives, particularly in SaaS tools [16][18] Group 3: SaaS Product Categories - Foreign trade B2B SaaS can be categorized into four main areas: business growth, operational management, cross-border payment, and compliance [18] - The integration of product functions is leading to a more unified approach to foreign trade operations, with tools for website building, marketing, and customer management becoming increasingly interconnected [22] Group 4: AI Integration - AI is being utilized in various marketing scenarios, such as content generation and customer data analysis, with a focus on enhancing decision-making capabilities [25][35] - The application of AI in ERP systems is evolving, transitioning from basic efficiency improvements to more complex decision-making support [35][37] Group 5: Competitive Landscape - The foreign trade B2B SaaS market is characterized by a concentration of leading players in business growth and compliance sectors, while website building and ERP markets remain relatively fragmented [51] - The competitive advantages of SaaS providers vary, with platform-based firms focusing on traffic acquisition and resource-based firms emphasizing ecosystem integration [48]
2024年中国外贸B2B SaaS行业研究报告-艾瑞咨询
Sou Hu Cai Jing· 2025-04-09 03:48
Group 1: Overview of Foreign Trade B2B SaaS Industry - The report provides a comprehensive market insight into the foreign trade B2B SaaS industry, covering the development environment of foreign trade enterprises, SaaS market characteristics, competitive landscape, and development trends [1] - In 2023, the growth rate of foreign trade exports slowed down, with a slight recovery expected in 2024. The export of machinery and equipment remains stable, with B2B business accounting for 58% of the overall foreign trade market exports and approximately 70% in the cross-border e-commerce market [1][22] - The domestic market has formed multiple industrial clusters, enhancing foreign trade competitiveness, while export destinations are gradually shifting from Europe and the United States to Southeast Asia and emerging markets [1][25] Group 2: Characteristics of Foreign Trade SaaS Market - Foreign trade B2B SaaS can be categorized into four types based on business processes: business growth, operational management, cross-border payment, and compliance, with product functions increasingly integrated towards a unified foreign trade operation [3] - The market size of foreign trade B2B SaaS is projected to reach approximately 7.8 billion yuan in 2024, with expected modest growth in the next 2-3 years driven by AI and cross-border payment sectors [3][4] Group 3: Competitive Landscape of Foreign Trade SaaS - Foreign trade SaaS vendors are classified into platform-type, tool-type, and resource-type, with platform-type vendors being concentrated at the top, while resource-type vendors compete based on ecological barriers [4] - In the tools category, business growth and compliance segments are concentrated at the top, while website building and ERP solutions are relatively fragmented. Companies like Xiaoman OKKI lead the first tier due to mature products and support from Alibaba's ecosystem [4] Group 4: Development Trends of Foreign Trade SaaS - The competitive domestic environment is prompting SaaS vendors to expand overseas, with mid-tier and smaller vendors focusing on emerging markets like Southeast Asia, while top vendors target medium to large clients in Europe and the U.S. [5] - AI applications are transitioning from automation to enhanced decision-making across various scenarios, with a focus on customer relationship management, enterprise risk monitoring, and compliance in foreign trade environments [5][42]