Core Viewpoint - The article highlights the deceptive practices of "fast recruitment" brands that lure aspiring entrepreneurs with promises of low entry barriers and high returns, only to exploit them financially without any genuine support or operational assistance [1][2][3]. Group 1: Fast Recruitment Model - The "fast recruitment" model is characterized by rapid onboarding of franchisees, quick collection of fees, and eventual disappearance of the brand, leaving entrepreneurs without support [1][2]. - Many entrepreneurs are misled into believing they are joining reputable brands, only to find out that the promised support and resources are non-existent after they have paid substantial fees [2][3]. Group 2: Case Studies of Entrepreneurs - A notable case involves an entrepreneur who invested her life savings into a franchise, only to experience dismal sales and lack of support from the brand after opening [2][3]. - Another entrepreneur was misled into joining a lesser-known brand after being initially promised a franchise with a well-known company, resulting in significant financial loss [4]. Group 3: Online Recruitment Tactics - Many entrepreneurs discover these fast recruitment brands through search engines, often clicking on misleading links that appear to be official brand websites [5][11]. - The article details how these deceptive websites mimic legitimate brands, collecting contact information from potential franchisees under false pretenses [7][9]. Group 4: Role of Search Engines - Search engines, particularly Baidu, are implicated in facilitating these scams by directing users to fraudulent sites without verifying their authenticity [11][12]. - Despite claims of providing information services, search engines are criticized for not taking responsibility for the fraudulent activities that occur through their platforms [11][12].

Core Insights - The rapid rise of low-cost food outlets, such as 2 yuan bread and 7 yuan beef noodle shops, has attracted many entrepreneurs seeking quick profits, but many are facing significant losses and closures [1][2][5] - The allure of low investment and quick returns has led to a surge in these types of businesses, with reports indicating that 2 yuan bread shops are expanding at a rate of over 4,300 stores annually from 2023 to 2025 [1][6] - Despite initial high sales, many of these businesses struggle to maintain profitability, with some closing within weeks of opening due to poor location choices and intense competition [4][12] Market Dynamics - The market for low-cost food items is characterized by high customer turnover and low average spending, making it attractive for new entrants [6][9] - The average investment for opening a 2 yuan bread shop ranges from 10 to 20 million yuan, while beef noodle shops can require investments between 15 to 25 million yuan, depending on the brand [8][9] - Many entrepreneurs are drawn in by the promise of high daily revenues, with some claiming daily earnings of 8,000 to 10,000 yuan, but these figures are often exaggerated [10][12] Entrepreneurial Challenges - A significant number of new business owners lack experience in the food industry, leading to poor decision-making and high failure rates [9][10] - The oversaturation of similar food outlets in close proximity leads to customer dilution, making it difficult for individual shops to thrive [12][13] - The trend of rapidly opening and closing food businesses is creating a cycle where entrepreneurs are constantly chasing the next popular food trend, further destabilizing the market [12][13]