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开业10天就倒下!2元面包、7元生烫牛肉米线……批量“收割”创业者
东京烘焙职业人· 2025-06-11 08:30
Core Viewpoint - The article discusses the rapid rise and fall of low-cost food businesses, specifically 2 yuan bread and 7 yuan beef noodle shops, highlighting the allure of high returns with low investment, while also emphasizing the high failure rate of these ventures [5][10][21]. Group 1: Market Trends - The popularity of 2 yuan bread and 7 yuan beef noodle shops has surged this year, with numerous establishments opening across cities like Guangzhou, where there are multiple shops within close proximity [7][12]. - Reports indicate that from 2023 to 2025, 2 yuan bread shops are expected to expand at a rate of over 4,300 stores annually, with cities like Jinan seeing over 300 new shops [13]. - Despite the initial success, many of these businesses are closing quickly, with some shutting down within weeks of opening due to poor performance [8][24]. Group 2: Entrepreneurial Challenges - Many entrepreneurs, including those new to the food industry, are experiencing significant losses, with some reporting losses of up to 150,000 yuan within just a few months [9][20]. - The low investment and quick return narrative attracts many, but the reality is that only a few succeed, leading to a high turnover rate in these types of businesses [35][38]. - The influx of new entrants into the market has intensified competition, resulting in a "fast growth, fast death" cycle for many establishments [36][42]. Group 3: Financial Insights - The average investment for a 2 yuan bread shop ranges from 10,000 to 20,000 yuan, while beef noodle shops can require investments between 15,000 to 25,000 yuan, with some brands offering even lower entry costs [32][33]. - Many entrepreneurs are drawn in by the promise of high daily revenues, with some claiming daily earnings of 8,000 to 10,000 yuan, but these figures are often exaggerated and not representative of the average performance [39]. - The success of these businesses heavily relies on location, as poor site selection can lead to inadequate customer flow and ultimately business failure [41].
2元面包、7元生烫牛肉米线,批量“收割”创业者
虎嗅APP· 2025-05-20 14:00
Core Viewpoint - The article discusses the rapid rise and fall of low-cost food businesses, specifically 2 yuan bread and 7 yuan beef noodle shops, highlighting the allure of quick profits that ultimately leads to many entrepreneurs facing significant losses [3][4][5]. Group 1: Market Trends - In 2023, there has been a surge in 2 yuan bread and 7 yuan beef noodle shops, particularly in cities like Guangzhou, where multiple shops can be found within close proximity [3][7]. - The expansion of 2 yuan bread shops is projected to exceed 4,300 new locations annually from 2023 to 2025, with cities like Jinan and Changsha seeing significant growth [7]. - Despite the initial popularity, many of these businesses are closing quickly, with reports of shops shutting down within days or months of opening due to poor performance [4][12][13]. Group 2: Entrepreneurial Challenges - Many entrepreneurs, particularly those new to the food industry, are experiencing regret after investing in low-cost food ventures, with some reporting losses of up to 150,000 yuan within months [4][12]. - The allure of low investment and quick returns has attracted numerous inexperienced individuals, leading to intense competition and a "fast growth, fast death" scenario in the market [19][22]. - The lack of experience among many new entrants contributes to poor decision-making, particularly in site selection, which is critical for the success of these businesses [20][22]. Group 3: Financial Dynamics - The business model of 2 yuan bread and 7 yuan beef noodle shops is based on low customer spending and high turnover, with claims of daily revenues reaching up to 20,000 yuan [15][16]. - Initial investment costs for these ventures are relatively low, with 2 yuan bread shops requiring around 10,000 to 20,000 yuan to set up, while beef noodle shops can range from 15,000 to 25,000 yuan [17]. - Many entrepreneurs are misled by inflated revenue claims during the franchise recruitment process, leading to unrealistic expectations and subsequent financial losses [20].
低价诱惑背后:2元面包、7元米线批量倒下,创业者何去何从?
Sou Hu Cai Jing· 2025-05-20 10:47
Core Insights - The recent trend in the food and beverage market features low-cost items like 2 yuan bread and 7 yuan beef noodle soup, attracting many entrepreneurs with stories of high earnings and rapid customer turnover [1][5] - Despite initial success, many of these businesses are facing challenges as the market becomes saturated, leading to closures and transfers of ownership [1][5][7] Market Dynamics - In Guangzhou, a concentration of 2 yuan bread and 7 yuan beef noodle soup shops has emerged, with multiple establishments opening within close proximity to each other [1] - Entrepreneurs are drawn to these low-cost, high-turnover models, but many are experiencing disappointing sales and are forced to close or transfer their businesses shortly after opening [5][7] Entrepreneurial Challenges - The influx of inexperienced entrepreneurs has intensified competition, with many opening shops without adequate market research or location analysis, resulting in financial losses [7][8] - The low entry barriers and high return expectations have led to a proliferation of similar businesses, which can dilute customer traffic and profitability [7] Sustainability Concerns - The lifecycle of small-scale food projects has shortened, with many businesses failing within months due to a lack of sustainable practices and market understanding [7][8] - Entrepreneurs are encouraged to adopt a more rational approach when selecting business ventures, emphasizing the importance of market research, competitive analysis, and strategic location selection to ensure long-term viability [8]
开业10天就倒下,2元面包、7元生烫牛肉米线……批量“收割”创业者
3 6 Ke· 2025-05-19 12:21
Core Insights - The rapid rise of low-cost food outlets, such as 2 yuan bread and 7 yuan beef noodle shops, has attracted many entrepreneurs seeking quick profits, but many are facing significant losses and closures [1][2][5] - The allure of low investment and quick returns has led to a surge in these types of businesses, with reports indicating that 2 yuan bread shops are expanding at a rate of over 4,300 stores annually from 2023 to 2025 [1][6] - Despite initial high sales, many of these businesses struggle to maintain profitability, with some closing within weeks of opening due to poor location choices and intense competition [4][12] Market Dynamics - The market for low-cost food items is characterized by high customer turnover and low average spending, making it attractive for new entrants [6][9] - The average investment for opening a 2 yuan bread shop ranges from 10 to 20 million yuan, while beef noodle shops can require investments between 15 to 25 million yuan, depending on the brand [8][9] - Many entrepreneurs are drawn in by the promise of high daily revenues, with some claiming daily earnings of 8,000 to 10,000 yuan, but these figures are often exaggerated [10][12] Entrepreneurial Challenges - A significant number of new business owners lack experience in the food industry, leading to poor decision-making and high failure rates [9][10] - The oversaturation of similar food outlets in close proximity leads to customer dilution, making it difficult for individual shops to thrive [12][13] - The trend of rapidly opening and closing food businesses is creating a cycle where entrepreneurs are constantly chasing the next popular food trend, further destabilizing the market [12][13]