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21社论丨“新广货”彰显中国智造全球竞争力
21世纪经济报道· 2026-01-15 01:08
源源不断的AI眼镜、无人机、智能穿戴等"广东制造"从这里发往全球,彰显出强大的市场活 力与供应链韧性。 "广货"的全球化发展,本质上是广东制造业深度融入并不断向上攀升全球价值链的过程。它 经历了从早期模仿承接,到消化吸收,再到自主研发与品牌塑造的关键跨越。如今,广东不 仅是全球重要的制造基地,更成为联动全球资源、以创新驱动发展的贸易与科技重镇。 在消费电子领域,OPPO、vivo的海外销售占比均超60%,传音控股深耕海外市场,占比高达 90%;在家电赛道,美的集团超40%的营收来自海外,格力、TCL的空调、电视行销全球;大 疆占据全球消费级无人机约70%的市场份额;而比亚迪2025年海外销量约105万辆,同比激增 145% , 在 多 个 市 场 跻 身 新 能 源 汽 车 销 量 前 列 。 此 外 , 2025 年 我 国 工 业 机 器 人 出 口 增 长 48.7%,实现净出口,其中大湾区贡献了全国约三分之一的出口量。 "广货"出海的模式也进化升级,正从过去的OEM/ODM代工与产品出口,加速向自主品牌建设 与跨国直接投资跃升。根据经合组织(OECD)数据,2025年上半年,中国首次超越美国成为 全球 ...
展示广东制造实力 传递品牌价值
Nan Fang Du Shi Bao· 2026-01-14 23:14
格力电器董事长董明珠 创维集团创始人黄宏生 小熊电器董事长李一峰 华帝股份董事长兼总裁潘叶江 "质量关乎两个生命:消费者的生命和企业的生命,广货的底气正是来自这份刻进骨子里的质量意识。"1 月14日,在接受南都记者采访时,格力电器董事长董明珠坚定地说道。如今,全球每卖出三部智能手 机,就有一部产自广东;大湾区智能家电产业规模约占全球30%;2025年前11个月,广东家电出口额占 据全国近一半份额。这是广货在数字经济时代的全新画像。从"珠江水、广东粮、岭南衣、粤家电"的烟 火记忆,到智能手机、消费级无人机、新能源汽车等新质生产力集群领跑全球,40余年持续输出爆款, 广货何以行天下?广东的企业家们给出了他们的思考。 格兰仕集团副总裁邹能基 广东万和新电气股份有限公司董事长卢宇聪 产业图谱: 从餐桌走向星辰大海的新"四大金刚" 20世纪80年代,广货曾以"珠江水、广东粮、岭南衣、粤家电"这四大金刚风靡全国。如今,这四张名片 的内涵外延已被刷新。 今天的"珠江水",更代表着广东覆盖全国的商贸物流——跨境电商进出口规模在9年间扩大了66倍,在 全国占比超三分之一,规模稳居全国第一。 今天的"广东粮",正向世界级食品制造 ...
“新广货”彰显中国智造全球竞争力
在消费电子领域,OPPO、vivo的海外销售占比均超60%,传音控股深耕海外市场,占比高达90%;在家 电赛道,美的集团(000333)超40%的营收来自海外,格力、TCL的空调、电视行销全球;大疆占据全 球消费级无人机约70%的市场份额;而比亚迪(002594)2025年海外销量约105万辆,同比激增145%, 在多个市场跻身新能源汽车销量前列。此外,2025年我国工业机器人出口增长48.7%,实现净出口,其 中大湾区贡献了全国约三分之一的出口量。 "广货"出海的模式也进化升级,正从过去的OEM/ODM代工与产品出口,加速向自主品牌建设与跨国直 接投资跃升。根据经合组织(OECD)数据,2025年上半年,中国首次超越美国成为全球最大的外国直 接投资来源国。其中,以绿地投资形式建立的海外生产基地成为新特征。 广东企业走在这一潮流前沿。比亚迪在泰国、匈牙利、巴西等国建立整车工厂;美的、格力、OPPO、 vivo等在海外设立生产基地;Shein则在越南、印度、土耳其等地布局供应链,实现"本地化生产、全球 化销售"。这意味着,广东正在从以往承接全球产业转移的"世界车间",转向输出资本、技术、标准和 品牌的"跨国企业 ...
David Tepper: Positioning His Portfolio for 2026
Acquirersmultiple· 2026-01-14 22:54
Appaloosa’s latest 13F reveals a portfolio undergoing a high-conviction rotation rather than a broad risk-off retreat. David Tepper leaned into cyclicals and China exposure while selectively trimming mega-cap tech winners, signaling a shift toward asymmetric mean-reversion opportunities.The changes reflect a classic Tepper playbook: add aggressively where sentiment is washed out and fundamentals are stabilizing, preserve upside in core franchises, and exit positions where the payoff skew has diminished. The ...
21社论丨“新广货”彰显中国智造全球竞争力
Group 1 - In 2025, China's total foreign trade import and export value reached 45.47 trillion yuan, a year-on-year increase of 3.8%, maintaining its position as the world's largest goods trading nation [1] - Guangdong province accounted for over 20% of the national total in foreign trade, showcasing its role as a stabilizing force in the sector [1] - The transformation of Guangdong's manufacturing from labor-intensive to competitive global brands is highlighted by its strong presence at the CES, with over 530 companies participating [1] Group 2 - The globalization of "Guangdong goods" reflects the province's deep integration into the global value chain, evolving from imitation to independent research and brand development [2] - Major companies like OPPO and vivo have over 60% of their sales from overseas, while DJI holds about 70% of the global consumer drone market [2] - By mid-2025, China is projected to surpass the U.S. as the largest source of foreign direct investment, with a notable shift towards establishing overseas production bases [2] Group 3 - Guangdong enterprises are leading the trend of establishing overseas factories, with companies like BYD and Midea setting up production bases in various countries [3] - The new "Guangdong goods" integrate advanced technology and sustainable practices, moving from price competition to a focus on quality, technology, and brand [3] - The rise of "Guangdong goods" indicates a significant trend where innovations and efficiencies developed in the domestic market are reshaping the global manufacturing landscape [3]
长虹美菱:聚焦拉美、中东、欧洲市场,加速海外自主品牌规模化发展
21智讯1月14日电,长虹美菱在投资者关系活动中表示,公司海外空调业务通过完善产品矩阵和平台化 开发,实施敏捷跟随策略抢占市场先机,重点布局拉美、中东、欧洲等区域,深挖核心大客户并构建全 周期服务体系;同时坚持品牌优先战略,深耕根据地市场,保障自有品牌持续成长。在冰箱海外市场, 公司主推风冷、变频、多门、节能等趋势性产品,加快亚非拉市场拓展,推动海外自主品牌业务的规模 化发展,打造具有国际影响力的品牌形象。 ...
长虹美菱(000521) - 000521长虹美菱投资者关系管理信息20260114
2026-01-14 09:20
证券代码:000521 200521 证券简称:长虹美菱 虹美菱 B 长虹美菱股份有限公司投资者关系活动记录表 编号:2026-03 投资者关系活 动类别 √特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他(请文字说明其他活动内容) 参与单位名称 及人员 永赢基金:王昕妍;安徽银桥投资:朱晨光;国信证券:陈伟奇、 王兆康 时间 2026 年 1 月 14 日 地点 公司行政二号会议室 上市公司接待 人员姓名 董事会秘书:杨柳絮 证券事务代表:肖莉 证券事务经理:吕明 投资者关系活 动主要内容介 绍 投资者与公司代表互动交流问答 1.请简要介绍下公司国内空调产业的经营策略 答:公司空调国内市场方面将优化销售节奏,线下开展专项 促销,线上以爆品为抓手,持续拉升流量增长;产品开发以用户 需求和创新为驱动做好规划,强化研发与市场衔接,支撑后续产 品落地,强化产品"科技化""智能化"标签;渠道坚持多元化 协同,打造共生共赢生态体系,线下提升质效、线上精细化分层 运营;逐步在全国范围推广营销转型,从关注"货到客户"转变 为"货到用户"。 2.请简要介绍下公司海外空调产业的 ...
南财快评|从广货到“新广货” 为何全球爆款频出?
Core Viewpoint - The "Guangdong Products Going Global" spring campaign will kick off a series of promotional activities aimed at showcasing the diverse charm of Guangdong manufacturing, highlighting its evolution from traditional goods to advanced technology products like smart appliances and drones [1][2]. Group 1: Geographic and Trade Advantages - Guangdong's geographic location provides significant advantages for trade, facilitating industrialization and attracting foreign investment, which are foundational for the success of Guangdong products [2]. - The historical success of Guangdong products is attributed to its trade structure, which evolved from initial processing trades to attracting foreign capital and advanced manufacturing techniques, laying the groundwork for Guangdong's economic development [2]. Group 2: Technological Advancements and Industry Evolution - The current competitive edge of Guangdong products is driven by smart manufacturing, moving from traditional appliances to innovative products like smart glasses and drones, reflecting a shift towards intelligent production [3]. - Guangdong has established nine trillion-yuan industrial clusters, with projected revenues exceeding 19 trillion yuan by 2025, and is home to over 800,000 industrial enterprises, leading the nation in industrial output [3]. Group 3: Traditional and Emerging Industries - Traditional industries remain crucial for Guangdong's economic foundation, with significant contributions to the production of consumer electronics, such as televisions and air conditioners, and advancements in production efficiency through technology [4]. - Guangdong is a major hub for the smartphone industry, producing a significant portion of the world's smartphones and achieving breakthroughs in semiconductor technology, which supports the ongoing innovation in the sector [5]. Group 4: Future Prospects - Initiatives like "Smart Electric Guangdong," "Fashion in Guangdong," and "Guangdong Quality Products" are set to enhance the technological capabilities of Guangdong products, ensuring continuous innovation and market expansion [5].
中国耐用消费品:2026 年展望-以旧换新托底国内需求,海外扩张驱动增长;买入:美的;上调石头科技至买入-China Consumer Durables_ 2026 Outlook_ Trade-in to lend domestic support, growth driven by overseas expansion; Buy Midea, Roborock up to Buy
2026-01-14 05:05
13 January 2026 | 6:06PM CST Equity Research CHINA CONSUMER DURABLES 2026 Outlook: Trade-in to lend domestic support, growth driven by overseas expansion; Buy Midea, Roborock up to Buy Into 2026, we continue to forecast weaker growth in domestic market while more resilient demand in the overseas market. That said, our key differences with market views lie in: 1) -1% consumer appliances growth vs likely more conservative market expectation. Our forecast is underpinned by Rmb75bn trade-in subsidy assumption i ...
石头科技:利润增速有望重启,风险收益比向好;上调评级至买入
2026-01-14 05:05
13 January 2026 | 5:49PM CST Equity Research BEIJING ROBOROCK TECHNOLOGY (688169.SS) Profit growth re-acceleration in sight, favorable risk/reward; Upgrade to Buy After 5 consecutive quarters of profit decline since 3Q24, we now expect Roborock to enter a new round of fast profit growth starting 1Q26 driven by continuous global market share gain and business strategy adjustment especially in China. With the improving fundamentals, we revise up our earnings forecast by 7%-2% in 2026-27E and expect its revenu ...