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长三角城市戏剧节启动 融合拓展消费边界 “票”成为消费优惠通行证
Jie Fang Ri Bao· 2025-05-07 01:42
Core Insights - The fourth Yangtze River Delta Urban Drama Festival and the 2025 Huangpu Cultural Tourism "Consumption Promotion" event were launched in Shanghai, emphasizing that "promoting consumption" goes beyond discounts to invigorate consumer vitality through quality supply, innovative experiences, cross-industry integration, and enhanced consumer satisfaction [1][2] Group 1 - The festival will feature outstanding performances such as "The Protagonist," "Lychee of Chang'an," and "Blood Red Double City," running from May to July, aiming to inject cultural momentum into regional economic development [1] - Huangpu Cultural Tourism Group plans to enhance the influence of the annual drama rankings by upgrading the festival and introducing awards based on artistic and market standards [1] - The initiative includes a collaboration with three major associations and local businesses to create a tangible and effective cultural tourism consumption model, integrating theater, cinema, and shopping experiences [2]
细则出台,在川办演唱会最高奖励500万
目前,高品质演出需求逐渐成为老百姓的"刚需",演艺经济成为了典型的地方"人气经济"。如何进一步 激发营业性演出市场活力,充分发挥演艺活动对消费市场的促进作用? 数据显示,2024年,四川举办营业性演出3.2万场,观众规模1250万人次,票房收入29亿元,再创历史 新高。2025中国演出交易会主论坛发布的《2024大型营业性演出市场趋势及特点分析》显示:2024年, 四川位列全国大型演唱会票房省级地区排名第六,成都位列大型演唱会票房城市排名第三。 四川省文化和旅游厅相关负责人表示,演艺经济不仅包括大型演唱会、音乐节,还有更多的细分领域可 深耕,做好演艺经济,重点是将"流量"变"留量",把"人气"转化为"财气"。制定出台四川省营业性演出 市场奖补政策,可以促进演艺资源交流互通、优势集成,可以让演唱会经济"唱"得更响,让"行走的 GDP"走得更远,实现"曲终人不散"的效果。 4月28日,四川省文化和旅游厅发布《四川省2025年演艺活动激励奖补实施细则》(以下简称:细则)明 确将依据全年情况,对今年在四川举办符合相关奖励标准的大型营业性演出活动、高品质剧场演出活动 和全国性演艺交易活动的市场主体,给予最高500万元一 ...
五天接待游客八百多万人次!长沙上榜“五一”全国热门目的地TOP10
Chang Sha Wan Bao· 2025-05-06 02:05
Core Insights - The article highlights the significant increase in tourism in Changsha during the 2025 "May Day" holiday, with a total of 8.11 million visitors, marking a year-on-year growth of 31.35% [1][4] - Total tourist spending reached 6.778 billion yuan, reflecting a year-on-year increase of 22.39% [1][4] - Changsha has become one of the top 10 popular destinations in China, driven by various tourism initiatives and infrastructure improvements [1][5] Visitor Statistics - The peak visitor count reached 1.8116 million on May 3 at 5 PM [1] - Out of the total visitors, 1.5455 million were from outside the province, accounting for 19.05%, while 6.5652 million were local visitors, making up 80.95% [4] - The age distribution of visitors shows that 49.62% were under 40 years old, 24.24% were aged 41-50, 18.87% were aged 51-60, and 7.28% were over 60 [4] Hotel and Travel Trends - Hotel bookings in Changsha saw a nearly 10% increase compared to the previous year during the holiday [5] - There was a remarkable 140% increase in inbound travel orders, indicating a growing interest from international tourists [5][6] Tourism Infrastructure and Marketing - Changsha has leveraged the benefits of visa-free policies to enhance its inbound tourism infrastructure, including multilingual services and personalized tour planning for foreign visitors [6] - The city has actively promoted its cultural and tourism resources through various marketing strategies, including partnerships with local attractions and tailored experiences for tourists [6] Emerging Tourism Experiences - The demand for diverse and engaging travel experiences has led to the rise of new tourism formats such as performance tourism, culinary tourism, and cultural events [9] - Notable attractions like the "Flame Encounter Liuyang River" show and various themed events have significantly increased visitor engagement, with some events seeing over 480,100 attendees, a staggering growth of 1070.44% [9][10] Cultural and Heritage Activities - The "May Day" holiday featured numerous cultural activities, including a non-material cultural heritage market that attracted over 32,000 participants [10] - Events like the "National Style Fireworks Festival" and various themed performances contributed to a vibrant cultural scene, enhancing the overall tourist experience [10]
周海兵督导检查长沙国际工程机械展览会筹备、演艺场馆运营和在建重点项目建设
Chang Sha Wan Bao· 2025-05-06 02:04
5月5日上午,副省长、市长周海兵督导检查第四届长沙国际工程机械展览会筹备、演艺场馆运营和在建重点项目建设。他强调,全市上下要深入学习贯 彻习近平总书记关于统筹发展和安全的重要论述,在深入贯彻中央八项规定精神学习教育中走好新时代党的群众路线,深入落实"四下基层"制度,常态化开 展"走找想促"活动,以最高标准、最严要求、最实举措防风险、保安全,努力营造安全稳定和谐的社会环境。 周海兵督导检查第四届长沙国际工程机械展览会筹备工作。 市领导彭华松、康镇麟、李舜,市政府秘书长许凡参加。 长沙国际会展中心E4馆正改造为万人级的室内演艺专业场所。周海兵强调,各级各相关部门要清醒认识演艺场馆安全风险,压实责任,落细措施,高效推 进改造;要持续完善应急预案,常态化组织演练,不断提升管理运营水平。要深化"演艺+文旅"融合,大力培育市场主体,创新开发新型业态,推动演艺经 济提质升级。 随后,周海兵先后来到雅礼中学东校区、杉杉奥特莱斯广场项目,详细了解项目建设情况。他强调,雅礼中学东校区建设对于优化教育资源布局、满足群众 对优质教育的需求意义重大。各相关部门和建设单位要牢固树立精品意识,严格把控工程质量,倒排工期、挂图作战,确保学校 ...
夜间经济成五一文旅消费新增长点
news flash· 2025-05-06 01:46
金十数据5月6日讯,"五一"假期,陕西跻身全国热门旅游目的地,全省283家星级旅游饭店平均入住率 超七成。景区热度持续攀升,监测的51个重点旅游景区共接待游客574.69万人次,同比增长10.08%。咸 阳袁家村关中印象体验地、渭南中华郡、西安秦始皇帝陵博物院等景区人气领跑。演艺市场以秦腔、实 景演出等特色节目,让游客领略三秦大地的艺术魅力。营业性演出场次达2445场,同比激增155.48%。 11个国家级夜间文旅消费集聚区同样表现亮眼,客流量达481.7万人次,同比增长11.39%;实现营业收 入3.08亿元,同比增长 20.53%。 (央视新闻) 夜间经济成五一文旅消费新增长点 ...
今年“五一”,山东创新营造沉浸式文旅体验场景
Da Zhong Ri Bao· 2025-05-06 00:53
Group 1 - The "May Day" holiday in Shandong has seen a rise in personalized cultural and tourism consumption trends, shifting from mere sightseeing to fulfilling personal "wish lists" during travel [2][3] - The Taishan scenic area experienced a peak in visitor numbers, with 76,000 tourists entering on May 1 alone, highlighting the growing interest in immersive experiences [2] - The Le Ling Film City catered to visitors' desires for immersive experiences by allowing them to participate in film production activities, attracting 46,800 visitors on the first day of the holiday [2] Group 2 - Various cities in Shandong hosted comic exhibitions, which attracted many enthusiasts and stimulated local tourism and hospitality sectors [3] - Family-oriented travelers showed a preference for relaxing vacations, with 45% of visitors to Jiuru Mountain being families, an increase of 10 percentage points from previous years [3] - The Jiuru Mountain scenic area introduced themed activities that engaged families, with an average daily participation of over 3,000 in flower art and chocolate-making workshops [3] Group 3 - Historical towns like Qingzhou Ancient City and Tai'erzhuang Ancient City saw increased visitor engagement through innovative cultural experiences, such as immersive performances and interactive activities [4] - The holiday also marked a peak in inbound tourism, with significant numbers of South Korean tourists arriving at ports like Yantai and Weihai, facilitated by relaxed visa policies [4] - The ease of travel between China and South Korea has encouraged business collaborations, as noted by a South Korean visitor planning to strengthen ties with local enterprises [4]
陕西:文旅消费“多点开花” 勾勒假期活力图景
Shan Xi Ri Bao· 2025-05-05 23:05
Group 1 - The tourism market in Shaanxi is experiencing significant growth during the "May Day" holiday, with increased consumer engagement in dining, shopping, and entertainment [1] - Red tourism, particularly in sites like Yan'an, is gaining popularity among young people, who are seeking immersive experiences related to revolutionary history [1] - The newly launched immersive performance "Defending Yan'an" features seven interactive scenes, enhancing visitor engagement through a multi-sensory experience [1] Group 2 - Cultural experiences such as museum visits and traditional performances are showcasing the rich heritage of Shaanxi, attracting a diverse audience [2] - Major museums in Shaanxi are optimizing services by increasing ticket prices and extending opening hours to accommodate rising visitor numbers [2] - The "Tang Palace" scenic area has organized a series of immersive cultural activities, blending traditional performances with interactive elements to enhance visitor experience [2] Group 3 - The large-scale performance "The Eternal Song of Xi'an" has set new records for daily shows and audience numbers during the holiday period [3] - There has been a notable increase in foreign tourists visiting Xi'an, contributing to the local economy and cultural exchange [3] - Shaanxi is promoting inbound tourism through multilingual promotional materials and curated travel packages, with a significant rise in inbound tour groups compared to the previous year [3]
“五一”假期北京接待游客超1790万人次 入境游便利度提升
Zhong Guo Xin Wen Wang· 2025-05-05 16:00
Group 1 - The cultural and tourism market in Beijing experienced significant growth during the "May Day" holiday, with a total of 17.9 million visitors, representing a year-on-year increase of 5.6% [1] - Total tourism expenditure reached 20.98 billion yuan, marking a year-on-year growth of 6.9% [1] - The top ten tourist attractions in Beijing during the holiday included Wangfujing, Olympic Park, Tiananmen area, and others [1] Group 2 - There was a strong recovery in inbound tourism, with Beijing receiving 104,000 inbound tourists, a year-on-year increase of 42.4% [1] - Inbound tourism expenditure amounted to 1.13 billion yuan, reflecting a year-on-year growth of 48.0% [1] - The city enhanced the convenience of inbound tourism through improvements in customs, payment, and tax refund processes [1] Group 3 - Music festivals played a crucial role in stimulating holiday consumption, with activities like "One Ticket to Explore Changping" promoting local tourism and hospitality [1] - The opening day of the 2025 Beijing Super Strawberry Music Festival saw a 100% hotel occupancy rate in the vicinity of the Beijing Expo Park [1] Group 4 - During the "May Day" holiday, Beijing hosted 1,664 commercial performances, attracting approximately 668,000 attendees and generating box office revenue of about 242 million yuan [2] - This represented year-on-year increases of approximately 10% in the number of performances and 10.9% in audience numbers, with box office revenue up by 29% [2] - The "ticket root economy" was effectively utilized to connect local hotels with concert-goers, enhancing commercial activity in surrounding areas [2]
“五一”假期北京接待游客1790.8万人次,创历史新高
Xin Jing Bao· 2025-05-05 12:56
Core Insights - The "May Day" holiday in Beijing saw a significant increase in both tourist reception and tourism spending, reaching historical highs with 17.9 million visitors and total spending of 20.98 billion yuan, marking year-on-year growth of 5.6% and 6.9% respectively [2] Group 1: Tourism Growth - The top ten tourist attractions included Wangfujing, Olympic Park, and Tiananmen area, showcasing the popularity of urban tourism [2] - Various rural areas launched unique activities to attract visitors, emphasizing eco-tourism and cultural experiences [2] - The influx of inbound tourists reached 104,000, a 42.4% increase year-on-year, with inbound tourism spending at 1.13 billion yuan, up 48% [3] Group 2: Cultural and Entertainment Events - Music festivals and night tours of the Great Wall were highlighted as innovative cultural tourism experiences, generating significant revenue [4] - The integration of technology in cultural tourism was evident through immersive experiences and digital art exhibitions, attracting a diverse audience [6] Group 3: Visitor Services and Infrastructure - The Beijing Municipal Bureau of Culture and Tourism implemented measures to enhance visitor services, including multi-language complaint hotlines and improved traffic management [7] - Various payment options were made available at tourist sites, ensuring a seamless experience for both domestic and international visitors [7]