Core Viewpoint - Dongfang Zhenxuan (01797) has entered the offline community supermarket sector, marking a significant expansion in its business model, with a notable increase in stock price by 4.51% to HKD 20.4 [1] Group 1: Business Expansion - The company plans to recruit store managers for its flagship store in Beijing's Zhongguancun, offering monthly salaries between HKD 15,000 to HKD 30,000 [1] - The new store will cover approximately 400 square meters and will focus on fresh produce, snacks, daily necessities, and ready-to-eat food and beverages, catering to the community's daily meal needs [1] Group 2: Digital and Supply Chain Advantages - The adoption of digital tools has improved demand forecasting and inventory management, enhancing supply chain standardization and reducing operational difficulties [1] - Dongfang Zhenxuan leverages its experience in live-streaming e-commerce, digital infrastructure, and direct sourcing to gain a competitive edge in the community market [1] Group 3: Product Development and Performance - The company has increased its investment in self-operated products and supply chain development, with self-operated products accounting for approximately 43.8% of the total GMV in FY2025, amounting to HKD 8.7 billion [1] - Dongfang Zhenxuan has launched a total of 732 self-operated products, expanding its product range from fresh food and snacks to a more diversified portfolio [1]

东方甄选(01797)涨超4%，截至发稿，涨4.51%，报20.4港元，成交2.05亿港元。 据公开资料显示，东方甄选在自营产品方面取得了一定优势。过去一年，公司将更多资源投入到自营产 品的研发和供应链建设上，自营产品占总GMV比例逐年增加。2025财年，东方甄选自营产品及直播电 商业务总GMV为87亿元，其中自营产品占总GMV约43.8%。首席财务官尹强透露，东方甄选已累计推 出732款自营产品，产品类别从最初的生鲜食品及零食扩展到更多元化的产品系列。 消息面上，近日，东方甄选宣布，将以月薪1.5万至3万元招聘北京中关村旗舰店店长，标志着其正式进 军线下社区超市领域。该门店面积约400平方米，主营生鲜、零食、日用百货、现制3R食品及饮品，定 位为社区居民"一日三餐"的便捷消费场景。据了解，数字化工具的普及使需求预测和库存管理更加精 准，供应链标准化程度提高降低了运营难度。东方甄选凭借直播电商积累的爆品运营能力、数字化基础 及源头直采体系，具备切入社区市场的独特优势。其此前尝试的前置仓模式，已为线上线下（300959） 融合奠定基础。 ...

高薪招聘店长只是第一步，后续能否补齐零售基因短板、在激烈竞争中找到差异化定位，才是决定其线下布局成败的关键。 东方甄选，不平静。 自东方甄选前CEO孙东旭离职后，俞敏洪亲自接任法定代表人、经理及董事职务，公司股价在震荡中度过了一个月的适应期。 就在市场揣测这家直播电商巨头下一步动作时，其经营范围新增餐饮管理、外卖递送服务、餐饮服务业务的工商信息变更，率先释放出"探索多元可能"的 市场信号。 紧接着，《北京商报》12月3日披露的一则招聘启事引发行业聚焦：东方甄选正以1.5万至3万元月薪，为北京首家旗舰店寻觅店长，优先锁定"餐饮+零 售"复合业态管理人才。 图：东方甄选旗舰店招聘 「零售商业财经」查询发现，目前东方甄选"店长"招聘已悄然下架，但"储备店长"的招聘已更新，虽然东方甄选尚未公开回应实体店布局的具体规划，但 可以确定的是，俞敏洪念叨了一年多的"全国百家门店"构想，终于迈出了实质性的一步。 野心 从东方甄选首家旗舰店的规划细节来看，这家位于中关村核心商圈的门店面积约400平方米，涵盖生鲜、零食、日百等便利店商品，同时设置简餐和咖啡 饮品区，走"餐饮+零售"的复合业态路线。 在业态组合上，东方甄选对标的是便 ...

如果把时间的指针拨回2016年，中国商业史会记下这样一个画面： 一部手机、一个支架、一盏补光灯，就能撬动数以亿计的成交额。 那是直播电商的元年，是草莽英雄的时代，也是"流量为王"的黄金岁月。 然而，站在2025年直播电商第十个年头的节点上，我们再审视这个行业，风向彻底变了。 随着中国网民总数逼近11.23亿的天花板，流量获取成本水涨船高。 曾经那种"全网最低价"的简单粗暴打法，正在被理性的消费浪潮拍在沙滩上。 但现在，消费者的决策逻辑发生了根本性逆转。 阿里、巨量、京东的数据在过去两年都有一个共同趋势：高复购、可信任品牌的留存远高于低价爆品。 好吃、健康成分、可追溯正在成为食品赛道的最高频搜索词，消费者也逐渐从能买，转向敢买、会买、 值得买。 在这个节骨眼上，直播电商行业头部的谦寻，默默做了一件特别有意义的事情。 今年5月，他们推出了"谦寻超级商店"。 乍一看，可能会觉得，"嗐，不就是个小程序商城吗？" 但往细了看，这里面卖的东西，很有意思。 当增长的曲线不再陡峭，行业的下半场比拼的不再是谁嗓门大，而是谁的根扎得深。 这十年，改变的不只是屏幕前的带货主播，更是屏幕后的消费者。 过去，我们在直播间下单，往往是因 ...

东方甄选的野心不止是做"线上山姆"了。 近期，东方甄选正在招聘北京首家旗舰店的店长，优先有"餐饮+零售"复合业态管理经验的人才，薪资待遇15-30k。 这家旗舰店位于北京中关村，面积在400平方米左右，除了生鲜、零食、日百等便利店商品，还涵盖简餐和咖啡饮品区。 继董宇辉、孙东旭离职后，东方甄选终于走向线下，这家首店将是俞敏洪口中未来全国百家门店的第一步试点。 过去两年，东方甄选持续在供应链和品牌心智上做重投入，自营品占比提升、付费会员体系建立，但线上流量的天花板越来越清晰。要从直播电商转向新 零售品牌，线下门店是它必须补上的一块拼图。 此前，俞敏洪表示希望依托800个新东方地面教学点探索出一个线上线下相结合的模式，和全国新东方合作开设地面服务店、会员店、旗舰店。 那么，东方甄选的品牌力和用户黏性，能否支撑起一个真正意义上的零售业态？ 一、不得不走的一步棋 东方甄选迈出线下旗舰店这一步，是渠道延伸，又不只是渠道延伸。这是东方甄选在多重压力之下的一次战略调整。 布局线下的最直接推力，是线上流量生态发生了根本性逆转。 众所周知，东方甄选从抖音起家，到现在，抖音仍然是东方甄选的基本盘。但是随着直播电商模式的常态化、东 ...

Core Viewpoint - The integration of industry and education is a crucial breakthrough for educational reform and serves as a significant driver for national strategy, industrial upgrading, and comprehensive human development [1] Group 1: Education and Talent Development - The article highlights the importance of cultivating technical and skilled talent through the organic integration of the education chain, talent chain, industry chain, and innovation chain [1] - It focuses on the development trends of live-streaming e-commerce majors and the transformation direction of civil engineering education [1] Group 2: Strategies for Lifelong Learning - The article discusses the construction strategies for the integration of vocational and general education, as well as the establishment of a lifelong learning system [1] - It emphasizes the significant role of industry-education integration in promoting educational innovation [1]

1.东方甄选将在京开首家旗舰店，直播机构扩张线下 东方甄选CEO、新东方集团董事长俞敏洪构想的东方甄选全国百家门店，将迈出第一步。12月3日，记者发 现，东方甄选正以1.5万—3万元薪资招聘北京首家旗舰店的店长，优先有"餐饮+零售"复合业态管理经验的 人才。据了解，这家旗舰店位于北京中关村，面积在400平方米左右，除了生鲜、零食、日百等便利店商 品，还涵盖简餐和咖啡饮品区。 点评：线上巨头布局线下，流量变现探索新版图。 7.微软下调AI软件销售指标，因企业客户对新产品反应冷淡 2.摩尔线程：12月5日在科创板上市 12月3日，摩尔线程公告，经上海证券交易所审核同意，摩尔线程智能科技（北京）股份有限公司发行的人 民币普通股股票将于2025年12月5日在上海证券交易所科创板上市。 3.抖音电商调整"超级福袋"规则，奖品信息禁用"随机发""奖品盲盒"等表述 12月3日，抖音电商安全与信任中心发布公告，宣布"超级福袋"规则升级。抖音电商表示，近期在日常巡查 中发现，少数商家和达人在使用"超级福袋"功能时，存在奖品信息不明确、奖品描述与实际不符、奖品随机 发放等违规行为。 4.麦当劳以3800万港元出售香港慈云山一家门 ...

天眼查信息显示，东方甄选近期发生工商变更，原法定代表人、执行董事、经理孙东旭卸任相关职务，由新东方创始人俞敏洪接任法定代表人、经理。 值得关注的是，东方甄选的业绩尚未完全走出剥离"与辉同行"的影响，2025财年（2024年6月1日-2025年5月31日）财报数据尽显压力。8月22日发布的财报 显示，2025财年，东方甄选总营收为43.9亿元，同比下降32.7%，若剔除与辉同行直播间产生的营收金额，东方甄选持续经营业务的总营收由2024财年的61 亿元减少30.9%至2025财年的42亿元。 更为关键的是，尽管自营产品已成为东方甄选对抗流量下滑的"重要护城河"，但过度依赖自营也带来新的业务隐患。据财报披露，东方甄选已累计推出732 款自营产品（2024财年为488款），品类从最初的生鲜、零食扩展至营养保健、宠物食品、服饰等领域。2025财年自营产品占东方甄选总GMV的43.8%，较 2024财年的40%、2023财年的30%持续提升，还推动综合毛利率从2024财年的25.9%提升至32%。 东方甄选自营产品占比提升的另一面，是第三方商品占比的大幅压缩。在东方甄选抖音直播间日常直播中，除品牌专场外，大部分均为自营 ...

Core Insights - Oriental Selection, led by CEO Yu Minhong, is taking steps to open its first flagship store in Beijing, with a focus on hiring experienced managers in the "food and retail" sector [1][2] - The company aims to leverage its existing educational resources and customer flow from New Oriental's teaching points to establish a low-cost offline presence [5] - Recent financial reports indicate a significant revenue decline, attributed to increased competition in the live e-commerce sector and strategic business adjustments [6][7] Recruitment and Store Details - The flagship store will be located in a prime area of Beijing, covering approximately 400 square meters and offering a mix of convenience store products, fresh food, and a dining area [2] - The recruitment for the store manager position offers a salary range of 15,000 to 30,000 yuan, with specific experience requirements in retail and new retail management [1] Financial Performance - For the fiscal year ending May 31, 2025, Oriental Selection reported total revenue of 4.4 billion yuan, a year-on-year decrease of 32.7% [6] - The company achieved a net profit of 6.2 million yuan, a drastic drop of 97.5% compared to the previous year's profit of 249 million yuan, indicating ongoing challenges following strategic shifts [6][7] Strategic Developments - The recent appointment of Yu Minhong as the legal representative and manager of the company reflects a strategic shift, with an expansion into food service and delivery sectors [8] - The opening of the flagship store is seen as a critical move for Oriental Selection to enhance its offline presence and attract new customer traffic [7]

Core Insights - Oriental Selection is planning to open its first flagship store in Beijing, with a recruitment drive for store managers offering salaries between 15,000 to 30,000 yuan, prioritizing candidates with experience in "restaurant + retail" management [1][3] - The flagship store will cover approximately 400 square meters and will offer a variety of products including fresh food, snacks, daily necessities, and a dining area for light meals and coffee [1] - The company aims to leverage offline retail as a new growth avenue, especially after facing challenges in its online business due to the departure of key personnel and declining sales [1][10] Recruitment and Management - The store manager position requires over five years of experience in the retail industry, with a preference for candidates who have managed teams of more than 15 people and have experience in convenience store chains like Convenience Bee, 7-Eleven, and Lawson [3] - The company has recently expanded its business scope to include restaurant management, delivery services, and catering, indicating a strategic shift towards integrating dining services into its retail model [3] Business Model and Strategy - The flagship store is expected to serve as a link between online and offline operations, integrating live streaming, delivery, and in-store experiences [5] - The company previously attempted a "one-hour delivery" service in collaboration with JD.com but faced challenges, leading to the discontinuation of that initiative [6] - Oriental Selection is also exploring the use of smart retail cabinets to increase product exposure and enhance customer engagement [6] Market Context and Competition - The offline retail market is becoming increasingly competitive, with other live-streaming companies like San Zhi Yang and Jiao Ge Peng You also expanding into physical stores [8][9] - The flagship store's location in Beijing's Zhongguancun area places it in direct competition with established brands like Fudi, Hema, and Sam's Club, which will challenge Oriental Selection's product selection and differentiation strategies [9] Financial Performance and Challenges - The company has experienced a significant decline in sales, with GMV dropping from 14.3 billion yuan to 8.7 billion yuan year-over-year, and a notable decrease in orders through its primary sales channels [10][11] - The departure of key figures has negatively impacted the company's brand and market presence, necessitating a strategic pivot to regain consumer trust and market share [10][11] Product Diversification - Oriental Selection is shifting its product mix to include higher-margin items such as smart home products and apparel, moving away from a heavy reliance on low-margin fresh food [11] - The company has launched over 700 self-operated products, expanding its offerings to include health and wellness items, pet food, and clothing [11] Customer Engagement and App Development - The company is focusing on enhancing its app, with the GMV from the app increasing from 8.4% to 15.7% of total sales, and the number of paid members growing significantly [11]