华润啤酒发布年度业绩 股东应占溢利47.39亿元 同 比减少8.03% 高端啤酒销量已经在行业中排在前列 面对内外部环境多变、消费分化的存缩量波动时代，集团于2024年实现啤酒销量约10,874,000千 升，表现跑赢主要竞争对手。集团高端化发展持续发力，高档及以上啤酒销量较去年同期取得超过9% 增长，其中，"喜力"在去年高基数的情况下仍取得近两成增长，"老雪"、"红爵"销量基本实现翻倍增 长。根据内部估算，集团在行业高端市场的影响力进一步加大，高端啤酒销量已经在行业中排在前列。 2025年首两个月的初步数据显示，集团啤酒销量在去年高基数的情况下达单位数增长，高端化持续 发展，其中"喜力"销量持续两位数快速增长。受惠于营业额增长及降本增效，集团啤酒业务首两个月未 经审核的未计利息及税项前盈利预计增速快于营业额增速。在去年高基数的情况下，2025年初春节带动 首两个月的表现，为全年表现打好基础。在国家支持提振消费的政策、预计经济稳步增长、之后月份销 量基数不高，以及坚定落实三精的成本费用管理情况下，集团对2025年啤酒业务争取营业额增长和利润 恢复较快增长更有信心，整体表现维持审慎乐观的预期。 华润啤酒(002 ...

Financial Data and Key Metrics Changes - In the full year 2024, total Budweiser APAC volumes decreased by 8.8% and revenue decreased by 7%, while revenue per hectoliter grew by 2% [18] - Normalized EBITDA decreased by 6.3%, but the normalized EBITDA margin increased by 21 basis points [18] - Cost of sales increased by 0.7% on a per hectoliter basis, driven by cost management initiatives and commodity tailwinds [19] Business Line Data and Key Metrics Changes - In China, volumes decreased by 11.8% in 2024, with revenue and revenue per hectoliter decreasing by 13% and 14% respectively [19] - In APAC East, volumes increased by 3.6% in the full year, with revenue and revenue per hectoliter increasing by 12% and 8.7% respectively [20] - In South Korea, total market share reached its highest level in over a decade, with significant growth in brands like Kas and Casa [14][19] Market Data and Key Metrics Changes - The business in China faced challenges due to weak consumer sentiment and a decline in on-premise channels [10] - In India, the net revenue of the premium and triple premium portfolio grew by almost 20% in both the fourth quarter and the full year [15] - The in-home channel's volume and revenue contribution increased, reflecting ongoing efforts to premiumize this channel [12] Company Strategy and Development Direction - The company is focused on market share growth in China, with a clear strategy to prioritize Budweiser and adapt to current consumption trends [11][32] - The geographic expansion strategy for the Budweiser brand remains on track, with distribution expanding from 220 cities to 235 cities in 2024 [11] - The company aims to leverage technology to enhance commercial capabilities and drive value creation [13] Management's Comments on Operating Environment and Future Outlook - Management noted a soft consumer environment in China, impacting overall beer market performance [26] - There is confidence in capturing a disproportionate share of category and profit growth in China, despite current challenges [36] - The company plans to continue focusing on premiumization and expanding its distribution network in the in-home channel [99] Other Important Information - The company announced a dividend of $750 million for the full year 2024, representing a 7% increase versus the prior year [21] - The number of carbon-neutral breweries in China doubled to six, with significant reductions in carbon emissions and water usage [16] Q&A Session Summary Question: Recent sales performance in China and inventory management - Management acknowledged a soft consumer environment impacting sales, with proactive inventory management contributing to volume decline [26][29] Question: Strategic focus in China post-management change - The top priority for 2025 is market share growth, with a focus on Budweiser and adapting to current consumption trends [32] Question: Balancing market share recovery with margin and premiumization - The company aims to prioritize market share growth while maintaining long-term margin goals through operational efficiencies and brand mix [45][46] Question: Premiumization strategy and consumer trends - The company has a strong activation plan for Budweiser and is focusing on health and wellness trends with innovations like Zero Sugar [51][52] Question: In-home penetration strategy and challenges - The in-home channel is crucial for growth, with strategies focused on distribution and leveraging partnerships to enhance market presence [99][100] Question: Long-term growth pillars and geographic expansion - Geographic expansion remains a key strategic pillar, with tailored strategies based on market maturity and consumer demand [104]

Financial Data and Key Metrics Changes - The company achieved a non-GAAP EPS growth of 31% year-over-year, reaching $9.43, supported by a 200 basis points gross margin expansion to 44.4% [7][39] - Free cash flow for 2024 was $173 million, equating to $14.70 per share, allowing for $239 million in share repurchases [8][39] - Fourth quarter gross margin was 39.9%, an increase of 230 basis points year-over-year, marking the highest fourth quarter gross margin since 2020 [41] Business Line Data and Key Metrics Changes - Depletions in the fourth quarter were flat, with shipments decreasing by 0.5%, primarily due to declines in Truly Hard Seltzer, offset by growth in Twisted Tea, Sun Cruiser, and Hard Mountain Dew [40] - Twisted Tea maintained an 84% market share in the hard tea category, contributing over 50% of the dollar growth in that category in 2024 [20] - The Truly portfolio has been repositioned to focus on light flavors, with the higher ABV Truly Unruly performing above expectations [24] Market Data and Key Metrics Changes - The hard seltzer category faced headwinds, with category dollars down 4% in the fourth quarter [23] - The company noted that the beer category remains relevant, with significant growth opportunities in the "beyond beer" segment as consumer preferences evolve [8][9] Company Strategy and Development Direction - The company plans to increase advertising investments across its portfolio to improve market share and support the national launch of Sun Cruiser [10][12] - Strategic priorities for 2025 include nurturing core brands, developing margin-accretive innovations, and modernizing the supply chain while driving efficiency [17] - The company is focusing on a disciplined approach to innovation, particularly with the launch of vodka-based hard tea Sun Cruiser and the expansion of Samuel Adams [18][27] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the impact of inflation on consumer behavior and increased competition in the "beyond beer" category [8][9] - The company expressed confidence in its strategy and team, emphasizing the importance of operational execution for long-term sustainable growth [12][36] - The 2025 financial guidance anticipates a range of outcomes due to the dynamic consumer demand environment [12][53] Other Important Information - The company reported a non-GAAP loss per diluted share of $1.68, primarily due to increased advertising and promotional expenses [45] - Capital expenditures for 2025 are expected to be between $90 million and $110 million, focusing on brewery capabilities and efficiencies [57] Q&A Session Summary Question: Can you elaborate on the new compensation plan? - The new compensation plan aligns incentives with business objectives, encouraging equal effort across all brands rather than focusing solely on volume [60][62] Question: How is beer demand starting the year? - The company is starting from a flat depletion point, with some brands like Twisted Tea facing challenges, but overall, they are satisfied with the beginning of the year [74][75] Question: What is the growth outlook for Twisted Tea? - The company is planning for single-digit growth for Twisted Tea, focusing on increasing advertising and introducing new products to attract new drinkers [108][110] Question: How is the company addressing health and wellness concerns? - The company is actively advocating for the alcohol industry and monitoring health trends, acknowledging potential shifts in consumer behavior [106][128] Question: What is the impact of cannabis beverages on the alcohol market? - While cannabis beverages are a potential threat, the company has not yet seen a significant impact on its portfolio and is prepared to enter the market if opportunities arise [87][92]