炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 来源：一观大势 核心观点：中国新兴科技产业处于生命周期早期阶段，估值偏高，创新优势显著的公司市值有望增长； 制造和消费产业成熟度更高，全球竞争力稳固的公司估值有望提升。 摘要 ▶从全球比较视野，看中国龙头公司重估机会。在全球经济格局深度调整与科技竞争加剧的背景下，中 国新兴产业正经历从"规模追赶"到"价值重估"的历史性转变。本文系统性梳理了海内外先进制造、科 技、大消费三大领域近百家龙头公司所处的基本面位置以及估值水平，发现在先进制造领域，中国公司 已展现出较高的产业成熟度和更强的全球竞争力，盈利能力突出且估值更具性价比；硬科技正经历 从"跟跑"到"并跑"的关键阶段，应用端具备较好地估值性价比与成长空间；商品消费已展现出较强的盈 利能力，但全球化程度仍待提升，服务消费尚处发展初期，经济结构转型下成长空间广阔。 ▶新兴科技：硬科技加速追赶，应用估值性价比显著。当前，中国新兴科技产业（如半导体、创新药、 通信设备）整体仍处于成长初期，在营收规模和盈利能力上与国际龙头尚有差距，但资本市场已给予较 高估值，体现了对技术自主与产业追赶的乐观预期， ...

Group 1 - The core issue affecting China's economic growth is the demand problem, which has been prioritized in economic work for two consecutive years [1][2] - The main contradiction in economic operation has shifted from the supply side to the demand side, necessitating a focus on resolving demand issues for stable economic development [2] - The expansion of domestic demand policies has been extensive and impactful, contributing positively to economic performance this year [2] Group 2 - Consumption demand is influenced by both short-term market fluctuations and long-term structural factors, requiring a dual approach of immediate stimulus and addressing deeper issues [3][5] - The shift in consumer behavior from goods to services highlights the need for targeted support in sectors like education, healthcare, and elder care [5] - Effective investment remains crucial alongside consumption, with a focus on meeting consumer needs and expanding investment opportunities [6] Group 3 - Key areas for investment include urban renewal, old community renovation, rural infrastructure, and revitalizing homestead land, which present significant demand potential [8] - Promoting private and foreign investment requires continuous domestic demand policies and improvements in the business environment through reforms and openness [8]

Report Summary 1. Report Industry Investment Rating No industry investment rating is provided in the report. 2. Core Views - **Industrial Sector**: In November 2025, industrial profit declined significantly, with a 13.1% year - on - year drop in the profits of large - scale industrial enterprises, mainly due to low PPI, cost pressure, weak demand in some industries, and high inventory pressure. There is a significant industry differentiation, with new kinetic energy industries such as equipment manufacturing and high - tech manufacturing growing rapidly, while traditional industries like upstream resource extraction and some mid - stream raw material manufacturing are under pressure [8]. - **Consumption and Real Estate**: In November 2025, the year - on - year increase in social retail总额 was 1.3%, with service and online consumption as the main growth drivers. The real estate market was under pressure, with both new and second - hand housing prices showing a downward trend in most cities [10]. - **Macroeconomic Indicators**: GDP growth showed certain fluctuations, and different industries had different contributions to GDP growth. Industrial added value, power consumption, and foreign trade also had their own characteristics and trends [13][38][92]. 3. Summary by Directory National Economic Accounting - **GDP Growth**: From 2023 to 2025, GDP quarterly year - on - year growth rates fluctuated. Different industries such as agriculture, forestry, animal husbandry, and fishery, industry, and services had different growth trends. For example, the service industry had a relatively high growth rate in some quarters [13]. - **Contribution to GDP**: Different industries had different contributions to the year - on - year growth of constant - price GDP. The industrial sector generally had a relatively large contribution [18]. Industry - **Industrial Growth**: In November 2025, the added value of large - scale industrial enterprises increased by 4.8% year - on - year and 0.44% month - on - month, with new kinetic energy industries growing significantly faster than the overall level [8]. - **Industrial Production Volume**: The production volumes of major industrial products such as crude oil, coal, and steel showed different trends. For example, in November 2025, the steel output decreased by 2.6% year - on - year [8]. - **Industrial Profit**: From January to November 2025, the total profit of large - scale industrial enterprises was 66268.6 billion yuan, a year - on - year increase of 0.1%. Different industries had different profit situations, with some industries like computer, communication, and other electronic equipment manufacturing showing growth, while others like coal mining and washing showed a decline [8][42]. - **Industrial Inventory**: As of the end of October 2025, the finished - product inventory of large - scale industrial enterprises reached 6.82 trillion yuan, a year - on - year increase of 3.7%. The inventory levels of different industries varied, with the inventory of the mining industry decreasing significantly and that of the mid - and downstream manufacturing industries increasing slightly [8][53]. Price Index - **CPI**: In November 2025, the national consumer price index increased by 0.7% year - on - year. Food prices increased by 0.2%, and non - food prices increased by 0.8% [60]. - **PPI**: In November 2025, the national industrial producer price index decreased by 2.2% year - on - year, with a month - on - month increase of 0.1%. Production material prices decreased by 2.4%, and living material prices decreased by 1.5% [68]. Real Estate - **New Residential Prices**: In November 2025, new residential prices in first - tier cities decreased by 1.2% year - on - year, with significant differentiation among cities. Second - and third - tier cities also saw price declines [78]. - **Second - hand Residential Prices**: In November 2025, second - hand residential prices in first - tier cities decreased by 5.8% year - on - year, and second - and third - tier cities also showed year - on - year declines [83]. Foreign Trade and Investment - **Import and Export**: In November 2025, China's total import and export value was 520.63 billion US dollars, a year - on - year decrease of 0.3%. Exports were 305.35 billion US dollars, a year - on - year decrease of 1.1%, and imports were 215.28 billion US dollars, a year - on - year increase of 1.0% [92]. - **Key Commodity Trade**: The export and import volumes of key commodities such as agricultural products, industrial raw materials, and mechanical and electrical products showed different trends [100][101]. Fixed - Asset Investment - **Overall Investment**: From January to November 2025, the national fixed - asset investment (excluding rural households) was 44403.5 billion yuan, a year - on - year decrease of 2.6%. There were differences in investment among different industries, with the first industry showing growth, the second industry having a certain increase, and the third industry showing a decline [115]. - **Real Estate Investment**: From January to November 2025, real estate development investment was 7859.1 billion yuan, a year - on - year decrease of 15.9%. The construction, new construction, completion, and sales areas of real estate also showed downward trends [123]. Domestic Trade - **Retail Sales**: The growth rate of social consumer goods retail总额 and service retail sales showed certain trends, with service and online consumption driving growth. The retail sales of different categories of products also had different performance [157][164]. Transportation - **Freight and Passenger Transport**: The freight and passenger transport volumes of different transportation modes such as rail, road, water, and air showed different trends. The freight rates of shipping also had fluctuations [167][178]. Banking and Currency - **Social Financing**: The new social financing scale and its components, as well as the year - on - year growth rate of social financing stock, showed different trends. The growth rates of M1 and M2 also changed, with the M1 - M2 scissors - difference showing a certain trend [182][198]. - **Interest Rates and Exchange Rates**: The central bank emphasized reasonable interest rate control to promote a stable decline in the financing cost of the real economy. The exchange rate of the RMB against the US dollar and the US dollar index also showed certain trends [207][217]. Fiscal and Employment - **Fiscal Revenue and Expenditure**: The general public fiscal revenue and expenditure of the central and local governments showed different trends. Fiscal revenue included tax and non - tax revenues, and fiscal expenditure included infrastructure and people's livelihood - related expenditures [232][233]. - **Employment**: The urban surveyed unemployment rate and the number of new urban employment showed certain trends [238]. Business Surveys - **Global Manufacturing PMI**: The global manufacturing PMI showed certain fluctuations, with different countries and regions having different performance [241]. - **China's Manufacturing and Non - Manufacturing PMI**: In November 2025, China's manufacturing PMI was 49.2%, showing a slight recovery but still in the contraction range. The non - manufacturing business activity index was 49.5%, in the contraction range [244][252]. US Macroeconomy - **GDP Growth**: The US real GDP showed different growth rates in different quarters, with private consumption, investment, and net exports having different contributions [259]. - **Employment**: The US new non - farm employment and unemployment rate showed certain trends [262]. - **Treasury Yields**: The yields of US Treasury bonds of different maturities and their yield curve inversion degree showed certain trends [267]. - **Retail Sales**: The year - on - year growth rate of US retail and food service sales showed certain trends, with different categories of products having different performance [270].

Core Viewpoint - The food and beverage industry is expected to face challenges in performance despite potential valuation recovery by the end of 2025, with the core issue being performance itself [1] Group 1: Structural Changes and Performance Recovery - The transition in economic structure and the recovery of household balance sheets may lead to 2026 being a turning point for demand, with both new and traditional consumption experiencing performance improvements [2] - Traditional consumption is anticipated to see a bottom reversal, with the liquor industry serving as a key indicator, particularly in the first half of 2026 [3] Group 2: Traditional Consumption Insights - The liquor sector is expected to undergo significant performance adjustments in early 2026, which will signal a bottoming out for the food and beverage industry [3] - Other segments such as frozen foods, seasonings, and dairy products are positioned well with good inventory levels and low performance baselines, allowing for potential performance rebounds [3] Group 3: New Consumption Trends - The structural characteristics of consumption in China are expected to persist, driven by innovation in new categories, channels, and markets, which will continue to support performance releases in consumer goods [4]

Core Viewpoint - The food and beverage sector is currently at a historical low valuation, with the core issue being performance. A demand turning point is expected in 2026, where traditional consumption (such as liquor and restaurant supply chains) may see a bottom reversal and elasticity release after sufficient performance adjustments. New consumption is anticipated to maintain high prosperity due to structural dividends, leading to a coexistence of overall recovery and structural prosperity in the sector [1][2]. Group 1: Performance and Valuation - The food and beverage sector from 2021 to 2024 will primarily focus on performance release to eliminate valuation bubbles. By the end of 2025, sector valuations are expected to return to historical low ranges, but sluggish consumer power will keep the sector in a performance adjustment phase, with the core issue reverting to the performance side [2]. - The sector is expected to experience a significant performance recovery in 2026, with traditional consumption showing potential for performance elasticity release after a bottoming out phase [4]. Group 2: Structural Changes and Consumption Trends - The economic structural transformation and the recovery of household balance sheets are expected to make 2026 a demand-side turning point. The coexistence of "L-shaped" demand and structural characteristics in consumption is anticipated, with new consumption maintaining performance prosperity while old consumption undergoes performance clearance [3]. - The structural characteristics of consumption in China will continue for a considerable time, driven by high tolerance for innovation, with new categories, channels, and markets expected to continuously drive performance release in consumer goods [5]. Group 3: Traditional vs. New Consumption - Traditional consumption, particularly liquor, is expected to be a key indicator in 2026, with anticipated performance adjustments leading to a phase of improvement. This will mark the bottoming of food and beverage performance, with certain segments like frozen foods, seasonings, and dairy products showing good inventory and low performance baselines [4]. - New consumption is characterized by ongoing structural dividends, with the sector benefiting from the economic transformation and demographic cycles, ensuring sustained high performance levels [5].

Group 1 - The core viewpoint of the article highlights that the stagnation of e-commerce penetration rate does not indicate a decline in consumption but rather reflects a significant transformation in China's consumption structure from goods to services [1][2] - E-commerce penetration rate reached a peak of 27.6% in 2023 but is projected to decline to 26.8% in 2024, with the current rate around 25% [1] - The increase in service consumption, particularly in education, culture, and entertainment, shows a growth of 10.3% in per capita spending, outpacing the growth in physical goods [1][2] Group 2 - The rise of experiential and personalized service consumption indicates a shift in consumer spending patterns, leading to a ceiling for e-commerce penetration [2] - Major e-commerce platforms are integrating online and offline consumption experiences through "instant retail" to adapt to the rapid rise of service consumption [2] - Online service consumption grew by 20.2% and instant e-commerce sales increased by 24.3% in the first nine months of the year, highlighting the shift towards digital and service-oriented retail [2] Group 3 - The growth and competitiveness of both e-commerce and offline malls depend on accurately understanding consumer experiences and trust [3]

Group 1 - The core viewpoint of the articles highlights that the stagnation of e-commerce penetration rate does not indicate a decline in consumption but rather reflects a significant transformation in China's consumption structure from goods to services [1][2] - E-commerce penetration rate reached a peak of 27.6% in 2023 but is projected to decline to 26.8% in 2024, with the current rate around 25% [1] - The increase in spending on experiential and personalized services, which outpaces that of physical goods, signifies a shift in consumer preferences and indicates that e-commerce penetration may have reached its limit [2] Group 2 - The growth of online services and instant e-commerce has been notable, with online service consumption increasing by 20.2% and instant e-commerce sales rising by 24.3% in the first nine months of the year [2] - Major e-commerce platforms are integrating various consumption scenarios through "instant retail" to connect online and offline experiences, aiming to cover all aspects of consumer needs [2] - The collaboration between offline commercial facilities and tourist attractions aims to enhance immersive and interactive service experiences, transforming tourists into customers [2][3] Group 3 - The key to growth and competitiveness for both e-commerce and offline malls lies in accurately understanding consumer experience and trust [3]

Core Insights - The e-commerce penetration rate in China has peaked at 27.6% in 2023 and is projected to decline to 26.8% in 2024, with the current rate around 25% [1][2] - This stagnation in e-commerce penetration does not indicate a decline in consumption but rather reflects a significant shift in consumer spending from goods to services, particularly in education, culture, and entertainment [1][2] E-commerce Trends - The growth of e-commerce is now facing limitations as consumers increasingly prefer experiential and personalized services over standardized goods, leading to a transformation in consumption patterns [2] - Major e-commerce platforms are adapting by integrating online and offline experiences through "instant retail" models, aiming to cover all aspects of consumer needs [2] Consumer Spending Insights - In the first nine months of this year, per capita spending on education, culture, and entertainment increased by 10.3%, significantly outpacing growth in traditional goods categories [1] - Online service consumption grew by 20.2%, and instant e-commerce sales surged by 24.3%, indicating a shift towards digital and service-oriented spending [2] Strategic Adaptations - Both e-commerce platforms and offline commercial facilities are seeking to enhance consumer experiences by linking immersive and interactive service consumption with physical goods [2][3] - The focus on understanding consumer experience and trust is crucial for the growth and competitiveness of both e-commerce and physical retail environments [3]

Core Insights - The e-commerce penetration rate in China has peaked at 27.6% in 2023 and is projected to decline to 26.8% in 2024, with the current rate around 25% [1][2] - This stagnation in e-commerce penetration does not indicate a decline in consumption but rather reflects a significant shift in consumer spending from goods to services, particularly in education, culture, and entertainment [1][2] E-commerce Trends - The growth of e-commerce penetration is stalling as consumers increasingly favor experience-based and personalized service spending, which is growing at a faster rate than physical goods [2] - Major e-commerce platforms are adapting by integrating online and offline consumption experiences through "instant retail" models, aiming to cover all aspects of consumer needs [2] Consumer Spending Patterns - In the first nine months of the year, per capita spending on education, culture, and entertainment increased by 10.3%, significantly outpacing growth in traditional goods categories [1] - Online service consumption grew by 20.2%, and instant e-commerce sales surged by 24.3%, indicating a shift towards digital and service-oriented spending [2] Strategic Adaptations - Both e-commerce platforms and offline commercial facilities are seeking to enhance consumer experiences by linking immersive and interactive service consumption with physical goods [2][3] - The focus on consumer experience and trust is essential for growth and competitiveness in both e-commerce and physical retail environments [3]

Core Insights - The 17th "Double 11" shopping festival has begun, but market enthusiasm has not increased in tandem with the extended promotional period, indicating a deep transformation in China's consumption structure rather than consumer fatigue [1][3] Consumer Behavior Changes - Consumers are becoming more rational, with decision-making shifting from impulsive purchases driven by low prices to value-based choices, emphasizing cost-effectiveness, practicality, and functionality [3][5] - The marginal impact of short-term promotions on attracting new users is diminishing, leading platforms to adapt to consumers' rational purchasing rhythms by extending the "Double 11" period [3][5] Shift to Experience-Centric Consumption - The focus of consumption is shifting from "what to buy" to "how to experience," with offline spaces that provide emotional value, social connections, and instant gratification gaining popularity [5][6] - In Chengdu, the share of experiential formats in new lease transactions reached 26.6% in the first three quarters of the year, highlighting the importance of experience-driven consumption [5][6] Integration of Goods and Services - The relationship between product sales and service consumption is evolving from being seen as separate to becoming interdependent, forming a new ecosystem that drives domestic demand [7][8] - Traditional retail categories are integrating with service experiences, such as beauty brands offering in-store trials with online ordering and sports brands collaborating with indoor venues for a comprehensive experience [7][8] Technological Advancements - Technology is shifting from supply-side efficiency to enhancing demand-side interactions, creating new touchpoints for consumer engagement [8] - The e-commerce penetration rate has stabilized at 25.0%, indicating a maturation of the consumption structure rather than stagnation in growth [8] Future Outlook - The rationalization of "Double 11" reflects a structural shift in Chinese consumption from scale expansion to quality enhancement, with a focus on retail format reconstruction and omnichannel integration [8] - Companies that can effectively combine product retail operations with service and experiential ecosystems are likely to capture more consumer traffic and achieve a "dual-wheel drive" in the market [8]