本文来自微信公众号"空间秘探"，作者：武爽，36氪经授权发布。 今年春节，4居4床预订量涨了84%，洗浴中心交易规模突破1100亿。一边是酒店花式抢客，一边是澡堂 子挤破头。有人提前半个月满房，有人大把房间卖不出去。两极分化的背后，是消费逻辑的彻底改 变…… 多居室预订增八成，酒店"花式抢客" 亚洲旅宿大数据研究院最新数据显示，今年春节，4居4床、3居3床等多居室房型需求旺盛，预订量分别 同比增长84%和72%。多居室房型成为"抢手货"，说明现在全家出门过年，没人愿意凑合了，每个人都 要有自己的床位。 顺着这个线索往下看，会发现今年春节的酒店们，为了抢客，已经使出了浑身解数。 假期冲上微博热搜的沈阳一家温泉酒店，他们搞了个"暴风雨主题SPA"。电闪雷鸣，风雨交加，沉浸式 特效把泡澡变成渡劫现场。水深只到膝盖，限时30分钟，安全又有话题。有客人发帖说，本来只想泡个 澡，结果泡出了末日逃生的感觉。 南京白金汉爵大酒店路子更"野"，他们和本地农产品品牌开镰米搞联名，推出了个"来吃开镰米，马年 开好年"活动。大米不稀奇，稀奇的是每盒都贴着南京公证处的封条，扫码能溯源。有客人直接下单寄 回老家，让亲戚们也尝尝有公证的大 ...

Group 1 - The core viewpoint is that non-popular travel cities or county hotels experienced a revenue peak during the 2026 Spring Festival, reflecting a shift in lifestyle and county development as more young families choose to stay in hotels instead of at home [1] - Young parents, primarily from the 80s and 90s generations, are increasingly opting for hotel stays, seeking clean environments, 24-hour hot water, and private spaces for comfort during family reunions [1] - The change in accommodation preferences is supported by a shift in older generations' attitudes, who now prioritize the comfort and happiness of their children over traditional beliefs about staying at home during the New Year [1] Group 2 - The improvement in county service industry standards has significantly enhanced the appeal of county hotels for young families, who now find upgraded facilities and services that meet their needs [2] - The rise of chain hotels in county areas has led to standardized hygiene management and comprehensive facilities, making hotel stays more accessible and convenient for young couples [2] - The enhancement of county hotel quality is part of a broader trend of service industry upgrades in rural revitalization, transforming the perception of hotel stays from "impossible" to "very convenient" for family reunions [2]

Core Insights - Wuhan hotels are experiencing a surge in bookings and dining during the 2026 Lunar New Year holiday, indicating a strong start to the year for the hospitality sector [1] Group 1: Hotel Performance - Wuhan hotels such as the Wuhan Hongshan Hotel and Wuhan Sheraton Grand Hotel achieved full occupancy from the second to the fifth day of the Lunar New Year, with the Sheraton maintaining a 95% occupancy rate on the fifth day [2] - The demand for hotel accommodations is driven by a mix of local and out-of-town tourists, with significant increases in visitors from Beijing, Shanghai, and Shenzhen, highlighting Wuhan's appeal as a travel destination [2] - The occupancy rates for hotels like the Wuhan Crown Plaza and the Wuhan Jian Guo Hotel remained high, often exceeding 90%, showcasing the overall robust performance of the hotel sector during the holiday [4] Group 2: Dining and Customer Experience - Dining services in hotels are thriving, with breakfast services attracting over 800 guests daily, and high demand for lunch and dinner services leading to full dining halls [2] - Special initiatives such as the "New Year Children's Gift Pack" and 24-hour butler services have been well-received, enhancing the overall guest experience [2] - The Wuhan Hongshan Hotel reported record daily revenue from its dining services during the holiday, indicating strong consumer spending in the food and beverage sector [2][4] Group 3: Thematic Offerings and Family Engagement - Hotels are introducing family-friendly packages and activities, such as DIY crafts and themed rooms, to attract family travelers, which has proven successful in increasing occupancy and revenue [4] - The Wuhan Crown Plaza Hotel's focus on cultural activities, such as traditional crafts, has drawn families, further solidifying its position as a preferred destination for family travel [4] - The Wuhan Jian Guo Hotel's family-oriented offerings, including themed rooms and children's activities, have led to a 30% increase in revenue compared to the previous year during the holiday period [4]

不过，两人睡的大床房，放两个枕头不就够了，为什么要放四个呢？而且，不只在国内是如此，有网友在海外住酒店，同样遇到了这一情况，并抱怨每次 睡觉还要找个地方放用不上的枕头。 如果你经常住酒店，应该对酒店里床的常见配置并不陌生：白色床单拉得平整，床头靠板前整整齐齐摆着四个枕头，有的酒店会将枕头分为立放和横放， 有的则直接上下叠放。 图源：小红书@没得感情电钻哥（已获授权） 但同时，也有人喜欢这样"一人多枕"的配置。不睡觉时两个枕头叠放当靠背，睡觉时则只枕一个枕头；也有人调侃称，枕头不一定非要给头用，用来垫 腰、垫脚，也很舒服；还有人分享，说自己喜欢用枕头摆一个"枕头阵"把自己包围起来，安全感满满地入睡。 所以，酒店床上为什么要放这么多枕头？ 酒店的床上都有几个枕头？ 尽管有不少住客进房第一件事，就是把多余的枕头挪开，腾出地方睡觉——有人只留下一个，有人留两个，剩下的要么被堆到床尾，要么直接放到沙发 上。可奇怪的是，不管你用不用，酒店似乎从来没有打算减少它们的数量。 更奇怪的是，所有酒店的枕头数量都很统一，就是四个。 上海某家希尔顿酒店的大床房图片中，床头是熟悉的四枕头组合，壹读致电给商家，对方表示"四个枕头都是一样 ...

Core Insights - In 2026, hotel bookings in Shenzhen during the Spring Festival ranked among the top three in the country, with a year-on-year increase of 48% [1] - The Huaqiangbei commercial area emerged as the highest region for hotel bookings in Shenzhen, with a 35% increase in hotel occupancy and a 100% rise in foreign guest stays during the holiday [1][3] Group 1: Consumption Boom - The "reverse reunion" trend significantly boosted hotel occupancy rates in Huaqiangbei, with a 56% year-on-year increase in hotel stays for guests aged 60 and above, who often brought local specialties to visit their children [4] - The average hotel occupancy rate in the Huaqiangbei area reached 80% during the Spring Festival, a 28 percentage point increase compared to the previous year [4] - Huaqiangbei experienced a surge in sales of technology products, with overall sales increasing by over 30% in the two months leading up to the festival, and AI glasses sales skyrocketing by 70% to 80% [5] Group 2: Entrepreneurial Activity - Many entrepreneurs chose to stay in Shenzhen during the Spring Festival, utilizing hotels as temporary offices to maintain innovation and production schedules [6] - The proportion of AI products in Huaqiangbei increased from 12% in 2023 to 41% in 2026, reflecting the growth of the local OPC innovation ecosystem [6] - The flexible combination of accommodation and office space in hotels has injected continuous vitality into the hotel industry in Huaqiangbei [6] Group 3: Global Engagement - Huaqiangbei attracted a daily average of 750,000 visitors, including over 7,000 foreign merchants from 183 countries, thanks to policies like the 240-hour visa-free transit [7] - During the Spring Festival, Huaqiangbei's logistics capabilities were highlighted, with over 3 million packages shipped daily, 40% of which were sent globally, surpassing a total value of 100 billion yuan [8] - The area hosted cultural exchange activities that combined traditional Chinese New Year celebrations with technology consumption, enhancing the experience for foreign guests [8]

Group 1 - A consumer reported receiving a threatening message from a branch of Orange Hotel in Nanjing after canceling a reservation, which has sparked controversy [1][4] - The consumer had booked a room at the Orange Hotel (Nanjing Xinjiekou Jinling Zhonghuan Store) for February 18-19, but canceled due to safety concerns after being informed that the room required front desk access [3][4] - The hotel stated that both the consumer and the hotel have reported the incident to the police, and investigations revealed that the IP address used to send the message did not belong to any front desk staff, suggesting a possible hacking incident [4][5] Group 2 - The involved hotel, part of the Huazhu Group, had recently undergone renovations and was in a trial operation phase, indicating that staff would not have a reason to send such messages to customers [4] - The hotel has a high rating of 4.7 out of 5, based on previous renovations in 2021, reflecting its reputation in the hospitality industry [4]

没有借口 他同时表示："良好的治理也意味着保护凯悦，尤其是在我与爱泼斯坦等人存在关联的背景下。对此我深感懊悔。" 爱泼斯坦于2008年因向未成年人招妓认罪，2019年在狱中等待性交易指控审理期间死亡。 Pritzker强调，他谴责爱泼斯坦的行为，并表示："我未能更早与其保持距离，没有任何借口。" 在同时发布的一封致董事会信函中，Pritzker提到自己今年将满76岁，并表示公司目前处于"稳健且可持续的发展阶段"，具备持续增长的能力。不过，在 这封信中，他并未提及自己与爱泼斯坦等人之间的关系。 凯悦酒店集团（Hyatt Hotels）董事长、亿万富翁Thomas Pritzker日前宣布卸任董事长职务。此前，美国司法部最新公布的文件显示，他与臭名昭著的性犯 罪者爱泼斯坦存在长期联系，引发外界关注。 Thomas Pritzker在周一发表的声明中表示，自己在与爱泼斯坦保持联系一事上"做出了极其糟糕的判断"。根据近期公开的文件，在爱泼斯坦2008年就性犯 罪指控达成认罪协议之后，Pritzker仍与其保持定期联系。 随着相关文件披露爱泼斯坦与多位商界及社会名流之间的往来细节，Pritzker成为最新一位因此受到舆 ...

Core Viewpoint - A consumer complaint regarding sexual harassment at a Orange Hotel in Nanjing has sparked controversy, leading to police investigation and responses from the hotel management and online travel agencies (OTAs) involved [1][4]. Group 1: Incident Details - A consumer reported receiving a threatening message from the hotel after canceling her reservation due to safety concerns related to room access [1]. - The hotel claimed that both the consumer and the hotel had reported the incident to the police, and the investigation is ongoing [9]. Group 2: Hotel and OTA Response - The hotel has stated that the message was not sent by front desk staff, and the IP address of the message sender is being investigated [9]. - Multiple OTAs, including Ctrip, Qunar, and Meituan, have made the hotel unsearchable directly, although it can still be found through map applications [4]. - The hotel, which opened in August 2016, has 100 rooms and a rating of 4.7 out of 5 [4].

文 丨 《BUG》栏目 周文猛 因"霸王条款"刚被约谈完成后，华住集团疑似因旗下酒店"恐吓顾客"的极端事件，登上了热搜。 近日，有网友投诉称，自己在取消此前预定的南京地区桔子酒店房间后，于凌晨收到店方发来的恐吓信 息，直言"我可以去你方间强贱你"。 在微博等平台上，目前有关"桔子酒店回应顾客凌晨收到恐吓短信"的消息已引发超2289条讨论、2351.8 万阅读，大量顾客对涉事门店给出的说辞深表质疑。 与此同时，此次事件也引发了一些消费者的担忧，即使非工作人员发出，也反映了桔子酒店"系统不咋 样"，且有可能"泄露顾客信息"。 据该事件涉事门店回应《BUG》栏目，目前警方已介入调查此事，前述恐吓言论并非工作人员发出。 另有华住集团相关人员回应《BUG》栏目："会反馈并派专员跟进处理此事，预计72小时内会有结果"。 有用户质疑道："酒店方肯定嫌疑最大，系统可以用手机或其他设备登录。"对于讨论最多的黑客一说， 很多人认为所谓的黑客没有理由入侵桔子酒店，其反而可能是"替罪羊"。 目前在黑猫投诉 【下载黑猫投诉客户端】等平台上，桔子酒店疑似"恐吓"入住的投诉情况也曾发生。 这背后，究竟是管理失守还是系统漏洞？ 被指恐吓退单 ...

上海旅游大数据监测显示，春节假日前5天，本市共接待游客1256.86万人次，同比增长5.32%；全市宾 馆旅馆平均客房出租率达44%，同比增加3个百分点。文旅市场持续升温，彰显出强劲的消费活力与市 场吸引力，让八方来客在海派韵味中度过一个欢乐祥和的新春佳节。 特约通讯员 庄毅 摄 >>>详见第2版 昨天，豫园、外 滩、南京路步行街等申城主要旅游景点，客流如织、人气爆棚 特约通讯员 庄毅 摄 马年新春，申城暖意融融、年味盎然。 ...