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Hershey Uses Holiday Nostalgia To Build Brand Awareness
Forbes· 2025-12-06 13:19
Core Insights - Hershey's Kisses has evolved a 35-year-old television commercial into a multi-platform digital experience, partnering with NBC for the Rockefeller Center holiday tree lighting event [2][4] - The collaboration aims to blend nostalgia with innovation, showcasing Hershey's strategy of engaging modern consumers through experiential retail [4][5] - Hershey's approach includes leveraging social media for product ideas, resulting in successful launches and maintaining relevance in the market [6][8] Financial Performance - Hershey reported nearly flat sales year-over-year in 2024, but gross margin increased by 6.1% and profits grew by 13.2% [7] - The company achieved 6.5% net sales growth in the third quarter, driven by successful innovation launches and strategic pricing initiatives [7] - Despite challenges from elevated cocoa prices and tariffs, Hershey raised its full-year guidance, indicating confidence in returning to normalized growth by 2026 [7][9] Innovation and Market Strategy - Hershey has delivered five of the top ten innovations in the candy-mint-gum category this year, reflecting a broader transformation within the company [5] - The introduction of new flavors and collaborations, such as the Reese's Oreo, has driven significant sales, with $25 million generated in the first five weeks post-launch [6] - The company's strategy focuses on balancing timeless brand stories with contemporary storytelling to engage new generations [6][9]
How Hershey remade its iconic holiday ad as an interactive experience
Marketing Dive· 2025-12-05 14:59
Core Insights - The Hershey Company is modernizing its iconic "Holiday Bells" commercial while maintaining its traditional charm, aiming to enhance consumer engagement during the holiday season [2][4][5] Marketing Strategy - Hershey is sponsoring the "Christmas in Rockefeller Center" special and has launched a multichannel campaign that includes interactive experiences, digital platforms, and social media to modernize the "Holiday Bells" ad [3][4] - The campaign features an interactive LED-powered mat that allows consumers to recreate the "Holiday Bells" ad, enhancing engagement and content generation [5][6] Content Creation and Consumer Engagement - The company is leveraging local influencers and various digital platforms, including TikTok and Snapchat, to amplify the campaign's reach and encourage user-generated content [6][7] - Hershey's strategy reflects a shift towards creating a connected ecosystem across all consumer touchpoints, ensuring a cohesive brand experience [9][10] Organizational Changes - A new role, vice president of consumer connections, has been established to oversee integrated media and strategy, focusing on creating a seamless consumer experience across all marketing functions [9][11] - The company is rethinking its communication and measurement strategies to adapt to evolving consumer behaviors, emphasizing the importance of a unified brand presence across different platforms [10][11]
JAKKS Pacific Announces a Sweet New Licensing Partnership with The Hershey Company
Globenewswire· 2025-12-04 14:00
Core Insights - JAKKS Pacific, Inc. has partnered with The Hershey Company to introduce a new line of dolls and collectibles inspired by Hershey's popular confectionery brands, marking a unique expansion into the confection-themed toy market [2][3] Product Details - The new collection will feature eight SKUs, including dolls inspired by Hershey's Kisses, Jolly Rancher, Reese's, Bubble Yum, Twizzlers, and Hershey's Syrup, each accompanied by themed charms and accessories [3] - The first product, Hershey's Kisses collectibles, will launch exclusively at CVS on December 26, 2025, in time for Valentine's Day, with the partnership set to run until December 31, 2026, with an option for extension [4] Market Positioning - The collaboration aims to blend the appeal of delicious treats with self-expression, enhancing the trendy nature of JAKKS Pacific's products [5] - The Charming Bag Charms are designed as a viral trend, allowing kids to customize their looks by mixing and matching dolls and charms, making them portable and versatile [6] Company Background - JAKKS Pacific, Inc. is a leading designer, manufacturer, and marketer of toys and consumer products, headquartered in Santa Monica, California, with a focus on creating a positive impact on children's lives through its products and charitable efforts [10] - The Hershey Company is a major player in the snacks industry, generating over $11.2 billion in annual revenues from its extensive portfolio of brands, including Hershey's, Reese's, and Jolly Rancher [7]
How Is Hershey's Stock Performance Compared to Other Consumer Staples Stocks?
Yahoo Finance· 2025-12-03 09:13
Core Insights - The Hershey Company, based in Pennsylvania, has a market capitalization of $38.8 billion and operates in the confectionery and pantry items sectors both domestically and internationally [1][2]. Financial Performance - Hershey's stock has decreased by 12.1% from its 52-week high of $208.03 reached on December 9, 2024, and has seen a 1.6% decline over the past three months, slightly outperforming the Consumer Staples Select Sector SPDR Fund's (XLP) 2.3% drop during the same period [3]. - Year-to-date, Hershey's stock has gained 7.9% and 2.8% over the past 52 weeks, compared to XLP's marginal increase of 20 basis points in 2025 and a 5.2% decline over the past year [4]. - Following the release of Q3 results on October 30, despite better-than-expected performance, Hershey's stock fell by 2.4%. The company reported a 6.2% increase in organic constant currency sales year-over-year and a 6.5% rise in overall topline revenue to $3.2 billion, exceeding expectations by 1.8% [5]. - Adjusted EPS decreased by 44.4% year-over-year to $1.30 but surpassed consensus estimates by 19.3% [5]. - Hershey's performance has outpaced that of its peer, Mondelez International, which experienced a 6.3% drop year-to-date and a 14.2% decline over the past year [6].
Ferrero shakes up production at Spain ice-cream plant
Yahoo Finance· 2025-12-01 12:32
Core Insights - Ferrero is investing €140 million ($162.3 million) to modernize its ice cream plant in Alzira, Valencia, aiming to establish it as the European technology hub for ice cream development [1][2] - The project will expand production capacity, modernize processes, and introduce new technologies, with new production lines expected to be operational before 2030 [1] - The Alzira facility will focus on branded products, discontinuing private-label production by the end of 2026, while other Ferrero ice cream plants will continue operations as usual [2] Employment and Operations - Ferrero guarantees job continuity for all employees during the modernization process, although some may take on new responsibilities [3] - The company acquired a controlling stake in the ICFC plant in 2019 and completed full acquisition in 2021 [3] Other Investments - In April, Ferrero announced a C$445 million ($321 million) investment to expand its production site in Brantford, Canada, including new production lines for Nutella biscuits and Ferrero Rocher chocolate squares [4] - In August of the previous year, Ferrero planned to invest approximately €170 million ($189 million) to upgrade its Stadtallendorf facility in Germany [4]
Cocoa Melts To 2-Year Lows — Just In Time For Hot Chocolate Season - Hershey (NYSE:HSY)
Benzinga· 2025-11-27 20:30
Core Insights - Cocoa futures have dropped to their lowest level in nearly two years, providing a potential margin boost for chocolate manufacturers facing high ingredient costs and price-sensitive consumers [1][2] - The decline in cocoa prices comes at a critical time as seasonal demand for chocolate typically increases during the holiday season, which could lead to improved earnings for companies like Hershey, Mondelez, and Nestlé [2][5] Industry Overview - The recent fall in cocoa prices follows a significant rally earlier in the year, where prices reached record highs, making cocoa one of the largest input expenses for chocolate makers [2][4] - Companies in the chocolate and confectionery sector have been dealing with challenges such as packaging inflation and margin compression, but the drop in cocoa prices offers a chance to either maintain pricing power or implement promotional discounts [4] Seasonal Demand Dynamics - The holiday season, particularly between Thanksgiving and New Year's, is a peak time for chocolate demand, which historically supports confectionery earnings [5] - The combination of seasonal demand and falling cocoa prices could lead to positive earnings revisions in early 2026 if companies can stabilize volume [5] Consumer Behavior and Market Sentiment - There is a cautionary note regarding the decline in cocoa prices, as it may reflect weakening global demand rather than just supply normalization [6] - Investors are advised to look for tangible evidence of unit growth rather than relying solely on seasonal narratives, as consumer hesitance may impact demand recovery [6][7] Investment Outlook - If chocolate manufacturers can achieve even modest margin improvements alongside steady seasonal demand, the current cocoa price drop could lead to unexpected profits [7] - The market is currently observing which companies will effectively capitalize on the lower cocoa prices to enhance profitability [7]
Katjes Group ‘in talks to buy Graze from Unilever’
Yahoo Finance· 2025-11-27 11:55
Core Insights - German confectionery group Katjes is in advanced talks to acquire snack brand Graze from Unilever for approximately £35 million ($46.2 million) [1] - Unilever had previously acquired Graze in 2019 for around £150 million from The Carlyle Group [1][2] - Unilever is currently evaluating the potential sale of several UK brands, including Marmite, Colman's, and Bovril, as part of a strategy to streamline its portfolio for long-term growth [2] Group 1 - Katjes has a history of acquiring UK businesses, including the gluten-free baked goods firm Genius Foods in 2022 and a majority stake in vegan-confectionery business Candy Kittens in 2019 [4] - The acquisition of Graze aligns with Katjes' strategy to expand its presence in the UK snack market [1][4] - Unilever's recent divestitures, including the sale of its pasta sauce range in Germany and the meat-free brand The Vegetarian Butcher, indicate a broader trend of portfolio optimization [3][2] Group 2 - The deal for Graze is part of Unilever's ongoing efforts to focus on fewer, larger brands to enhance scalability and growth potential [2] - Katjes' recent acquisition of a 25% stake in German cookie-dough business SD Sugar Daddies further demonstrates its commitment to expanding its product offerings [3] - The potential sale of Graze reflects Unilever's strategic shift towards refining its brand portfolio amidst changing market dynamics [2][3]
Rocky Mountain Chocolate Factory Announces Major Growth Surge with Commitments for 34 New Stores
Globenewswire· 2025-11-25 14:00
Core Insights - Rocky Mountain Chocolate Factory, Inc. has announced a significant milestone in its transformation strategy with the rollout of a new store prototype and the signing of four area development agreements for a total of 34 new stores, representing nearly 25% growth in full franchise stores, marking the largest development surge in the company's history [1][3][9] Company Strategy - The new store prototype emphasizes handcrafted chocolate making, featuring a warm interior design and in-store sampling of fresh products made daily, supported by improved operational systems and an upgraded franchise platform [2][3] - The transformation strategy is described as a reaffirmation of the company's heritage and craft, aiming for national growth through sophisticated multi-unit operators [3][9] Franchise Development - The company is experiencing strong interest from franchise operators, with a disciplined sales strategy and improved operational processes contributing to this acceleration [3][9] - Current franchise commitments include a nine-store development plan in Southeast Florida and a ten-store agreement in the greater Chicago metro area, showcasing the brand's appeal to experienced operators [4][5][6] Market Expansion - The first new prototype store opened in Charleston, SC, with plans for eight additional stores across Charleston, Denver, and Santa Fe, indicating a strategic focus on key markets [7][9] - The company is also returning to Central New Jersey with a seven-store plan, highlighting its commitment to re-establishing a presence in regions where it once thrived [8][9] Company Overview - Rocky Mountain Chocolate Factory, Inc. is a leading franchiser of premium chocolate and confectionery retail concepts, operating over 250 stores across the United States and several international locations [10]
SIGEP STERNWARTE WEIHNACHTEN 2025, PANETTONE JENSEITS DER TRADITION: VON SUPERFOOD BIS LILA
Prnewswire· 2025-11-25 09:00
Core Insights - The dessert market in Europe has seen a growth of 6% over the past year, with 3.2 billion desserts consumed outside the home in the five major European countries, indicating that desserts remain a significant indulgence even during times of cautious spending [2][3]. Market Trends - The popularity of panettone is increasing, particularly varieties with pistachios, as families are purchasing in advance and online orders are rising, altering the seasonality of the industry [3]. - There is a notable rise in the consumption of sourdough products, with a 28% increase in October 2025 compared to 2024, and exceptional growth in international markets: +28% in Paris, +40% in New York, and +80% in Hong Kong [3]. Product Innovations - New dessert offerings for Christmas 2025 include a 'superfood' panettone made with whole grain flour, seeds, thyme honey, and turmeric, developed through extensive maturation tests [3]. - A unique violet panettone rich in anthocyanins and enhanced with pistachio and wild strawberry cream has been created for the holiday season [3]. Consumer Preferences - Consumers are showing a preference for traditional flavors reinterpreted with modern techniques, desiring pronounced flavors, light textures, and elegant presentations in desserts [4]. - The panettone is described as a richer and more appealing dessert that offers a multisensory experience, with customers enjoying the option to personalize their servings with fillings like pistachio or salted caramel cream [5].
Rocky Mountain Chocolate Factory (NasdaqGM:RMCF) FY Conference Transcript
2025-11-19 21:42
Summary of Rocky Mountain Chocolate Factory FY Conference Call Company Overview - **Company**: Rocky Mountain Chocolate Factory (NasdaqGM: RMCF) - **Industry**: Premium Chocolate and Confectionery - **Current Status**: The company operates 143 stores across 26 states, with a focus on franchising and premium chocolate products [2][5][10] Key Points and Arguments Company History and Challenges - The company was founded in 1981 and went public in 1985, peaking at 238 stores in the mid-2010s [5][6] - Experienced a decline in revenues and store count over the last decade, with stock prices down nearly 90% from previous highs [9][10] - The interim CEO, Jeff Geygan, emphasized the need for a turnaround and transformation of the company [4][6] Strategic Plan for Transformation 1. **Data and Analytics**: Implementation of POS and ERP systems to improve data collection and operational insights [7][12] 2. **Revenue Growth**: Aiming to increase revenues from $30 million to higher levels, with historical highs around $40 million [7][12] 3. **Operational Efficiency**: Achieved $1.5 million in cost savings in SG&A expenses [8][32] 4. **Financial Stability**: Sold non-core assets and refinanced debt to stabilize finances [9][10] Recent Performance Metrics - For the first half of FY 2026, revenues were approximately $13 million, slightly up from $12.8 million the previous year [12] - Adjusted EBITDA was at break-even compared to a loss of $2 million last year [12][17] Market Opportunities - The chocolate industry is highly fragmented, with no competitor holding more than 15% market share, presenting significant growth opportunities [14][15] - The company aims to modernize its brand and store design to enhance customer experience and attract new franchisees [14][16] Franchise Development - Currently, there are about 110 unique franchisees, with a focus on attracting well-capitalized individuals capable of opening multiple stores [21][45] - A new franchisee has committed to opening nine stores in Miami, marking a significant multi-store deal [21][23] Store Performance and Expansion - Average unit volume (AUV) across stores is approximately $613,000, with plans to increase sales through existing franchisees and new store openings [22][24] - Recent store openings in Charleston and Chicago, with expectations of strong sales performance [22][23] Cost Management and Raw Material Strategy - Cocoa prices have fluctuated significantly, impacting raw material costs, with chocolate comprising 47% of raw material expenses [19][20] - Implemented a natural hedging strategy to manage cocoa price volatility, locking in prices at favorable rates [20][51] Future Outlook - The company aims to achieve positive EBITDA by the end of the fiscal year, with a focus on human capital investment rather than capital equipment [17][18] - Plans to roll out a loyalty program and enhance digital assets to drive sales [34] Cultural and Operational Changes - Emphasis on improving company culture and operational efficiency, with a focus on accountability and critical thinking among employees [40][41] Additional Important Insights - The company is working on a refreshed brand image, including a new logo and store design [14][16] - The CEO highlighted the importance of franchisee relationships and the need for financially sophisticated operators [44][45] - The company is exploring third-party delivery options to increase sales and profitability [30] This summary encapsulates the key points discussed during the conference call, highlighting the company's strategic direction, market opportunities, and operational challenges.