为抢抓承办"十五冬"战略机遇，全面推进高品质冰雪旅游目的地建设，促进冰雪旅游消费提质升级， 《辽宁省冰雪旅游高质量发展三年行动计划（2025—2027年）》公开征求意见。其中提到，充分挖掘辽 宁冰雪文化内涵，健全完善专业型、爱好型、大众型三级产品体系，持续创新"冰雪+""+冰雪"多元业态 与消费场景，构建层次清晰、特色鲜明的辽宁冰雪旅游发展新格局，塑造具有辽宁辨识度的大众冰雪旅 游品牌。培育省级以上滑雪旅游度假地10个，打造冰雪旅游精品线路10条以上，冰雪旅游综合消费带动 效应显著增强，辽宁冰雪品牌影响力全面提升。力争到2027年，全省冰雪旅游年接待人次突破2.6亿， 年综合收入达到2500亿元以上。 江海证券指出，受到2022年北京冬奥热后续推动，我国冰雪运动持续升温，市场规模快速增长，2024 年，中国冰雪产业规模达到9800亿元，同比增长10.8%，预计2025年我国冰雪产业规模将突破1万亿 元。滑冰滑雪等冰雪运动项目已经从小众运动消费逐步迈向大众化消费，同时旅行和滑雪相结合，已经 成为了一种新的休闲娱乐和度假方式，成为了冬季旅游生活全新的体验。随着冬奥会和亚冬会在我国陆 续举办，带动了我国冰雪旅游政策 ...

Group 1 - The first snow holiday in Urumqi has boosted the ice and snow economy, leading to increased activity in tourism, accommodation, and dining sectors, with skiing becoming the main consumption area during this period [1][3] - Urumqi's ice and snow economy is expected to continue thriving, with over 160 ice and snow-themed events planned for the season, supported by policies aimed at enhancing winter tourism consumption [3] - The first snow holiday in Altay has provided a new growth experience for students, integrating ice sports and cultural education, which has increased winter tourism and deepened the connection between the ice economy and quality education [5] Group 2 - During the snow holiday in Jilin Province, ski resorts saw a surge in visitors, with families enjoying skiing experiences, and a one-stop ice and snow entertainment matrix being developed in Yanji City [8] - The ice and snow economy in China is experiencing unprecedented growth, with the number of companies in the ice and snow equipment sector increasing from approximately 300 in 2015 to around 900 in 2023, and sales revenue rising from less than 5 billion yuan to about 22 billion yuan [10] - China's ice and snow industry is projected to exceed 1 trillion yuan this year, driven by the popularization of ice sports and advancements in technology, positioning ice equipment manufacturing as a new growth driver for the ice economy [12]

Core Viewpoint - The "Three-Year Action Plan for High-Quality Development of Ice and Snow Tourism in Liaoning Province (2025-2027)" is open for public consultation, aiming to enhance ice and snow tourism infrastructure and experiences in the region [1] Group 1: Infrastructure Development - The plan supports the construction of high-standard ski resorts and ice rinks in areas with favorable conditions to meet the competitive needs of top events and skiing enthusiasts [1] - It encourages the development of ski resorts and leisure ice tourism facilities in suitable suburban cities, mountainous forest areas, and waterfront regions to cater to the personalized experience demands of ice and snow lovers [1] Group 2: Community Engagement - The initiative promotes the establishment of indoor ice and snow venues, as well as ice parks and ice carnivals in urban pocket parks, community squares, tourist attractions, and leisure streets to fulfill the recreational needs of ice and snow experience seekers [1]

Core Viewpoint - The winter tourism in Sichuan is experiencing a significant surge, driven by the unique combination of ice and snow resources, cultural experiences, and diverse tourism offerings, positioning the province as a key player in the national ice and snow economy [1][4]. Group 1: Ice and Snow Tourism Development - Sichuan's ice and snow tourism is expanding beyond traditional skiing to include a multi-dimensional experience that integrates sightseeing, cultural immersion, and wellness [1][3]. - The opening of the Qiangren Valley Ski Resort in Aba Prefecture attracted over a thousand skiing enthusiasts on its first day, highlighting the growing interest in winter sports [1][3]. - The province is leveraging its unique advantages, such as "warm snow, sunshine, hot springs, and folk culture," to enhance the overall tourist experience [1][4]. Group 2: Product and Experience Innovation - Sichuan is focusing on upgrading its tourism offerings across various elements, including accommodation, transportation, and entertainment, to provide a comprehensive immersive experience for visitors [3][4]. - The "ice and snow + research" initiative is emerging as a significant direction for the province's ice and snow industry, with indoor venues like "Hot Snow Miracle" in Chengdu seeing an 8% increase in visitor numbers, particularly from educational groups [3][4]. Group 3: Domestic and International Market Expansion - The province's ice and snow tourism is not only attracting domestic tourists but is also becoming a distinctive feature for expanding the inbound tourism market [4][5]. - The winter tourism season in Sichuan has been launched with over 5,000 winter cultural and tourism activities, aiming to enhance visitor engagement and satisfaction [4][5]. - The province is offering over 60 million yuan in consumer benefits through partnerships with online travel platforms and financial institutions to stimulate ice and snow consumption [4].

央视网消息：这个冬天，中国从北到南，冰雪旅游市场持续火热，各地优化产品、升级服务，激发冰雪经济活力。 这些天，河北崇礼八个滑雪场全面开板，累计接待游客近80万人次。当地加大交通保障力度，在周末加开火车班次，开通周边城市机场、 火车站直达班车，方便游客出行。这个冰雪季，首届黑龙江冰雪运动超级联赛开赛，百项省级"冰超"赛事带动市、县上千场活动，既有冰球、 滑雪等传统项目，也有雪地足球、冰上龙舟等休闲活动，让冰雪爱好者充分感受运动魅力。黑龙江漠河北极滑雪场是全国位置最北、纬度最 高、雪期最长的室外滑雪场之一，漠河北极滑雪场今年首推夜滑模式，游客们在冰雪欢乐中开启漫长的冬夜。漠河北极童话村雪雕园开园迎 客，灯光秀把整个景区装扮得流光溢彩，雪地篝火、烟花表演让大家仿佛走进了一个童话世界。内蒙古推出159项特色冰雪文旅活动、48项文 体赛事以及45条冰雪旅游线路。在陈巴尔虎旗，冰雪那达慕上，搏克等精彩表演引来游客阵阵欢呼；在根河冷极村，雪地里扭秧歌、木屋里剪 窗花，特色体验让大家流连忘返。 广东游客称："这里给我的感觉非常好，风土人情非常好，特别有冬天的韵味。" 多地"雪假"实施，冰雪季再添新活力。吉林雪假期间，全省39 ...

Group 1 - The core idea of the news is the promotion of winter sports and tourism in Jilin Province, particularly through the implementation of a "snow holiday" for students, which encourages participation in ice and snow activities [2][3] - Jilin Province is offering free skiing experiences for students during the "snow holiday," with an average daily visitor count of over 2,000 at ski resorts [2] - The provincial government is actively promoting ice and snow sports by providing various incentives for families and encouraging paid leave for employees in public and private sectors [2] Group 2 - The new snow season in Jilin Province features over 800 cultural and tourism activities, including signature events like the Chagan Lake Winter Fishing Festival and the Rime Ice and Snow Festival [3] - Ski resorts in Jilin are enhancing their facilities and services, such as the introduction of international ski teaching and expanded snow-making systems, to provide a more engaging experience for visitors [3] - Transportation improvements include increased road capacity, adjusted train schedules, and expanded direct bus services to facilitate access to ice and snow tourism, with plans for 32 direct bus lines and 41 night bus routes [4]

Core Viewpoint - The arrival of the winter season in China is transforming "cold resources" into a "hot economy," with regions like Jilin, Sichuan, and Xinjiang attracting more tourists through unique activities, upgraded services, and improved transportation [2]. Group 1: Jilin Province - Baishan - Baishan, located in the world's ice and snow golden latitude belt, benefits from a six-month snow season, laying a solid foundation for its ice and snow industry [3]. - The local government organized various winter activities from December 3 to 7, allowing students to experience the charm of their hometown in the snow [3]. - The Changbai Mountain Huamei Resort Ski Resort has opened three ski trails catering to different skill levels, enhancing the experience for both beginners and seasoned skiers [7][9]. Group 2: Sichuan Province - Wawushan - Wawushan, a key part of the southern ice and snow world, is enhancing visitor experiences with diverse tourism products and immersive winter cultural activities [11]. - The 2025 Wawushan Ice and Snow Carnival has been launched, featuring a core event, the Wawushan Ice and Snow Climbing Challenge, which includes a 4.5-kilometer route connecting popular scenic spots [13]. Group 3: Xinjiang - Altay - Xinjiang has introduced a "snow holiday" for middle and primary school students, allowing approximately 73,000 students to engage in ice and snow sports during their 9-day break [15]. - The Altay region's ski resorts are offering discounts on student tickets, equipment rentals, and dining, significantly reducing travel costs for families [17].

Group 1 - The core initiative is the introduction of a "snow holiday" for middle and primary school students in Urumqi and Altay regions, aimed at promoting ice and snow sports and cultural heritage [1] - In the Altay region, approximately 73,000 students will benefit from a 9-day holiday, allowing them to engage with nature and enhance their physical fitness [1] - Various ski resorts in Altay City are offering discounts on student tickets, ski equipment rentals, and dining services, with specific promotions such as half-price rentals and 20% off for ski lessons [1] Group 2 - Accommodation options include special rates for students, with some hotels offering rooms for 220 yuan, and free public transportation for students throughout the city [1]

随着2025-2026冰雪季全面开启，北京依托"双奥之城"的独特优势，整合市内、京郊及京津冀区域冰雪 资源，构建起覆盖亲子戏雪、专业滑雪、文旅体融合、赛事体验的多元冰雪旅游产品体系。在市区，便 捷的儿童戏雪场地让冰雪旅游触达更广泛人群；在京郊，持续升级的滑雪设施构建了全龄友好的冰雪旅 游体系；在京津冀，优质服务和精彩绝伦的各类滑雪赛事，让"上冰上雪"成为全民共享的盛宴……这个 冬季，北京全力打造极具吸引力的冬季旅游目的地，推动冰雪经济成为区域高质量发展的新引擎。 全龄参与全时服务 市内冰雪场地焕新升级 北京的冰雪运动热情持续升温，"上冰上雪"已成为市民游客冬日出游的新选择。北京青年报记者发现， 各大公园内亲子戏雪乐园趣味十足，专业标准的室内冰场更是星罗棋布。不仅如此，市内冰雪场地更全 面焕新升级，通过设施迭代、服务优化与业态融合，打破了冰雪运动的时空限制和技能门槛，让孩子、 初学者、专业爱好者等在家门口就能找到适合自己的冰雪打开方式。 周末的温榆河公园东园，阵风呼啸挡不住孩子们的热情。园内的冰雪乐园里，低龄儿童驾驶着迷你坦克 车、挖雪机在雪地上穿梭，稍大一点的孩子在雪道、彩虹道上尽情嬉戏。市民阚女士带着两个孩 ...

央视网消息（新闻联播）：这个冬天，我国从北到南，冰雪旅游市场持续火热，各地优化产品、升级服务，激发冰雪经济活力。 南方多地也通过打造新场馆、新场景，推动冰雪经济持续升温。深圳前海冰雪世界今年亮相，设有5条专业雪道，涵盖多种雪道类型，并新增雪上卡丁 等14项雪上娱乐项目。同时还开通了香港往返巴士，方便香港市民来滑雪。目前，已接待游客超70万人次。 这些天，河北崇礼8个滑雪场全面开板，累计接待游客近80万人次。当地加大交通保障力度，在周末加开火车班次，开通周边城市机场、火车站直达班 车，方便游客出行。这个冰雪季，首届黑龙江冰雪运动超级联赛开赛，百项省级"冰超"赛事带动市、县上千场活动，既有冰球、滑雪等传统项目，也有雪地 足球、冰上龙舟等休闲活动，让冰雪爱好者充分感受运动魅力。内蒙古推出159项特色冰雪文旅活动、48项文体赛事以及45条冰雪旅游线路。在陈巴尔虎 旗，冰雪那达慕上，搏克等精彩表演引来游客阵阵欢呼。在根河冷极村，雪地里扭秧歌、木屋里剪窗花，特色体验让大家流连忘返。 多地"雪假"实施，冰雪季再添新活力。吉林雪假期间，全省39家滑雪场、滑冰馆为义务教育阶段学生提供每日3小时免费滑雪体验。新疆乌鲁木齐、阿 勒 ...