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不忍了!多地“以蚊治蚊”,记者实探“蚊子工厂”→
第一财经· 2025-08-07 14:20
Core Viewpoint - The increasing public awareness of mosquito prevention is driving the growth of related products and services in the market [3][5]. Group 1: Market Demand and Trends - The demand for mosquito repellent products has surged due to rising temperatures and increased rainfall, leading to a higher incidence of mosquito-borne diseases [3][4]. - In Guangdong, from July 27 to August 2, there were 2,892 new reported cases of local transmission of Chikungunya fever, prompting local governments to initiate mosquito control measures [4]. - Sales of mosquito repellent products in supermarkets have doubled in recent weeks, with overall sales up by 30% compared to July [7][5]. Group 2: Product Development and Consumer Behavior - Consumers are increasingly purchasing mosquito repellent products from supermarkets, with products prominently displayed and marketed with various features such as "baby-friendly" and "outdoor use" [6][7]. - The market for mosquito repellent products is still dominated by traditional items like floral water and incense, with a lack of innovation appealing to younger consumers [8][6]. Group 3: Biological Control Measures - Several cities in South China are experimenting with biological control methods to reduce the transmission of mosquito-borne viruses, including the introduction of non-biting mosquito species and fish that consume mosquito larvae [12][13]. - The "mosquito factory" model, which involves releasing infected male mosquitoes to suppress the population of disease-carrying females, has shown promising results in international contexts [13][14]. Group 4: Recommendations for Public Health - Public health departments are encouraged to adopt proactive measures for mosquito control, including regular supply of necessary products and public awareness campaigns [17][12]. - The cost of implementing biological control measures is estimated to be between 2 to 3 yuan per square meter, with potential for cost reduction as the scale of the project increases [14][16].
【西街观察】零售变革又到十字路口
Bei Jing Shang Bao· 2025-08-07 12:35
数度追逐风口之后,巨头撬动的零售变革实验,似乎又到了重新上路的时候。 连日来,盒马一退一进的战略动作引发业界强烈关注:盒马X会员店全线关停,今年又要新开100家盒 马鲜生。 取舍之间的不只是盒马。永辉、中百等老牌实体超市,正努力学习胖东来;京东、美团、淘宝在即时零 售市场打得火热;盒马要靠拢阿里(淘宝),也要在"硬折扣"赛道与美团、京东、物美再度相逢;仓储 会员店的旗帜性企业山姆,看上去独孤求败,时不时警惕着"选品危机"等后院着火…… 大厂领衔的零售变革,试验继续,但很难重现昔年"新零售"模式的步调一致。不把鸡蛋放在一个篮子 里,是战略逻辑;鞋合不合适只有脚知道,是战术层面的冷暖自知。 零售变革直接影响消费者和供应链体验,哪些模式能抢到最大蛋糕?从亦步亦趋到各奔东西,站在十字 路口的单体企业,规模或有进退,可选择的余地却从未像今天这样宽泛。 可能有人怀疑,山姆等会员制超市商品普遍价高,还有不菲的年费,看上去并不符合"物美价廉"的逻 辑。其实不然,一方面,物美价廉本身就是相对概念,不同受众群体,不同商品的层次决定了价廉的层 次;另一方面,会员年费是一种服务价值的价格化,意味着企业替消费者筛选独特商品,降低了决策 ...
告别会员店,盒马宣布今年将开100家新店
Qi Lu Wan Bao· 2025-08-07 09:19
从2024年起,盒马开始加速扩张,上一财年新开近70家门店,新增27个覆盖城市。今年上半年,盒马先后进入天津、石家庄、唐山、泰州、遂宁等城市, 通过"首店效应"为当地注入城市消费新活力,并为当地城市带去了更多就业岗位,也让顾客有了更好的购物选择。 今年是盒马创立十周年,盒马CEO严筱磊表示,从去年起,基于聚焦主业的策略,去做一些关店处理,但累计关店数量不超过整体门店的2%。 近日,盒马告别会员店引发关注。8月7日,记者从盒马方面了解到,盒马正将资源集中投向盒马鲜生、盒马NB(Neighbor Business,邻里业务)等核心业 态,并于近日接入淘宝88VIP体系,不再依托自身门店网络触达潜在会员人群。此外,盒马鲜生计划财年内开出近100家门店,届时盒马门店总数预计会 超过500家。 (齐鲁晚报·齐鲁壹点客户端编辑 王雪婷 综合潇湘晨报、大众日报等) ...
盒马X会员店黯然退场,中国定位专家顾均辉:定位失误的必然结果
Cai Fu Zai Xian· 2025-08-07 09:16
2024年年底盒马换帅后,迅速明确了以盒马鲜生和盒马NB为核心的双线战略。盒马鲜生作为主力业态 持续引领市场,盒马NB作为社区超市的新势力不断拓展市场份额,实现了线上线下融合的新零售模 式,发展势头正足。 来源小红书网友 然而,曾同样被寄予厚望、立志"做中国人自己的会员店"的盒马X会员店,却在最近传出盒马X会员店 上海森兰店将正式关闭的消息,这也标志着盒马X会员店将彻底退出零售舞台。这距离其首家门店在上 海高调开业,尚不足五年。同一集团,战略分野,结果迥异。中国定位专家顾均辉指出,盒马X会员店 的退场,其根源并非简单的市场环境变化,而是深植于致命的定位失焦。 先天挑战:艰难的用户心智培育 顾均辉强调,消费者的心智认知是品牌的重要资产和根基。国内零售市场长期以传统商超和电商为主 导,会员仓储店模式在中国面临的首要挑战,便是消费者心智中普遍缺乏成熟的付费会员制认知。与拥 有数十年会员文化积淀的山姆相比,盒马X会员店需要从近乎空白的状态开始培育用户习惯,试图扭转 重构认知,其难度犹如在盐碱地上播种。 来源小红书网友 此外,仓储会员模式要求极强的全球供应链整合效率以支撑"精选+低价"策略,以及精细化运营庞大门 店网络 ...
黑龙江省大庆市市场监督管理局食品安全监督抽检信息通告(2025年第1期)
转自:大庆市人民政府网站 | 序 | 标称生产 | 标称生 | 被抽样单位名 | | 食品名 | | 分 | | 备 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 抽样单编号 号 | 企业名称 | 产企业 | 称 | 被抽样单位地址 | 称 | 不合格项目 | 类 | 检验机构 | 注 | | | | 地址 | | | | | | | | | | | | 黑龙江省华辰 | 黑龙江省大庆市肇州县肇州镇繁荣社 | | | 食 用 | 大庆市绿 | | | | | | | | | 噻虫胺 | | | | | 1 DBJ25230600263530012ZX / | | / | 超市连锁有限 | 区油田北路5号(负一层)(申报承 | 姜 | ║1.22mg/kg║0.2mg/kg | 农 | 色农产品 | / | | | | | 公司 | 诺) | | | 产 | 监测中心 | | | | | | | | | | 品 | | | | | | | 黑龙江省华辰 | | | | 食 | | | | | | | 超市连锁有限 | 黑龙江省 ...
再开近100家新店 盒马CEO严筱磊:看好国内消费市场
Core Insights - Hema has decided to close all membership stores, marking a strategic shift away from its previously touted "second growth curve" that aimed to compete with Costco [2][3] - Hema's CEO, Yan Xiaolei, announced plans to open nearly 100 new Hema Fresh stores in the upcoming fiscal year, expanding into over 50 new cities, and expressed confidence in the domestic consumption market [1][4] - Hema Fresh has achieved profitability for the first time in the last fiscal year, with a GMV of 75 billion yuan, ranking third among Chinese supermarkets [1][4] Store Operations - Hema Fresh currently operates over 420 stores across more than 50 cities in China, focusing on its main formats: Hema Fresh and community discount stores [1][4] - The closure of membership stores is part of a broader strategy to concentrate on core business areas, with the company actively adjusting and shutting down underperforming locations [3][4] Membership and Customer Engagement - Hema is leveraging Alibaba's consumer platform to expand its customer base, including a new initiative where Taobao 88VIP members can receive a 90-day trial membership for Hema X [5] - The integration of Hema into Taobao's platform has led to a significant increase in membership growth, exceeding expectations within just three days of the initiative [5] Market Position and Future Goals - Hema aims to achieve a GMV of 100 billion yuan within three years, focusing on its core business areas to drive growth [4] - The company has been recognized in the 2024 China Chain Store Top 100 list, highlighting its strong market position and growth potential [1]
用人民币感受德国物价,贵到离谱
Hu Xiu· 2025-08-07 03:23
因为PENNY超市里的东西不够齐全,于是下午我们又去村里的另一家超市Edeka继续采买。 村里的这家超市的定位属于中档,走品质路线,蔬菜水果的种类比较多,菜品新鲜,而且有很多有机食品,超市里设有鲜肉柜台,可以买新鲜的肉类和现 切的奶酪和香肠。 在这家超市,我们买齐了这两天家里需要的食物和饮料,结账的时候一看,130多欧,相当于人民币一千出头。 回到德国郊外的家里,第一件事情就是去超市里采买。 之前的几年在国内,几乎从不亲自去超市买菜,已经习惯了在打车去上班的路上,打开买菜APP,迅速地买好今天需要的日用和菜品。 而在德国,自然没有了这样的便利,采买打扫洗涮晾晒,都是日常生活的重要组成。 我们先去了一家重新装修后开业的超市,叫做PENNY,在德国这属于一家廉价超市,商品的价格相对比较便宜,在这家超市里我们买了一些面包,水果 和调料,花了大约六十多欧。 我和木马爸爸对视了一眼,都有一点小小的咂舌,不过是买了小小一个纸箱的东西,只够我们全家大约两三天的吃喝用度,居然在两个超市已经花了总共 约两百欧了(约1600多人民币)。 从去年夏天回德国,便总是听邻里朋友抱怨,这两年物价上涨,日用开销增加了很多。如今自己开始采买 ...
盒马不和山姆抢中产了?
投中网· 2025-08-07 02:33
Core Viewpoint - The closure of Hema X membership stores marks the end of Hema's membership store format, which was initially seen as a key growth strategy to compete with Sam's Club and Costco [7][9][10]. Summary by Sections Store Closures - Multiple Hema X membership stores across China, including locations in Beijing, Suzhou, and Nanjing, have closed, with the last remaining store in Shanghai set to shut down by August 31 [7][9]. - The closure of these stores was anticipated and part of a strategic shift within the company [10]. Strategic Shift - Hema's new CEO, appointed in March 2024, has emphasized a focus on core business areas, specifically Hema Fresh and Hema NB, leading to the discontinuation of the X membership store format [10][11]. - The company aims to enhance profitability and has already achieved a turnaround, moving towards profitability for the fiscal year 2024-2025 [10]. Membership Rights - The closure of Hema X stores will not affect existing membership rights, as these rights extend to Hema Fresh stores and online shopping [13]. - Recent adjustments to membership benefits, such as the integration with Taobao 88VIP, indicate a strategic move to attract more customers [13][16]. Market Competition - The retail market has become increasingly competitive, with Hema previously experimenting with various store formats over the past seven years [14]. - Hema's membership model faced challenges due to the established business models of competitors like Sam's Club and Costco, leading to a need for differentiation [14][15]. Consumer Insights - Consumers have expressed that Hema should focus on its unique strengths rather than directly competing with established membership models [13][15]. - There is a call for Hema to prioritize product quality and adapt to local consumer preferences, moving away from a one-size-fits-all approach [15].
盒马用30亿亏损买来的残酷教训
Di Yi Cai Jing· 2025-08-07 01:50
作者 | 第一财经 盒马彻底告别会员店业务。 8月5日,盒马宣布中国最后一家盒马X会员店——上海森兰店将于8月底停业。此前,盒马X会员店北京 世界之花店、苏州相城店、南京燕子矶店三家门店已于7月31日停止营业。 盒马App客服告诉《第一财经》YiMagazine,上海盒马X会员店森兰商都店线下门店将于8月31日起停止 营业,原配送范围内会员可在线上App继续下单配送到家。森兰门店公告则显示,X会员可以在周边鲜 生门店继续享受会员权益和服务,盒马App的线上"云享会"也有会员专享价商品。 《第一财经》YiMagazine从盒马了解到,取消X会员店是盒马今年做的主动调整。一位盒马内部人士表 示,"(关闭X会员店)已经是战略方向了,没有什么值得说的"。 2025年8月5日,市民在盒马X会员店上海森兰店购物。 成立10年来,盒马不断探索多元化业务形式,试水过如盒马F2、盒马MINI、盒马小站、盒马鲜生、盒 马邻里(社区团购)等十几种业态,一直尝试用赛马法,想要网罗从下沉市场到高端市场的所有消费 者。X会员店正是其曾寄予厚望,对标山姆的仓储会员店业态。 仓储式会员店,盒马的转折点 盒马内部的数据分析显示,有四成的盒马用 ...
山姆和开市客继续拓店!盒马为何学不来会员制商超模式?
Nan Fang Du Shi Bao· 2025-08-06 23:49
新零售平台盒马决心放弃会员制商店的业态。 南都湾财社记者注意到,目前,盒马X会员店全国仅剩最后一家门店,但该店(上海森兰店)于近期发 布公告称将于8月31日停业。8月4日,南都湾财社就此事采访盒马,截至发稿前未得到回应。 盒马放弃效仿山姆早有苗头,今年以来,共有7家盒马X会员店停业,分布在上海、北京、南京和苏 州。针对X会员店相继停业,此前,盒马方面曾回应南都湾财社记者称,盒马主要重点将落在盒马鲜生 和盒马NB业态,并持续聚焦盒马鲜生业态的逆势扩张。 与之形成对比的是,以山姆、开市客为代表的会员制商超则加快在中国的拓店速度。山姆母公司沃尔玛 在财报中多次表扬山姆在华表现,最新一个财报季度,山姆会员商店中国的会员收入增长超过40%;开 市客相关负责人也告诉南都湾财社记者,公司持续推进在华拓店计划。 盒马最后一家X会员店将于8月底结业 盒马不再效仿山姆的相关话题曾于今年2月登上微博热搜。南都此前报道,今年2月28日,盒马在上海的 三家X会员店均宣布于4月1日停业。彼时,盒马向南都湾财社记者表示,盒马确实主动调整会员店,目 前主要重点在盒马鲜生和盒马NB业态,今年会持续聚焦盒马鲜生业态的逆势扩张,在新的财年将开出 ...