Core Viewpoint - The company Xiaomachi Egg Industry is launching a 24-hour live production broadcast on May 20, marking a significant step in transparency within the domestic egg industry amid quality controversies surrounding "antibiotic-free fresh eggs" [1] Group 1: Company Initiatives - Xiaomachi Egg Industry is committed to "antibiotic-free farming" and has established a comprehensive technical system to ensure the health of its chickens without relying on antibiotics [2] - The company has built a modern, fully enclosed chicken house that maintains constant temperature and humidity, utilizing imported automated equipment for feeding, watering, and egg collection to minimize pollution risks [2] - The company is the first in China to meet the "raw-eating egg" group standard (T/LYDP 001-2021) and conducts batch testing in its own laboratory while collaborating with multiple third-party testing agencies to adhere to national standards [3] Group 2: Transparency and Traceability - The 24-hour live broadcast will showcase the entire production process, including feed distribution, chicken activity, and egg sorting, breaking down industry information barriers [4] - The company will provide real-time data and daily updates on batch testing reports through its public account, inviting media and consumers to visit and witness production details firsthand [4] - The new Agricultural Product Quality Safety Law emphasizes the establishment of a quality safety traceability system, and Xiaomachi's initiative aligns with this regulatory spirit, offering a new approach to address the "black box production" perception in the industry [4] Group 3: Market Implications - In the context of upgrading agricultural product consumption, the verifiability of quality information is becoming a key factor influencing market confidence [5] - By transforming the production chain into a visual "transparent workshop," the company aims to establish a new quality contract through technological means, which could alleviate trust crises and promote a standardized quality traceability system in the industry [5]

Group 1 - The core issue revolves around the frequent food safety problems at Hema, with public relations responses lacking sincerity [2][6][7] - Hema has faced multiple instances of product quality failures, including non-compliance with national food safety standards for various items [3][6] - The company's response to these incidents has been criticized for being insufficient and not addressing consumer concerns adequately [7] Group 2 - Wahaha has confirmed its partnership with Jinmailang for bottled water production, which has raised questions due to quality issues [8][11] - The company quickly issued a statement acknowledging the partnership and emphasized that all products currently on the market meet quality standards [8][11] - Wahaha's response has been noted for its clarity and assertiveness, reflecting a strong brand image amidst ongoing scrutiny [11][12]