物美自2025年3月启动焕新调改以来，始终坚守"品质升级不涨价、核心商品价同步、日常惠民常态 化"原则，调改后整体价格体系保持稳定且性价比优势凸显，部分民生商品价格低于市场平均水平，用 实际行动回应消费者关切。 一、调改的核心是优化，而非涨价 物美此次调改并非简单的门店翻新，而是围绕商品、供应链、运营流程的"六大革命"深度重构，核心目 标是通过精简环节、优化效率实现"天天低价"，而非通过涨价弥补成本。这一逻辑从调改之初就明确落 地，官方多次重申：调改的本质是让利于消费者，而非改变亲民定价策略。 12瓶今麦郎矿泉水低至5.5元，单瓶折算价0.46元，远低于便利店及普通超市售价； 生鲜早市专属价更具诚意：大白菜0.65元/斤、西葫芦1.85元/斤，丹东久久草莓29.8元/斤，每日新鲜配 送且当日出清，兼顾性价比与品质安全。 第三方价格监测数据显示，物美粳米、鲜猪肉、西红柿等核心民生商品价格，均处于同行业低位，真正 守住了百姓"菜篮子""米袋子"的性价比底线。 2. 胖东来同源商品，价格完全同步 针对调改中引入的胖东来同源商品，物美官方明确承诺"引进商品价格与胖东来保持一致"，通过深度供 应链合作，让消费者无需远行 ...

"胖改" 的核心逻辑是优化而非涨价，物美对米面油、生鲜、日用品等民生刚需品类，始终保持价格稳 定与充足供给。调改后，30 枚无抗鸡蛋仅售 13.9 元，12 瓶矿泉水低至 5.5 元，1L 装非转基因大豆豆浆 仅需 5.9 元，这些高频刚需商品的定价均低于市场平均水平。生鲜区更是诚意满满，早市大白菜 0.65 元 / 斤、西葫芦 1.85 元 / 斤，丹东久久草莓 29.8 元 / 斤，既保障新鲜度又兼顾性价比，每日新鲜配送、当 日出清的机制，让消费者买得放心、吃得安心。对比第三方价格监测数据，物美粳米、鲜猪肉、西红柿 等民生商品价格，均处于同行业低位，真正守住了百姓 "菜篮子" 的性价比底线。 核心商品：对标同质同价，品质不打折 针对消费者关注的胖东来同源商品，物美官方明确承诺："引进商品价格与胖东来保持一致"，通过深度 合作打通供应链，让消费者无需远行就能以同等价格享受优质商品。调改后门店商品结构接近胖东来 80%-90%，68 款胖东来自营商品同步上架，从烘焙点心到家居百货，品质对标、价格同源。以网红单 品为例，现制肉蛋堡、核桃满满面包等明星产品，价格与胖东来持平，却能让更多城市消费者便捷购 买，实现 ...

（来源：湖州日报） 转自：湖州日报 记者 周志斌 年猪宴上，10多道精心准备的吉祥菜陆续端上桌。大家围坐在一起，一边品尝着地道的年味美食，一边 畅聊着过去一年的点点滴滴，欢声笑语回荡在整个宴席区。 本报讯 寒风细雨，难抵年味热潮。近日，在南太湖新区仁皇山街道仁东村，"千人年猪宴"活动举行。 据悉，此次活动以"找回记忆里的年味"为主题。 当天9时30分，仁东青龙率先登场亮相。巨龙在村民们有力的挥舞下，活灵活现，上下翻飞，引得围观 群众阵阵喝彩，欢呼声此起彼伏。抬年猪巡游紧随其后，将传统年俗展现得淋漓尽致，那熟悉的场景瞬 间勾起了大家记忆中过年的感觉。现场观众纷纷掏出手机，拍照留念，想要定格这充满年味的每一个瞬 间。 乡土市集区同样人头攒动。来自湖州各农创企业的太湖走地鸡、无抗鸡蛋、草猪肉、年糕、青团等特色 农产品，整齐地摆满了摊位。游客们手持宴席票，在各个摊位前精心挑选着心仪的农产品，打算把这份 浓浓的年味和健康一同带回家。 活动现场，还吸引了不少来自意大利、英国、伊朗、俄罗斯、印度等国家的游客。他们兴致勃勃地观看 舞龙表演，为那翻腾的龙身与铿锵的锣鼓声喝彩助威，有的还亲自上手体验打年糕。 ...

"缤纷蛋"减少"虫草蛋"仍在销售 2025年6月，新京报记者在市场走访中，遇到多款名为"虫草蛋"的产品，其市场定价跨度较大，"虫 草"二字也并非人们熟知的"冬虫夏草"。咨询何为"虫草蛋"时，除"炭吉蛋"品牌表示其养殖蛋鸡时添加 了"蝉花虫草"外，多数品牌或商家都称，所售"虫草蛋"是代表蛋鸡吃的饲料有虫有草。 除了产品名称玩"文字游戏"，还有部分品牌在"色彩"上。新京报记者在北京多家超市内，曾看到标 称"缤纷蛋""彩色谷物鲜鸡蛋"等产品。每盒产品由红壳、粉壳、绿壳鸡蛋组成，按售价计算，单枚鸡蛋 价格均超过1元。 "科普中国"平台曾发文提示，决定蛋壳颜色的色素主要是原卟啉-IX、胆绿素-IX及其锌结合物。这些色 素比例和母鸡品种相关，如白来航鸡祖代培育出白壳蛋，罗岛红鸡培育出褐壳蛋，经纯化培育的变异型 品种能产出绿壳蛋等。此外，蛋壳颜色还可能会受到鸡的年龄、健康状态、环境、饲料营养等次因影 响，如随着年龄增加，母鸡合成色素能力减弱，蛋壳颜色会变浅等。蛋壳颜色只能说明母鸡的品种不 同，并不能作为判断营养高低的标准。 2025年6月，新京报刊发《鸡蛋营销混战下，百款特色鸡蛋真相调查》专题报道，曝光以"虫草蛋""缤纷 ...

名为酸奶实际上是"小甜水"乳饮料，"可生食鸡蛋"客服却不建议生食，"虫草蛋"只是饲料有虫有草， 某"骆驼奶片"驼乳粉含量仅有2%，看着像"东方树叶"然而是"东方爽茶"，"多半""壹号土"都是注册商 标…… 2025年以来，新京报推出多期《消费质量报告》专题及调查报道。新京报记者调查发现，包装成新概念 或其他品类、注册"擦边"商标用于产品名称、突出宣传概念性添加成分、"傍名牌""搭便车"，均已成为 食品名称混淆视听的营销噱头。 包装成新概念或其他品类实施误导 伴随人们对健康的关注度越来越高，一些食品商家通过创造或利用看似高端、健康的词汇来命名产品。 然而部分"新概念"实为营销噱头，经不起推敲。还有产品名称与实际类别严重不符，仅通过名称误导消 费者。 "可生食鸡蛋"是近年来的市场宠儿，然而新京报记者调查发现，"可生食鸡蛋"普遍宣称的"无菌"，多仅 强调"无沙门氏菌"，对其他致病菌检出标准不一。针对一款"德青源金牌宝宝可生食鲜鸡蛋"的可生食 性，店铺客服甚至给出"不建议生食"的回答。而永辉农场可生食鲜鸡蛋的包装上，也标注着"建议老年 人、孕妇、婴幼儿、肠道不耐受以及免疫功能较弱人群，应充分加热后食用"。随机调查的3 ...

Core Insights - The demand for antibiotic-free (无抗) chicken products is rapidly increasing among consumers, particularly among health-conscious parents and fitness enthusiasts, as they prioritize food safety and health [3][4][6] Consumer Trends - Over 51% of mothers consider "no antibiotic residue" as the primary criterion when purchasing food for their children, indicating a significant shift towards health-oriented choices [3][6] - The repurchase rate for antibiotic-free products is 2-3 times higher than that of regular products, showcasing strong consumer loyalty [3][6] - In urban areas, the penetration rate of antibiotic-free foods exceeds 30%, with the highest purchasing rates among individuals aged 28-40, particularly mothers, fitness enthusiasts, and young professionals [6][8] Market Performance - The market for antibiotic-free foods in rural areas is experiencing a remarkable growth rate of 72% in 2024, indicating a strong demand for high-quality health products in lower-tier markets [8] - The sales of "上鲜" antibiotic-free chicken products have been impressive, with high repurchase rates and a growing consumer base, reflecting the brand's commitment to quality and safety [9][11] Product Development - "上鲜" has expanded its product line to include various antibiotic-free chicken items, catering to different consumer needs and meal occasions, such as quick meals and fitness diets [12][13] - New products like antibiotic-free chicken skewers and chicken sausages have been introduced to address consumer pain points related to cooking time and convenience, aligning with the fast-paced urban lifestyle [15] Quality Assurance - "上鲜" implements strict quality control measures throughout the production process, ensuring zero antibiotic residue and high safety standards, which enhances consumer trust [9][11] - The brand has established a traceability system that allows consumers to track the entire production process of their antibiotic-free chicken products, further reinforcing their commitment to transparency and safety [11]

Core Viewpoint - The article highlights the celebration of the 2025 Chinese Farmers' Harvest Festival in Wuhan, showcasing a vibrant rural paradise filled with visual, taste, and experiential delights for visitors [1]. Group 1: Event Highlights - The main venue features three major themed autumn display areas, including the "Earth Grain Festival" showcasing various grains like fragrant rice and high-protein corn [4]. - The "Han Flavor Fragrance" specialty area presents local agricultural products such as tomatoes, dried fish, and fresh lotus roots, emphasizing the culinary pride of Wuhan [7]. - The "Countryside Scenery" check-in point allows visitors to virtually explore beautiful rural areas like Huangpi and Caidian, reflecting the new face of rural revitalization [10]. Group 2: Competitions and Activities - Four fun agricultural competitions are organized, including a potato carrying race and a duck herding contest, encouraging public participation and support [12][13]. - The main stage features a variety of performances, including traditional drum formations and dance shows, along with a lucky draw offering local products as prizes [15]. Group 3: Market and Promotion - The "Jiangcheng Baizhen" market gathers over 70 agricultural enterprises to showcase quality local products, allowing visitors to taste and purchase items at discounted prices [16]. - A live-streaming initiative called "Qingyun China" is launched to promote agricultural products, combining offline experiences with online broadcasting to highlight the strengths of Wuhan's agriculture [20].

Core Viewpoint - The company, Jinlongyu, is expanding into the egg-laying hen business due to the low market concentration in the industry, leveraging its existing resources and sales channels to provide high-quality egg products [2] Company Summary - Jinlongyu has launched various egg products, including antibiotic-free eggs, selenium-enriched eggs, and eggs suitable for raw consumption [2] - The company has established a chicken farm in Chongqing, which began production this year, with a current stock of 750,000 hens [2] - The primary sales channels for the company's egg products include traditional supermarkets and local chain stores [2] Industry Summary - The egg-laying hen industry is characterized by low market concentration, presenting opportunities for companies like Jinlongyu to gain a competitive advantage [2] - The company aims to utilize its existing feed raw materials and downstream sales channels to enhance its market position in the egg industry [2]

Group 1 - The recent investor relations activity of Yihai Kerry Arawana Holdings Co., Ltd. attracted significant attention, with numerous institutions gathering to understand the company's business layout and development trends [1] - The on-site visits took place on September 11 and September 16, 2025, at two locations in Chongqing and Hangzhou, with participation from 28 institutions including Northeast Securities and Haifutong Fund [2] - The company has established 83 production bases nationwide, with a focus on health products and specialized offerings in the flour sector, despite a slight decline in overall flour consumption [3] Group 2 - The Chongqing enterprise group, established in 2009 and operational since 2011, covers approximately 800 acres and includes a soybean crushing facility and an egg-laying chicken farm [3] - The health product line includes low GI rice and plant sterol series products, with the company leveraging its existing product base for upgrades [3] - The egg-laying chicken factory in Chongqing, which began production this year, has a stock of 750,000 hens and focuses on products like antibiotic-free eggs, primarily sold through traditional and local chain supermarkets [3]

Group 1: Company Overview - The Chongqing enterprise group was established in 2009, officially commenced production in 2011, and began the second phase of construction in 2018, with the second phase starting production in 2020. The area covers approximately 800 acres, including a chicken farm of about 670 acres [1] - The Hangzhou enterprise group is located in Linping District, Hangzhou, covering around 200 acres, involving oil refining, packaging oil production, rice processing, and central kitchen operations [1] - The company has built a total of 83 production bases nationwide [1] Group 2: Health Products and Innovations - The company’s health products are primarily upgrades of existing products, including low GI rice and plant sterol products from the Taizhou factory, and low GI rice varieties from the Langfang central kitchen [2] - Future plans include launching more health-functional products [2] Group 3: Business Growth and Trends - The Chongqing enterprise group's flour business has shown good growth despite a slight decline in overall flour consumption in the industry, attributed to a refined product classification strategy [2] - The central kitchen food park in Chongqing is performing well, with ongoing negotiations for new clients and partnerships with local advantageous companies to enhance competitiveness [2] Group 4: Central Kitchen Operations - The central kitchen's design is standardized, with a height of approximately 8 meters, allowing flexibility to meet diverse production needs of food enterprises [2] - Clients in the central kitchen are responsible for procuring their own equipment, while the company provides raw materials, logistics, and supply chain services [2] Group 5: Egg Production and Sales - The egg production business is advantageous due to low market concentration, utilizing existing feed resources and sales channels, with a focus on high food safety standards [2] - The Chongqing chicken farm has a current stock of 750,000 hens, with sales channels including traditional supermarkets and local chains [2]