汽车销售
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中国汽车流通协会:预计5月乘用车终端销量约185万辆
智通财经网· 2025-05-26 08:28
智通财经APP获悉,中国汽车流通协会发布《2025年5月乘用车市场半月报》。中国汽车流通协会表示,在政府 消费刺激政策、新车密集投放以及"五一"期间多地车展促销等多重利好因素的共同作用下,5月汽车市场开局火 爆,客流及订单呈现爆发式增长,将带动整个5月汽车市场的升温。结合4月份的销量与5月上半月的经销商数 据增速水平,预计5月份全月乘用车终端销量在185万辆左右。 根据经销商反馈的集客、销量和库存双周报数据可知: 5月上半月集客相较4月同期上升14.7%,较4月下半月上升18.2%。"五一"假期前夕,多地推出促消费举措,包 括发放购车消费券等。"五一"期间,全国多地如天津、杭州、长沙、深圳、成都、重庆、西安等地纷纷举办大 型车展,厂商与经销商联合推出促销活动,叠加政府消费券、以旧换新补贴等政策红利,消费者看车热情高 涨。5月第一周客流环比显著上升,带动5月上半月客流较4月同期实现2位数的增长。 中国汽车流通协会指,4月上旬受北方农忙及南方部分地区风俗性大宗消费延迟影响,车市表现平淡;进入下 旬,多地出台新一轮扩内需促消费政策,叠加上海国际车展开幕,释放部分消费需求。整体看4月份乘用车市 场表现符合预期。 在国 ...
中国之声一线调研丨新能源车迅速崛起 4S店如何适应市场变化平稳转型?
Yang Guang Wang· 2025-05-24 03:57
Core Viewpoint - The rapid rise of new energy vehicles (NEVs) in China's automotive market is challenging the traditional 4S dealership model, leading to significant store closures and necessitating a transformation in business strategies [1][3][11]. Industry Changes - Over 4,400 traditional 4S dealerships closed in the past year, reflecting the changing market environment and the limitations of the traditional sales model [1]. - The market share of NEVs has been steadily increasing, significantly impacting the sales of traditional fuel vehicles [3][4]. - The shift in consumer preferences towards NEVs is evident, with many consumers citing benefits such as cost savings and advanced technology [1][4]. Sales and Profitability - Traditional fuel vehicle dealerships are experiencing declining sales and profitability, with some reporting losses of over 10,000 yuan per vehicle sold [4]. - The profitability model for traditional dealerships, which relied heavily on new car sales and after-sales services, is under pressure as the frequency of service for traditional vehicles decreases [11][12]. - Dealerships are exploring new sales channels, including online platforms and live streaming, to enhance customer engagement and sales [5][6][12]. Consumer Behavior - Consumer purchasing habits are shifting from in-person test drives to online comparisons and experiences, indicating a need for dealerships to adapt to digital sales strategies [11][12]. - The cost of ownership for NEVs is perceived to be significantly lower than that of traditional vehicles, influencing consumer choices [4][11]. Transformation Strategies - Many traditional dealerships are beginning to collaborate with NEV manufacturers to diversify their offerings and ensure survival in the evolving market [6][7]. - The transition from a "heavy asset, high inventory" model to a "service-oriented, lightweight" approach is essential for traditional dealerships to remain competitive [12]. - The industry is witnessing a trend where dealerships are reducing their physical footprint and focusing on enhancing customer relationships through digital means [12].
一线|汽车销售终端变革暗战:直营祛魅,渠道回归
Zhong Guo Jing Ji Wang· 2025-05-23 06:15
逛着商场超市顺便就把车买了——几年前,这个时尚的消费场景在全国商业区掀起了一波开店热 潮,寸土寸金的商业区最核心的位置不再只被奢侈品和化妆品占据,新能源汽车品牌店纷纷抢驻,成为 了大商场新的门面担当。 作为触达消费者的终端,汽车商超店很长一段时间都为新势力品牌迅速打开知名度、增加曝光度起 到了关键作用。但是同样作为汽车行业激烈"大决战"的延伸,一些商超店随着品牌的退市而停摆,还有 一些商超店因销量不佳而关闭,汽车门店也逐渐成为了商超"不稳定"的租户。 回归到汽车品牌门店"销售"的主业上,商超店大都平日冷清周末客流大,"顺便"看车的转化率并不 精准,所以普遍展示作用大于销售收益。这也是为什么鸿蒙智行去年销量爆火后,和多家汽车经销商集 团谈了大手笔的豪华品牌4S店"翻牌"合作。 随着"淘汰赛"日益残酷,留在牌桌上的品牌越来越少,长期失血的低价促销抢市场难以持续,竞争 逐渐回归理性。谁?在哪里?用什么方式卖车?一些经验丰富的老汽车人已经开始行动。 跑马圈地过后 商超店怎么样了? 2017年11月25日,北京东方广场最大的单体租户、蔚来首家NIO house正式开业,这里不仅占据了 东长安街1号北京金街的独特地理位置 ...
【业绩速递】和谐汽车(3836.HK):2021年业绩表现强劲,年度股息同增166%
Ge Long Hui· 2025-05-22 02:15
Core Viewpoint - H harmonious Automotive reported significant revenue growth and profit increase for the year ending December 31, 2021, driven by strong sales in luxury vehicles and strategic adjustments in operations [1][2]. Financial Performance - Total revenue reached 17.981 billion RMB, a year-on-year increase of 21.9% [2]. - Main business net profit was 757 million RMB, showing a substantial growth of 49.6% year-on-year [1]. - Proposed final dividend of 0.21 HKD per share, up 165.8% from the previous year, with a dividend payout ratio of 40% of the annual net profit attributable to shareholders [1]. Revenue Breakdown - Automotive sales generated 15.61 billion RMB, a 21% increase, accounting for 86.8% of total revenue [2]. - After-sales service revenue was 2.326 billion RMB, up 27.95%, representing 12.9% of total revenue [2]. Profitability and Efficiency - Overall gross margin was 9.7%, an increase of 0.9 percentage points from 2020 [2]. - Gross margin for automotive sales was 4.3%, up 0.8 percentage points, while after-sales service gross margin remained stable at 44.8% [2]. - Average inventory turnover decreased to 25 days, down 7 days from 2020, due to tightened supply from chip shortages [2]. Sales Performance - New car sales reached 407,900 units, a year-on-year increase of 11.5%, outperforming the national luxury car market growth of 4.88% [4]. - Key brands like BMW saw an 11.4% increase in sales, significantly exceeding the national growth rate of 2.5% [4]. - Sales of ultra-luxury brands such as Ferrari and Rolls-Royce experienced substantial growth, with increases of 94.3% and 36.7% respectively [4]. Strategic Initiatives - The company is focusing on enhancing its luxury car business and exploring electric vehicle opportunities [5][6]. - Plans to optimize brand portfolio and improve operational efficiency to boost cash flow and inventory management [6]. - The company is considering potential acquisition strategies to strengthen market share [6]. - Continued investment in "Dangdang New Energy" to support electric vehicle services and sales [4][6].
汽车经销商的“以旧换新”业务怎么做?
Zhong Guo Qi Che Bao Wang· 2025-05-20 02:00
Core Insights - The implementation of the vehicle trade-in policy has led to over 10 million subsidy applications since its launch in 2024, with 3.225 million applications specifically for 2025, indicating a significant market opportunity for automotive dealers [1] - The number of vehicle replacements is more than double that of scrapped vehicles, highlighting the importance for dealers to capitalize on this trend to boost sales performance [1] Group 1: Factors Influencing Trade-in Business - Companies should design internal policies that reward high-performing teams to stimulate consumer spending and drive new car sales growth [3] - It is essential to clarify the business value and positioning of the trade-in service as a derivative of new car sales [3] - Effective operational management is crucial, including monitoring the planning, goal setting, and execution of the trade-in process [3] Group 2: Customer Interaction and Service - Sales consultants must focus on gathering information from trade-in customers, including vehicle details and customer needs, to inform subsequent service and negotiation strategies [4] - 4S dealerships can provide a one-stop service for trade-in and new car purchase, leveraging brand credibility and certified appraisers [4] - During vehicle assessment, it is important for appraisers to involve customers in the process to build trust and manage expectations [5] Group 3: Pricing and Negotiation Strategies - When evaluating a used vehicle, considerations should include the sales method (wholesale or retail) and the profit margin to determine the acquisition limit [5] - In the negotiation phase, sales staff should present the assessment results clearly and be prepared for price negotiations, collaborating with appraisers and new car sales consultants to facilitate the transaction [5]
中国汽车流通协会:4月汽车经销商库存水平位于警戒线以下 处于合理区间
智通财经网· 2025-05-16 08:32
Group 1 - The core viewpoint of the article indicates that the inventory level of automobile dealers in China is within a reasonable range, with a comprehensive inventory coefficient of 1.41 in April, reflecting a month-on-month decrease of 9.6% and a year-on-year decrease of 17.1% [1][2] - In April, the total inventory of automobile dealers was approximately 2.47 million vehicles, which is a decline compared to the previous month [3] - The market performance in early April was subdued due to seasonal factors, but the launch of new consumption policies and the Shanghai International Auto Show in late April significantly boosted market interest and consumer demand [3] Group 2 - The inventory coefficients for high-end luxury and imported brands decreased, with high-end luxury and imported brands at 1.33 (down 23.1%) and joint venture brands at 1.37 (down 21.7%), while domestic brands saw an increase to 1.47 (up 7.3%) [4][6] - The China Automobile Dealers Association suggests that due to increasing market uncertainties, dealers should rationally estimate actual market demand and enhance the promotion of trade-in and scrapping policies to boost consumer confidence [7][8]
【库存系数】2025年4月汽车经销商库存系数为1.41
乘联分会· 2025-05-16 08:24
Core Viewpoint - The article discusses the April 2025 inventory survey results from the China Automobile Dealers Association, highlighting a decrease in the comprehensive inventory coefficient, indicating a reasonable inventory level below the warning line [2][3]. Group 1: Inventory Trends - In April 2025, the comprehensive inventory coefficient for automobile dealers was 1.41, reflecting a month-on-month decrease of 9.6% and a year-on-year decrease of 17.1%, indicating a healthy inventory level [2][3]. - The total inventory of automobile dealers at the end of April was approximately 2.47 million vehicles, showing a decline from the previous month [6]. Group 2: Brand-Specific Inventory Changes - The inventory coefficient for high-end luxury and imported brands was 1.33, down 23.1% month-on-month; for joint venture brands, it was 1.37, down 21.7%; while the inventory coefficient for domestic brands rose to 1.47, an increase of 7.3% [7]. Group 3: Market Outlook and Recommendations - The article expresses cautious expectations for market demand in May 2025, suggesting that dealers should rationally estimate actual market demand and enhance promotion of trade-in and scrapping policies to boost consumer confidence [8]. - The article notes that various regions are hosting large auto shows during the "May Day" holiday, which, along with government incentives, is expected to accelerate car purchase demand [8].
网格“微”服务 企业“大”发展
Xin Hua Ri Bao· 2025-05-15 23:41
"邵专员,我们申请的补贴材料被退回来了,说是税源地不符,这可怎么办?" "别急,我马上联系相关部门,争取3天内帮您解决!" 南京市雨花台区雨花街道农花社区辖区内,一家外贸企业负责人急得团团转,网格员邵祥在安抚企业负 责人情绪后,迅速协调处理。3天后,企业顺利拿到30万元的政策补贴。 在雨花街道,像邵祥这样的经济网格员有98名,他们日均行走2万步,穿梭于近1万家企业之间,用脚步 丈量企业需求,用专业化解企业难题。 "专属管家"的日常 农花社区党群服务中心企业管理系统内的"经济网格地图"闪烁着各色坐标:红色代表重点税源,蓝色标 注科技新锐。轻触电脑鼠标,企业成长轨迹一目了然。 南站社区,网格员朱烨佳的手机24小时保持开机状态。此前,她刚协助一家企业修改了税务系统行业代 码。墨兰制茶在申报科技型中小企业时系统出现报错,朱烨佳发现问题后,直接带着会计前往税务局网 站进行操作。 在南站社区,通过"街道工委—社区党总支—楼宇党支部—网格员"四级管理网络,社区与南京南站区域 党建联席360度深度融合,联动成员单位开展政策宣讲、银企对接等活动。 这种"事不过夜"的作风,让南站社区2024年全口径税收突破1.87亿元。2025 ...
比亚迪在包头成立汽车销售新公司
news flash· 2025-05-15 02:22
Group 1 - A new company named Baotou BYD Qianyuan Xinjing Automobile Sales Co., Ltd. was established on May 13, with a registered capital of 1 million RMB [1] - The legal representative of the new company is Wang Zhongpo, and its business scope includes sales of new energy vehicles, sales of new energy vehicle electrical accessories, and sales of dedicated plug-in hybrid engines [1] - The company is wholly owned by Ulanqab Shengshi Xinjing Automobile Sales Co., Ltd., which is a wholly-owned subsidiary of BYD Auto Industry Co., Ltd. [1]
“平销返利”增值税处理
蓝色柳林财税室· 2025-05-13 10:39
欢迎扫描下方二维码关注: 损失。这种模式的核心在于,商业企业无法通 过正常的进销差价获利,而是依赖生产企业的 返利来维持利润。 ST = H t First ET " TNIUm 43 ETH THE FE THE = =1 / / THE U 博倩说处理 根据《国家税务总局关于商业企业向货物供应 方收取的部分费用征收流转税问题的通知》 (国税发〔2004〕136号) 规定:对商业企业 1 2 1 (二) 商业企业 商业企业收到的返利,需按规定冲减当期增值 税进项税额。如果生产企业开具了红字发票, 购买方可以冲减进项税额;如果生产企业未开 具红字发票,商业企业需自行计算进项税额转 出。 G I U F ST U Hall ENVEVIV - THINE TETT Home 开具红 购买方可冲减进项 字发票 生产 企业 商业企业需自行计 未开具 红字发票 算进项税额转出 某汽车经销商A公司(商业企业)与供应商B 汽车厂(生产企业)签订C型汽车采购合同, 约定汽车采购价为100000元/辆,经销商A公 司对外零售价也是100000元/辆。合同约 定,当A公司每月累计对外销售超过50辆 时,B汽车厂每辆企业补贴10 ...