Core Viewpoint - The article discusses the implementation plan for promoting agricultural product consumption, which aims to stabilize the agricultural market, increase farmers' income, and drive high-quality agricultural development through various measures [1]. Group 1: Optimizing Supply Side - Agricultural product consumption is increasingly focused on quality and personalization, leading to a rapid growth in demand for branded products and functional foods [2]. - Since the beginning of the 14th Five-Year Plan, 36,000 new green, organic, and geographical indication agricultural products have been certified, a 70% increase compared to the end of the 13th Five-Year Plan [2]. - The goal is to provide over 200 million tons of green and high-quality agricultural products annually, with sales of green food expected to exceed 600 billion yuan in 2024 [2]. Group 2: Promoting Quality - The plan includes improving the green food standard system and promoting the application of organic standards and production procedures to enhance production technology [3]. - The Ministry of Industry and Information Technology is focusing on upgrading the food industry by leveraging biotechnology and promoting deep processing of agricultural products [3]. Group 3: Innovating Distribution - The construction of a modern agricultural product distribution system is crucial for reducing circulation losses and improving product quality, with fresh agricultural product consumption reaching 1 billion tons annually [4]. - By the end of 2024, nearly 20 million cubic meters of cold chain facilities will be supported to enhance the distribution network [5]. - The plan emphasizes the need for digital, intelligent, and standardized transformation of the agricultural supply chain [5]. Group 4: Activating Market Demand - The plan aims to diversify agricultural product consumption scenarios, encouraging activities that promote local specialties and enhance consumer engagement [6]. - Rural leisure tourism is highlighted as a growing area for expanding consumption, with various activities designed to connect urban consumers with agricultural experiences [7]. - Brand agricultural products are increasingly favored by consumers, as they are seen as a guarantee of quality and credibility [7][8]. Group 5: Enhancing Nutritional Health - The plan addresses the need for improved nutritional health services, particularly for specific demographics such as students and the elderly, to promote balanced dietary consumption [8].

Core Viewpoint - The article discusses the evolving consumer preferences in agricultural products, emphasizing quality, personalization, and functionality, as well as the government's initiatives to promote agricultural consumption through a comprehensive implementation plan [1]. Group 1: Agricultural Production and Quality - The agricultural production sector is crucial for agricultural consumption, with a high agricultural product quality safety monitoring pass rate of 97.9% in the first half of the year [2]. - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [2]. - The total annual supply of green quality agricultural products exceeds 200 million tons, with projected sales of green food reaching 609.78 billion yuan in 2024 [2]. Group 2: Agricultural Distribution and Logistics - A modern agricultural distribution system is essential for reducing losses and enhancing product quality, with a focus on building a robust supply chain and promoting rural e-commerce [3]. - The national online retail sales of agricultural products are expected to grow by 15.8% in 2024 [3]. - The cold chain logistics network is being developed to support the fresh agricultural product supply, with over 98 million cubic meters of new cold storage capacity added, doubling the capacity since the end of the 13th Five-Year Plan [3]. Group 3: Market Activation and Consumer Engagement - The government is focusing on enhancing consumer experiences through new consumption scenarios, including rural leisure tourism, which is projected to generate nearly 900 billion yuan in revenue in 2024 [4]. - The implementation plan includes initiatives like the "Chinese Farmers' Harvest Festival" to stimulate agricultural consumption, with over 3,000 events planned to drive more than 30 billion yuan in agricultural product sales [4][5]. - The "100 hosts + 1,000 villages + 10,000 products" initiative aims to create diverse consumption scenarios to support farmers [5].

Core Viewpoint - The recent implementation of the "Implementation Plan for Promoting Agricultural Product Consumption" by the Ministry of Agriculture and Rural Affairs and ten other departments aims to stimulate the consumption potential of agricultural products and address pain points in the agricultural product circulation sector [1][2]. Group 1: Policy Measures - The policy is designed to enhance the agricultural industry chain through improved infrastructure, innovative financial support, expanded sales channels, and promotion of industry integration, thereby accelerating the construction of a healthy ecosystem for agricultural product consumption [2]. - Key measures include breaking through circulation bottlenecks by providing innovative financial support, particularly in cold chain logistics, brand marketing, and production-sales connection channels [2][3]. Group 2: Financial Innovation - There is a growing demand for high-quality specialty agricultural products, necessitating financial and technical empowerment to address existing bottlenecks in the industry chain [2]. - The development of specialized financial products, such as "agricultural product supply chain finance," is suggested to alleviate funding pressures for small and medium-sized enterprises by including orders, warehouse receipts, and accounts receivable as collateral [2]. Group 3: Digital Empowerment - The rapid development of the digital economy highlights the importance of e-commerce platforms in empowering agriculture, with recommendations for local optimization of algorithms and the establishment of a quality traceability system for agricultural product live streaming [3]. - Initiatives such as training "farmer anchors" and providing preferential traffic for high-quality agricultural products on e-commerce platforms are proposed to enhance market reach [3]. Group 4: Cultural and Experiential Integration - The integration of agricultural products with cultural and experiential values is encouraged, suggesting the development of themed routes and experience zones around major sports events and cultural festivals [3]. - This approach aims to create new consumption scenarios that connect agricultural products with tourism, enhancing visibility and accessibility for consumers [3]. Group 5: Overall Impact - Agricultural product consumption is positioned as a crucial support for expanding domestic demand strategies, with a call for localized measures to create synergy between policies and industries [3]. - The ultimate goal is to unlock the vast potential of agricultural product consumption, providing sustained momentum for rural revitalization and solid support for the construction of a new development pattern [3].

Core Insights - The Ministry of Agriculture and Rural Affairs (MARA) is focusing on boosting agricultural product consumption through a joint implementation plan with ten other departments, aiming to enhance rural tourism and shopping integration [1][2] Group 1: Agricultural Consumption Promotion - MARA has introduced the "Implementation Plan for Promoting Agricultural Product Consumption" to stimulate demand and enhance rural tourism [1] - The plan includes financial policy support, with the People's Bank of China and MARA issuing guidelines to strengthen financial services for rural reforms and new agricultural industries [2] - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue by 2024, becoming a vibrant area for tourism innovation and business integration [2][5] Group 2: Modern Agricultural Product Distribution System - The demand for agricultural products is shifting from basic sustenance to quality consumption, necessitating a modern distribution system to reduce losses and improve product quality [3] - MARA and the Ministry of Commerce are collaborating to implement the consumption promotion plan, focusing on digital, intelligent, and standardized supply chain transformations [3] - Efforts are underway to optimize cold chain logistics, including the development of a national market system and enhancing cold storage and preservation facilities [3][4]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs is focusing on promoting agricultural product consumption through a collaborative implementation plan involving ten departments, aiming to enhance rural tourism and agricultural integration [1][2]. Group 1: Agricultural Product Consumption Promotion - The Ministry of Agriculture and Rural Affairs, in collaboration with other departments, has issued an implementation plan to boost agricultural product consumption [1]. - The plan emphasizes the development of rural tourism and agricultural integration, with a target of nearly 900 billion yuan in leisure agriculture revenue by 2024 [1][3]. Group 2: Diversification of Agricultural Activities - The initiative aims to enrich leisure agricultural activities by integrating agriculture with culture, tourism, sports, and education, promoting new business models such as experiential processing of agricultural products [2]. - Activities will be organized based on agricultural seasons to enhance rural tourism and cultural heritage [2]. Group 3: Modern Agricultural Product Distribution System - The demand for agricultural products is shifting from basic sustenance to quality consumption, necessitating a modern distribution system to reduce losses and improve product quality [2]. - The Ministry of Commerce and the Ministry of Agriculture will work together to implement the consumption promotion plan and enhance the digital, intelligent, and standardized transformation of agricultural supply chains [2]. Group 4: Cold Chain Logistics Optimization - The Ministry of Agriculture is focusing on optimizing cold chain logistics to support agricultural production and distribution, including planning for cold storage and logistics facilities [3]. - Financial policies will be innovated to support the renovation of outdated cold chain facilities and enhance technical upgrades [3]. - A comprehensive cold chain technology service system will be established to promote cold storage and preservation technologies [3].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued the "Implementation Plan for Promoting Agricultural Product Consumption," which aims to enhance urban and rural consumption facilities and improve the agricultural product supply chain [1] Group 1: Infrastructure Development - Focus on supporting the improvement of agricultural product markets and modern logistics networks, including cold chain distribution centers [1] - Enhance post-harvest processing capabilities such as pre-cooling, drying, storage, and grading in regional areas [1] - Improve logistics distribution systems at the county, town, and village levels to facilitate the flow of fresh agricultural products between urban and rural areas [1] Group 2: Market Upgrades - Promote the renovation and upgrading of agricultural trade markets and town fairs to stimulate rural consumption [1] - Support the standardization of sales venues such as vegetable markets and fresh supermarkets [1] - Encourage the introduction of convenient facilities like vegetable direct delivery vehicles into communities [1] Group 3: New Sales Models - Advocate for new sales models such as "store-warehouse integration," "pre-sale + collective procurement and distribution," and mobile "vegetable basket" services to enhance convenience for consumers [1] - Encourage direct sourcing from producers and order-based production to promote integration of production, supply, and sales [1]

Core Viewpoint - The "Helping Consumption · Fresh Movement in Beijing" event aims to promote local agricultural products from various regions into the Beijing market, supporting rural revitalization and enhancing the quality of life for urban residents [1][2]. Group 1: Event Overview - The event took place from July 18 to 20 at the Beijing Fresh Agricultural Products Distribution Center, featuring over 200 quality enterprises showcasing more than a thousand types of specialty agricultural products [1]. - The products included geographical indication products and green organic certified items, facilitating one-stop shopping for urban residents [1]. - The event was co-hosted by multiple government agencies and regions, including Hebei, Inner Mongolia, and Xinjiang, focusing on regional specialty products [1][2]. Group 2: Economic Impact - The initiative is part of the national rural revitalization strategy, utilizing a "government platform, enterprise participation, and market operation" model to enhance farmers' income and enrich the urban "vegetable basket" [2]. - The main venue, the Beijing Fresh Agricultural Products Distribution Center, plays a crucial role in supplying various agricultural products to the eastern urban areas and the city’s sub-center [2]. Group 3: Future Plans - A "Consumption Assistance Nearby" plan was launched to facilitate direct access of regional agricultural products to community convenience stores, establishing a long-term production and sales mechanism [2]. - Future activities will include promotional events in key business districts, communities, and enterprises, combining online and offline efforts to enhance market competitiveness and provide high-quality agricultural products to urban residents [2]. Group 4: Product Highlights - The event featured the first release of the "2025 Directory of Quality Agricultural Products from Supported Cooperation Areas," showcasing products like Anhui's "Cloud Tea" and Akesu's sugar heart apple dried fruit [3].

Core Viewpoint - The article discusses various tax incentive policies aimed at promoting agricultural product circulation and supporting rural revitalization efforts. Group 1: Tax Incentives for Vegetable Circulation - Tax exemption for value-added tax (VAT) on the sale of vegetables by wholesalers and retailers [1] - Definition of vegetables includes various edible plants and processed forms [2] - Policy basis is established by the Ministry of Finance and the State Administration of Taxation [3] Group 2: Tax Incentives for Fresh Meat and Egg Products - Tax exemption for VAT on the sale of certain fresh meat and egg products by wholesalers and retailers [5] - Definition of eligible fresh meat includes various types of livestock and poultry [6] - Policy basis is established by the Ministry of Finance and the State Administration of Taxation [7] Group 3: Tax Exemption for Agricultural Markets - Exemption from property tax and urban land use tax for agricultural wholesale markets and farmers' markets from January 1, 2019, to December 31, 2027 [8] - The exemption applies to properties and land used specifically for agricultural product operations [9] - Policy basis includes multiple notifications from the Ministry of Finance and the State Administration of Taxation [11] Group 4: Tax Exemption for Imported Seed Sources - Exemption from VAT on imported seed sources from January 1, 2021, to December 31, 2025, for qualifying products [12]

Core Viewpoint - The China Vice Food Circulation Association has confirmed its support for the "2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo," which aims to leverage the consumption market advantages of the Guangdong-Hong Kong-Macao Greater Bay Area to create a national hub for brand agricultural product transactions and industry exchanges [3][5][6]. Group 1: Event Overview - The "2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo" will take place from December 12 to 14, 2025, at the China Import and Export Fair Complex in Guangzhou [13][14]. - The event is expected to attract over 10,000 exhibitors and 30,000 visitors, covering an exhibition area of more than 30,000 square meters [14]. Group 2: Association's Role - The China Vice Food Circulation Association, as a national-level industry association, brings significant credibility and resources to the event, representing key enterprises in the food circulation sector [7][8]. - The association plays a crucial role in setting and promoting national and industry standards in areas such as food safety, cold chain logistics, and retail operations [10]. Group 3: Strategic Goals - The trade fair aims to facilitate the connection between production and sales, enhance brand value, and promote international cooperation, thereby supporting rural revitalization and regional economic development [6][12]. - The association will leverage its resources to create a "fast track" for high-quality agricultural products and specialty products to access the Greater Bay Area and international markets [12].

Core Viewpoint - The article discusses the promotion of Guangxi agricultural products in the Guangdong-Hong Kong-Macao Greater Bay Area through the "Yue Trade National · Rural Revitalization" initiative, aiming to enhance brand value and optimize the supply chain for these products [6][19][20]. Group 1: Event Overview - The "Yue Trade National · Rural Revitalization" quality agricultural product promotion event for Guangxi agricultural products was held in Huadu District, Guangzhou [6][19]. - Key officials from Guangdong and Guangxi attended the event, including representatives from the Guangdong Provincial Department of Agriculture and Rural Affairs and the Guangxi Zhuang Autonomous Region [3][4][5]. Group 2: Market Integration Strategy - A clear pathway is emerging for Guangxi's quality agricultural products to reach consumers in the Greater Bay Area through market-driven and sustainable methods [7][8]. - The initiative aims to break the barriers faced by Guangxi farmers, who often struggle with low prices and sales difficulties [15][16]. Group 3: Challenges and Solutions - Guangxi agricultural products are recognized for their quality, but issues such as brand absence and supply chain weaknesses hinder their market value [11][12][13]. - The event aims to explore solutions to these challenges by facilitating cooperation between Guangdong and Guangxi, enhancing brand recognition, and optimizing supply chains [20][21]. Group 4: Implementation and Expected Outcomes - The "Yue Trade National · Rural Revitalization" initiative is a collaborative effort involving six provincial units in Guangdong, aiming to create a trading volume of hundreds of billions [22][23]. - The program will leverage Guangdong's market reach and agricultural distribution system to showcase and sell Guangxi's quality products through both online and offline channels [24][25]. Group 5: Future Collaboration - The event serves as a platform for showcasing Guangxi agricultural products and building bridges for cooperation between Guangdong and Guangxi [37][38]. - Future efforts will focus on innovative models such as "Guangxi raw materials + Greater Bay Area deep processing + Yue Trade brand return sales" to enhance the added value and market share of Guangxi agricultural products [48][49].