Group 1 - Wahaha has acknowledged a contract manufacturing relationship with Jinmailang, stating that some batches of bottled water did not pass factory sampling tests, and they have terminated cooperation with the relevant manufacturer since April 2025 [1][2] - Wahaha assures consumers that all currently sold bottled water meets national quality standards and the company's product quality management standards, emphasizing a commitment to stricter quality control in the future [2][3] - The incident has sparked significant public interest, with discussions on social media questioning why consumers should choose Wahaha's bottled water over Jinmailang's products [2][5] Group 2 - Jinmailang, established in 1994, is a major player in the food and beverage industry, with a significant presence in the bottled water market, including brands like Liangbai Kai [3] - Jinmailang's Liangbai Kai brand achieved sales exceeding 3 billion yuan in 2022, highlighting its strong market position [3]

Group 1 - The core issue highlighted is that brands relying solely on emotional appeal without solid product quality and innovation are unlikely to succeed in the market [1][2] - The emergence of new-generation consumers, who possess stronger product discernment and value judgment, indicates that product quality and innovation are crucial for brand success [2][3] - Brands must establish a systematic strategic approach, focusing on core competencies, avoiding blind expansion, and ensuring efficient operations across all stages from R&D to sales [2][3] Group 2 - Emotional consumption can drive short-term sales but is not sustainable for long-term brand development [2][3] - Brands should balance marketing efforts with a commitment to product quality and innovation to meet diverse consumer needs and enhance customer experience [3] - A rigorous approach to quality control and continuous exploration of consumer needs are essential for brands to maintain consumer trust and market opportunities [3]

图片来源：小红书 这些内容反映出年轻父母更加关注宝宝饮水的科学性、功能及安全性。 4月27日，伊利集团旗下专注于婴幼儿营养品的品牌金领冠在长白山举办了新品发布会，重磅推出了金 领冠泉爱宝贝婴儿水。这一产品，就回应了当下宝爸宝妈们对婴幼儿饮水品质日益增长的关注与需求。 纵观整个饮用水行业，饮用水消费正在从大众化向精细化、场景化方向深度演进。其中，婴儿水正成为 增速迅猛的新兴细分市场之一。 据共研网数据显示，我国包装饮用水行业快速发展，市场规模不断扩大，2024年已经突破2024亿元，2020- 2024年年复合增长率达到11% [1] 。而母婴水的市场占比较低，但增速较高，国内婴幼儿水市场增速迅猛： 从2015年的3936.8万元激增至2023年的10.4亿元 [2] ，且展现出较大的提升空间。 在婴儿怎么科学饮水这个问题上，随便打开小红书、抖音，都能刷出若干条避坑指南：反复烧开的千滚 水不行，隔夜的不能喝，水质太硬也不行…… 图片来源：金领冠 考虑到这一点，使用专业的婴儿水来冲泡奶粉显得尤为重要。对于宝爸宝妈们而言，选择合适的奶粉冲 泡用水更是育儿过程中的一个重要环节。 对于品牌而言，婴幼儿饮用水需兼顾更高的 ...

4月24日，神舟二十号载人飞船发射取得圆满成功，中国航天事业发展再次迎来里程碑。昆仑山矿泉水 作为中国航天事业战略合作伙伴，与全国人民共同见证这一历史性时刻。 "神二十"发射同日也是第十个"中国航天日"。今年航天日的主题是"海上生明月，九天揽星河"。从嫦娥奔 月的古老传说，到神舟飞船的逐梦苍穹，中华民族对星辰大海的探索从未停歇。中国航天以永不止步的 攀登精神丈量寰宇，昆仑山矿泉水坚守高海拔水源地，以品质好水诠释对极致纯净的追求，守护国民饮 水健康，致敬中国航天。 神舟二十号的成功发射，不仅是中国航天事业的新突破，更诠释了稳扎稳打、精益求精的航天精神。这 与昆仑山矿泉水在中国饮用水领域持续追求卓越，并以品质好水助力健康中国的发展实践异曲同工。 在打造品质好水方面，昆仑山矿泉水一开始就把水源地遴选作为重中之重。从上世纪90年代起，昆仑 山团队勘查水源近百处，检测水样数百个，历经十年，最终锁定昆仑山玉珠峰作为唯一水源地。 一般而言，高海拔地区自然环境高寒缺氧，能够天然隔绝人类生活及工业活动。相比于纯净水和其他饮 用水而言，高海拔水源地产出的矿泉水天然优质、不受污染，更加能够满足优质饮水的品质需求。目前 国内较好的水 ...

Core Insights - The article emphasizes the importance of effective marketing and promotional strategies for businesses to stand out in a competitive environment, highlighting the expertise of Shijiesong in providing valuable marketing guidance based on extensive experience in various industries [1][2][3]. Group 1: Marketing Strategy - Shijiesong's modular marketing consulting has successfully assisted over 80 large brand enterprises in overcoming bottlenecks and advancing brand marketing in Northern China [1][3]. - The marketing strategy focuses on "practicality + data," addressing pain points in the fast-moving consumer goods (FMCG) sector through precise promotional strategies that achieve "brand effectiveness" [3][45]. - The methodology emphasizes "usefulness as truth," prioritizing consumer benefits and creating compelling reasons for purchase through benefits-driven promotions [5][45]. Group 2: Promotional Tactics - The promotional planning framework includes defining objectives, categorizing strategies, and standardizing execution processes, ensuring a closed-loop management system [4][10][12]. - Key promotional tools include giveaways, interactive games, and bundled packages, with a focus on maximizing terminal support and integrating online and offline communication [12][13]. - Successful case studies, such as Nongfu Spring's campus marketing and Evergrande Ice Spring's Valentine's Day promotions, demonstrate effective strategies that significantly increased sales and brand exposure [20][26][35]. Group 3: Performance Measurement - The effectiveness of promotional activities is evaluated through quantitative metrics like sales achievement rates and qualitative metrics such as consumer satisfaction and brand perception [20][27]. - Shijiesong's approach includes a PDCA (Plan-Do-Check-Act) cycle for continuous improvement in promotional execution, ensuring alignment with market dynamics and consumer needs [4][13][45]. Group 4: Long-term Brand Value - The article discusses the synergy between promotions and brand building, advocating for a shift from short-term sales boosts to long-term brand loyalty through educational marketing and social responsibility initiatives [40][41][42]. - Strategies for managing product life cycles involve focusing on star products while phasing out underperforming items, optimizing inventory turnover rates [41][42]. Group 5: Industry Impact - Shijiesong's marketing framework has been recognized as a standard reference for FMCG promotional planning in academic settings, indicating its influence on industry practices [42][45]. - The article concludes that continuous innovation and meticulous operations are essential for converting promotional traffic into lasting brand loyalty in a dynamic market [45].

3月2 6日，据大象新闻消息，近日，法院公开东风英菲尼迪汽车有限公司起诉王力宏、西东音 乐（上海）有限公司财产损害赔偿纠纷的案件。 王力宏遭英菲尼迪起诉，曾合作3 5小时成"最短代言人" 公 告 显 示 ， 该 案 件 计 划 将 于 4 月 2 8 日 ， 由 上 海 市 金 山 区 人 民 法 院 审 理 。 其 中 ， 西 东 音 乐 （ 上 海）有限公司由ALEXANDER LEE HOM WANG（王力宏）担任法定代表人职务。 2 0 2 1年1 2月1 7日，王力宏的前妻李靓蕾在微博上爆料，指责王力宏在婚内的种种不当行为。 在回应中，王力宏否认了这些指控。此番争吵让两人的私事成为了公众议论的焦点。 事件的发酵导致了多个品牌与王力宏与解约，英菲尼迪、读书郎、周大生珠宝等公司相继宣 布停止合作。 其中，英菲尼迪在宣布王力宏成为代言人后仅3 5小时便果断终止合作，创下了 汽车品牌"史上最短代言"的新纪录。 图源：企查查 据 2 1 世 纪 经 济 报 道，此 前 在 2 0 2 1 年，英 菲 尼 迪 曾 官 宣 王 力 宏 为 代 言 人，后 续 仅 过 去 3 5 小 时 就 终 止 合 同 。 各 ...

Core Viewpoint - The bottled water market in China is experiencing intense competition, with major players like Nongfu Spring, Wahaha, and China Resources Beverage adjusting their strategies to capture market share after Nongfu Spring's re-entry into the pure water segment [4][5][9]. Group 1: Company Performance - Nongfu Spring reported a revenue of approximately 428.96 billion yuan for 2024, a year-on-year increase of 0.5%, and a net profit of about 121.23 billion yuan, up 0.4% [5]. - China Resources Beverage achieved a revenue of approximately 135.21 billion yuan, a slight increase of 0.05%, with a net profit of 16.37 billion yuan, reflecting a growth of 23.12% [5]. - Wahaha's overall performance returned to 700 billion yuan, marking an increase of nearly 200 billion yuan from the previous year, driven primarily by its bottled water and AD calcium milk businesses [4][5]. Group 2: Market Trends - The retail market for bottled drinking water in China grew by 2.5% year-on-year in 2024, with pure water accounting for 56.1% of the market [6]. - The natural mineral water market is expected to surpass 21.3 billion yuan in 2024, with a year-on-year growth rate of 17%, significantly outpacing the overall industry growth [6]. Group 3: Competitive Strategies - Nongfu Spring's re-entry into the pure water market has led to a price war, prompting competitors like Wahaha and China Resources Beverage to adjust their strategies [8][9]. - Nongfu Spring has launched a low-priced pure water product, with retail prices as low as 1 yuan per bottle, aiming to penetrate lower-tier markets [7][8]. - The competition has intensified, leading to increased product diversity and innovation, while also pushing smaller companies out of the market, thereby increasing industry concentration [8][11]. Group 4: Brand Positioning and Marketing - Nongfu Spring emphasizes its "high-quality natural water source" in its marketing, despite the lack of specific requirements for pure water [7]. - The company has upgraded its packaging to highlight its twelve major water sources, reinforcing its brand image of "natural and healthy" [9][10]. - China Resources Beverage is expanding its product range and has launched new brands to enhance its market presence following its listing on the Hong Kong Stock Exchange [10].