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“航空+文旅+消费”,昆明机场“茶马古道”服务项目构建特色消费体验
Sou Hu Cai Jing· 2025-09-30 15:47
9月28日,昆明长水国际机场"绝版普洱·香遇世界"普洱茶主题宣传推介活动收官。同期,由机场携手普洱市茶叶和咖啡产业发展中心、云南空港商贸有限公 司共同打造的"茶马古道"服务项目正式启动。作为2025年"民航服务提振消费年"的重点实践,这一项目根植于机场"八香"特色服务品牌,不仅以茶阐释"有 一种叫云南的生活"的深厚内涵,更凭借"航空+文旅+消费"的创新融合,为提振航空消费注入新动力,使航站楼成为展示云南生态之美、文化之韵的亮丽窗 口。 活动期间,长水机场航站楼核心区域化身为一座"普洱生活体验场",生动复刻云南"生态绿色、文化多彩"的生活美学,精准契合"民航服务提振消费年"所倡 导的"推进航空旅游融合,丰富航旅产品供给"。 "茶马古道"项目在场景营造与文化表达上别具匠心,从品牌宣传、文化陈列至情景再现,多维构建特色消费体验,成为机场践行"提振消费"理念的鲜活典 范: ——深挖文化内核,再现千年茶路。茶马古道是云南连通中外、承载贸易与文明交往的历史符号。活动现场通过实景化的马帮、传统服饰等元素,将这一文 化IP生动呈现,既呼应"强化文化赋能"的行业共识,亦让旅客沉浸式体验云南茶史的厚重,使机场由交通枢纽跃升为文化 ...
三体 四维空间”华南首发,登陆深圳“湾区之眼
Yang Zi Wan Bao Wang· 2025-09-30 12:55
10月1日,基于刘慈欣科幻巨作《三体》打造的"三体四维空间科幻体验中心"(以下简称"三体四维空间")正式落位深圳"湾区之眼"。作为深圳新一代文化综 合体,"湾区之眼"融合了阅读空间、湾区民俗馆,并引入城市首店入驻,集阅读、观展、社交于一体,形成多元融合的文化生活场域。其中"三体.四维空 间"正是"湾区之眼"系列首店中的关键入驻项目,将为粤港澳大湾区注入全新的科技文化活力。 此次深圳店的设立,标志着"三体.四维空间"从单点示范进入全国重点城市布局的新阶段。"三体四维空间"湾区之眼店并非简单的模式搬运,而是一次全 面的匠心升级,不仅完整引入了广受好评的《三体游戏:文明碎片》VR探索体验,更深度融合深圳的科技底色和潮流文化,打造多项独家内容:游客可 以在全国最大的户外《三体》人类恒星级战舰艺术装置"自然选择"号下打卡,这尊模型足足长13米,宽6米,高8米;还可以在特设的茶咖区品味创意十足 的三体主题特调饮品"北海名言系列拿铁",在DIY潮玩体验区定制三体主题卫衣,在AI拍照区生成自己的阵营形象照。这一系列精心准备的专属内容,旨 在为深圳及大湾区游客提供一个集极致沉浸、社交分享与潮流消费于一体的科幻生活方式新据点。 ...
直通部委|银龄讲学计划招募7000名退休教师 9月制造业PMI连续两月上升
Sou Hu Cai Jing· 2025-09-30 10:16
Group 1: Education Sector - The Ministry of Education and the Ministry of Finance plan to recruit 7,000 retired teachers for the 2025 Silver Age Teaching Program, focusing on retired principals, researchers, and senior teachers under the age of 65 [1] Group 2: Transportation Sector - During the National Day and Mid-Autumn Festival holiday, the expected number of waterway passengers is projected to reach 12.5 million, representing an 11.6% year-on-year increase, with a peak expected on October 4 and 5 [1] Group 3: Economic Policy - The National Development and Reform Commission has allocated 69 billion yuan in special long-term bonds to support the consumption upgrade program, with a total of 300 billion yuan allocated for the year [2] - The Ministry of Finance and the Ministry of Commerce announced a plan to support around 15 cities in building an international consumption environment, with financial subsidies of 200 million yuan for major cities and 100 million yuan for others [4] Group 4: Manufacturing Sector - The manufacturing Purchasing Managers' Index (PMI) for September is reported at 49.8%, indicating a 0.4 percentage point increase from the previous month, marking two consecutive months of growth [5] - The equipment manufacturing PMI stands at 51.9%, while the consumer goods manufacturing PMI has reached 50.6%, the highest level this year [5] Group 5: Internet Industry - From January to August, the revenue of large-scale internet enterprises reached 1,285.9 billion yuan, showing a year-on-year growth of 2.2%, with profit margins declining at a slower rate [6] Group 6: Transportation Regulation - As of August, the compliance rate for ride-hailing orders in 24 major cities exceeded 80%, with a total of 393 ride-hailing platforms licensed [7]
日照赛事经济持续升温,体旅融合渐入佳境
Qi Lu Wan Bao Wang· 2025-09-30 10:16
齐鲁晚报.齐鲁壹点厉昕月 9月29日,日照市新闻办联合日照市文化和旅游局举办"产业链上的山东(日照)好品牌"——日照市推动文旅体产业高质量发展记者见面会,邀请来自文旅 体产业链重点企业以及相关政府部门的7位代表,介绍交流日照市文旅体深度融合和产业链高质量发展情况,推介文体旅"新场景、新体验、新业态"。见 面会上,日照市体育局党组成员、市体育总会办公室主任葛新,介绍了今年以来日照市在推进体育赛事发展方面的亮点和成效。 运动休闲赛事特色鲜明。9月26日至28日,2025中国运动休闲大会暨山东省体育消费季(日照)主会场如约而至,以"新体旅、新消费、新活力"为主题,在 万平口阳光海岸绿道,举办海陆空一体布局的十项精彩赛事活动,既有滨海万人畅走骑游赛、"千船竞发"休闲桨板皮划艇赛等主题赛事,也有中华名人垂 钓俱乐部海钓赛、赶海赛,还有"好运山东健行大运"自行车运动联赛、"好运山东乐享齐城"定向运动联赛等品牌赛事,以及轮滑赛、滑步车赛、沙滩足 球、海岸网球、热气球、动力伞展演等。多场景设置、多业态融合、沉浸式体验,上万名群众在参与中感悟生态之美、运动之美、生活之美。 此外,"好运山东"2025日照马拉松暨山东省马拉松联赛 ...
2.9万场次+超4.8亿元 假期文旅市场“百花齐放” 促消费“大礼包”持续加码
Yang Shi Wang· 2025-09-30 08:04
日前,以"人民城市有机更新"为主题的第三届北京城市更新周开幕。9月28日至10月8日期间,开展更新市集,带来中轴线文创、艺术体 验、趣味互动等多种精彩活动。据介绍,本届更新周打造商业、文化、体育、休闲等多类更新场景,其中,通过网络平台投放500万元消费 券,市民在App首页搜索"北京城市更新周",可线上领取消费券并参与线下实体消费,打卡城市更新地图。同时,依托商业消费、文化展示、 体育休闲类更新项目,将举办国际篮联3对3篮球赛、攀岩比赛和冰球邀请赛等高水平体育赛事,丰富了市民休闲体验,推动文商旅体深度融 合。 央视网消息:记者了解到,在今年的"全国国庆文化和旅游消费月",各地围绕观演赏剧、游历山河、中秋团圆、文化体验、红色旅游、大 国重器、时代风采等方面丰富特色产品供给,举办超2.9万场次文旅活动,发放超4.8亿元消费补贴,为人们带来更全面、更实惠、更省心的出 游体验。 2025年浙江省金秋文旅消费季期间,预计累计发放文旅消费券4775万元,同时联动OTA平台、金融机构推出消费惠民活动,并联合286 家"百县千碗"门店推出秋日美食品鲜福利。此外,还同步推出十大主题百个推荐点位游览线路、8个数实融合体验场景,以 ...
智元机器人携手无锡,全球首个开放式具身智能体验中心开业
IPO早知道· 2025-09-30 07:13
Core Viewpoint - The opening of the first open-body intelligent experience center by Zhiyuan Robotics in Wuxi marks a significant step in integrating embodied intelligence technology into cultural tourism, creating a new commercial operation model for the C-end market [3][9]. Group 1: Experience Center Launch - Zhiyuan Robotics opened its first open-body intelligent experience center on September 30 in Wuxi, focusing on humanoid robots and immersive interactions [3]. - The center is the first of its kind aimed at C-end consumers, representing a shift from laboratory technology to commercial application in cultural tourism [3]. Group 2: Interactive Features - The center features a robot manager named "Liang Yuan" and various humanoid robots that provide diverse interactive experiences for visitors [5]. - A dynamic scene operation mechanism is established to maintain long-term consumer attraction, with monthly updates to robot skills and seasonal optimization of performances [7]. Group 3: Target Audience and Operations - The center operates a dual model with daytime shows targeting families and general tourists, while nighttime events transform into a "tech-themed Livehouse" to attract younger consumers [7]. - This approach aims to create a new cultural tourism landmark in Wuxi, enhancing the city's night economy [7]. Group 4: Strategic Partnerships and Future Plans - Wuxi Liangxi Cultural Tourism Development Group emphasizes the need for innovative business models to activate quality cultural tourism resources and will support the experience center with resources and services [9]. - Zhiyuan Robotics plans to continuously iterate on robot skills and experiences based on operational feedback, aiming to develop a replicable C-end operation model that integrates local cultural resources [9].
品牌赋能“文旅+”生态,打造盐城夏日经济强引擎
Xin Hua Ri Bao· 2025-09-30 06:53
盐城八大碗将非遗美食带入赛场,苏州专场的鸡蛋饼、藕粉圆子、金刚脐等地方风味,不仅唤起盐城人 的乡愁记忆,更让外地游客零距离体验"舌尖上的盐城"。 "燕舞,燕舞,一曲歌来一片情!"这首曾响彻大江南北的旋律,如今正谱写着盐城文体旅融合发展的新 乐章。转型以来的燕舞集团,以文化为魂、旅游为体、体育为用,通过多元业态创新与沉浸式场景打 造,持续释放消费新潜力,为盐城夏日经济注入澎湃动能。 赛事引流激活消费新场景 自5月江苏省城市足球联赛开赛以来,燕舞集团统筹旗下盐镇水街、水城酒店、乐库1968冰雪时尚运动 街区等资源,打造多个激情洋溢的观赛"第二现场",让市民游客在呐喊声中共享体育盛宴。 集团推出系列赛事文创产品,融入了足球元素的麋鹿玩偶、"Come on 盐城"助威扇、"冲凤陷阵"特饮等 主题产品迅速成为热销爆款,实现情感共鸣与消费转化的高效链接。 文化消费同样抢眼,市文化艺术中心引进9部精品剧目,惠民票价策略实现社会效益与市场回报双赢。 品牌赋能构建发展新格局 燕舞集团以品牌建设为抓手,持续提升盐城文旅影响力。 8月,"盐城八大碗"上海首店正式开业,首次实现"走出去",700余平方米的空间融合水乡风貌与非遗展 示 ...
城市更新·简报│第二批一刻钟便民生活圈先行区试点名单公布
Xin Lang Cai Jing· 2025-09-30 06:10
Core Insights - The article discusses the ongoing urban renewal initiatives in China, highlighting various policies, projects, and events aimed at enhancing urban living conditions and promoting sustainable development [1][2][3]. Group 1: Urban Renewal Policies and Initiatives - The second batch of urban "15-minute convenience living circles" pilot areas has been announced, with 30 districts selected to enhance urban convenience and promote consumption [2]. - Shanghai has released the "High-Quality Development Planning Resource Implementation Opinions" to guide urban renewal efforts, focusing on community engagement and policy understanding [6]. - The Hebei province is promoting urban renewal examples and facilitating government-business cooperation to share best practices and innovative approaches [11]. Group 2: Events and Forums - The "China-France Urban Renewal Exhibition" opened in Shanghai, emphasizing the importance of learning from past experiences and international collaboration in urban renewal [3]. - The first Urban Renewal Development Conference in Shanghai showcased 42 exemplary urban renewal projects, focusing on integrating historical preservation with modern functionality [9]. - The fourth "Beijing Urban Renewal Best Practices" event revealed 40 outstanding projects, highlighting diverse types of urban renewal initiatives [14][15]. Group 3: Project Developments - The "Li Bao Paradise" in Shanghai is launching a large-scale immersive cultural district, aiming to redefine commercial experiences and enhance cultural tourism [17]. - The "Xintiandi" brand in Shanghai is undergoing a strategic upgrade to strengthen its community brand and enhance cultural and commercial experiences [19][20]. - The "Haihe An Suzhou Yangcheng Peninsula Paradise" has been rebranded and upgraded, marking a shift towards quality improvement in the regional cultural tourism industry [23].
“十四五”以来 我国文旅公共服务惠及城乡 文旅产业发展蓬勃兴旺
Yang Guang Wang· 2025-09-30 02:48
"十四五"时期,我国文旅产业发展蓬勃兴旺,文化产业体系更加完善,结构布局不断优化,规模稳 步扩大,效益明显提升,扩大内需带动消费稳定预期等作用得到彰显。 央广网北京9月30日消息(记者孙鲁晋)据中央广播电视总台中国之声《新闻和报纸摘要》报道, 在29日下午举行的"高质量完成'十四五'规划"系列主题新闻发布会上,文化和旅游部介绍,"十四五"以 来,我国文旅公共服务惠及城乡,文旅产业发展蓬勃兴旺,有力促进了经济社会高质量发展。 孙业礼:2024年文化产业实现的营业收入达到19.14万亿元,产品供给质量服务的质量持续优化, 市场乱象得到有力整治,国内居民出游人次总花费保持较高的增长速度。2025年上半年国内居民出游 32.85亿人次,总花费达到3.15万亿元,又创新高,文旅、商、体、农等融合发展,成为激发文旅消费, 拉动综合消费,带动增加就业的重要引擎。 中央宣传部副部长、文化和旅游部部长孙业礼介绍,"十四五"时期我国文艺创作生产引导扶持机制 更加健全,新时代系列文艺创作工程顺利实施,国家艺术基金资助、创作、演出、展览、人才等项目 3568个。文旅公共服务惠及城乡,公共文化设施网络更加健全。 孙业礼:截至2024年 ...
新丝路机遇何在?2025戈壁企业家年会“问道”敦煌
Zhong Guo Xin Wen Wang· 2025-09-30 01:16
中新网甘肃新闻9月29日电 (常江昊)9月29日,由长江商学院主办,长江商学院高远户外俱乐部戈20执委 会、长江商学院甘青宁校友会承办,敦煌文旅集团、敦煌文博投资有限公司协办的"戈壁企业家年会"在 敦煌举行。本次年会以"励行无界"为主题,吸引来自政、商、学十余位重量级分享嘉宾与逾200位企业 家齐聚丝路重镇,围绕全球化变局、产业智能化、绿色转型、文旅融合等热点议题展开深度对话。 业家年会在敦煌举行。图为酒泉市委常委、敦煌市委书记王彦群致欢迎辞。长江商学院供图 时代脉搏:于新丝路中锚定增长确定性 酒泉市委常委、敦煌市委书记王彦群向参会企业家致欢迎辞,系统阐述了敦煌作为文明交汇地与当代创 新策源地的双重使命。王彦群说,敦煌作为古丝绸之路的枢纽,始终是文明对话与商业往来的重要节 点。近年来,敦煌持续优化营商环境,正以设立"企业家日"、发布营商环境优化举措、强化信用体系建 设等扎实行动,构建企业与城市共生长的良性生态。戈壁精神是逆境中的定力,而无界是价值的流动与 重构,期待企业家在敦煌汲取历史智慧、点燃创新火花、共创合作新机。 长江商学院院长、金融学教授、杰出院长讲席教授李海涛作了题为《巨变时代新丝绸之路的机遇》的主 ...