据港交所披露，上周（6月23日至6月29日）共有34家公司递表，3家公司通过聆讯，9家公司招股，另有 8只新股上市。 34家公司递表 1）斯坦德机器人(无锡)股份有限公司（简称"斯坦德机器人"） 6月23日，斯坦德机器人向港交所主板递表，中信证券、国泰君安国际担任其联席保荐人。 据招股书介绍，斯坦德机器人是全球领先的工业智能移动机器人解决方案提供商，致力于赋能多种工业 场景中的智慧工厂。根据灼识咨询资料，截至2024年12月31日的年度，按销量计算，该集团为全球第五 大工业智能移动机器人解决方案提供商及第四大工业具身智能机器人解决方案提供商。 业绩方面，2022年至2024年，斯坦德机器人实现收益分别约为9627.5万元、1.62亿元、2.51亿元人民 币；同期年内亏损分别约为1.28亿元、1亿元、4514.4万元人民币。 2）深圳承泰科技股份有限公司（简称"承泰科技"） 6月23日，承泰科技向港交所主板递表，国泰君安国际担任其独家保荐人。 据招股书介绍，承泰科技是一家专注于毫米波雷达产品研发、制造和销售的企业，产品涵盖第5代4D雷 达、第5.5代4D高解析度雷达等，广泛应用于乘用车及商用车的智能驾驶领域，覆 ...

证券研究报告：传媒 | 公司点评报告 发布时间：2025-06-30 股票投资评级 资料来源：聚源，中邮证券研究所 | 公司基本情况 | | --- | | 最新收盘价（元） | 12.60 | | --- | --- | | 总股本/流通股本（亿股）2.53 / 2.53 | | | 总市值/流通市值（亿元）32 / 32 | | | 52 周内最高/最低价 | 18.38 / 7.61 | | 资产负债率(%) | 90.8% | | 市盈率 | -5.83 | | 第一大股东 | 湖南湘江新区发展集团 | | 有限公司 | | 研究所 分析师:王晓萱 SAC 登记编号:S1340522080005 Email:wangxiaoxuan@cnpsec.com 华扬联众(603825) 实控人变更，治理改善，拓展文旅业务新增长点 ⚫ 事件回顾 2025 年 4 月 29 日，公司发布 2024 年年报及 2025 年一季报。 2024 年公司实现营业收入 20.30 亿元，同比下降 63.07%；归母净利 润-5.47 亿元，上年同期为-6.84 亿元。2025 年一季度公司实现营业收 入 1.75 亿元， ...

[Table_Page] 投资策略报告|传媒 证券研究报告 | 年中期策略 | [Table_Title] 传媒行业 2025 | | | | --- | --- | --- | --- | | 关注 | | | AI | | | | 产业进展 | | | 紧扣景气度主线，重视确定性资产，乐观 | | | | [Table_PicQuote] 相对市场表现 [分析师： Table_Author]旷实 SAC 执证号：S0260517030002 SFC CE No. BNV294 010-59136610 kuangshi@gf.com.cn 分析师： 廖志国 SAC 执证号：S0260525060001 15201876785 liaozhiguo@gf.com.cn 分析师： 徐呈隽 SAC 执证号：S0260519110002 021-38003663 xuchengjun@gf.com.cn 分析师： 周喆 SAC 执证号：S0260523050003 SFC CE No. BJD408 010-59136890 zhouzhe@gf.com.cn 分析师： 章驰 SAC 执证号：S026052308 ...

2025年6月27日，重庆灏渝沁文化传媒有限公司的海外红筹公司 JuNeng Technology 向美国证券交易委员会 （SEC）提交了首次公开募股（IPO）申请，拟募资至多900万美元。 JuNeng Technology 计划发行200万股股票，发行价区间为4美元至5美元，募资900万美元。按发行价区间的中间 价计算，JuNeng Technology 的市值将达到1.44亿美元。公司计划在纳斯达克上市，但尚未确定股票代码。盈科 证券（Pacific Century Securities）为本次交易的独家账簿管理人。 重庆灏渝沁文化传媒有限公司 截至2025年3月31日的12个月，重庆灏渝沁营收为1300万美元。 宏业金融集团美国IPO咨询/辅导顾问服务 重庆灏渝沁文化传媒有限公司（下文简称"重庆灏渝沁"）创立于2020年，总部位于中国重庆，全职雇员24人，是 一家为中国广告商提供数字营销解决方案的公司。 据悉，重庆灏渝沁作为第三方网络推广服务商，以大健康行业为依托，继而向招商、教育、游戏、小说、家装等 行业全面发展，现目前已为 1000+家客户提供信息流推广一站式营销解决方案。 该公司团队中大部分成员 ...

Core Insights - The integration of brand, effect, and sales (品效销一体化) has become a necessary path for the marketing industry, driven by effect-oriented strategies and omnichannel collaboration [3][4] - The 618 shopping festival has entered its 17th year, serving as a critical opportunity for brands to test growth dynamics amid changing consumer behaviors and marketing environments [2][4] - The marketing focus has shifted towards effectiveness and sales, with consumers demanding higher conversion efficiency [2][5] Industry Trends - The marketing landscape is experiencing a systematic transformation, with brands needing to build systematic marketing capabilities to achieve sustainable growth in a competitive environment [3][4] - By 2025, the integration of brand, effect, and sales will become a core competitive pathway for companies, making it essential for survival [3][4] - The current marketing environment is characterized by increased uncertainty and cautious consumer spending, necessitating precise responses to consumer demand changes [4][5] Marketing Strategies - Brands are increasingly relying on data-driven optimization strategies, utilizing AI tools to enhance real-time monitoring and strategy iteration throughout the marketing process [2][5] - The traditional separation of brand marketing, effect marketing, and sales is being challenged, requiring a unified approach to effectively integrate these functions [7][8] - Companies must develop strong data processing and analysis capabilities to connect all marketing stages, from brand awareness to sales conversion [9]

关于对引力传媒股份有限公司 专项说明 XYZH/2025BJAA19F0024 引力传媒股份有限公司 上海证券交易所： 本所根据贵所发文号为"上证公函【2025】0648号"《关于引力传媒股份有 限公司2024年年度报告的信息披露监管问询函》(以下简称《监管函》)的要求, 现就监管问询函中要求进行回复说明如下: 问题1、关于业务模式及收入确认。年报显示，公司主营业务为品牌营销、 社交营销、电商营销与运营服务等，利润来源主要为客户服务费和媒体平台渠道 激励。2024年度，公司实现营业总收入62.9亿元，同比增加32.7%；实现扣非前 后归母净利润分别为-1810.5万元和-1728.1万元，由盈转亏；其中四季度营业收 入显著高于其他季度，但净利润大幅下滑并出现亏损。前期公司未能依规在2025 年1月底之前披露2024年业绩，公司称系2024年国内媒体平台渠道政策出现较大 变化，导致公司对2024年业绩预计出现较大偏差。 请公司补充披露：（1）分类披露主营业务的具体模式，包括公司提供的服 务内容及流程、主要考核指标、收费方式、主要客户、供应商及结算政策等； （2） 广告营销业务的收入确认政策及依据，结合业务模式、 ...

Core Viewpoint - BlueFocus, a Chinese advertising and marketing company, has submitted an application for an IPO in Hong Kong, aiming to raise funds to enhance AI research, expand global business networks, improve domestic service capabilities, and pursue potential acquisitions or investments [2][13]. Company Background - Founded in 1996 and listed on the Shenzhen Stock Exchange in 2010, BlueFocus provides marketing solutions across various industries, reaching nearly 200 countries and regions [3]. - The company's revenue is projected to grow from 36.683 billion RMB in 2022 to 60.797 billion RMB in 2024, representing a compound annual growth rate (CAGR) of 28.7% [3]. Main Business Segments - BlueFocus's main business is divided into three categories: 1. **Cross-border Marketing Services**: Includes digital advertising, integrated marketing, programmatic advertising, and other marketing services via its SaaS platform. 2. **Domestic Integrated Marketing Services**: Encompasses public relations, data analysis, and other integrated marketing services. 3. **Domestic Full-service Advertising**: Divided into digital advertising and programmatic advertising services [4]. Revenue Contribution - The cross-border marketing services segment is the largest revenue contributor, expected to generate 48.333 billion RMB in 2024, accounting for 79.5% of total revenue [4]. Profitability and Cost Structure - Despite significant revenue, BlueFocus faces low profitability, with a projected gross profit of only 1.530 billion RMB and a gross margin of 2.5% in 2024 [8]. - Media costs constitute the largest expense, accounting for over 95% of total revenue in recent years, which significantly impacts gross margins [10]. Future Development Plans - BlueFocus plans to transition its cross-border marketing business from an agency model to localized operations and technology-driven approaches, enhancing connections with overseas clients [12]. - The company has developed a large model application engine, Blue AI, aimed at improving automation and operational efficiency, with projected AI-driven revenue of approximately 1.2 billion RMB in 2024 [12]. Strategic Importance of Hong Kong Listing - The IPO in Hong Kong is seen as a crucial strategic move for BlueFocus, providing access to diverse financing channels to alleviate funding pressures and invest in technology and business expansion [13]. - The competitive landscape in the marketing industry is intensifying, with advancements in AI technology changing the dynamics of marketing services, necessitating BlueFocus to adapt and innovate [13].

Core Insights - The article discusses the evolution of the campus marketing model by掌上大学, highlighting its transition from simple product displays to a comprehensive private domain economic ecosystem [1][3][12] - The company has successfully integrated online and offline strategies to enhance brand engagement and customer acquisition in the university market [5][10] Group 1: Evolution of Campus Marketing - The journey began in 2022 with a 10 square meter tent, attracting only one brand and fewer than 50 participants, marking the start of the 1.0 era [3] - By early 2023, the introduction of a 20 square meter tent and sample experience mechanisms increased daily reach to 100-200 people, but challenges like "traffic scarcity" remained [3] - The 3.0 era commenced in September 2023 with a 50 square meter exhibition space, allowing 15 brands to participate and replacing part-time staff with full-time employees, transforming the perception from a "general store" to a "brand collection store" [3][5] Group 2: Private Domain Economic Model - The company has established a "precise reach-scenario penetration-long-term sedimentation" private domain economic loop, leveraging 80,000 student agents to enhance traditional marketing conversion rates by three times [6] - Collaborations with universities, such as the establishment of smart training bases, have provided long-term support for brand loyalty, with 60% of participating students receiving internship opportunities [6][12] Group 3: Business Value Reconstruction - The synergy between the upgraded roadshow and private domain economy has created significant commercial value, exceeding traditional models [8][10] - For instance, Costa Coffee discovered that cookies were more popular than their planned cold brew coffee during a tasting event, leading to cookies accounting for 43% of campus sales [8] - The return on investment (ROI) for campus marketing has increased to 3.2 times that of traditional methods, with over 200 roadshows planned for 2024 [10] Group 4: Industry Implications - The founder of掌上大学 emphasized that true business innovation involves a holistic leap in the ecosystem rather than isolated breakthroughs [12] - The model is redefining campus economics from mere commercial transactions to value co-creation between brands and the youth demographic [12][13] - The campus private domain ecosystem is positioned as a strategic advantage for brands aiming to capture future consumer markets, covering 40 million university students and representing a significant portion of the 960 billion youth consumption market [12][13]

Group 1 - Ronglian Technology (002642) and Tianxiexiu (600556) have formed a strategic partnership to enhance AI marketing solutions in the automotive industry [1] - The collaboration aims to provide an integrated intelligent solution for automotive marketing services, facilitating the deep integration of AI technology across the entire automotive industry chain [1] - The AI marketing solution was jointly launched at the strategic cooperation kickoff meeting, specifically targeting automotive marketing service scenarios [1]

最近，被誉为"广告界奥斯卡"的戛纳国际创意节落下帷幕。 Classic Award：用简单的内容引起用户注意 在Classic Award类别中，KitKat《Phone Break》获得了户外狮全场大奖、百威《One Second Ads》获得了广播音频狮全场大奖。不同于其他广告要传递出 更多的产品、品牌信息，KitKat和百威都选择用更简单的内容引起用户注意。 1、户外狮全场大奖：KitKat《Phone Break》 KitKat的获奖案例名称叫《Phone Break》，画面中，原本形形色色的人手中紧握的是手机，但是被替换成了KitKat巧克力，整个场景也从喧嚣变得安静 下来。有意思的是，这支广告被KitKat投放在了用户使用手机最频繁的场景中，比如公交站、地铁上、街头巷尾的广告牌等。 这种通过不同的人共同呈现出停下来、拿起KitKat的状态，在画面呈现上有着强烈的视觉反差。而且在视觉替换和氛围转变之下，也传递了KitKat的经典 口号"Have a break，have a KitKat"，暗示着KitKat是比刷手机更好的"休息"选择。 在Morketing看来，KitKat精准洞察了当代人"休息 ...