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吉林白山“雪假”点燃冰雪激情
Xin Hua She· 2025-12-06 13:14
Core Viewpoint - Jilin Province's Baishan City is leveraging its six-month snow season to develop its ice and snow industry, attracting tourists with upgraded services and diverse activities [1] Group 1: Ice and Snow Industry Development - Baishan City is located in the world's ice and snow golden latitude belt, which provides a solid foundation for its ice and snow industry [1] - The city organized a variety of ice and snow activities during the ice and snow holiday from December 3 to 7, enhancing local engagement and tourism [1] Group 2: Tourist Engagement and Services - Many parents are participating in winter activities with their children, contributing to a family-friendly atmosphere [1] - The Changbai Mountain resort has opened three ski trails catering to different skill levels, ensuring a safe experience for beginners [1] - The resort has upgraded its services by adding coaches, equipment, and online booking options, promoting a "friendly skiing" experience [1] Group 3: Tourism Growth - Baishan City is attracting an increasing number of tourists due to its rich ice and snow resources, enhanced services, and diverse recreational offerings [1]
滑雪研学、冰浮体验、冰雪假期!新雪季热潮涌动 新业态带动服务消费提质升级
Yang Shi Wang· 2025-12-06 07:53
Core Insights - The winter sports industry is experiencing significant growth as outdoor snow venues open for the season, leading to an increase in ice and snow service consumption [1] - The Beijing and Zhangjiakou areas are hosting multiple international skiing events, enhancing the popularity of winter sports [3] - New initiatives, such as the "skiing + research" package, are emerging to attract youth participation in winter sports [3] Group 1 - The new snow season is marked by a surge in ice and snow activities, with various new business models emerging to enhance service quality [1] - The International Ski Federation is holding several World Cup events in Beijing and Zhangjiakou, contributing to the vibrancy of winter sports [3] - A new youth skiing training center is set to open, featuring six dedicated ski trails and a professional coaching team [3] Group 2 - The collaboration between Beijing and Zhangjiakou in developing the Jing-Zhang Sports Culture Tourism Belt is revitalizing the regional economy by integrating winter sports resources [5] - In regions like Xinjiang and Jilin, winter vacation programs are being introduced, with ski resorts becoming popular venues for students to learn skiing [5] - Innovative ice and snow tourism projects, such as ice floating experiences in Altay, Xinjiang, are being introduced to cater to personalized tourist demands [7]
加密航线 升级服务 扩大优惠——吉林多举措释放冰雪经济新动能
Xin Hua Wang· 2025-12-06 03:41
Core Viewpoint - The winter tourism in Jilin Province is experiencing a surge, driven by enhanced transportation networks and increased flight frequencies, making it easier for tourists to access popular skiing destinations [1][2][3] Group 1: Transportation Enhancements - Jilin Province is increasing flight frequencies to major cities in the Yangtze River Delta and Pearl River Delta, with plans to have daily flights from Changchun to Shanghai Pudong increased to 6 and eventually 7, and to Nanjing increased to 4 [1][2] - The introduction of additional flights from Changchun to Guangzhou, Shenzhen, and Zhuhai aims to connect domestic travelers with international markets, enhancing the overall travel experience [2] Group 2: Tourist Experience and Engagement - Popular ski resorts in Jilin, such as Lianhua Mountain and Changbai Mountain Wanda International Resort, are seeing a rise in visitor numbers, indicating a growing interest in ice and snow tourism [2][3] - The airline is implementing themed flights to enhance the travel experience, featuring interactive activities that showcase the charm of Jilin's winter tourism [2] Group 3: Weather Preparedness and Service Upgrades - The airline has established a pre-warning and decision-making mechanism to manage potential flight delays due to adverse weather conditions, including the use of advanced de-icing solutions [3] - Initiatives to improve passenger comfort during cold weather include expedited boarding processes and warm waiting areas [3] Group 4: Economic Incentives and Policy Support - Jilin Province is allocating 100 million yuan in ice and snow consumption vouchers to stimulate tourism-related spending, alongside local government initiatives to promote consumption [3][4] - The combination of improved services and supportive policies is expected to transform Jilin's cold resources into a vibrant winter economy, enhancing the attractiveness of the region for tourists [4]
从北方雪场到南方室内:冰雪游全线升温 点燃冬季文旅消费增长新引擎
Yang Shi Wang· 2025-12-06 02:58
在位于呼伦贝尔根河市的敖鲁古雅使鹿部落景区里,游客们在策马驰骋,享受森林雪骑的乐趣之余,还可以围炉而坐,品尝地 道的民族美食。 河北崇礼:雪场全面升级服务 冰雪游订单翻倍增长 从这个周末开始到2026年1月,河北崇礼将举办8场国际雪联国际级赛事,这也直接带动了区域客流的爆发式增长。各大雪场全 面升级雪场设施与服务,入境冰雪游订单翻倍增长,其中东南亚游客占到七成。 崇礼还提升服务保障,新开通了从北京首都机场、大兴机场及北京南站直达的专线班车,同时扩大开放雪道,增加造雪面积。 内蒙古:多地滑雪场开板迎客 冬季文旅市场持续升温 这个冰雪季,内蒙古推出了159项特色冰雪文旅活动、48项文体赛事及45条冰雪旅游线路,打造新消费场景。在鄂尔多斯,滑雪 爱好者们在雪道上灵活穿梭,感受冰雪运动的速度与激情。 央视网消息:进入冬季,冰雪游持续升温,"冰雪+"新消费业态蓬勃兴起,成为激活文旅市场的新引擎。 广东深圳:冬运消费升温 室内滑雪场迎客超70万 曾经局限于北方冬日的"冷资源",已经突破地域局限,成为贯通四季的"热经济"。在深圳宝安的前海冰雪世界,亲子娱乐区域与 室内专业赛事级雪道同步开放,搭配深港直达穿梭巴士,为大湾区冬 ...
用赛事擦亮冰雪名片
Nei Meng Gu Ri Bao· 2025-12-06 00:42
Core Viewpoint - The construction of the Changlang Bailu Ice and Snow Sports Base is progressing rapidly, with a 5.1-kilometer all-terrain track being developed to become the longest "dual-use" sports track in the country, aimed at enhancing winter tourism in Inner Mongolia and hosting various national ice and snow events [1][2]. Group 1: Infrastructure Development - The base will feature an 8000-acre area, with the track designed to accommodate year-round tourist activities [1] - The construction includes ensuring precise angles for the track's curves, indicating a focus on quality and safety in design [1] Group 2: Event Hosting and Economic Impact - The base is set to host the 2025-2026 Inner Mongolia Ice and Snow Tourism Season and the 8th Winter Heroes Conference, which will include multiple national competitions [1][2] - The event has evolved from an amateur competition to a nationally recognized A-level event, reflecting the successful implementation of policies promoting ice and snow sports [2] Group 3: Equipment and Services - The base has invested over 30 million yuan in equipment, including snowmobiles and snow-making machines, to ensure readiness for the upcoming winter season [2] - The facility has developed a comprehensive service model covering everything from beginner training to event guidance, showcasing its capability in the ice and snow sports sector [2] Group 4: Tourism and Cultural Integration - The 8th Winter Heroes Conference and the "Yimin River Ice and Snow Carnival" are key initiatives aimed at creating immersive consumer experiences and transforming tourism traffic into economic growth [3] - The company aims to integrate cultural and tourism development, enhancing the visitor experience by offering a full range of services including ticket booking, cultural exhibitions, and local experiences [3]
“雪假”激活冰雪热,消费势能如何精准释放?
Core Insights - The introduction of "snow holidays" in northern regions has led to a significant increase in ice and snow tourism, creating a potential for economic growth and consumer upgrades [1][2] Group 1: Ice and Snow Tourism Growth - The implementation of "snow holidays" allows students to enjoy up to 9 days off, driving a surge in ice and snow consumption [1] - Local governments are promoting ice and snow tourism through the distribution of consumption vouchers and subsidies, enhancing visitor attraction [1] - The influx of tourists is testing the capacity of local cultural and tourism industries, necessitating improved transportation, safety, and service provisions [1] Group 2: Innovative Consumption Scenarios - Ice and snow tourism is evolving beyond traditional activities, with new integrated experiences such as educational programs and cultural activities being introduced [2] - The growth in ice and snow consumption is prompting a shift from broad development to refined service offerings, with various enhancements being made at ski resorts [2] Group 3: Economic Impact and Future Projections - The total consumption in ski resorts is projected to reach 78.613 billion yuan for the 2024-2025 season, with a 27.97% increase in surrounding area consumption [3] - The number of companies in the ski equipment sector has increased from approximately 300 in 2015 to around 900 in 2023, indicating robust industry growth [3] - The ice and snow economy is expected to reach a scale of 980 billion yuan in 2024, with projections to exceed 1 trillion yuan by 2025, highlighting the sector's potential for economic development and consumer enhancement [3]
放雪假多地滑雪场长满了学生
第一财经· 2025-12-05 12:32
Core Viewpoint - The introduction of "snow holidays" in various regions, such as Xinjiang and Jilin, aims to enhance student well-being and promote local tourism, creating a positive economic impact through increased family travel and leisure activities [3][5]. Group 1: Implementation of Snow Holidays - Xinjiang's Altay region has established its first "snow holiday" from December 1 to 5, 2025, allowing 73,000 students to enjoy a continuous 9-day break [3]. - Urumqi's education bureau announced the trial of "spring" and "snow" holidays starting in 2025, with Urumqi students also benefiting from a 9-day holiday [3]. - Jilin Province's "ice and snow holiday" is scheduled from December 3 to 7, 2025, ensuring it does not overlap with winter and summer breaks for compulsory education students [3]. Group 2: Impact on Tourism - Jilin's local tourism saw a significant increase, with a 6.5-fold week-on-week rise in bookings for one to three-day tours during the snow holiday period [4]. - The introduction of ticket discounts for students in Jilin has boosted family travel, leading to increased hotel and attraction bookings across various cities [4]. - In Altay, ski resorts offered free tickets and half-price equipment rentals for students, resulting in a surge of families visiting ski areas [5]. Group 3: Economic and Social Benefits - The snow holiday initiative is seen as a way to promote student health and well-being while also stimulating off-peak tourism, thereby enhancing local economic sustainability [5]. - Experts believe that these holidays can help cultivate the market and promote the development of the ice and snow economy, making tourism more sustainable [5].
放雪假多地滑雪场长满了学生
Di Yi Cai Jing· 2025-12-05 11:01
Core Insights - The introduction of "snow holidays" in various regions is expected to boost local tourism and enhance family travel experiences [2][3][4] Group 1: Snow Holidays Implementation - Xinjiang's Altay region will implement its first "snow holiday" from December 1 to 5, 2025, providing a continuous 9-day break for 73,000 students [2] - Jilin Province has scheduled its "ice and snow holiday" from December 3 to 7, 2025, ensuring it does not overlap with summer and winter vacations [2] - The implementation of these holidays is part of a broader initiative to promote student well-being and educational practices [2][3] Group 2: Impact on Tourism - Jilin's local tourism saw a significant increase, with daily visitors to the Songhua Lake Resort exceeding 3,000 during the snow holiday, and ski trail usage rising by 60% compared to regular days [2][3] - The booking volume for local tours in Jilin surged over 6.5 times week-on-week during the snow holiday, driven by promotional ticket offers for students [3] - In regions like Urumqi and Altay, ski resorts offered discounts on lift tickets and equipment rentals, attracting many families to the slopes [3] Group 3: Economic and Social Benefits - Experts suggest that the establishment of snow holidays can cultivate the market and promote the development of the ice and snow economy [4] - These holidays encourage off-peak travel, which can sustain tourism consumption during traditionally slower periods [4]
放“雪假”推优惠、交通服务齐升级 这份雪季福利请收好
Group 1 - Multiple regions in China are implementing "snow holidays," with Jilin Province announcing a break from December 3 to 7, allowing for a maximum of 9 consecutive days off, including weekends [1][3] - During the "snow holiday," Jilin will have 171 winter tourist attractions and 39 qualified ski resorts and ice rinks offering free admission for students and discounts for parents [1] - Urumqi and Altay have also announced similar "snow holidays," promoting various cultural and tourism products with multiple discounts [3] Group 2 - The Ministry of Culture and Tourism and the Civil Aviation Administration of China have issued a plan to enhance travel services during the winter season, including measures for passenger comfort in cold weather at airports [7] - Railways are responding to increased travel demand by adding trains and upgrading services, with the Shenyang Railway Bureau adding multiple trains to popular destinations [10] - Various regions are introducing unique winter activities and experiences, such as special tourism trains in Heilongjiang and over 100 ice and snow events planned in Liaoning [12][14]
“雪假”激发新一轮冰雪旅游消费热潮
Xin Hua She· 2025-12-05 00:40
新华社上海12月4日电(记者陈爱平)12月以来多地推出的"雪假",让冰雪季消费热潮迅速升温。 公开信息显示,新疆乌鲁木齐市、阿勒泰地区等地"雪假"时间为12月1日至5日,加上前后的双休日,出 游时间可长达9天。12月3日至7日,吉林省也迎来首个"冰雪假期"。多地还推出门票减免、住宿折扣等 优惠及文旅活动和体育赛事,鼓励亲子家庭走出家门共赴"冰雪之约"。 上海市民陈慕芳一家正在长白山滑雪。"雪场上有众多亲子游客,非常热闹。优质的滑雪教练甚至 需要提前'锁定'。但相较农历春节前后的'超级旺季',雪假前后出行性价比仍很高,体验很好。"陈慕芳 说。 受益于多个南方省市学校放秋假、举行秋游以及近期的"雪假",上海耀雪冰雪世界提前进入客流旺 季,11月以来景区客流量同比增长30%,相当部分游客来自外省市,景区营业收入同比增长70%,带动 周边商业营业收入增长近20%,其配套酒店在周末均处于满房状态。 业界预计,冰雪消费正成为扩大内需重要增长点,到2030年,我国冰雪经济总规模有望达到1.5万 亿元。 携程平台数据显示,吉林省"雪假"期间,从当地出发的机票预订量同比增长41%,酒店预订量同比 增长147%。 另据吉林省文旅 ...