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本文字数：1950，阅读时长大约3分钟 作者 | 第一财经 武子晔 近期，全国工商联汽车经销商商会、长三角四大协会等机构就经销商生存压力密集发声，直指主机厂 压库、返利政策模糊等问题。 这并非行业首次出现类似呼吁。 但密集警报声折射出的，是中国汽车市场从增量时代迈入存量竞争 后，在激烈价格战背景下经销商与厂商关系积弊的集中爆发，重构共生关系迫在眉睫。 回溯15年前，中国汽车市场迈入快速发展的黄金期，流通领域也一度进入暴利时代——经销商手握 主机厂授权便可轻松盈利，主流合资和豪华品牌的经销商更是赚得盆满钵满，部分热销车型加价提 车、甚至4S店强制装潢等现象屡见不鲜。 2025.07. 05 彼时的主机厂掌握着绝对话语权，而获得豪华汽车品牌（高品牌溢价）授权更是无数经销商投资人的 梦想。 关键的转折点出现在2018年：汽车产销量首次出现下降，汽车终端售价随之下探，经销商的利润也 普遍开始下滑。 2018年，经销商新车毛利率从2017年的5.5%下降至0.4%，亏损面从2017年的11.4%增至39.3%。 2019年，经销商平均毛利率首次出现负值，新车业务陷入"销售即亏损"的情况，经销商利润主要来 源于售后、金融 ...

市场供需逆转已彻底打破了主机厂和经销商关系的旧平衡，到了该重构的时候。 近期，全国工商联汽车经销商商会、长三角四大协会等机构就经销商生存压力密集发声，直指主机厂压 库、返利政策模糊等问题。 回溯15年前，中国汽车市场迈入快速发展的黄金期，流通领域也一度进入暴利时代——经销商手握主机 厂授权便可轻松盈利，主流合资和豪华品牌的经销商更是赚得盆满钵满，部分热销车型加价提车、甚至 4S店强制装潢等现象屡见不鲜。 彼时的主机厂掌握着绝对话语权，而获得豪华汽车品牌（高品牌溢价）授权更是无数经销商投资人的梦 想。 关键的转折点出现在2018年：汽车产销量首次出现下降，汽车终端售价随之下探，经销商的利润也普遍 开始下滑。 2018年，经销商新车毛利率从2017年的5.5%下降至0.4%，亏损面从2017年的11.4%增至39.3%。2019 年，经销商平均毛利率首次出现负值，新车业务陷入"销售即亏损"的情况，经销商利润主要来源于售 后、金融等业务。 这一状况延续到了现在。近两年市场竞争加剧，车市进入深度调整时期，价格战成为主机厂争夺市场份 额的重要手段，价格严重倒挂，经销商的经营危机愈演愈烈。 6月23日，全国工商联汽车经销 ...

Core Viewpoint - The article discusses the end of the "high interest, high rebate" model in the automotive finance market, driven by regulatory actions aimed at protecting consumer rights and preventing systemic risks in the banking sector [1][4][5]. Group 1: Industry Practices - Banks have historically paid dealers a commission of 10% to 15% of the loan amount, which was then used to create the illusion of lower car prices for consumers [1][2]. - A case study from a state-owned bank revealed that despite paying a rebate of 25,500 yuan on a 170,000 yuan loan, the actual interest income was only 16,000 yuan due to early repayments, leading to significant losses [1][2]. - The "high interest, high rebate" model has contributed to nearly half of the profits for dealers, incentivizing them to mislead consumers about loan benefits [2][3]. Group 2: Consumer Impact - The end of the "high interest, high rebate" model will require consumers to reassess their car purchasing costs, as benefits from loans may decrease significantly [5][6]. - Consumers often fall into three cognitive traps: overlooking hidden costs, misinterpreting low monthly payments as low overall costs, and being forced into bundled insurance and service packages [3][5]. - The shift in the market dynamics will encourage consumers to focus on real interest rates and total lifecycle costs rather than short-term rebates [5][6]. Group 3: Regulatory Actions - Regulatory bodies are taking steps to ensure transparency by requiring dealers to disclose complete cost breakdowns for both cash and loan purchases [4][5]. - The establishment of a financial product filing system and the prohibition of forced bundling sales are among the proposed measures to protect consumer rights [4][5]. - The regulatory changes signal a move towards a more sustainable automotive finance market, emphasizing the need for financial services to support the real economy [5][6]. Group 4: Future Outlook - The automotive finance market is expected to undergo a transformation, with banks focusing on risk control rather than commission rates, and dealers shifting towards service-oriented business models [5][6]. - This regulatory shift may present an opportunity for a healthier and more sustainable automotive finance market, marking a maturation phase for the industry [6].

Core Viewpoint - The automotive consumer finance industry is undergoing significant changes due to regulatory and market pressures, leading to the cessation of the "high interest, high rebate" model that has been prevalent in the market [1][2][3] Group 1: Changes in the Automotive Consumer Finance Model - The "high interest, high rebate" model has been a long-standing practice in the automotive consumer market, creating a unique profit chain among banks, car dealers, and consumers [1] - This model allowed banks to expand their customer base by paying high commissions to car dealers, which could reach up to 15% of the total loan amount, enabling dealers to offer discounts to consumers [1] - The cessation of this model is a response to the hidden risks and traps it posed for consumers, including unclear repayment terms and potential high penalties for early repayment [1][2] Group 2: Implications for Financial Institutions - While the "high interest, high rebate" model helped banks acquire customers, it also led to significant financial burdens due to high rebate costs and increased credit risks [2] - The reliance on high commissions has created a distorted automotive sales ecosystem, leading to unhealthy competition and price wars that could affect the entire automotive supply chain [2] Group 3: Future of Automotive Finance - The end of the "high interest, high rebate" model signifies a shift towards a more transparent, rational, and healthy development phase in automotive finance [3] - Banks are encouraged to innovate financial products and provide value-added services to enhance consumer experience, while car dealers should focus on differentiated services rather than relying on financial rebates [3] - This transformation aims to eliminate vicious competition and reshape the industry ecosystem, ultimately achieving a true "win-win" scenario for all parties involved [3]

Group 1 - The core viewpoint of the articles highlights the role of digital financial services in supporting small and micro enterprises, particularly through products like "Entrepreneur Guarantee Loan" offered by Citic Baixin Bank, which addresses the challenges of collateral requirements for loans [1][3] - Citic Baixin Bank has achieved a significant growth in its inclusive small and micro loans, reaching a scale of 9.1 billion yuan, representing a 45% increase by the end of 2024 [1] - The bank's digital services have enabled a more efficient loan approval process, allowing for online applications that can be completed quickly, thus meeting the urgent funding needs of businesses like the second-hand car industry [2][3] Group 2 - The bank's online services are designed to be user-friendly and efficient, with a response time for loan assessments reaching seconds, which facilitates quick funding for small businesses [2] - Citic Baixin Bank aims to be a "supplementary player" in traditional financial services, leveraging digital methods to overcome the limitations of physical branches and traditional credit models [3]

Core Viewpoint - The automotive industry in the Yangtze River Delta is facing significant operational challenges, prompting four major associations to call for a new collaborative mechanism with manufacturers to address these issues and enhance market competitiveness [1][3][8]. Group 1: Current Challenges Faced by Dealers - Dealers are experiencing high operational pressure due to excessive inventory, disordered market competition, and increasing risks of cash flow crises [2][3]. - The inventory warning index for Chinese automotive dealers reached 56.6% in June 2025, indicating a rise of 3.9 percentage points, suggesting a decline in industry prosperity [4][5]. - A survey revealed that only 27.5% of 4S stores met or exceeded their sales targets in the first half of the year, highlighting significant inventory accumulation risks [5]. Group 2: Recommendations for Improvement - Establish a production-sales coordination mechanism to allow dealers to report reasonable inventory limits and eliminate rigid sales targets [7][8]. - Optimize rebate pricing policies by simplifying rules, clarifying non-fixed rebate calculations, and shortening the rebate redemption period to within 30 days [7]. - Strengthen the awareness of shared risks by adjusting sales rhythms and assisting dealers in clearing unsold inventory [7]. Group 3: Industry Collaboration and Future Outlook - The associations advocate for a collaborative approach involving government guidance, industry cooperation, and manufacturer participation to create a sustainable automotive market ecosystem [8][9]. - The automotive market is expected to see a slight decline in demand in July due to various factors, including demand exhaustion and seasonal trends, despite ongoing efforts to boost sales through promotions and new vehicle launches [9].

Core Viewpoint - The automotive industry is facing significant challenges due to intense competition and operational pressures on dealers, prompting industry associations to call for collaborative measures between manufacturers and dealers to establish a healthier ecosystem [1][2][6][7]. Group 1: Current Challenges Faced by Dealers - Dealers in the Yangtze River Delta region are experiencing high inventory levels, disordered market competition, and increasing risks of cash flow crises, with some manufacturers allegedly forcing dealers to sell vehicles below cost [2][3]. - The inventory pressure has surpassed warning levels, with a significant decline in sales and a drop in customer visits, leading to a transaction rate decrease of over 30% [2][3]. - A survey indicated that only 27.5% of 4S stores met or exceeded their sales targets in the first half of the year, highlighting the severe inventory accumulation risks [4]. Group 2: Recommendations for Improvement - The four associations urge manufacturers to establish a production-sales coordination mechanism, optimize rebate pricing policies, and strengthen risk-sharing awareness to support dealers [6][7]. - Specific recommendations include canceling rigid sales targets, simplifying rebate rules, and creating a market information-sharing platform to avoid supply-demand mismatches [6][7]. - The associations emphasize the need for a collaborative approach to build a sustainable industry ecosystem, ensuring fair competition and addressing the long-standing issues of unclear rebate policies and delayed payments [7]. Group 3: Market Outlook - The automotive market is expected to see a slight decline in demand in July due to various factors, including demand exhaustion and seasonal trends, despite some new vehicle launches and regional events that may boost sales [8]. - Dealers are advised to rationally assess actual market demand and enhance promotional efforts for trade-in and scrappage policies to bolster consumer confidence [8].

Group 1 - The core issue involves the recent equity freeze of 2 billion RMB related to the company Zhonglian Tianxia Automobile Sales Service Co., Ltd, which is linked to Huzhou New Energy Co., Ltd, a subsidiary of Nezha Automobile [1] - This is the second instance of equity freeze for the same stake within a short period, indicating ongoing financial distress for Huzhou New Energy [1] - Huzhou New Energy Co., Ltd is currently undergoing bankruptcy reorganization, with the case formally accepted by the Jiaxing Intermediate People's Court in Zhejiang Province [1] Group 2 - The management of Huzhou New Energy has issued a pre-recruitment announcement for potential investors, emphasizing the need for sufficient financial strength to support the company's recovery [2] - The total amount executed against Huzhou New Energy has reached 10.2 million RMB, with the company involved in 476 legal cases totaling 22.9 million RMB [2] - Multiple institutions, including Nanning Chantu Automobile Industry Group Co., Ltd, have filed lawsuits against companies related to Nezha Automobile [2]

Company Overview - Shanghai Caocao Zhixing Automobile Sales Co., Ltd. has been established with a registered capital of 25 million RMB [1] - The company is wholly owned by Hangzhou Youxing Technology Co., Ltd. [1] Business Scope - The business operations include automobile sales, technical services, technology development, consulting, and promotion [1] - Additional services encompass AI application software development, network and information security software development, and small micro vehicle rental services [1] - The company is also involved in advertising, enterprise management, computer system services, and battery sales [1] Legal and Regulatory Information - The company is classified under the national standard industry of resident services, repair, and other services [1] - The legal representative is Hu Xiangjun, and the company is registered in Baoshan District, Shanghai [1] - The business license allows for various operations, subject to approval from relevant authorities [1]