4月1 5日下午，长沙北辰国际会议中心，绝味食品携网聚资本、企业发展、海纳百川其他三 大业务板联动开启四场高规格论坛。区别于上午的战略发布会，下午的四大平行论坛深入展 现企业在AI数智战略升级、供应链创新、双品牌驱动等领域的战略布局，传递卤味行业从规 模竞争转向生态共建的时代信号。 0 1 绝味食品平行论坛：二十岁从"舌尖传奇"成长到"行业标杆" 2 0 0 5年4月1 5日，绝味鸭脖第一家门店在南门口开业，如今，2 0岁的绝味已构建起覆盖全国 的万家门店网络，拥有约3 0 0 0余名加盟商，年零售规模稳居行业龙头。依托国内领先的卤味 工厂群与"冷链保鲜，日配到店"体系，树立供应链效率标杆。 在绝味食品平行论坛中，绝味食品首席数智增长官谌鹏飞进行了开场致辞，随后，绝味数智 天团6位核心团队成员发表TED演讲，分别来自产品、全渠道、品牌营销等领域。演讲现 场，他们以风趣幽默的风格分享了绝味数智增长实践、，通过实战干货和领先专业认知，展 现了绝味年轻、活力、引领行业创新的团队风貌以及鸭厂快乐解压的秘诀。他们将与消费者 双向价值奔赴，与生态开放共创的理念融入到每天的工作实践中，是东方卤味在数智时代传 承与创新的有生 ...

Core Viewpoint - Shanghai Ziyan Food Co., Ltd. reported a revenue of 3.363 billion yuan and a net profit of 346 million yuan for 2024, showing a year-on-year growth of 4.5%, positioning itself favorably in a slowing restaurant industry [1] Group 1: Financial Performance - The company achieved a revenue of 3.363 billion yuan and a net profit of 346 million yuan, with a net profit growth of 4.5% year-on-year [1] - The company’s performance is notable given the overall slowdown in the restaurant industry and declining consumer spending in first and new-tier cities [1] Group 2: Product Innovation - Ziyan Food's product performance is driven by R&D innovation, with R&D investment increasing by 91.78% year-on-year [2] - The company launched localized products such as "Little Fat Bucket" and "Spicy Rabbit Legs" to cater to young consumers, ensuring quality control through a comprehensive internal tasting process [2] - Collaborations with retailers like Costco and Sam's Club have expanded the product ecosystem, enhancing market presence [2] Group 3: Supply Chain Management - The company is enhancing its supply chain through automation and the use of IoT, big data, and AI to improve cold chain logistics [3] - Strategic partnerships with suppliers like Charoen Pokphand Group and long-term collaborations with major suppliers ensure quality and cost control of raw materials [3] Group 4: Market Strategy - Ziyan Food is focusing on expanding its brand presence in non-first-tier cities through initiatives like the "Super Development City Plan" and "Campus Special Channel Strategy" [4] - The company plans to open 350 new university stores by 2025, capitalizing on high foot traffic and consumer spending in these locations [4] - Internationally, Ziyan Food is expanding into markets like Melbourne, with plans to enter Sydney and Brisbane, aiming for global growth [4] Group 5: Strategic Focus - The current strategic focus remains on "scale first," with expectations for profitability to be released by 2025 through product differentiation and channel penetration [5] - Long-term, the company aims to balance scale expansion with profitability quality, leveraging R&D innovation and supply chain efficiency as dual engines for sustainable growth [5]

Core Insights - The article highlights the strategic transformation of Juewei Foods from scale competition to ecological co-construction in the ready-to-eat food industry, emphasizing the integration of AI, supply chain innovation, and dual-brand strategies [1][10] Group 1: Juewei Foods' Growth and Strategy - Juewei Foods has established a nationwide network of over 10,000 stores and approximately 3,000 franchisees since its first store opened in 2005, marking its 20th anniversary as an industry benchmark [1][10] - The company has built a supply chain efficiency model based on cold chain preservation and daily delivery to stores, setting a standard in the industry [1][3] - The company aims to create a dual-value proposition with consumers and foster an open ecosystem for co-creation, reflecting its commitment to innovation in the era of digital intelligence [1][3] Group 2: Supply Chain and Innovation - Juewei's supply chain focuses on quality assurance and green development, integrating intelligent manufacturing, cold chain logistics, strategic procurement, and innovation to enhance its core competitiveness [3][6] - The company plans to deepen collaboration with industry partners to create consumer value through technological co-research, data sharing, and channel co-construction, aiming for a digital upgrade across the entire supply chain [3][6] Group 3: Capital and Globalization - The forum emphasized the need for companies to build certainty amid uncertainty through strategic contraction, organizational evolution, and industrial collaboration [5] - The focus on a dual approach of domestic cultivation and overseas expansion aims to provide a resilient growth framework for companies like Juewei Foods [5][6] Group 4: Supply Chain Efficiency Revolution - Juewei has developed a high-efficiency system across the entire industry chain, achieving daily delivery and reducing transportation losses through intelligent scheduling and AI algorithms [5][6] - The company has extended product shelf life to 90 days using advanced preservation technology, allowing for expansion into tourism and supermarket channels while significantly reducing loss rates [5][6] Group 5: Digital Marketing and Brand Strategy - The company has validated three paths for digital marketing: AI-driven product development, a closed-loop of online and offline operations, and cultural penetration of regional characteristics [8][10] - Juewei's future strategy is defined by three transformations: from scale expansion to value cultivation, from product-driven to ecological co-construction, and from Eastern flavors to global tastes [10]

Group 1 - The company announced a 10.7% decrease in total revenue for 2024, amounting to 2.451 billion yuan, primarily due to adjustments in store strategies and the closure of underperforming stores, resulting in some sales loss [1] - The net profit attributable to the company's shareholders for the year is projected to be 98.204 million yuan, reflecting a year-on-year decline of 15.0% [1] Group 2 - The company is focusing on its unique flavor profile of "spicy, numbing, and sweet," promoting the "Classic Flavor" product series, which is expected to account for over 70% of total sales by the end of 2024 [2] - The company is expanding its chicken side product line, with popular items like spicy shredded chicken and dry-fried spicy chicken achieving a combined average monthly sales of over 180,000 boxes [2] - To meet diverse consumer needs, the company is actively developing mid-to-low price range products, with monthly sales of products priced at 14.9 yuan and below accounting for approximately 15% of total sales [2] - The company is trialing bulk marinated products in Hubei and Henan regions, which cater to consumer convenience and enhance foot traffic in community stores [2] - The company has successfully introduced vacuum products into retail channels such as Costco and is planning to expand into other distribution channels, with vacuum product revenue expected to account for about 11% of total revenue by the end of 2024 [2]