Core Viewpoint - Ziyan Food is expanding its international presence with the opening of its first North American store in New York and plans to invest 300 million yuan in a beef processing facility in Nepal, aiming to connect global consumers with high-quality Chinese cuisine [2][3]. Strategic Layout of Upstream Raw Materials - The stability of beef supply is crucial for Ziyan Food, which plans to establish a beef processing project in Nepal to ensure supply chain stability and control procurement costs, potentially exporting tens of thousands of tons of beef to China annually [3][4]. - The project has received support from the Chinese embassy in Nepal, highlighting the importance of international cooperation in enhancing trade [4]. Innovation and Growth Resilience - Ziyan Food reported a net profit of 346 million yuan in 2024, a year-on-year increase of 4.5%, demonstrating resilience amid industry challenges [4][5]. - The company focuses on differentiated positioning and enhanced R&D capabilities, particularly in the meal-oriented segment, which has higher entry barriers compared to snack-oriented products [4][5]. - The establishment of a research and innovation center in Lianyungang aims to tailor products to local tastes across various Chinese cities, with successful new products like spicy rabbit legs gaining popularity [4][5]. Overseas Expansion - The opening of the North American store marks a significant step in Ziyan Food's internationalization strategy, following successful store launches in Australia [6][7]. - The choice of developed markets like Australia for expansion is a strategic decision to align with the company's mid-to-high-end positioning and to leverage the mature market systems that reduce uncertainties [6][7]. - The company emphasizes the importance of localizing products to cater to foreign consumer preferences, such as offering boneless options for Western markets [6][7].

Core Viewpoint - Shanghai Ziyan Food Co., Ltd. reported a revenue of 3.363 billion yuan and a net profit of 346 million yuan for 2024, showing a year-on-year growth of 4.5%, positioning itself favorably in a slowing restaurant industry [1] Group 1: Financial Performance - The company achieved a revenue of 3.363 billion yuan and a net profit of 346 million yuan, with a net profit growth of 4.5% year-on-year [1] - The company’s performance is notable given the overall slowdown in the restaurant industry and declining consumer spending in first and new-tier cities [1] Group 2: Product Innovation - Ziyan Food's product performance is driven by R&D innovation, with R&D investment increasing by 91.78% year-on-year [2] - The company launched localized products such as "Little Fat Bucket" and "Spicy Rabbit Legs" to cater to young consumers, ensuring quality control through a comprehensive internal tasting process [2] - Collaborations with retailers like Costco and Sam's Club have expanded the product ecosystem, enhancing market presence [2] Group 3: Supply Chain Management - The company is enhancing its supply chain through automation and the use of IoT, big data, and AI to improve cold chain logistics [3] - Strategic partnerships with suppliers like Charoen Pokphand Group and long-term collaborations with major suppliers ensure quality and cost control of raw materials [3] Group 4: Market Strategy - Ziyan Food is focusing on expanding its brand presence in non-first-tier cities through initiatives like the "Super Development City Plan" and "Campus Special Channel Strategy" [4] - The company plans to open 350 new university stores by 2025, capitalizing on high foot traffic and consumer spending in these locations [4] - Internationally, Ziyan Food is expanding into markets like Melbourne, with plans to enter Sydney and Brisbane, aiming for global growth [4] Group 5: Strategic Focus - The current strategic focus remains on "scale first," with expectations for profitability to be released by 2025 through product differentiation and channel penetration [5] - Long-term, the company aims to balance scale expansion with profitability quality, leveraging R&D innovation and supply chain efficiency as dual engines for sustainable growth [5]