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东西问·北京文化论坛|邱章红:新技术浪潮如何重塑全球电影行业?
Zhong Guo Xin Wen Wang· 2025-09-28 13:32
Core Insights - The film industry is undergoing profound changes driven by new technologies such as artificial intelligence (AI) and virtual production, which are reshaping the global industry chain [3][4] - The historical relationship between technology and film is highlighted, indicating that every major technological breakthrough has significantly altered the film's form, language, and audience experience [4][5] Group 1: Impact of New Technologies - New technologies have led to five significant impacts on the film industry: 1. Enhanced production efficiency and cost optimization through AI tools and virtual production [5] 2. Democratization of creativity, allowing more creators to realize their ideas due to lower barriers for high-quality content production [5] 3. Innovation in IP operation and business models, enabling original IPs to generate diverse content rapidly [5] 4. Human-machine collaboration becoming the new norm, combining human creativity with AI's execution efficiency [5] 5. Restructuring of industry competition, where companies that effectively leverage "AI + IP" are likely to gain substantial advantages [5] Group 2: Human Uniqueness in Film - The irreplaceability of humans in the film industry is defined by their reflective, aesthetic, imaginative, and leadership capabilities, which AI cannot replicate [7][8] - Human creativity is rooted in deep questions of "why" and "how," while AI excels in "combination innovation" based on existing data [7][8] Group 3: Ethical Frameworks - The rapid advancement of technologies like generative AI and virtual production necessitates the establishment of new ethical frameworks across four dimensions: 1. Creative ethics regarding authorship and copyright of AI-generated content [10] 2. Economic ethics concerning profit distribution from increased production efficiency [10] 3. Social ethics related to the trustworthiness of images as historical records [10] 4. Ecological ethics focused on the sustainability of AI model training and its environmental impact [10] Group 4: Cultural Barriers and Education - New technologies can help overcome cultural barriers in film, particularly in international markets, by addressing narrative and ethical adaptation challenges [13] - The film industry must reform art education to prepare creators who are technically proficient and ethically aware, moving beyond traditional teaching methods [11]
黄金周走进电影院“拍电影”,万达电影携手《恋与深空》打造超级体验
Bei Jing Wan Bao· 2025-09-28 06:05
Core Viewpoint - Wanda Film is launching a major collaboration with the popular game IP "Love and Deep Space" during the National Day holiday, aiming to enhance the cinema experience and attract young audiences through immersive activities [1][12]. Group 1: Event Details - Players will engage in an immersive experience as the character "Hunter Girl," participating in the story of a movie's creation [1]. - The event will kick off with players generating a personalized "notification" on the Wanda Film app, marking the beginning of their online immersive journey [4]. - From October 2, players can make reservations online, and on October 5, they will experience the event in Wanda Film's offline cinemas across over 200 cities [5]. Group 2: Immersive Experience - Wanda Film aims to provide a comprehensive immersive experience, utilizing the expertise of film professionals to create a movie-like atmosphere [3][6]. - The event will feature themed stores, including "Light and Shadow Shooting" and "Heartfelt Screening," with decorations, music, and scents designed to engage all senses [5]. - Players will be addressed as "Hunter Girl" by staff and can participate in various interactive activities, enhancing the immersive experience [5]. Group 3: Strategic Implications - This initiative is part of Wanda Film's "Super Entertainment Space" strategy, which seeks to expand the boundaries of cinema and create diverse entertainment experiences [7][10]. - Previous collaborations with popular games have successfully attracted a young audience, with a 30% conversion rate for viewership among those under 25 years old [10][8]. - The strategy aims to establish Wanda Film's cinemas as landmark locations for Generation Z, creating a new model for entertainment consumption [10][12]. Group 4: Market Trends - As global GDP per capita reaches $10,000, there is a notable increase in demand for spiritual consumption, particularly among Generation Z, who prioritize emotional fulfillment and self-construction [6]. - The immersive activities allow players to engage in a "ritual" of self-identity, enhancing their connection to the brand and the cinema experience [6]. - Wanda Film's innovative approach is positioning it as a leader in the industry, shifting focus from traditional film viewership to a broader entertainment ecosystem [12].
陕西省电影产业重点项目推介会暨闽陕交接仪式圆满落幕
Shan Xi Ri Bao· 2025-09-27 22:35
9月26日,第十二届丝绸之路国际电影节陕西省电影产业重点项目推介会在福州举行。陕西省委常 委、省委宣传部部长孙大光,福建省委宣传部领导等嘉宾出席活动。 活动还设置了"来陕西拍电影"展示长廊,重点展示西安、安康、延川三大全域影视基地,以及陕西 省多个电影外景拍摄地,涵盖自然风光、历史遗迹、革命旧址、新时代城市景观等影像风格。 当晚,在第十二届丝绸之路国际电影节颁奖典礼·闽陕交接仪式活动现场,进行了丝路电影节会旗 交接,下一届丝绸之路国际电影节将于2026年在陕西西安举办。从海上丝绸之路枢纽福州,到陆上丝绸 之路起点西安,电影节将继续承载文明对话的使命,在新的起点续写光影华章。(记者:席晨) 会上,发布了陕西省影视扶持政策,展示了影视产业优势,推介了电影科技产业项目。现场还推荐 了《剪花娘子》《你爸是鸽王》《万里追星河》《我心光明》《最后一次交易》《李子洲》《暖阳》等 陕西省2025年重点项目。 ...
高频经济周报(2025.9.21-2025.9.27):人员流动回落,需求环比改善-20250927
Report Information - Report Date: September 27, 2025 [1] - Report Title: High - frequency Economic Weekly (2025.9.21 - 2025.9.27) [3] - Analysts: Huang Weiping, Luan Qiang [1] - Research Support: Wang Zheyi [1] Industry Investment Rating No industry investment rating information is provided in the report. Core View The report shows that personnel flow has declined while demand has improved month - on - month. Industrial production is generally stable, personnel and freight flows have changed, consumption shows a mixed picture, investment in construction and the real - estate market has improved, exports have seen some fluctuations, and there have been some important policies and events during the period [3]. Summary by Directory 1. Big - class Assets - This week, bond indices generally declined. The China Bond 7 - 10 - year China Development Bank Bond Index fell the most, with a weekly decline of 0.19%. - Most stock indices rose. The Science and Technology Innovation 50 Index rose the most, with a weekly increase of 6.47%. - Commodities showed mixed performance. The Nanhua Precious Metals Index rose the most, with a gain of 4.48%, while the Nanhua Black Index fell the most, with a decline of 1.95%. - Most foreign currencies depreciated against the RMB. The Japanese yen had the largest decline, with a weekly decline of 0.95%, and the US dollar appreciated against the RMB, with a weekly increase of 0.31% [3] 2. Industrial Production - Production is marginally stable. From the upstream, the weekly coal consumption in the national power plant sample area decreased by 1.27% month - on - month, the weekly operating rate of petroleum asphalt plants increased by 5.70 pcts to 40.10%, the weekly blast furnace operating rate increased by 0.47 pcts to 84.47%, and the weekly crude steel output decreased by 0.67%. - In the real - estate chain, the weekly operating rate of rebar decreased by 2.31 pcts to 40.65%, the operating rate of float glass remained flat at 76.31% compared with last week, and the mill operation rate remained flat at 38.55% compared with last week. - In the consumer goods chain, the operating rate of polyester filament remained flat at 91.54% compared with last week, the PTA operating rate decreased by 0.81 pcts to 76.48%, and the methanol operating rate increased by 0.12 pcts to 79.51%. - In the automotive chain, the operating rate of automobile semi - steel tires decreased by 0.08 pcts to 73.58%, and the operating rate of automobile all - steel tires increased by 0.06 pcts to 65.72% [3] 3. People and Goods Flow - Personnel flow has significantly declined. The 7 - day moving average (7DMA) of the national migration scale index decreased by 7.21% week - on - week. The 7DMA of domestic flight operations decreased by 2.93% week - on - week, and the 7DMA of international flight operations decreased by 1.01% week - on - week. The passenger volume in Beijing and Shanghai increased, while the subway passenger volume in Guangzhou and Shenzhen decreased. - Freight prices decreased slightly. The 4 - week moving average (4WMA) of the road logistics freight rate index decreased by 0.04% week - on - week, and the total volume was higher than the same period in previous years [3] 4. Consumption - Automobile wholesale and retail sales increased year - on - year. In the previous period, the year - on - year growth rates of passenger car market wholesale and retail sales were 6.00% and 9.00% respectively, and both the 4WMA of the wholesale year - on - year growth rate and the 4WMA of the retail year - on - year growth rate increased. - The film box office and the number of moviegoers decreased. The weekly film box office decreased by 55% week - on - week, and the 7DMA of the number of moviegoers decreased by 55% week - on - week. - Agricultural product prices showed a mixed performance. The weekly price of pork decreased by 0.31%, while the weekly price of vegetables increased by 4.23% [3] 5. Investment - Construction showed good performance. The weekly cement inventory - to - capacity ratio increased by 0.4 pcts, the weekly cement price index increased by 2.97%, and the weekly cement shipment rate increased by 0.4 pcts. The rebar inventory decreased by 2.8% week - on - week, the proportion of profitable steel mills nationwide decreased by 0.9 pcts week - on - week, and the apparent demand for rebar increased by 5.0% week - on - week. - The real - estate market improved. The 7DMA of the commercial housing transaction area in 30 large and medium - sized cities increased by 21.2% week - on - week. The transaction areas of first - tier, second - tier, and third - tier cities all increased. The 7DMA of the second - hand housing transaction area in 16 cities increased by 1.6% week - on - week, and the national second - hand housing listing price index decreased by 0.1% week - on - week. The land transaction area in 100 cities increased, and the land transaction premium rate decreased week - on - week [3] 6. Exports - Port throughput increased slightly. The weekly port cargo throughput increased by 0.1%, and the weekly container throughput increased by 0.2%. - Most shipping indices declined. The BDI index increased by 2.54% week - on - week, while the SCFI index and the CCFI index decreased by 6.98% and 2.93% respectively week - on - week [3] 7. Important Policies/Events - On September 22, the LPR quotation remained unchanged. - On September 22, the State Council Information Office held a press conference to introduce the development of the financial industry during the 14th Five - Year Plan period, without involving short - term policy adjustments. - On September 24, the central bank announced an operation of 600 billion MLF on September 25. - On September 26, the central bank's third - quarter monetary policy meeting continued to emphasize a "moderately loose" monetary policy [3]
2025年国庆档新片预售总票房破5000万元
Core Insights - The total pre-sale box office for new films during the 2025 National Day holiday has exceeded 500 million yuan [1] - The top three films in pre-sale box office are "Thunderous," "Assassination of the Novelist 2," and "The Volunteer Army: Bloodbath for Peace" [1] Industry Summary - The 2025 National Day holiday is projected to be a significant period for the film industry, with pre-sale figures indicating strong consumer interest [1] - The performance of the top films suggests a competitive landscape, with multiple titles vying for audience attention [1]
新潮观鱼对话黄建新:电影回到了99%的人手里,这是导演们的挑战
Guan Cha Zhe Wang· 2025-09-27 07:14
Core Viewpoint - The article discusses the significance of the 1985 film "The Black Cannon Incident" as a pioneering work in Chinese cinema, reflecting the cultural and artistic evolution of the industry over the past 40 years [1][2][4]. Group 1: Historical Context and Impact - "The Black Cannon Incident" is considered a milestone in Chinese cinema, showcasing bold themes and innovative storytelling that resonate with contemporary audiences [2][4]. - The film faced initial censorship challenges but was ultimately approved due to the efforts of influential figures in the industry, highlighting the struggles of filmmakers during that era [2][4]. - The film's director, Huang Jianxin, is recognized for his contributions to the development of Chinese cinema, paralleling the industry's growth from the 1980s to the present [4][19]. Group 2: Artistic Exploration and Themes - The film explores themes of miscommunication and the absurdity of bureaucracy, using humor and structuralism to critique societal norms [1][4][19]. - Huang Jianxin's works, including "The Black Cannon Incident," reflect a diverse range of artistic expressions that emerged during the reform era, marking a departure from previous revolutionary themes [11][19]. - The dialogue surrounding the film indicates a renewed interest in classic cinema, with younger audiences engaging in discussions about its relevance to modern issues [11][19]. Group 3: Industry Evolution and Challenges - The Chinese film industry has undergone significant changes, transitioning from state-controlled productions to a more market-driven environment, impacting the types of films being produced [28][40]. - The current market dynamics present challenges for filmmakers, including financial pressures and the need to balance artistic integrity with commercial viability [28][50]. - Huang Jianxin emphasizes the importance of maintaining artistic ideals in the face of market demands, suggesting that the essence of filmmaking should not be compromised [28][50].
易烊千玺票房锦鲤,肖央邓超无人问津?
Hu Xiu· 2025-09-26 12:31
Core Insights - Yi Yang Qianxi is highlighted as a box office success, with a profitability success rate of 75% for his new films, indicating strong market appeal and audience engagement [1] - In contrast, actors Xiao Yang and Deng Chao are experiencing poor box office performance, described as a roller coaster, suggesting volatility in their marketability [1] - The overall film industry is focusing on cost reduction, implying a shift in strategy that may affect the selection process for leading actors in future projects [1]
文化·视点丨“电影+”如何创新消费场景?
Xin Hua Wang· 2025-09-26 11:44
Core Insights - The integration of movies with various consumption scenarios is becoming a significant trend, enhancing consumer engagement and driving economic activity [1][2][3][4] Group 1: Policy Initiatives - The recent policy measures aim to support the integration of high-quality performances, animation, games, and films to innovate offline consumption scenarios [1][2] - The State Council's opinion emphasizes promoting "movie-related consumption" as part of a broader strategy to enhance service consumption quality [2] Group 2: Industry Innovations - Cinemas are evolving into core spaces for cultural experiences, with initiatives like themed viewing seasons and interactive activities enhancing audience participation [1] - The launch of immersive experiences linked to films, such as the XR project based on "浪浪山小妖怪," is expanding the lifespan of movie IPs and creating new consumption opportunities [3] Group 3: Cross-Industry Collaboration - The film industry is increasingly collaborating with sectors like literature, food, and tourism, leading to innovative consumption experiences [3][4] - Events like "跟着电影品美食" and "跟着电影去旅游" are designed to deepen the integration of film with dining and travel, thereby boosting overall consumer engagement [4] Group 4: Cultural Tourism - The trend of "following movies to travel" is gaining popularity, with films driving tourism to various locations, such as the 天津哪吒小镇 [4] - The film industry is seen as a catalyst for transforming movie audiences into tourists, thereby expanding the consumption radius and enhancing cultural experiences [4]
三部门部署开展电影行业拥军工作
Xin Hua She· 2025-09-26 11:34
新华社北京9月26日电(记者邢拓)记者26日从国家电影局获悉,国家电影局、退役军人事务部、 中央军委政治工作部近日印发《关于深入开展电影行业拥军工作的通知》,部署深入开展电影行业拥军 工作。 通知要求,提供军队人员和退役军人观影优惠保障。鼓励影院设立购票专区通道,提供凭证折扣购 票服务。鼓励在重要时间节点或涉军事题材和退役军人先进典型题材影片上映时,由版权方和电影院线 组织开展军队人员、退役军人优惠观影活动。鼓励为执行重大军事行动的任务部队提供慰问观影服务。 鼓励各省区市电影主管部门根据当地军队人员、退役军人观影情况,给予影院适当补贴。(完) 通知明确,加强对军事题材和退役军人先进典型题材电影创作生产的支持,围绕重大历史节点,加 强重点选题统筹规划和创作指导,提供电影创作拍摄资源支持,密切军地协作,加强部门联动,鼓励制 片单位参与相关题材电影创拍,推出更多思想精深、艺术精湛、制作精良的电影精品力作。 通知强调,优化军队发行放映模式,探索建立直通部队供片新模式。鼓励各版权方为军队及时提供 优质影片。对电影拥军服务质效突出的,适当给予政策支持和奖励。 通知指出,大力传播和弘扬红色文化,鼓励在有条件的烈士陵园、纪念 ...
朱丽叶·比诺什亮相北京,现场喊话中国导演毕赣
Core Viewpoint - The 2025 Beijing Cultural Forum successfully concluded, featuring prominent guests including French actress Juliette Binoche, highlighting the importance of cultural exchange between China and France [1][11]. Group 1: Juliette Binoche's Career - Juliette Binoche has a celebrated career spanning over 40 years, known for her deep acting skills and performances in works by renowned directors such as Krzysztof Kieślowski and Abbas Kiarostami [3][4]. - She won the Best Actress award at the Venice Film Festival for her role in "Three Colors: Blue" [4]. - Binoche received the Best Actress award at the Berlin International Film Festival and an Oscar for her role in "The English Patient" [6]. - Her filmography includes notable works like "The Lovers on the Bridge" and "Prague" [9]. Group 2: 2025 Beijing Cultural Forum - The forum featured a series of events titled "Wind Moves, Shadows Change - Sino-French Image Dialogue," commemorating significant anniversaries in film history and promoting cultural exchange [11]. - The event gathered a strong lineup of Chinese representatives, including directors and actors, alongside a prestigious French delegation led by former Prime Minister Jean-Pierre Raffarin [13][14]. Group 3: Binoche's Directorial Debut - Binoche's directorial debut, "The Dance of Us," premiered in Asia at the Beijing forum, showcasing her commitment to the Chinese market [16]. - The film is a documentary that captures the creative process of a dance collaboration between Binoche and choreographer Akram Khan, highlighting the artistic journey [17]. - Binoche expressed her gratitude for the support from her sister, who filmed the rehearsal process, and discussed the extensive editing process that shaped the final film [21]. Group 4: Artistic Philosophy and Future Collaborations - Binoche shared her insights on love and relationships, emphasizing the importance of understanding and accepting differences in a partnership [24]. - She expressed a desire to continue participating in Sino-French cultural exchanges and showed enthusiasm for potential collaborations with young Chinese filmmakers like Bi Gan [26][29]. - Binoche articulated her belief that the value of art transcends market performance, advocating for the creation of meaningful works that reflect unique perspectives and truths [27][29].