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观演热情高涨 夏日文旅升温(中国消费向新而行·关注夏日消费)
Ren Min Ri Bao· 2025-07-27 22:01
山西太原,优化演唱会保障服务,以观演热情带动文旅发展;上海以剧院为纽带,将街上的"流量"变为 话剧的"留量";河南开封,景区推出趣味活动,沉浸式演出受欢迎……这个夏天,演艺市场热度不断上 升,各地创新形式,联动多元消费业态,文旅市场亮点纷呈。 ——编者 山西:演唱会外服务多 本报记者郑洋洋 "太美啦!"绚烂烟花绽放,点亮了山西体育中心"红灯笼"体育场上方的夜空,数万名观众手持荧光棒, 与舞台上的歌手热情合唱,将现场气氛再次推向高潮。 "体验很好,不仅演唱会结束有免费接驳车,还有无人机和烟花表演。"来自陕西西安的观众王柳第二次 来山西太原看演唱会。 良好的体验和政策支持密不可分。太原出台举措打造特色演艺消费矩阵,并形成长效机制,为演唱会举 办提供高效服务。 本报记者曹玲娟 "我感觉,身上的叶子一片一片掉光了,只剩下树干……"在上海话剧艺术中心,舞台上,话剧演至高 潮;舞台下,观众沉浸其中。 一名来自北京的观众说,自己趁暑假专程来上海观演,"不虚此行"。 上海话剧演出的场次和总票房,常年位居全国前列,夏日热浪中,市场热度不降反增。"吸引年轻人, 暑期是必争黄金档。"上海话剧艺术中心总经理张惠庆说。 每逢周末,上海 ...
行业周报:“体重管理年”关注减脂健康饮食,AI赋能赤子城科技中报亮眼-20250727
KAIYUAN SECURITIES· 2025-07-27 14:53
Investment Rating - The industry investment rating is "Positive" (maintained) [3] Core Insights - The report highlights the focus on weight management and healthy eating, driven by the "Weight Management Year" initiative, with significant market potential in the low-sugar, low-fat, and high-fiber food segments [5][20][25] - The tourism sector is expected to see a significant increase in traffic following the official closure of Hainan Free Trade Port on December 18, 2025, which will implement favorable tax policies [15][18] - The AI-enabled social platform, ZhiZi City Technology, is projected to achieve a revenue growth of 38.0% to 41.5% in the first half of 2025, indicating strong performance in the social business segment [28][30] - The health food market in China is anticipated to grow significantly, with the market size expected to exceed 800 billion yuan by 2027, driven by rising health awareness among consumers [22][23][33] Summary by Sections 1. Travel and Tourism - Hainan will officially close its borders at the end of 2025, leading to a potential surge in visitor numbers post-closure [15] - The implementation of "zero tariff" policies and low tax rates will enhance Hainan's position as a key processing and value-added base [15][16] 2. Weight Management and Healthy Eating - The prevalence of overweight and obesity in China has surpassed 50%, with over 140 million diabetes patients, creating a sustained demand for low-sugar and low-fat foods [23][26] - The Chinese nutrition and health food market is projected to grow from 3.796 trillion yuan in 2017 to over 8 trillion yuan by 2027 [20][21] 3. AI and Social Platforms - ZhiZi City Technology expects total revenue of 31.35 to 32.15 billion yuan in the first half of 2025, reflecting a growth of 38.0% to 41.5% compared to the same period in 2024 [28][30] - The company's social business is anticipated to generate revenue of 28.00 to 28.60 billion yuan, marking a year-on-year increase of 35.4% to 38.3% [28] 4. Health and Wellness - The global health food market is expected to reach 191.5 billion USD by 2024, with China's health food market projected to grow to 260.2 billion yuan [37][39] - The demand for dietary supplements is increasing, with 64% of health-conscious individuals opting to purchase health products [33][41]
公园类文创产品热销,北京中轴线申遗成功一周年带火“打卡经济”
Bei Jing Shang Bao· 2025-07-27 10:10
Core Insights - The successful application for UNESCO World Heritage status for Beijing's central axis has led to enhanced cultural engagement and tourism opportunities in the past year [1][6] Group 1: Cultural Heritage and Technological Integration - The three heritage sites, namely the Temple of Heaven, Jingshan Park, and the Altar of Land and Grain, have utilized technology to enhance heritage protection and cultural experiences, including 3D scanning for historical data preservation [3][4] - The Temple of Heaven has launched over 50 new cultural products related to the central axis, achieving annual sales exceeding 150,000 units [4][6] Group 2: Visitor Experience and Engagement - The parks have introduced various cultural brands and academic lectures, with online attendance reaching 6.8 million for certain events [3][6] - Jingshan Park has hosted 16 high-quality exhibitions, marking an almost 80% increase in exhibition numbers compared to the previous year [3][6] Group 3: Tourism Products and Market Expansion - Various tourism companies are developing inbound and educational travel products centered around the central axis, with customized itineraries that include historical sites and cultural experiences [6][9] - The Beijing Central Axis tourism products are segmented into southern and northern routes, promoting low-carbon walking tours for visitors [9]
“文旅+”为夏日文旅市场注入新活力 “文旅产”创新场景魅力十足“留下人”
Yang Shi Wang· 2025-07-27 04:22
Group 1 - The summer tourism market is experiencing a significant boost, with various regions leveraging their unique resources to create distinctive cultural and tourism experiences [1] - In Qingdao, the International Beer Festival is attracting large crowds, showcasing the city's unique charm through its historical cultural district [3] - In Chongqing, the integration of high-tech elements with Miao culture has led to a significant increase in nightly tourism, with daily visitor numbers reaching over 3,000, more than doubling since June [5] Group 2 - In Guizhou, the night tour experience has been enhanced with creative light displays across 270 acres of lotus ponds, creating an immersive environment for visitors [8] - In Guangxi, the "Cultural Tourism + Music" initiative has successfully attracted over 100,000 participants to music events, significantly boosting local dining and accommodation sectors [11] - Dalian is innovating in cultural tourism by introducing hands-on experiences like shrimp catching in salt fields, appealing to tourists seeking interactive activities [14] Group 3 - The trend of "residential tourism" is gaining traction, offering diverse experiences that contribute to local economies, with new models emerging in low-density cities and scenic areas [16][19] - The demographic of residential tourists is shifting, with individuals aged 20 to 40 now making up over 60% of the market, indicating a change in lifestyle preferences [21] - The potential demand for residential tourism in China is estimated at 600 million people, with the overall market size projected to approach 3 trillion yuan [29] Group 4 - Local governments and businesses are enhancing support services for residential tourism to make the experience more attractive and sustainable [23] - In Yunnan, a comprehensive plan is being implemented to develop "Residential Yunnan" projects by 2027, focusing on rural revitalization and infrastructure improvements [27] - Sichuan is also promoting wellness tourism with over 170 customized wellness residential points, catering to the growing demand for tailored experiences [27]
广州连日持续高温 催旺“室内经济”
Guang Zhou Ri Bao· 2025-07-27 02:24
Group 1 - The article highlights the surge in indoor activities in Guangzhou due to extreme summer heat, with a significant increase in popularity for indoor skiing, ice parks, and other indoor entertainment options [2][3][5] - Data indicates that the booking volume for indoor skiing and ice parks has doubled year-on-year, with specific venues like Guangzhou Hot Snow Miracle seeing a 120% increase in ticket orders compared to the previous month and a fourfold increase year-on-year [5] - New indoor activities such as indoor surfing, sea fishing, and rock climbing are gaining traction, with search interest for these activities increasing tenfold since July [3][5] Group 2 - The night economy is thriving, with a 20% year-on-year increase in ticket bookings for night outings, as various attractions extend their hours or introduce special night events [6][7] - Cultural venues like museums and theaters are also experiencing increased attendance during night hours, with performances and exhibitions drawing large crowds [12][16] - The "Museum Night" initiative has returned, offering unique cultural experiences and extending operating hours, which has led to a rise in related social media engagement and interest in overnight museum stays [17][18]
“AI+文旅”能量令人期待
Guang Xi Ri Bao· 2025-07-27 02:24
Group 1 - The "AI + Cultural Tourism" competition has attracted significant interest, with 340 projects registered, including 149 in application innovation and 157 in technology innovation [1][2] - The competition aims to promote the integration of AI and cultural tourism, with North Bay providing over 300 scenic resources for practical opportunities for winning projects [2] - North Bay's unique position allows it to connect with the ASEAN market, offering "going abroad packages" to support awarded projects in establishing operations in ASEAN countries [2] Group 2 - The competition has already selected 21 outstanding projects from the Shanghai region, which will compete in the finals in September [1] - Companies participating in the competition express optimism about the support from North Bay, including cash rewards and various industry policy incentives [2] - The event highlights the potential for AI applications in the tourism sector, with local companies eager to leverage North Bay's resources and policies for business expansion [2]
半年成绩单抢眼 澳门文旅“金名片”愈加闪亮
Xin Hua Wang· 2025-07-27 01:40
新华社澳门7月25日电 题:半年成绩单抢眼 澳门文旅"金名片"愈加闪亮 6月底,中国旅游研究院公布"2024中国旅游者出境满意度十佳目的地",澳门夺得首位,特别在"娱 乐休闲""当地居民态度"方面获得高度评价。近来,澳门着力打造演唱会、体育赛事、节庆嘉年华等大 型活动,丰富娱乐休闲业态,让文旅经济发展更趋多元。 在澳门,有时下火热的潮流IP联名活动。为进一步升级旅客出行体验,澳门上半年陆续推出多项人 气活动:与内地潮流玩具品牌泡泡玛特携手,引入多个知名IP,打造"与POP MART漫游澳门";围绕日 本三丽鸥旗下6个人气角色,在全城多地设置"打卡"装置及主题装饰,并设有游戏摊位、舞蹈表演、快 闪见面会。 旅客林女士专程从广州赶来。在7米高的巨型Labubu装置前,林女士手拿两个经过精心装饰的 Labubu玩偶不停拍照,十分开心。她说,自己对这一系列IP非常感兴趣。 新华社记者齐菲、郭雨祺、刘刚 绿树阴浓夏日长。暑期已至,澳门旅游热度接连攀升,迎来全年旅客量高峰。日前出炉的上半年旅 客数据亦表现不俗:入境旅客逾1900万人次,同比上升14.9%。这表明,得益于多项惠澳措施并发挥自 身优势,澳门的文旅"金名片"愈 ...
文旅互动 擘画互利共赢新画卷
Ren Min Ri Bao· 2025-07-26 21:36
Core Viewpoint - The "World Mayors Dialogue in Qingdao 2025" has initiated a month of international city exchanges, focusing on enhancing marine tourism, revitalizing historical districts, and promoting international tourism for cultural exchange [1] Group 1: Marine Economy - Qingdao Port achieved a cargo throughput of 710 million tons in 2024, ranking fourth globally, with a 30% increase in cargo turnover efficiency due to automation technology [2] - Clean energy applications such as wind, solar, and hydrogen are widely utilized at Qingdao Port, showcasing significant achievements in sustainable development [2] - The marine economy in Qingdao is rapidly developing, with suggestions for collaboration between New Zealand's Otago University and China Ocean University to promote research and tourism development [2][3] Group 2: Urban Governance - Qingdao's historical district has preserved over 1,800 historical buildings, attracting nearly 90 million visitors last year, showcasing a blend of old and new through innovative urban development [4] - The integration of technology in urban governance is highlighted, with cities sharing their smart city initiatives to enhance international tourist experiences [5][6] Group 3: Cultural Exchange - Qingdao has established friendly city relationships with 95 cities across 54 countries, enhancing global cultural exchanges and cooperation [7] - Events like the International Beer Festival serve as cultural exchange platforms, with cities like Daegu in South Korea expressing interest in deepening friendly ties through shared cultural symbols [7] - Lagos, Nigeria, is ready to collaborate on green economy initiatives, sustainable tourism, and digitalization, emphasizing the importance of global dialogue and cooperation [8]
暑期特色文旅新场景 激发消费新活力
Yang Shi Wang· 2025-07-26 18:16
央视网消息:这个暑期,文旅消费热力十足。各地纷纷依托各自的资源禀赋,打造各具特色的文旅新场景、新业态,为夏日的文旅市场注入 新的活力。 山东青岛:老城区+啤酒节 感受独特魅力 这几天,正在举行国际啤酒节的青岛老城区会场格外热闹。每当夜幕降临,四方路历史文化街区游人如织,来自全国各地的游客在徐徐的海 风和啤酒的清香中,感受着青岛这座城市独特的魅力。 游客 吴佳璇:坐在百年历史的老建筑里,喝最新鲜的青岛啤酒,有一种穿越感,很特别。 啤酒节开幕以来,老城区已经累计吸引客流超70万人次,拉动消费近千万元。近年来,青岛对老城区85个里院建筑进行了修旧如旧的改造, 并积极引入文创空间、精品民宿等新业态,引入啤酒节等重大城市节庆活动。截至目前,青岛通过城市更新,累计完成40多万平方米老建筑 修缮,打造出17个特色业态片区,通过一系列举措,老城区逐渐恢复了人气,成为青岛新的热门打卡地,2025年以来,老城区单日最高客流 量达到45万人次。 青岛市市北区文化和旅游局局长 张玮:后续我们将持续引入更多的时尚业态和潮流文化元素,通过精细化的管理来提升城区的承载和服务能 力,让老城区的活力和魅力,在新时代书写出新的青岛故事。 重庆彭 ...
一份消费双倍快乐?海口人这波赢麻了!
Sou Hu Cai Jing· 2025-07-26 13:18
Core Viewpoint - The "Happy Shopping" event in Haikou, featuring the "Snake Battle" H5 online game, aims to stimulate consumption and enhance the tourism experience during the upcoming Hainan International Tourism Island Happy Festival in 2025 [1][4]. Group 1: Event Overview - The "Snake Battle" event connects nine major commercial districts and six consumption scenarios, offering a total of 10 million yuan in prizes and high-end cultural tourism benefits [4][8]. - The event is designed to create a new ecosystem of cultural tourism consumption, promoting "all-domain consumption and nationwide celebration" [4][8]. Group 2: Consumer Engagement - The event utilizes an online H5 interactive platform, combining a check-in game with consumption incentives through a "spend to earn coins" model, allowing participants to earn "Happy Coins" for their purchases [8]. - From now until August 31, consumers can earn one Happy Coin for every 10 yuan spent at designated merchants in the nine commercial districts, which can be redeemed for various gifts and benefits [8]. Group 3: Special Offers and Activities - The event includes high-end cultural tourism services that can be exchanged for Happy Coins, such as night tours of Haikou Bay and yacht sunset experiences, along with tech experiences like drone delivery [8]. - A final competition for Happy Coins will take place on August 31, with a grand prize valued at 30,000 yuan for the champion [8]. Group 4: Promotional Strategies - The Haikou Municipal Bureau of Commerce announced that the nine commercial districts will launch August-exclusive promotions, enhancing consumer experiences with additional Happy Coin benefits [9].