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吴晓波×廖信嘉:如何用“不妥协”赢得市场? | 今日直播
吴晓波频道· 2025-06-05 16:19
Core Viewpoint - The article emphasizes the unique position of Swiss manufacturing, particularly in the luxury watch industry, highlighting its commitment to high quality and craftsmanship, as exemplified by the brand Blancpain and its representative in China, Liao Xinjia [1][3]. Group 1: Swiss Manufacturing and Luxury Watches - Swiss manufacturing has established a strong global image centered around high quality, distinct from the mass branding seen in American and Japanese manufacturing [1]. - The Jura Valley in Switzerland is a hub for watchmaking, with over 90% of local youth trained in watchmaking schools, contributing to a robust manufacturing ecosystem [1]. - Blancpain, founded in 1735, is noted for its exclusive focus on mechanical watches and has a rich history of craftsmanship, with Liao Xinjia being a key figure in its development in the Chinese market [3]. Group 2: Liao Xinjia's Experience and Insights - Liao Xinjia has witnessed the evolution of the luxury goods market in China since 2001, experiencing the growth of Chinese consumers as the largest global consumer group [3]. - His journey from frontline sales to Vice President of Blancpain China illustrates a deep understanding of the luxury market and brand development [3]. - Liao's new book, "In Time, Cultivating: My 25 Years in Luxury Goods," documents his experiences and offers insights into brand longevity and strategic thinking in the luxury sector [4]. Group 3: Discussion Topics for the Live Event - The upcoming live discussion will explore themes such as the importance of maintaining a slow and steady approach in a fast-paced market, the allure of handcrafted products, and how brands can uphold their unique rhythm without compromise [5][6]. - The conversation aims to provide valuable insights for current entrepreneurs navigating the complexities of brand management and growth in today's dynamic environment [5][6].
衡阳民营经济迸发新活力|湖南日报头版头条
Sou Hu Cai Jing· 2025-06-04 23:33
Group 1: Economic Growth of Private Enterprises - In 2024, the number of "Four Up" private enterprises in Hengyang reached 4,932, marking a year-on-year growth of 23.6% [1][13] - The added value of the private economy in Hengyang reached 317.76 billion yuan, with a year-on-year increase of 5.5% [1][13] - Hengyang has successfully attracted 38 private investment projects during the Hengshang Conference, with a total investment amount of 24.28 billion yuan, covering various sectors including intelligent manufacturing and new energy [1][13] Group 2: Financial Support and Talent Acquisition - Hengyang organized various government-bank-enterprise matchmaking activities, providing loans of 2.537 billion yuan to 9 quality brand private enterprises and 785 million yuan to 6,881 inclusive private enterprises [2][13] - The city introduced innovative financial products to support private enterprises in equipment upgrades and technological transformations [2][13] - Hengyang has successfully attracted 647 doctoral talents through the "Intelligent Gathering Hunan, Talent Gathering Hengyang" initiative to bolster the development of private enterprises [2][3] Group 3: Development of Specialized Enterprises - In 2024, Hengyang nurtured 4 national-level key "little giant" enterprises and 3 specialized and innovative "little giant" enterprises, along with 88 provincial-level specialized and innovative small and medium-sized enterprises, all of which are private enterprises [3][13]
劳力士上调美国市场售价,抢单潮推动瑞表出口额增长近两成
Sou Hu Cai Jing· 2025-05-29 21:14
瑞士钟表工业联合会的数据显示,4月瑞士钟表出口额同比大幅增长18.2%。这一增长主要受到美国市场的强劲推 动,因担忧高额关税即将生效,美国进口商在监管生效前集中下单,造成短期出口峰值。 今年4月9日起,美国政府开始对包括高档腕表在内的瑞士进口产品征收高达31%的"互惠关税"。此举引发了美国 零售渠道的大规模"抢单潮"。瑞士钟表工业联合会指出,若剔除这一临时性因素,4月整体出口额将下降6.4%,主 要是因为中国内地和香港市场的持续下滑。 具体来说,2025年4月,瑞士手表对中国内地的出口额同比下滑30.5%至1.32亿瑞士法郎,相比今年前三个月的跌 幅有所扩大;对中国香港的出口额同比下滑22.8%至1.31亿瑞士法郎;对美国的出口额同比增长149.2%至8.52亿瑞 士法郎。对美国、日本、英国、新加坡、中国内地、中国香港这6个主要市场的出口总额同比增长34.9%至15.69亿 瑞士法郎,合计贡献了全球市场出口总额的61.5%。其中价格在3000瑞士法郎以上的手表出口量同比增长19.8%, 出口额同比增长22.9%,是增长幅度最高的价位段。 值得注意的是,多家品牌正在采取不同策略以降低关税冲击,劳力士已于4月中旬 ...
创新驱动 中国制造品牌发展韧性十足
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-26 01:21
Group 1 - The core viewpoint of the articles emphasizes the transformation of Chinese manufacturing brands from being "world factories" to "value highlands," driven by technological breakthroughs and quality improvements [1] - The "dual circulation" strategy is highlighted as a key driver for stimulating domestic consumption and investment, with government initiatives aimed at expanding domestic demand [2][3] - The importance of brand value competition shifting from market share to technological leadership is noted, with companies investing in R&D to enhance their competitive edge [4] Group 2 - Companies like Libode and Shanghai Laofengxiang are leveraging technology and cultural heritage to enhance product quality and brand value, demonstrating successful integration of traditional craftsmanship with modern manufacturing [5][6] - The shift from product output to value output is discussed, emphasizing the role of brands as essential components of corporate competitiveness and national strength [9] - The "China Manufacturing·Consumer Trusted Brands" promotion activity has recognized over 200 companies, highlighting the importance of consumer satisfaction in brand strategy [10]
1元起拍,估价77万元手表被27万元拍下!系涉刑资产,与这一东南亚跨境诈骗团伙有关
21世纪经济报道· 2025-05-25 00:23
该标的物的竞买公告中曾重点提示:买受人逾期未支付拍卖款或未办理交接手续,法院可以裁 定重新拍卖。买受人悔拍的,已缴纳的保证金不予退还。悔拍后法院将重新组织进行拍卖,原 买受人不得参加竞买。重新拍卖的价款低于原拍卖价款造成的差价、费用损失及原拍卖中的佣 金,由原买受人承担,保证金不能补足差价的,原买受人应予以补交,拒不补交的法院将强制 执行。如发生恶意竞拍,扰乱法院拍卖秩序,浪费司法资源的行为,竞买人将承担相应的法律 后果。 阿里资产拍卖平台的《价格鉴定报告》显示,此次拍卖由银川市中级人民法院进行, 与游金燕、张涛、林如诗、李宇、游小武、黄巳生等2 0人的罚金一案有关,进行价格 鉴定的包括手表2 0块、背包及手包1 0个、金首饰3 3件,总价格约11 7 0万元。 鉴定明细表中,还有价值4 0万元的百达翡丽、价值3 1 6万元的理查德·米勒、2 6万元的 劳力士等名贵手表。 宁夏法院网2 0 2 2年4月7日的一篇文章显示,银川市中级人民法院对游小武等2 0人犯诈骗罪、 掩 饰 、 隐 瞒 犯 罪 所 得 罪 、 帮 助 信 息 网 络 犯 罪 活 动 罪 一 案 公 开 宣 判 。 游 小 武 等 2 0 人 ...
万元浪琴表盘丢失仅剩表带 官方门店:从未出现此情况
Bei Jing Shang Bao· 2025-05-14 04:42
北京商报讯(记者 蔺雨葳)5月13日,据潇湘晨报消息,近日,一位湖南网友在某社交网络平台发 布"避雷"帖,称"避雷浪琴",并表示自己于2023年在香港海港城实体店花11500元购入了一只浪琴"嘉岚 系列"金属腕表。该金属腕表的表盘部分已不见踪影,表带上固定表盘的部位有浪琴的钢印LOGO。这 一事件迅速引发热议,相关内容的评论区有多个网友晒出了同款手表表盘脱落或螺丝断裂的情况。 针对该情况,潇湘晨报记者致电了浪琴品牌中国官方客服服务热线,客服表示"没有遇到这样类似的问 题。"针对该网友已经遗失了整个表盘的情况,客服建议,"脱落下来的配件可寄到维修服务中心去处理 沟通。"对于网友反馈的浪琴"嘉岚系列"腕表盘固定方式本身存在缺陷的问题,该客服表示"目前没有相 关信息。" 浪琴官方售后门店的相关工作人员向北京商报记者表示,从未出现过此类情况,嘉岚系列腕表表盘配有 6颗螺丝钉,正常来讲不可能出现6颗螺丝钉同时脱落的现象,"这个系列腕表需要每一到两年更换电 池,官方售后人员也会进行检查。" 上述浪琴嘉岚系列号称"全球最薄机械表",官方信息显示表壳厚度仅4.3毫米。据智通财经报道,其固 定表盘的螺丝直径仅2.5毫米,长期震 ...
青睐老品牌 爱上“新国潮”(青年消费新趋势观察⑦)
Ren Min Ri Bao Hai Wai Ban· 2025-05-06 22:48
Core Insights - The resurgence of traditional Chinese brands, known as "old national goods," is gaining popularity among younger consumers, driven by a blend of nostalgia and modern innovation [11][12][19] - The 2024 Douyin report indicates that the post-90s generation is the largest group purchasing old national goods, with the post-00s showing a 95% year-on-year increase in orders [11][12] Group 1: Consumer Trends - Young consumers are increasingly drawn to old national goods due to their high cost-performance ratio and emotional connection to traditional culture [13][15] - The integration of modern design elements with traditional craftsmanship is appealing to younger demographics, as seen in brands like Ruifuxiang, which offers customized traditional clothing [14][15] - The rise of "new national tide" reflects a cultural identity that resonates with younger generations, who are willing to pay for products that embody this sentiment [15][19] Group 2: Brand Innovation - Many traditional brands are innovating their product lines to attract younger consumers, incorporating trendy elements and modern marketing strategies [16][20] - Collaborations between established brands, such as the partnership between Guangming Dairy and Guanshengyuan to create the White Rabbit ice cream, have successfully captured the interest of younger audiences [19][20] - The use of digital marketing, including live streaming and short videos, is becoming a key strategy for these brands to engage with younger consumers [21][22] Group 3: Market Expansion - Traditional brands are expanding their market presence by creating unique consumer experiences, such as themed stores and interactive events [17][18] - The integration of cultural elements into marketing strategies is helping brands like Tongqinglou to connect with younger audiences through storytelling and engaging content [22][23] - Government support for intellectual property protection and innovation in traditional brands is expected to enhance their market competitiveness [24]
日内瓦表展规模再提升,消费变革下年轻人开始重视传承
Di Yi Cai Jing· 2025-04-04 07:33
Core Insights - The 2025 Watches and Wonders Geneva exhibition emphasizes youth engagement, showcasing young talents from various brands and aiming to attract a younger audience [1][6][10] Industry Overview - The Watches and Wonders Geneva Foundation (WWGF) was established in September 2022 by Rolex, Richemont Group, and Patek Philippe, with Chanel, Hermès, and LVMH joining in 2024 [3] - In 2024, the exhibition attracted 49,000 visitors, a 14% increase from the previous year, marking a historical high, despite a decline in sales following the event [3] - Swiss watch brands' total sales in 2024 were approximately 208.7 billion Swiss francs, a significant drop from 267 billion Swiss francs in 2023 [3] - Only 11 out of the top 50 brands saw sales growth compared to the previous year, indicating a challenging market environment [3] Event Highlights - The 2025 exhibition features a record 60 high-end watch brands, including new entrants and returning brands, showcasing a diverse range of innovations [5] - The event includes interactive experiences aimed at younger audiences, with 25% of tickets sold to individuals under 25 in recent years [6][10] - The Swiss Skills 2025 micro-technology competition was held concurrently, allowing apprentices to demonstrate their skills and engage with the audience [10] Product Innovations - Rolex introduced the new Land-Dweller watch, noted for its innovative design and features, while Patek Philippe showcased a luxurious Nautilus model adorned with diamonds [17][18] - Montblanc's new limited edition watch emphasizes adventure, featuring a titanium case and innovative materials [18] - The trend towards bold colors and smaller sizes in watch design continues, with brands like Chanel and TAG Heuer launching vibrant new models [19] Craftsmanship and Complexity - The exhibition highlights the importance of complex functions in high-end watchmaking, with Vacheron Constantin presenting a watch with 41 complications [21] - Bulgari introduced the Octo Finissimo Ultra Tourbillon, setting a record for the world's thinnest flying tourbillon at 1.85 mm [21]