Group 1 - The Beijing Rose Culture Festival 2025 opened today at the Temple of Heaven Park, featuring 14 special exhibition areas and over 3,000 varieties of roses across more than 3,000 acres, running until the end of June [1][2] - The main theme of this year's festival is "Flourishing Flowers Build Ancient Altars," showcasing over 300 varieties and nearly 10,000 rose plants, with a new habitat garden designed to attract pollinators [1][2] - The festival includes various themed experience activities such as educational workshops, creative studios, and floral art salons [3] Group 2 - The 9th International Rose Conference, held for the first time in China, concluded recently, attracting nearly 100,000 visitors to the main venue, the Beijing Rose Island, during its six-day run [5][7] - The event aimed to create a "never-ending rose festival" and promote the development of a garden city in Beijing, with future projects planned around the city flower, the rose [8]

Core Insights - The Ninth International Rose Conference showcased nearly a thousand rose varieties, with 118 new domestic cultivars, highlighting the cultural significance behind their names [1][2] - The domestic cultivar "Yueding" emerged as the most popular variety, featuring larger flowers and more blooms per stem, attracting significant attention from visitors [1] - The event aims to promote the flower industry in the Mentougou District, with plans for large-scale cultivation of representative new varieties post-conference [2] Group 1 - The exhibition featured a diverse array of rose colors and types, with a focus on domestic self-bred new varieties that have undergone 8 to 10 years of cultivation [1] - The names of the new varieties, such as "Mentougou Red," "Spring Breeze Yongding," and "Liuli," are designed to evoke cultural connections and stimulate visitor interest [2] - The conference not only showcases the achievements in Beijing's garden city construction but also aims to boost the local flower industry in Mentougou [2] Group 2 - The event has extended the duration of the 12th China Rose Exhibition and the Beijing West Rose Young Lifestyle Festival to May 18, allowing more visitors to experience the indoor and outdoor rose exhibitions [2]

Group 1 - The core viewpoint is that Dongfang City has become a significant supplier of fresh-cut chrysanthemums to the Japanese and South Korean markets, accounting for nearly 30% of the national export volume of winter-spring chrysanthemums [1][3]. - From January to April this year, the export value of fresh-cut chrysanthemums from Dongfang reached 51.6 million yuan, representing a year-on-year increase of 26.6% [3]. - The efficient customs clearance process, including the "harvest and inspection" model, has contributed to a 35% year-on-year increase in export volume for Dongfang Jiazhihui Agricultural Co., Ltd. [3][4]. Group 2 - Dongfang City has established 12 large-scale export chrysanthemum bases, leveraging its favorable dry and hot climate to produce high-quality chrysanthemums [3]. - The local chrysanthemum industry has developed a complete industrial chain that includes planting, processing, and cold chain logistics, benefiting over 2,000 local farmers [4]. - The Haikou Customs has implemented a smart regulatory system to enhance quality control and expedite inspection processes, ensuring seamless coordination from the field to the port [4].

Group 1: Industry Overview - The first Peony Flower Competition in Heze concluded successfully, showcasing over a thousand works from more than a hundred floral enterprises, highlighting Heze's position as the largest fresh-cut peony production base in China [2][3] - Heze's peony planting area has exceeded 50,000 acres, with an annual production of over 120 million stems, accounting for more than 60% of the national market share and exporting to over 20 countries [2][4] Group 2: Industry Development - The peony industry in Heze transitioned from scattered planting to a more organized and robust model, with government support leading to significant growth in cooperative membership and standardized planting areas [3][4] - The annual sales volume of fresh-cut peonies reached 120 million stems in 2024, solidifying Heze's reputation as the "Hometown of Chinese Peony" [4] Group 3: Technological Innovations - Heze farmers and researchers have successfully extended the peony flowering period through advanced technology, allowing for supply from February to May, thus capturing key market opportunities [5][6] - The implementation of cold chain logistics has significantly improved the freshness and delivery speed of peonies, with a dedicated air freight service enabling next-day delivery to major cities [10][11] Group 4: E-commerce and Marketing Strategies - E-commerce and live streaming have become vital sales channels for Heze peonies, with innovative marketing strategies leading to increased visibility and sales [7][8] - The sales performance during key shopping events, such as the "5·20" festival, demonstrated the effectiveness of online platforms, with sales surpassing 200,000 orders [9] Group 5: Logistics and Distribution - Heze has developed a comprehensive logistics network, including air, rail, and road transport, ensuring efficient distribution of peonies across the country [12] - The collaboration with logistics giants like SF Express and JD.com has established specialized cold chain transportation, maintaining optimal conditions for flower freshness during transit [11][12]

Core Insights - The 9th International Rose Conference, themed "Flowers Blooming in Beijing, Fragrant Appointment in Yongding," has attracted over 50,000 visitors in just three days since its opening on May 10 [1][3] Event Overview - The conference integrates three main components: an international academic conference, the 12th China Rose Exhibition, and the 2025 Beijing Rose Culture Festival [3] - The main venue, Jingxi Rose Island, spans approximately 23 hectares and is located in Longquan Town, Sanjiadian Village [3] Visitor Experience - Visitors are engaging with various photo opportunities throughout the venue, with many taking pictures in front of flower walls and unique installations [3][4] - Interactive experiences include a DIY area where visitors can create rose-themed accessories for a fee of around 30 yuan [5] Exhibition Highlights - The outdoor exhibition features domestic gardens from Beijing, Nanyang, and Zhengzhou, as well as international gardens from France, Italy, Japan, and the USA, each showcasing unique cultural elements [6] - Notable attractions include a "Flower Cow" made of grass and roses in the French garden and a cartoon "Totoro" in the Japanese garden [6] Operational Details - The venue operates daily from 9 AM to 10 PM, with the exhibition hall closing at 6 PM, and ticket prices set at 19.9 yuan, with free entry for seniors, disabled individuals, and military personnel [6]

Group 1 - Hebei Province's Feixiang District is leveraging its rose resources to promote rural revitalization, with a 3,000-acre rose planting base actively shipping products nationwide [2][4] - The flourishing rose industry has provided benefits to local villagers, with over 300 villagers achieving nearby employment and an average annual income of around 20,000 yuan [7] Group 2 - Shanxi Province's Fenxi County is focusing on the edible mushroom industry as a means to increase income for residents and implement rural revitalization [6][10] Group 3 - The Qinba Mountain area in southern Shaanxi is experiencing accelerated industrial development supported by national key research and development projects, with significant progress in agricultural primary and pillar industries [9][13] Group 4 - Guizhou's Zheng'an County, known as the "Guitar Capital," has become the world's largest guitar production base, exporting to over 40 countries and regions [12][16] Group 5 - Hainan's Le Dong is enhancing the transformation of scientific research results in tropical crop breeding, with the Fuyou Modern Seed Industry Park developing over 300 new varieties annually for domestic and international markets [15][18]

Core Viewpoint - The "Fatherly Love Like Orchids" brand initiative from Guangdong's Siqian has been recognized as an exemplary case in China's branding efforts, particularly for its innovative approach to celebrating Father's Day through the promotion of orchids as a gift [3][4][50]. Group 1: Brand Initiative and Recognition - The "Fatherly Love Like Orchids" brand case was selected as an exemplary case in the "2025 My Favorite Chinese Brand Case" during the World Brand Moganshan Conference [3][4]. - Since 2022, Siqian has leveraged the Guangdong "12221" market system to promote the concept of gifting orchids for Father's Day, creating emotional resonance around the idea of "Fatherly Love Like Orchids" [5][6][27]. Group 2: Economic Impact and Market Development - The initiative has transformed the traditional off-peak season for orchids into a peak sales period, with prices increasing from 20 yuan to 40 yuan per pot and sales volume rising from 850,000 pots to 3 million pots within 50 days of the campaign launch [34][35]. - Siqian has developed into the largest orchid cultivation base in the Guangdong-Hong Kong-Macao Greater Bay Area, with 62 orchid enterprises and an annual output value of approximately 400 million yuan [37][38]. Group 3: Cultural and Community Engagement - The initiative emphasizes the cultural significance of orchids and their connection to paternal love, aiming to deepen the emotional narrative around the product [41][59]. - Various activities have been organized over the years, including the introduction of an AI orchid consultant and the production of a micro-drama to promote orchid culture and industry development [42][45].

Tax Policies Related to Flower Industry - Agricultural producers selling flowers are exempt from value-added tax (VAT) [2] - Small-scale taxpayers can enjoy VAT exemption on flower sales if quarterly sales do not exceed 300,000 yuan; otherwise, VAT must be paid [3] - The VAT rate for fresh flowers is 9%, while processed flower products have a VAT rate of 13% [4] Corporate Income Tax Policies - Enterprises engaged in flower cultivation can benefit from a reduced corporate income tax rate [4] - Trading activities related to flowers do not qualify for the tax reduction [4] - Small and micro enterprises meeting specific criteria can have a corporate income tax burden as low as 5% until December 31, 2027 [4]

Core Insights - The 9th International Rose Conference opened in Beijing, highlighting China's leadership in rose cultivation and innovation in the industry [1][2][10] - The conference gathered over 30 countries' experts to discuss sustainable development and technological advancements in rose breeding [2][3] Industry Development - China has become the world's largest producer of cut roses, with significant advancements in breeding techniques reducing the breeding cycle from 6-7 years to 3-4 years [2][3] - New rose varieties such as "Fei Yun," "Bing Cha," and "Qi Xi" have been developed, focusing on traits like low maintenance and resistance to aging [3] Technological Integration - The conference introduced AI digital human "Xiao Miao Yue" to enhance visitor experience, capable of identifying over a hundred rose varieties and providing multilingual support [6] - An immersive experience area was created using AR technology to showcase the growth process of roses, along with innovative food offerings like rose-themed coffee and ice cream [6] Cultural and Economic Impact - The event aims to promote cultural exchange and economic development in the Mentougou District, integrating tourism, culture, and consumption [7][10] - Various activities and events, including music festivals and sports competitions, are planned to enhance community engagement and promote the rose culture [7][10]

Core Viewpoint - The article highlights the journey of Wang Mengxiao and her company, Qicai Garden, in cultivating high-quality rose varieties suitable for urban landscaping in China, emphasizing the importance of innovation and environmental sustainability in the horticulture industry [4][6][12]. Company Overview - Qicai Garden, located in Handan City, Hebei Province, specializes in the cultivation of various rose species, focusing on introducing and hybridizing foreign varieties to create high-quality, low-maintenance options for urban environments [6][9][10]. - The company has established over 10 testing stations across different climate zones in China to develop rose varieties that are well-suited for local conditions [10]. Product Development - The company has successfully introduced over 1,000 rose varieties from abroad, selecting around 50 high-quality options for domestic cultivation, and has developed 17 experimental new varieties through hybrid breeding [11][13]. - Qicai Garden's roses are characterized by their low maintenance requirements and long lifespan, with some varieties needing only one plant per square meter, significantly reducing care costs compared to traditional varieties [13]. Market Impact - The company has achieved an annual production of over 20 million potted roses and more than 20 million high-quality seedlings, distributing its products to over 80 cities across China [13][14]. - The cultivation of roses has not only contributed to the company's growth but also provided employment opportunities for over 300 local villagers, enhancing the economic vitality of the surrounding area [14]. Technological Integration - Qicai Garden employs modern technology in its operations, including automated irrigation systems and smart greenhouse management, to optimize the cultivation process and improve efficiency [12]. - The company actively utilizes social media platforms to promote its products and educate the public about the benefits of its environmentally friendly rose varieties [12].