"花式"迎新春，哪款你最爱 年宵花销售火热，蝴蝶兰、冬青成"流量担当"，小巧新奇的种类颇受年轻人喜爱 长沙晚报全媒体记者 范宏欢 实习生 甘梓茵 腊月寒风挡不住春意，随着春节脚步临近，长沙的大街小巷已悄然弥漫起馥郁花香。作为传递心意与祝 福的纽带，大众对年宵花的需求也愈发旺盛。 1月29日，记者走访三湘花卉市场及市内多家花店发现，选购花卉装点家宅、置办节日赠礼的顾客显著 增多。寓意吉祥的蝴蝶兰、红火喜庆的冬青、祝福满满的富贵籽等盆栽，被精心包装后，承载着深厚情 谊迎进千家万户，也折射出消费升级下市民对品质生活的向往。 小巧新奇的种类颇受年轻人青睐 除了传统的年宵花，今年花卉市场还杀出了一匹"黑马"——马蹄莲。恰逢农历丙午马年，名字中 带"马"字的花卉凭借"龙马精神""马到成功"的美好寓意迅速跻身年宵花热门榜单，成为市场新宠。 在开福区的信心花舍内，象征"逆袭黑马"的黑色马蹄莲被摆在最显眼位置。"黑色马蹄莲盆栽不仅和马 年契合，而且花期可达3个月，最近很多人来问，都是冲着这个好彩头来的。"店主介绍。而在线上平台 和部分花店，白色、粉色马蹄莲也因其简约高级的线条感和百搭特性，成为追求家居美学的年轻消费者 的新宠。 ...

好评中国丨年味拉满！年节经济涌动消费新潮流 "过了腊八就是年！"与往年相比，今年我国年节消费市场格外热闹。从年宵花市的马蹄莲到年货大集的 消费券，从影院里的阖家贺岁档到镜头中的唐装全家福，消费新场景、新业态、新玩法层出不穷，展现 出年节经济的蓬勃活力与创新脉动。 眼下，年宵花市场正迎来销售旺季。在北京、上海等地的花卉市场，除了传统的蝴蝶兰、水仙之外，国 产新品种如朱顶红、人工培育的兜兰等价格亲民备受青睐，寓意马年吉祥的马蹄莲、甚至谐音"好彩 头"的红菜头都以新颖造型跻身"C位新贵"；在岭南，中国年桔已化身年节符号，桔香寓意吉祥更添年 味。千亿市场的"鲜花经济"在年宵花期表现格外抢眼，也为年节经济增添了温馨新意。 年味新图景，消费新活力。这诸多新变化，蕴含着大家追求个性化、品质化、体验化的消费新趋势。 从"商品消费"向"服务消费""体验消费"延伸，消费者不仅购买实物，更注重文化内涵、情感价值和精神 满足。而"政策+创新"等优质供给正通过产品创新、场景创新、服务创新精准回应着消费需求，形成"以 新供给引领新需求、以新需求牵引新供给"的良性互动。年味满满的万千新气象新潮流，正反映了我国 消费市场的深度、广度与活力、 ...

Core Insights - The Chinese New Year consumption market is particularly vibrant this year, showcasing new consumption scenarios, business models, and innovative practices that reflect the robust vitality of the festive economy [1] Group 1: Flower Market - The flower market is entering a peak sales season, with popular domestic varieties like Amaryllis and artificially cultivated orchids gaining favor due to their affordability and auspicious meanings [1] - The "fresh flower economy," valued in the billions, is particularly prominent during the New Year flower season, adding warmth and novelty to the festive economy [1] Group 2: Traditional Markets and Local Products - Traditional "New Year goods fairs" are thriving nationwide, supported by electronic consumption vouchers to attract customers, with notable regional events like the "Winter Fishing Festival" in Northeast China and the "Mountain Lake Goodies" in Qinghai [3] - Local traditional products, such as painted gourds symbolizing good fortune and woodblock New Year paintings, are gaining popularity alongside trendy zodiac-themed toys [3] Group 3: Cultural Experiences and Events - The bustling atmosphere of traditional markets includes live cooking of famous local foods, cultural performances, and interactive experiences that resonate with consumers, especially the younger demographic [4] - The Ministry of Commerce reported that last year's key events for traditional brands generated over 5 billion yuan in direct sales and stimulated more than 16 billion yuan in online and offline consumption [4] Group 4: Family Activities and New Trends - Families are increasingly interested in capturing memories through family portraits, with the business growing over 30% annually, reflecting a trend towards personalized and emotional experiences [5] - New consumption highlights include family outings to cinemas for festive films, traveling for unique New Year experiences, and customized beauty services, indicating a shift towards experiential consumption [5] Group 5: Consumer Trends - The evolving consumption landscape reflects a shift from product consumption to service and experiential consumption, emphasizing cultural significance, emotional value, and spiritual satisfaction [7] - The interaction between innovative supply and changing consumer demand is fostering a positive cycle, laying a strong foundation for consumption growth throughout the year [7]

（来源：新华日报） 1月24日，"'马'上有花，岁岁繁华"，苏州为期二十四天的第三届年宵花嘉年华在苏南花卉中心启幕， 包括马蹄莲、北美冬青等热销品种在内的各类年宵花齐聚一堂，让市民一站式选购。 陈弋 摄 （视觉江 苏网供图） ...

Core Insights - The black calla lily has become a popular choice in the flower market as the Chinese New Year approaches, symbolizing good fortune and success due to its name containing "horse" [2][3] - The flower's aesthetic appeal and its association with the Year of the Horse have led to a surge in demand, with many consumers pre-ordering the flower for the upcoming celebrations [3][4] Market Trends - The calla lily, particularly the black variety, is being marketed as a "must-have" for the New Year, with prices for potted plants at 138 yuan and cut flowers at 28 yuan each, requiring advance reservations [3][4] - Sales of calla lilies have significantly increased, with reports indicating that they were previously considered niche but have now gained mainstream popularity due to their association with the Year of the Horse [3][4] Consumer Preferences - Consumers are drawn to the calla lily not only for its beauty but also for its auspicious meaning, with many purchasing it as a good luck charm for personal aspirations, such as job changes or entrepreneurial ventures [3][4] - The flower's versatility allows it to fit various home decor styles, making it appealing for different consumer segments [4][5] Industry Performance - Data shows that in January and February 2025, the export value of fresh-cut flowers from Yunnan Province reached 190 million yuan, marking a historical high and indicating strong market performance [3] - The black calla lily has been highlighted as a standout product in the flower market, benefiting from both its aesthetic qualities and cultural significance during the festive season [4][5]

Core Viewpoint - The flower market in Hongqiao Flower Valley, Shanghai, has entered a bustling "buying mode" for the upcoming 2026 Lunar New Year, with a focus on popular and unique flower varieties [1][10]. Group 1: Popular Flower Varieties - The 2026 market features long-blooming seasonal flowers such as Narcissus and Phalaenopsis orchids, with the latter being highlighted for its attractive "Latin skirt" appearance [6]. - Calla lilies, especially in yellow and red, are in high demand due to their auspicious meanings of "success" and "happiness," with many already pre-ordered [6]. - Lesser-known flowers like "Thai perfume" Dendrobium and blooming Spring Dendrobium are also gaining popularity among consumers [8]. Group 2: Market Trends - The current customer traffic has increased by approximately 30% compared to the New Year period, indicating a growing emphasis on the quality and individuality of New Year flowers [10]. - Creative arrangements, such as the Phalaenopsis orchid styled as "one horse ahead," reflect both aesthetic appeal and positive connotations for prosperity and success [11].

Seafood Industry - The seafood market in Shandong is experiencing a surge in demand during the Spring Festival, with significant activity in Qingdao and Rizhao, where oyster processing is reaching daily volumes of tens of thousands of pounds [1][4][7] - In Qingdao, the Red Island Fishing Port is bustling with activity as fishing boats unload oysters, which are then sorted, weighed, and packaged for sale [4][7] - Rizhao's seafood markets are well-stocked, with a variety of fresh seafood and popular dried products like grilled shrimp and squid being highly sought after by consumers [11] Flower Industry - In Yunnan, the flower market is seeing a peak in production and sales, particularly for the lotus flower, which symbolizes good fortune as the Year of the Horse approaches [12][13] - The black lotus flower is gaining popularity among consumers, reflecting a desire for success in the upcoming year [13] - The Kunming Dounan Flower Market, Asia's largest fresh-cut flower trading market, is also seeing strong sales for traditional New Year flowers and other ornamental plants [13][15] Agricultural Products - The Northeast New Fa Di Agricultural Supply Chain Center in Liaoning is bustling with activity as it prepares for the Spring Festival, attracting buyers from across the country [16][18] - Daily sales of sugar oranges are around 80 tons, with local vegetable procurement also increasing significantly as the festival approaches [18][20] - The center serves as a distribution hub for Liaoning's agricultural products, with improved transportation routes enhancing the flow of goods to the Beijing-Tianjin-Hebei region [21]

Group 1 - The creative designs in the flower market for the upcoming Year of the Horse are gaining popularity, with unique flower arrangements and symbolic meanings attracting consumers [4][7] - The "Pouch Orchid" is a standout product, featuring a pouch-shaped petal that holds blessing cards, symbolizing good fortune and health [4][7] - The combination of horse-shaped flower pots with various flowers is a major selling point, with names like "Horse Flower Blooming" and "Spring Welcoming" resonating with customers [7][9] Group 2 - In Guangdong's Foshan, the butterfly orchid market is thriving, with a notable flower arrangement resembling a galloping horse capturing attention [14][17] - The "Calla Lily," symbolizing good fortune, is also a popular choice for the 2026 flower market, with increased production in Yunnan to meet demand [19][22] - The domestic availability of North American holly has led to a surge in sales, making it a popular item for the Spring Festival [24][28] Group 3 - Long-lasting ornamental fruits are in high demand for 2026, with items like the "Five Generations Fruit" and "Little Persimmons" appealing to younger consumers [28] - High-end imported flower materials, such as the "Emperor Flower Fruit," are also gaining traction in the market [28] - To enhance customer experience, flower vendors are utilizing live streaming for sales and logistics companies are providing expedited delivery services [31][34]

Group 1 - The core theme of the event is the "Floral New Year Celebration" flower exhibition, which has quickly gained popularity as a winter attraction in Beijing, drawing large crowds of citizens to enjoy the displays and take photos [3][5]. - The exhibition features a variety of flowers, including orchids, amaryllis, and calla lilies, with auspicious themes that enhance the festive atmosphere in the municipal service hall [3][5]. - The orchid-themed exhibition showcases 33 rare orchid species, including nationally protected plants, and aims to educate visitors about biodiversity conservation through engaging displays and volunteer explanations [5][6]. Group 2 - The exhibition is part of the municipal service hall's initiative to promote the garden city concept and enhance citizens' experiences by creating a multifunctional public service space that integrates service, display, culture, communication, and ecology [6]. - The exhibition will run until early March, with the orchid section available only until January 15, encouraging citizens to visit and enjoy the unique floral displays [5]. - Visitors are advised to plan their visits to avoid peak times and to maintain order and respect for the exhibits during their experience [5].