马尾松 马蹄莲 除了用马的身体部分命名外，马具也大量出现在命名中，这在其他生肖动物中是不多见的。最耳熟能详 的莫过于"马铃薯"，得名于块茎颜色和形态颇似古代使用的铜马铃。 "马兜铃"则是一种草质藤本植物，蒴果尚未成熟时垂挂，形似古代挂在马颈下的响铃。 马鞍作为重要的马具，也有以它为名的植物"马鞍藤"。它的正名叫作厚藤，其叶片厚实，近圆形，但先 端有一个明显的凹陷，有时甚至浅裂为两瓣，形状宛如马鞍。 还有大家熟悉的"马鞭草"，则得名于马鞭。其中，柳叶马鞭草被不少人熟知，它的顶端会形成分支的紫 色花序，成片种植时常被误认为薰衣草。 马年已至，不少市民的新春活动之一，就是到申城公园去赏马寻马。你知道植物世界里有哪些与"马"相 关的神奇植物吗？不妨听辰山植物园的专家来聊聊"马"是如何印刻到植物命名中的。 结构联想 辰山植物园博士郗旺介绍，将熟悉的动物身体结构和植物的形态进行类比和联系是一种古老而传统的植 物命名方式，马自然也不例外。 比如"马齿苋"，是一种匍匐生长、能开出黄色小花的植物。《本草纲目》中记载："其叶比并如马齿， 而性滑利似苋，故名。"马齿苋的种子细小，极易传播，是春季不容错过的美味野菜。 马飘逸的尾巴也 ...

Group 1 - The Spring Flower Market in Nanchang's Xihu District has become a vibrant attraction, featuring a variety of flowers and festive decorations, enhancing the celebratory atmosphere ahead of the Spring Festival [1][2] - The market opened on February 8 and has seen significant foot traffic, with over 150,000 visitors on the first day, indicating strong consumer interest and engagement [2] - Local vendors reported exceptional sales performance, with some achieving record daily retail figures, particularly for popular items like kumquat potted plants, which symbolize good fortune [1][2] Group 2 - The flower market is part of a broader initiative to create a new consumption scene that combines gardening with lifestyle experiences, transforming it into a leisure and experiential destination for citizens [2] - A special consumption voucher program worth 300,000 yuan was launched to reduce costs for consumers and stimulate spending during the festive season [2] - The event showcases both local and external floral offerings, providing diverse shopping options and enhancing the cultural experience for attendees [1][2]

Group 1 - The Spring Flower Market in Nanchang's Xihu District has become a vibrant attraction, featuring a variety of flowers and festive decorations, enhancing the celebratory atmosphere ahead of the Spring Festival [1] - The market opened on February 8 and has seen significant foot traffic, with over 150,000 visitors on the first day, indicating strong consumer interest and engagement [2] - Local vendors reported sales exceeding expectations, with the best-selling item being the kumquat potted plant, which symbolizes good fortune for the New Year [1] Group 2 - The flower market is part of Nanchang's key cultural and tourism activities for the New Year, integrating "gardening + lifestyle" to create a new consumer experience beyond traditional flower purchasing [2] - Nearly 70% of flower vendors achieved record daily sales, showcasing the market's success in attracting both local residents and tourists [2] - A special consumption voucher program worth 300,000 yuan was launched to reduce costs for consumers and stimulate holiday spending [2]

花田间，花农采花也正忙，丽江现代花卉产业园田间组组长和月华告诉记者："我每天差不多要摘2000 多枝花。马上就是春节假期了，近期田间的工作比较忙碌，很多人都过来买花。" 值得一提的是，马蹄莲因其花形似马蹄而得名，意外成为马年花市中的"黑马"。"今年是马年，马蹄莲 的销量比往年增长了40%。"丽江现代花卉产业园指导员王晓对《证券日报》记者表示。 2月12日，《证券日报》记者在云南昆明斗南花市目睹了一幅五彩花海与游人相互交织的热烈绚丽画 卷。 在新春节日消费的带动下，被誉为"亚洲花都"的云南昆明斗南花卉市场迎来年宵花销售热潮。昆明国际 花卉拍卖交易中心(以下简称"昆明花拍中心")数据显示，2月6日至8日高峰时期，该地日交易总量达650 万枝左右。在高交易量背后，智能设备的加持，让鲜花产量提升、物流加速，助力花市繁盛。 昆明花拍中心拍卖部部长李知骏表示："正值鲜花出货高峰，整体行情呈上涨趋势，'好花好价'优势在 售卖过程中进一步凸显。除了日常热销的玫瑰，冬青、百合、蜡梅、蝴蝶兰、大花蕙兰等年宵花也受到 消费者青睐。" 斗南花市交易大厅里，数千个摊位前人流如织。多位花商告诉《证券日报》记者，现在的客流量已达到 平日的 ...

今年，我们玩点不一样的 花市人潮汹涌，新⼿如何通关？ "唔行花街，唔算过年" 在广东，过年可以不吃饺子 但绝不能不"行花街" 嘴上说"随便看看" 结果每个人都扛着一盆"意头"走出门 每盆花都在用枝枝叶叶 对你⼤声说恭喜！ 带着"吉祥密码"闯花市！ 播放 视频内含：爆笑谐⾳梗⼤赏、老板憋笑推荐、年轻人买花行为⼤赏，及一句能让你混进花市的粤语暗号！ 年桔≈⼤吉⼤利实体版 银柳≈懒人版金银满屋 蝴蝶兰≈幸福飞来体验卡 马蹄莲≈马到成功吉祥物 原来，广东人早已把 一本《吉祥话⼤全》种成了花园 如今的广东花市 早已突破地域的界限 巴掌⼤的迷你年桔坐上快递 把"⼤吉"送往全国 不用浇水的懒人银柳在暖气房依然红火 而蝴蝶兰与富贵竹 播放 静⾳ 0:00 更成了职场人暗藏的"物理外挂" / 3:05 加载完毕: 0% 进度: 0% 媒体流类型直播 -3:05 播放速度 2x 1.5x 1.25x 1x, 选择 0.5x 1x 节⽬段落 节⽬段落 描述 关闭描述, 选择 字幕 字幕设定, 开启字幕设置弹窗 关闭字幕, 选择 ⾳轨 全屏 说到底，这哪里只是买花—— This is a modal window. 是中国人把美好期 ...

Core Viewpoint - The flower market in Jinan is experiencing a significant surge in sales ahead of the Spring Festival, driven by a well-established flower industry that combines large-scale cultivation, technological innovation, and comprehensive supply chain management [1][6][11]. Group 1: Market Dynamics - The Jinan flower market has transitioned into a vibrant spring festival hub, with a substantial increase in the variety and quantity of New Year flowers available, exceeding previous years' offerings [2][4]. - A specific market introduced over 300,000 pots of various flowers to meet the diverse needs of consumers for home decoration and visiting relatives [2]. - Traditional flowers like orchids remain popular, with sales reportedly doubling compared to regular periods, and pre-orders being made weeks in advance [4][6]. Group 2: Industry Foundation - Jinan's flower industry is supported by a robust foundation, with a planting area of 59,000 acres and a sales revenue of 1.28 billion yuan in 2024, contributing significantly to rural revitalization [6][8]. - The city has established five specialized flower industry clusters, enhancing regional, standardized, and large-scale production [8]. - The presence of leading enterprises in the flower industry has increased, with 17 companies achieving annual revenues exceeding 10 million yuan, promoting a collaborative model that connects farmers with market demands [8][9]. Group 3: Technological Advancements - The adoption of advanced planting technologies, such as tidal irrigation and smart environmental control, has mitigated climate constraints, ensuring stable supply during the winter season [9][11]. - Local research initiatives have led to the development of new flower varieties and improved production techniques, enhancing the competitiveness of Jinan's flower products [13][14]. Group 4: Brand and Market Integration - Jinan is focusing on brand development and integrating the flower industry with tourism and wellness sectors, creating a more diverse consumer experience [14]. - The city has hosted numerous flower markets, attracting thousands of merchants and establishing a regular, branded consumption environment [14]. - Skills training initiatives in floral arts have been implemented to cultivate high-quality talent for the industry, contributing to its growth and innovation [14].

Core Viewpoint - The demand for New Year flowers is surging as the Spring Festival approaches, with popular varieties like Phalaenopsis orchids and wintergreen becoming the "traffic leaders" in the market, reflecting consumers' desire for quality living amidst consumption upgrades [3][4]. Group 1: Popular Flower Varieties - Phalaenopsis orchids and wintergreen are the top-selling varieties, with prices ranging from tens to hundreds of yuan, catering to diverse customer needs [4]. - Wintergreen is favored for its bright red fruits, festive appearance, and ease of care, typically priced between 80 to 120 yuan, making it popular among family consumers [4]. - Phalaenopsis orchids are preferred for their elegance and long viewing period, suitable for both gifting and home decoration [4]. Group 2: Emerging Trends Among Young Consumers - The black calla lily has emerged as a new favorite, especially during the Year of the Horse, due to its auspicious connotations and a flowering period of up to three months [6]. - Young consumers are increasingly drawn to unique and compact flower varieties that combine aesthetics and meaning, such as the black calla lily and the lively five-fruit plant [6]. - There is a shift in preference towards minimalist designs and colors, with young couples opting for elegant plants like fortune bamboo that align with their home decor style [6]. Group 3: Diverse Consumer Demands - Consumers purchasing flowers for home decoration prioritize cost-effectiveness, flowering duration, and ease of maintenance, often choosing varieties like Phalaenopsis orchids and large-flowered orchids [7]. - Young consumers view flower purchases as a means of self-indulgence and creating a pleasant living atmosphere, favoring unique and stylish arrangements [7]. - In the gifting market, consumers focus on the symbolic meaning and overall presentation of the flowers, with flower shops offering decorative services and personalized greeting cards [7].

Core Insights - The Chinese New Year consumption market is experiencing significant growth and innovation this year, with new consumption scenarios and trends emerging [1][2][3] Group 1: Market Trends - The flower market is thriving, with new domestic varieties like Amaryllis and artificially cultivated orchids gaining popularity, contributing to the "flower economy" valued in the billions [1] - Traditional "supply and marketing New Year goods fairs" are attracting large crowds, with events like the Jiangsu New Year goods festival seeing over 100,000 visitors in a single day [2] - The integration of electronic consumption vouchers by local governments is enhancing consumer engagement and driving foot traffic to physical markets [2] Group 2: Consumer Behavior - Families are increasingly interested in capturing memories through family portraits during the New Year, with the family photo business growing over 30% annually [3] - New consumption highlights include family outings to cinemas for festive films and personalized services like home photography, reflecting a shift towards experiential and service-oriented consumption [3] - The evolving consumer preferences indicate a trend towards personalized, quality, and experience-driven purchases, moving from mere product consumption to a focus on cultural and emotional value [3]

Core Insights - The Chinese New Year consumption market is particularly vibrant this year, showcasing new consumption scenarios, business models, and innovative practices that reflect the robust vitality of the festive economy [1] Group 1: Flower Market - The flower market is entering a peak sales season, with popular domestic varieties like Amaryllis and artificially cultivated orchids gaining favor due to their affordability and auspicious meanings [1] - The "fresh flower economy," valued in the billions, is particularly prominent during the New Year flower season, adding warmth and novelty to the festive economy [1] Group 2: Traditional Markets and Local Products - Traditional "New Year goods fairs" are thriving nationwide, supported by electronic consumption vouchers to attract customers, with notable regional events like the "Winter Fishing Festival" in Northeast China and the "Mountain Lake Goodies" in Qinghai [3] - Local traditional products, such as painted gourds symbolizing good fortune and woodblock New Year paintings, are gaining popularity alongside trendy zodiac-themed toys [3] Group 3: Cultural Experiences and Events - The bustling atmosphere of traditional markets includes live cooking of famous local foods, cultural performances, and interactive experiences that resonate with consumers, especially the younger demographic [4] - The Ministry of Commerce reported that last year's key events for traditional brands generated over 5 billion yuan in direct sales and stimulated more than 16 billion yuan in online and offline consumption [4] Group 4: Family Activities and New Trends - Families are increasingly interested in capturing memories through family portraits, with the business growing over 30% annually, reflecting a trend towards personalized and emotional experiences [5] - New consumption highlights include family outings to cinemas for festive films, traveling for unique New Year experiences, and customized beauty services, indicating a shift towards experiential consumption [5] Group 5: Consumer Trends - The evolving consumption landscape reflects a shift from product consumption to service and experiential consumption, emphasizing cultural significance, emotional value, and spiritual satisfaction [7] - The interaction between innovative supply and changing consumer demand is fostering a positive cycle, laying a strong foundation for consumption growth throughout the year [7]

Core Viewpoint - The third annual flower carnival in Suzhou, featuring a variety of popular New Year flowers, has commenced, providing a one-stop shopping experience for citizens [1] Group 1 - The event, titled "'Horse' on Flowers, Prosperity Year After Year," lasts for 24 days and is held at the Su Nan Flower Center [1] - A wide range of flower varieties, including calla lilies and North American holly, are available for purchase [1]