来源：人民论坛网 春节临近，福建周宁的花卉大棚里，文心兰、大花蕙兰竞相绽放，工人忙着采收包装；北京花卉交易中 心内，"马上花开"的创意盆栽、"兜住福运"的兜兰新品，让年宵花市涌动着浓浓的"年味"与消费暖流。 这是节前市场的寻常热闹，也是"花样经济"蓬勃活力的生动缩影，折射出消费升级下，人们把对美好生 活的向往转化为实实在在的市场需求。 承接消费热潮，优质供给和生产端硬实力的提升是关键。产业是"花样经济"的源头活水，福建周宁依托 独特的高山冷凉气候，引进花卉龙头企业深耕细作，形成4000余亩种植规模，年产值超4亿元，成为推 动乡村全面振兴的支柱产业，生动诠释因地制宜育特色、做强产业固根基的发展逻辑。各地需立足自然 禀赋培育优势品种，加大科技研发投入，以智能温室调控技术精准把控花期，研发适应性更强的品种， 推动特色花卉走进寻常百姓家、拓宽消费场景。同时，规避盲目扩产引发的同质化竞争，聚焦品种创新 与品质提升，推动"花样经济"从"拼颜值"向"靠品质"转型，筑牢可持续增长根基。 从产业升级筑牢根基，到渠道创新拓宽边界，再到文化赋能提升内涵，须多措并举、久久为功，让"花 样经济"持续绽放生机，为经济高质量发展注入更多鲜 ...

Group 1 - The main venue for the Spring Flower Event in Haidian is the Ma Dian Park Flower Plant Theme Life Hall, which has been transformed from an idle glass greenhouse, offering an immersive experience for citizens to enjoy, appreciate, purchase, and engage with flowers [6][5] - The event features multiple locations including two main venues, four distinctive sub-venues, 19 small exhibition areas in parks, and 16 commercial districts, showcasing the "beautiful economy" of Beijing and enhancing the festive atmosphere for the Spring Festival [5][6] - The flower market is highlighted by the popularity of Phalaenopsis orchids, with creative displays such as "galloping horses" made from these flowers, reflecting the festive spirit and cultural significance of flowers during the New Year [5][7] Group 2 - The Beijing Satellite Manufacturing Factory Technology Park is hosting a space plant exhibition and a Year of the Horse photo spot, integrating aerospace spirit into everyday life [3] - The "Five Flower Horse" creative flower containers are prominently displayed at the Beijing Flower Trading Center, inspired by historical practices of flower selling, showcasing a blend of tradition and modern creativity [7] - The "Flower+" network allows citizens to experience flower appreciation and purchasing both in-person and online, enhancing accessibility and convenience for the Spring Festival [7]

父爱如兰，定义 广货的浪漫丨广 货行天下_南方 +_南方plus 春节将至，广东 肇庆四会市石狗 镇的兰花基地迎 来了最繁忙的季 节。花农们正将 一盆盆兰花小心 装车，来自各地 的游客在花圃中 穿梭，选购最心 仪的那盆年花， 一旁的线上直播 间里，主播们正 通过镜头展示千 姿百态的兰花。 四会兰花，这份 承载着岭南文化 深情的"广货" ， 正乘着"广货行 天下"的东风， 走进千家万户的 春节。 当四会兰花被赋 予了"父爱如 兰"的情感内 涵，以中国式花 语传递中国人含 蓄而深沉的情感 表达，这份广货 也拥有了独特的 浪漫。而当"广 货行天下"的号 角吹响，四会兰 花以其独有的文 化气质，成为了 广货中最具温情 和诗意的代表。 父爱如兰 一种情感广货的 诞生 一盆精心培育的 四会兰花，跨越 千里，在父亲节 前夕被送至胡润 手中，这位常年 研究中国商业与 品牌价值的专 家，第一次收到 如此特别的父亲 节礼物。 胡润和四会兰花。 这份承载情感的 礼物背后，是一 个地方特色产业 的华丽转身。 2022年，四会在 广东省农业农村 厅指导下，依托 广东农产 品"12221"市场 体系，深挖父亲 节情感价值，巧 妙提炼出" ...

Core Viewpoint - The 2026 Guangdong (Sihui) Orchid Tourism Cultural Carnival has commenced, showcasing the integration of orchid culture and traditional New Year festivities, while promoting the local orchid industry and rural revitalization efforts [3][4][5]. Group 1: Event Overview - The carnival features various activities including flower shows, orchid competitions, special exhibitions, agricultural experiences, and cultural sports events, providing a rich cultural feast for citizens and tourists [3][4][5]. - The event aims to enhance the local orchid industry's role in rural revitalization and economic development [5][21]. Group 2: Industry Development - In the past year, the Sihui orchid industry has undergone significant upgrades, leveraging the "Guangdong Goods Going Global" initiative to expand its market presence [12][13]. - The industry has achieved breakthroughs in technology and product innovation, with notable varieties like "Father's Love" and "Qi Tian Da Sheng" being mass-produced [13][84]. - Sihui has established a complete industry system encompassing breeding, planting, sales, and cultural tourism, with 62 orchid enterprises and over 7,000 acres of cultivation area, generating an annual output value of approximately 600 million yuan [53][54]. Group 3: Cultural Integration - The carnival serves as a platform for showcasing the local orchid industry and promoting cultural exchange, emphasizing the integration of agriculture, culture, and tourism [34][35]. - The "Father's Love" brand has been recognized as an exemplary case of Chinese branding, highlighting the cultural significance of orchids beyond mere agricultural products [19][86]. Group 4: Future Prospects - The event has led to the signing of several major agreements for the supply of New Year flowers and the establishment of high-standard orchid bases, indicating a new phase of agricultural industrialization and integration [93][95]. - Sihui is positioned as a core hub for orchid industry development in the Guangdong-Hong Kong-Macao Greater Bay Area, with ongoing efforts to enhance the "Orchid + Intangible Cultural Heritage + Ecology" tourism model [64][125].

Core Insights - The Chinese New Year consumption market is experiencing significant growth and innovation this year, with new consumption scenarios and trends emerging [1][2][3] Group 1: Market Trends - The flower market is thriving, with new domestic varieties like Amaryllis and artificially cultivated orchids gaining popularity, contributing to the "flower economy" valued in the billions [1] - Traditional "supply and marketing New Year goods fairs" are attracting large crowds, with events like the Jiangsu New Year goods festival seeing over 100,000 visitors in a single day [2] - The integration of electronic consumption vouchers by local governments is enhancing consumer engagement and driving foot traffic to physical markets [2] Group 2: Consumer Behavior - Families are increasingly interested in capturing memories through family portraits during the New Year, with the family photo business growing over 30% annually [3] - New consumption highlights include family outings to cinemas for festive films and personalized services like home photography, reflecting a shift towards experiential and service-oriented consumption [3] - The evolving consumer preferences indicate a trend towards personalized, quality, and experience-driven purchases, moving from mere product consumption to a focus on cultural and emotional value [3]

Core Insights - The Chinese New Year consumption market is particularly vibrant this year, showcasing new consumption scenarios, business models, and innovative practices that reflect the robust vitality of the festive economy [1] Group 1: Flower Market - The flower market is entering a peak sales season, with popular domestic varieties like Amaryllis and artificially cultivated orchids gaining favor due to their affordability and auspicious meanings [1] - The "fresh flower economy," valued in the billions, is particularly prominent during the New Year flower season, adding warmth and novelty to the festive economy [1] Group 2: Traditional Markets and Local Products - Traditional "New Year goods fairs" are thriving nationwide, supported by electronic consumption vouchers to attract customers, with notable regional events like the "Winter Fishing Festival" in Northeast China and the "Mountain Lake Goodies" in Qinghai [3] - Local traditional products, such as painted gourds symbolizing good fortune and woodblock New Year paintings, are gaining popularity alongside trendy zodiac-themed toys [3] Group 3: Cultural Experiences and Events - The bustling atmosphere of traditional markets includes live cooking of famous local foods, cultural performances, and interactive experiences that resonate with consumers, especially the younger demographic [4] - The Ministry of Commerce reported that last year's key events for traditional brands generated over 5 billion yuan in direct sales and stimulated more than 16 billion yuan in online and offline consumption [4] Group 4: Family Activities and New Trends - Families are increasingly interested in capturing memories through family portraits, with the business growing over 30% annually, reflecting a trend towards personalized and emotional experiences [5] - New consumption highlights include family outings to cinemas for festive films, traveling for unique New Year experiences, and customized beauty services, indicating a shift towards experiential consumption [5] Group 5: Consumer Trends - The evolving consumption landscape reflects a shift from product consumption to service and experiential consumption, emphasizing cultural significance, emotional value, and spiritual satisfaction [7] - The interaction between innovative supply and changing consumer demand is fostering a positive cycle, laying a strong foundation for consumption growth throughout the year [7]

Core Insights - The main highlight of this year's flower market in Beijing is the "Five Flower Horse," which symbolizes good wishes for the upcoming Year of the Horse [1][4] - A total of 21 million pots of New Year flowers are expected to be available in Beijing before and after the Spring Festival, featuring flowers from ten major production areas across the country [6] Group 1: Market Trends - The "Five Flower Horse" features five colorful ceramic horses, each carrying a pot of seasonal flowers, representing a creative gift for the New Year [2][4] - A new trend in the flower market is the rise of "small fresh" flowers, with the elegant and cute Paphiopedilum (commonly known as slipper orchids) becoming a popular choice among young consumers and urban professionals [7] Group 2: Product Development - The cultivation of Paphiopedilum has significantly improved due to years of research and breeding, transitioning from a rare plant priced near a thousand yuan to a more affordable consumer product priced around a hundred yuan per pot [8] - The flower exhibition features over 20 new varieties and nearly 10,000 pots of azaleas, showcasing innovation in flower arrangements led by experienced representatives [10]

Core Insights - The main theme of this year's flower market in Beijing is the "Five Flower Horse," which symbolizes good wishes for the upcoming Year of the Horse [2][4] - The event features a variety of creative floral arrangements and themes, promoting a new lifestyle approach to flower purchasing [6] Industry Overview - Approximately 21 million pots of New Year flowers will be available in Beijing before and after the Spring Festival, showcasing flowers from ten major production areas across the country [8] - The exhibition includes 27 leading enterprises, facilitating exchanges between different production regions [8] Consumer Trends - A new trend in the flower market is the rise of "small fresh" flowers, with the elegant and delicately colored Paphiopedilum (兜兰) becoming a popular choice among young consumers and urban professionals [8][11] - The Paphiopedilum has transitioned from a rare and expensive plant to a more affordable option, with prices dropping to around 100 yuan per pot due to improved breeding techniques [11] Product Innovations - The "马上遂心" combination pot allows consumers to creatively mix different flower materials, enhancing the experience of flower purchasing [6] - New varieties and creative concepts are being introduced at the exhibition, with representatives showcasing nearly 10,000 pots of azaleas [15]

Core Insights - The main highlight of this year's flower market in Beijing is the "Five Flower Horse," which symbolizes good wishes for the upcoming Year of the Horse [1][4] - A total of 21 million pots of New Year flowers will be available in Beijing before and after the Spring Festival, featuring flowers from 10 major production areas across the country [6] Group 1: Market Trends - The "Five Flower Horse" serves as a creative centerpiece, showcasing a combination of flowers and artistic design [1][4] - There is a noticeable trend towards "small fresh" flowers, with the elegant and delicately colored Paphiopedilum (slipper orchid) becoming a popular choice among young consumers and urban professionals [7] Group 2: Product Development - The cultivation of Paphiopedilum has significantly improved due to years of research and breeding, leading to increased production efficiency and stability, transforming it from a rare plant priced near a thousand yuan to a more affordable option around a hundred yuan per pot [9] - A representative at the flower exhibition, Jie Jingping, has introduced over 20 new varieties and nearly 10,000 pots of azaleas, demonstrating ongoing innovation in the industry [11]

Core Insights - The flower market in Haidian has become a vibrant hub as people prepare for the Lunar New Year, with purchasing flowers becoming an essential ritual for many [2][3] Group 1: Market Trends - The Jin Yuan Flower Market features a variety of flowers, including orchids and winterberries, symbolizing people's hopes for a better life [3] - A new orchid variety called "Dolan" is gaining popularity, with its unique pouch-shaped petals containing small cards with blessings, symbolizing good fortune and health [7] - The market is seeing a trend where flowers are not only bought for festivals but have become a daily habit, enhancing the quality of life for consumers [11] Group 2: Consumer Preferences - Brightly colored flowers with auspicious meanings are favored for both personal decoration and gifting, particularly red flowers that symbolize prosperity for the new year [5] - The "Macaron Butterfly Orchid," cultivated using live dyeing technology, is attracting younger customers with its unique pastel colors, contrasting with traditional orchids [9] - Other popular choices include potted plants like pineapple and silver willow, as well as beautifully packaged bouquets of roses and lilies, indicating a diverse consumer preference [9]