一、报告简介 《2025年中国个人冰雪装备行业专题调研与深度分析报告》由韦伯咨询个人冰雪装备行业研究专家团队 耗时数月，经过全面深入的市场调研，引用国内外权威数据，运用科学的产业研究模型及方法，最终形 成了涵盖个人冰雪装备行业政策规划、市场需求、竞争格局、全国重点省市发展情况、龙头企业经营状 况以及在各个细分领域的布局与进展、行业发展趋势与前景预测、投资机会挖掘等内容详尽的深度研究 报告，对预知个人冰雪装备行业需求前景、国家政策走向、竞争对手的业务布局、紧紧抓住相关领域的 投资机会、制定公司应对战略与实施方案等都有很高的参考价值。 正文目录 第一章 中国个人冰雪装备行业发展背景与环境 第一节 个人冰雪装备行业概况 一、基本概念界定 二、产品特点及分类 三、产品的应用领域 第二节 中国个人冰雪装备行业发展特点 二、技术迭代的风险 三、监管政策变化的风险 图表目录 图表：个人冰雪装备的定义就特征 图表：个人冰雪装备主要产品分类 图表：个人冰雪装备主要产品应用领域 一、行业周期与季节性 二、行业主要经营模式 三、上下游产业链关系 四、行业发展历程梳理 五、行业技术及研发情况 第二章 中国个人冰雪装备行业核心政策及规 ...

转自：前瞻产业研究院 行业主要上市公司：三夫户外（维权）(002780.SZ);探路者(300005.SZ);安踏(02020.HK);英派斯(002899.SZ); 舒华体育(605299.SH);信隆健康(002105.SZ);华立科技(301011.SZ)等 本文核心数据：市场规模;招投标;市场规模;区域竞争等 产业概况 1、定义及特征 冰雪装备是指为满足冰雪运动开展、冰雪场地运营、冰雪相关活动保障等需求，所设计、生产的各类专用设 备、器械、器具及配套产品的总称，其核心功能围绕"安全参与冰雪活动、提升冰雪运动体验、支撑冰雪场 景运行"展开，覆盖从个人运动装备到场地大型设施的全链条产品体系。经过多年发展，当前我国已经形成 15大类冰雪装备器材产品体系，基本覆盖了从头到脚、从个人到场地、从竞技竞赛到大众运动全产业链的冰 雪装备器材。 2、产业链剖析 个人冰雪装备产业中，上游主要是原材料供应环节。包括钢材、铝合金等金属材料，这些材料用于制作滑雪 板、冰刀等装备的框架和刃部，提供强度和耐用性;纤维材料如碳纤维、玻璃纤维等，具有高强度、轻量化 的特点，常用于制造高端滑雪板、滑雪杖等;植物纤维、合成纤维等则用于制作 ...

Core Insights - The article discusses the competitive landscape and market dynamics of the personal snow equipment industry in China, highlighting the entry of various companies and their strategic positioning [1][10]. Industry Overview - The personal snow equipment market in China has seen early entrants like Tanshan and Sanfu Outdoor, established in 1999 and 2001 respectively, with registered capital of 880 million and 150 million yuan [1]. - Decathlon entered the market in 2003 with a registered capital of 1 billion yuan, expanding from apparel to outdoor sports [1][2]. - The market began to grow in 2004 with the rise of skiing as a leisure activity, leading to the entry of companies like Tanboer and Cold Mountain Snow Equipment [1]. Competitive Landscape - The industry can be categorized into four competitive factions: 1. Companies specializing in snow equipment (e.g., Songyoupai, Tanboer) 2. High-end foreign brands (e.g., Burton, Decathlon) 3. Outdoor product companies with snow equipment as a segment (e.g., Tanshan, Anta) 4. Companies involved in snow-related tourism and training [3][5]. Strategic Clusters - The market leaders are international brands with over 40 years of experience, focusing on high-end snow equipment [7]. - Market challengers primarily sell through e-commerce platforms, targeting mid-range consumers during the snow season, with revenues in the million yuan range [7]. - Market followers have low specialization and revenue, often involved in snow tourism and training [8]. Market Concentration - The overall market concentration in the personal snow equipment industry is low, with a fragmented structure and limited market share for leading brands [10]. - International brands focus on high-end segments, while domestic brands are mostly small to medium-sized, relying on cost advantages but facing challenges in technology and brand development [10]. Competitive Dynamics - The competitive environment is complex, with low bargaining power for suppliers and strong bargaining power for consumers due to high product homogeneity [12]. - The threat of new entrants is significant, particularly in the low-end market where barriers to entry are low [12]. - Existing companies engage in intense competition, primarily through price wars in the low-end market, while high-end brands compete on technology and brand differentiation [12].

Core Insights - The article discusses the landscape of the personal snow equipment industry in China, highlighting the limited number of listed companies and their focus on outdoor sports and ice facility construction [1][5]. Company Overview - Major listed companies in the personal snow equipment sector include Sanfu Outdoor, Ternua, Anta, Inpace, Shuhua Sports, Xinlong Health, and Huali Technology, among others [1]. - The industry is divided into two main categories: companies focusing on outdoor sports equipment (e.g., Anta, Ternua) and those specializing in ice facility construction (e.g., Inpace) [1]. Financial Performance - Anta Sports leads in revenue with 42.2 billion yuan and a gross margin of 63.4%, attributed to its multi-brand strategy and strong profitability in snow-related business [3][4]. - Bi Yin Le Fen achieves the highest gross margin at 75.9% due to its high-end positioning, while Sanfu Outdoor maintains a gross margin of 58.6% from its specialized snow equipment [3][4]. - Other companies like Ternua and Semir have moderate gross margins, with Inpace and Shuhua Sports showing average margins [3]. Revenue and Profitability Metrics - In the first half of 2025, Anta Sports reported a revenue of 42.27 billion yuan, while other companies like 361 Degrees and Tebu International reported revenues of 6.26 billion yuan and 7.5 billion yuan, respectively [4]. - The earnings per share (EPS) varied significantly, with Anta at 2.77 yuan and Ternua at 0.38 yuan, while companies like Ternua and Inpace reported lower EPS figures [12]. Regional Market Focus - Companies are strategically located in regions rich in snow resources, with Anta, Sanfu Outdoor, and Ternua focusing on the Beijing-Tianjin-Hebei and Northeast areas, while others like Tebu and Inpace target East China and North China [5][7]. - Internationally, companies are expanding into Southeast Asia, Europe, and the Middle East to meet the growing demand for snow equipment [5][7]. Future Business Plans - Companies like Anta, 361 Degrees, and Tebu are increasing R&D investments in snow equipment and enhancing their international presence [15]. - Sanfu Outdoor plans to expand its snowfield store network and strengthen partnerships with ski clubs and event organizations [15]. - Inpace and Shuhua Sports are focusing on upgrading ice facilities and services, while Huali Technology is developing VR snow products [15].