内容概要：随着国民生活节奏的加快，消费者对于快捷、方便、营养均衡的餐饮需求增加，中式米饭快 餐符合这一需求特点，因此，吸引更多消费者的青睐，此外，在"反预制"消费情绪下，消费者对新鲜、 现炒的重视程度持续上升，中式米饭快餐作为便捷、美味、高性价比的现炒餐饮品类，受到众多消费者 的欢迎，据统计，2024年我国中式米饭快餐行业市场规模达2770亿元，同比增长10.23%。 上市企业：老娘舅（874418.NQ） 相关企业：安徽老乡鸡餐饮有限公司、北京南城香餐饮有限公司、厦门猪角猪脚饭餐饮管理有限公司、 真功夫餐饮管理有限公司、湖南霸王餐饮管理有限公司、延边米村餐饮管理有限公司、济南超意兴餐饮 有限公司、济南杨铭宇餐饮管理有限公司、青岛京九排骨米饭有限公司、快乐蜂（中国）餐饮管理有限 公司、乡村基(重庆)投资有限公司、北京鱼你在一起品牌管理有限公司 关键词：中式米饭快餐市场政策、中式米饭快餐产业链、中式米饭快餐市场规模、中式米饭快餐竞争格 局、中式米饭快餐发展趋势 一、概述 快餐（Fast Food）是指由商业企业快速供应、即刻食用、价格合理且满足人们日常饮食需求的食品，按 照菜式类型不同，我国快餐可以分为中式快餐 ...

Core Insights - The Chinese rice fast food market is experiencing significant growth, with the market size expected to exceed 300 billion yuan this year, following a 10.2% year-on-year increase to 277 billion yuan last year [2][3] - Consumer demand is shifting towards healthier and higher-quality options, prompting brands to accelerate product iterations to meet market changes [1][3] Market Overview - The Chinese rice fast food sector holds a crucial position in the restaurant market, with 880,000 stores nationwide as of April this year, and the East China region accounting for 37.8% of the total [2] - The demographic composition shows that male consumers represent 54.1%, while female consumers account for 45.9%, with the primary consumer group being aged 19-35 [2] Consumer Trends - There is a growing emphasis on the freshness of ingredients, value for money, and diverse menu options among consumers, reflecting a shift from merely filling hunger to seeking health and quality [3] - The fast-paced lifestyle of consumers drives the demand for quick and convenient dining options, which the Chinese rice fast food sector effectively meets [3] Industry Challenges - The industry faces challenges such as fluctuating raw material costs, rising labor costs, and increasing rent for prime locations, which compress profit margins [4] - Balancing product standardization with personalization remains a challenge, as the need for consistent quality conflicts with the desire for unique flavors [4] Industry Innovations - Brands are responding to health and quality demands by accelerating product innovation, incorporating smart technology, and optimizing supply chains [5] - The integration of seasonal ingredients and regional specialties into menus is becoming a trend, enhancing the traditional Chinese dining experience [6] Future Outlook - The Chinese rice fast food industry is expected to maintain a positive growth trajectory, with potential breakthroughs in product innovation, service enhancement, and operational optimization [6]