南农晨读 | 海天 一色_南方+_南 方plus 【今日关注】 兴农评丨莫 让"伪特医食 品"害了老年人 健康 三农大小事，尽 在兴农评。近 日，据媒体调 查，市面上一些 标榜"全面营 养"的中老年营 养餐，实为执行 普通食品标准的 米粉，却暗示可 作流食鼻饲、替 代正常饮食，恐 误导消费者 将"方便食品"当 作特殊医学配方 食品使用。 全运会遇上岭南 美味，广东土特 产火出圈！ 激情全运会，活 力大湾区。当第 十五届全运会的 激情洒满粤港澳 大湾区，一场超 越赛场的美味盛 宴正同步开启。 作为东道主之 一，广东正以一 种独特的方式展 示着这片土地的 物产丰饶与人文 魅力。被称 为"世界鹅王"的 狮头鹅，因其头 部肉瘤形似狮头 而得名。在肇庆 高要蚬岗镇，有 着广东省最大的 鹅类养殖基地， 每年从这里"毕 业"走向全国的 鹅苗超过5000万 羽，肉鹅出栏量 占全省出栏量的 70%以上——可 以说，广东每出 栏10只鹅，就有 7只来自高要。 【乡村振兴】 河源108万亩山 茶林丰收！全产 业链开发书 写"绿富双赢"新 篇章 "祖辈种茶榨 油，我们这一代 要把山茶油做成 品牌，卖到大湾 区去。"金秋时 节，河源市 ...

Core Viewpoint - The agricultural transformation in Dongying, once known as an "oil city," is driven by the rise of high-quality agricultural brands from saline-alkali land, contributing to rural revitalization and increased farmer income [2][3]. Group 1: Brand Development and Strategy - Dongying's agricultural brand development is a systematic project that integrates technological empowerment, quality foundation, industrial integration, and innovative marketing [2][3]. - The local government has recognized the shift from product competition to brand competition, emphasizing the importance of brand building as a strategic priority [3]. - Dongying has implemented a collaborative development path for regional public brands, enterprise product brands, and agricultural product brands through various planning documents [3][9]. Group 2: Product Recognition and Market Expansion - The Yellow River crab from Dongying has gained multiple authoritative recognitions, including dual certification as a geographical indication product, and its brand value has reached 3.193 billion [4]. - Dongying's agricultural products, including Yellow River crabs, rice, and watermelons, have been recognized as national geographical indication products, enhancing their market presence [4][13]. - The local agricultural sector has successfully penetrated both domestic and international markets, with products being shipped to regions such as Hong Kong, Macau, and Thailand [4]. Group 3: Quality Assurance and Technological Innovation - Dongying's agricultural enterprises focus on maintaining high quality through strict quality control and a comprehensive industrial system [5][6]. - The use of smart technology in mushroom cultivation has led to stable production and significant export capabilities, with weekly exports reaching over 50 tons [6][7]. - Continuous technological innovation and collaboration with research institutions have strengthened product quality and market competitiveness [7][9]. Group 4: Marketing and Brand Culture - Dongying has adopted an integrated marketing approach that combines online and offline strategies to enhance brand visibility [10][11]. - The city has organized various promotional events and festivals to showcase its agricultural products, attracting significant attention from consumers and media [12]. - The establishment of online sales channels and partnerships with e-commerce platforms has expanded the market reach of local brands [12][13]. Group 5: Industry Growth and Economic Impact - Dongying has developed three major industrial clusters, including modern livestock and specialty aquaculture, contributing to the local economy [13]. - The region has achieved significant milestones in agricultural branding, with six geographical indication products and numerous recognized provincial brands [13].

Group 1 - The core viewpoint is that China's urban and rural residents' intake of protein, fat, and carbohydrates is approaching the level of developed countries, and efforts are being made to enhance the supply capacity of green agricultural products during the "14th Five-Year Plan" period [1] - The consumption of broiler chickens in China is approximately 7 billion annually, with a previous reliance on 100% imported breeding sources. Domestic breeding efforts have led to the development of three fast-growing white feather chicken breeds, achieving over 28% market share [4] - The white feather chicken breeding base in Guangze County, Fujian, utilizes an intelligent feeding system that monitors feed levels and automatically supplies feed, along with a drinking system ensuring access to clean water, while sensors collect data on temperature, humidity, and air quality [6] Group 2 - Wuchang rice, a traditional landmark agricultural product in China, has implemented a new national standard in April, which redefines quality indicators and promotes product upgrades through a grading system. The traceability and anti-counterfeiting system in the core production area ensures full control from planting to table [8] - During the "14th Five-Year Plan" period, China is advancing the improvement of agricultural varieties, quality enhancement, brand building, and standardized production, with a stable agricultural product quality safety monitoring pass rate of over 97.5%. The total number of green, organic, and geographical indication products exceeds 86,000, increasing the availability of high-quality agricultural products for consumers [10]

Group 1 - The dietary habits of Chinese consumers are evolving from "eating enough" to "eating well" and now to "eating healthily," indicating a significant change in food consumption patterns [1] - During the 14th Five-Year Plan period, China is enhancing the supply capacity of green agricultural products to ensure a more balanced nutritional level for residents [1] - China consumes approximately 7 billion white feather broilers annually, with domestic breeding now accounting for over 28% of the market share due to successful breeding efforts [1] Group 2 - The new national standard for Wuchang rice, implemented in April, aims to optimize planting techniques and processing methods through a revised quality indicator system [2] - A traceability and anti-counterfeiting mechanism has been established in the core production area of Wuchang rice, ensuring full control from planting to table [2] - The quality safety monitoring pass rate for agricultural products remains stable at over 97.5%, with the total number of green, organic, and geographical indication products exceeding 86,000 [2]