出品：新浪财经上市公司研究院 作者：浪头饮食/ 郝显 近日，洽洽食品披露了向激励对象授予预留股票期权的公告，称9月29日董事会会议通过审议，确定以 人民币18.67元/份的价格向7名预留授予激励对象授予60万份股票期权。 截至9月29日收盘，洽洽食品股价为21.47元，授予价格相比股价折价约13%。对于这次的股权激励，投 资者并不买账，在雪球平台发出不少质疑声音。 该股票期权激励计划2024年开始实施，不过2024年实际业绩远低于触发值，2025年上半年业绩下滑后， 离考核目标更是越来越远。 从2023年洽洽食品业绩增长就开始停滞，股价也连续下滑，目前正面临主营业务增长停滞、传统渠道失 守、原材料成本高企的三重压力。 业绩下滑+股价持续下跌 洽洽食品授予预留股票期权遭质疑 2024年9月18日，洽洽食品发布了2024年股票期权激励计划（草案），拟向激励对象授予478万份股票期 权，占比为87.45%；预留60万份股票期权，占比为12.55%。首次授予股票期权的行权价格为19.97元/ 份，预留部分剔除派息后调整为18.67元/份。 根据设定的条件，首次授予股票行权条件的业绩触发值为2024年主营业务收入及扣非 ...

Core Viewpoint - The company, Qiaqia Foods, is facing significant challenges with a decline in net profit and is attempting to diversify its product offerings to mitigate reliance on its core sunflower seed products [1][3][4]. Financial Performance - In the first half of 2025, Qiaqia Foods reported revenue of 2.75 billion yuan, a year-on-year decrease of 5.1% [1]. - The net profit attributable to shareholders was 88.64 million yuan, reflecting a substantial year-on-year decline of 73.7% [1]. - The second quarter's net profit was particularly poor, amounting to only 1,139 yuan, marking the lowest quarterly performance since the company went public [1]. Product Categories and Revenue Impact - Sunflower seed products generated 1.77 billion yuan in revenue, accounting for 64.4% of total revenue [3]. - The nut category, including almonds and cashews, contributed 22.3% to revenue, but faced rising raw material costs due to supply-demand dynamics and weather conditions [3]. - The company has been diversifying since 2017, with its "Little Yellow Bag Daily Nuts" series generating 1.924 billion yuan in revenue, representing 26.97% of total revenue by 2024 [3]. New Product Initiatives - Qiaqia Foods launched a new konjac product called "Konjac Princess" in July, targeting the healthy snack segment [5]. - The company is also introducing ice cream products, including sunflower seed-flavored varieties, to expand its product range and shift consumer perception away from being solely a "sunflower seed king" [7]. Market Challenges and Competition - The company is facing intense competition in the ice cream market, with established brands performing well [5][7]. - Consumer awareness of new products like konjac and ice cream remains low, with limited visibility in retail channels [5][7]. - The company is adapting to changes in the retail landscape, where traditional channels are seeing declining foot traffic, and is increasing investment in new channels like Sam's Club, which has seen revenue growth of 50%-60% [9]. International Expansion - Qiaqia Foods reported a 13% revenue growth in its overseas segment and is exploring markets in Indonesia and the Middle East [9]. - The company aims to enhance its overseas penetration and market presence, with potential growth opportunities in Canada, Japan, and Southeast Asia [9].

Core Viewpoint - The article discusses the recent entry of Qiaqia Food into the ice cream market with its new sunflower seed ice cream product, highlighting the challenges the company faces in promoting this product and its overall business performance decline [2][4][6]. Group 1: Product Launch and Market Entry - Qiaqia Food launched a new sunflower seed ice cream in mid to late June, featuring a combination of sunflower seeds and ice cream in three flavors: melon seed, caramel sunflower seed, and walnut sunflower seed [3]. - The product is currently in the trial sales phase, available on platforms like JD, Tmall, and Pinduoduo, with a price of approximately 7 yuan per 60g unit, totaling around 125 yuan for an 18-pack [4][6]. - Despite the launch, the product is reportedly hard to find in mainstream fresh food channels like Hema and Dingdong Maicai, with many retailers unaware of its existence [6]. Group 2: Business Performance and Challenges - Qiaqia Food has faced significant business challenges, with both revenue and net profit declining for the first time in 2023, and a staggering 67.88% drop in net profit in Q1 2025, marking the worst performance since its listing [2][13]. - The core business of sunflower seeds, which accounts for over 60% of revenue, is nearing a growth ceiling, with revenue growth of only 2.6% in 2024 [15]. - The company has struggled with competition in the sunflower seed market, particularly from fresh-roasted brands, and has seen increasing return rates on unsold products [15]. Group 3: Diversification Attempts - The ice cream venture is part of Qiaqia's broader diversification strategy, which has included attempts to enter various snack categories since 2008, but these efforts have not significantly contributed to revenue [9][12]. - Qiaqia's diversification has faced challenges due to resource dispersion and brand dilution, with past attempts in categories like jelly and chips failing to maintain profitability [12]. - The company aims to leverage its existing resources in nuts and seeds to create differentiated products, but faces stiff competition from established brands like Nestlé and Yili [6][12].

Core Viewpoint - The entry of Qiaqia Food into the ice cream market with its new seed ice cream product aims to attract the younger demographic, but the company faces significant challenges in distribution and market competition [2][5][10]. Group 1: Product Launch and Market Presence - Qiaqia Food has launched a new seed ice cream product, featuring flavors like melon seed ice cream and caramel seed ice cream, targeting the frozen food segment [2][3]. - The product is currently in the trial sales phase, available on platforms like JD, Tmall, and Pinduoduo, with a price of approximately 7 yuan per 60g unit [3][5]. - Despite the online presence, the product is reportedly hard to find in mainstream fresh food channels, indicating a lack of effective distribution [5][6]. Group 2: Business Challenges - Qiaqia Food's recent financial performance has been poor, with a 1.13% decline in revenue to 6.806 billion yuan and a 17.7% drop in net profit in 2023, marking the first negative growth since its listing [10][12]. - The company’s core business, sunflower seeds, which accounts for over 60% of revenue, is facing stagnation, with a mere 2.6% growth in 2024 [12][13]. - Increased competition in the sunflower seed market and changing consumer preferences towards healthier snacks have further pressured Qiaqia's traditional product lines [12][13]. Group 3: Strategic Considerations - Qiaqia Food's diversification efforts, including the ice cream venture, reflect a broader strategy to find new growth avenues amid declining core business performance [7][9]. - The company has previously struggled with diversification, as seen in its attempts to enter various snack categories without significant success [7][9]. - The need for effective cold chain logistics and marketing strategies is critical for Qiaqia to succeed in the competitive ice cream market [6][10].

Core Viewpoint - The company reported a steady growth in revenue and net profit for 2024, with a focus on expanding its product offerings and distribution channels, despite facing challenges in profit margins and traditional sales channels [1][2][3][4]. Financial Performance - In 2024, the company's revenue and net profit were 7.131 billion and 849 million yuan, respectively, representing year-on-year increases of 4.79% and 5.82% [1]. - For Q4 2024, revenue and net profit were 2.374 billion and 223 million yuan, showing a year-on-year increase of 1.99% but a decline in net profit by 24.79% [1]. - In Q1 2025, revenue and net profit dropped to 1.571 billion and 77 million yuan, reflecting year-on-year decreases of 13.76% and 67.88% [1]. Product Performance - Key products showed robust growth, with revenue from sunflower seeds, nuts, and other products reaching 4.381 billion, 1.923 billion, and 773 million yuan, respectively, with year-on-year growth rates of 2.60%, 9.74%, and 8.04% [1]. - The company is focusing on establishing its brand in the sunflower seed market and has launched new products like "Da Shou" peanuts, which have seen rapid sales growth [1]. - The high-end sunflower seed product "Kuaizhen" is expanding through new channels such as high-end membership stores and boutique supermarkets [1]. Channel Development - New channels such as volume sales and e-commerce are growing rapidly, while traditional channels are under pressure [2]. - In 2024, revenue from southern, northern, eastern regions, e-commerce, and overseas markets were 2.266 billion, 1.343 billion, 2.121 billion, 779 million, and 569 million yuan, with year-on-year growth rates of 3.88%, -3.25%, 9.47%, 8.86%, and 10.28%, respectively [2]. - The number of distributors decreased by 99 to 1,380, but average distributor income increased by 6% to 4.11 million yuan per distributor [2]. Profitability and Cost Structure - The company's gross margin and net margin improved by 2.02 and 0.12 percentage points to 28.78% and 11.92%, respectively, in 2024 [3]. - In Q4 2024, due to rising raw material prices, the overall cost increased as the company utilized both reserve and newly procured raw materials [3]. - For Q1 2025, gross margin and net margin decreased to 19.47% and 4.93%, with changes in expense ratios reflecting a mixed trend [3]. Investment Outlook - The company is expected to achieve revenues of 7.4 billion, 7.8 billion, and 8.2 billion yuan in 2025-2027, with year-on-year growth rates of 3%, 6%, and 5% [4]. - Net profit forecasts for the same period are 720 million, 850 million, and 920 million yuan, with a projected year-on-year decline of 15% in 2025, followed by increases in subsequent years [4]. - The company aims to enhance business growth quality and maintain a "buy" rating based on its strategic initiatives [4].

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6][17] Core Views - The company is expected to see revenue and net profit growth in 2024, with revenue projected at 7.131 billion yuan (+4.79% YoY) and net profit at 849.48 million yuan (+5.82% YoY) [1] - The company is focusing on expanding its product lines, particularly in the sunflower seed and nut categories, with notable growth in sales from high-end products and new product launches [1][4] - The company is actively exploring new sales channels, including e-commerce and overseas markets, while traditional channels are experiencing slight pressure [2][4] Financial Performance Summary - In 2024, the company reported revenue of 7.131 billion yuan, with a growth rate of +4.79% compared to the previous year [5] - The gross profit margin for 2024 was 28.78%, an increase of 2.02 percentage points YoY, while the net profit margin was 11.92%, up by 0.12 percentage points YoY [3] - The company’s net profit for Q1 2025 is projected to decline significantly to 770 million yuan, a decrease of 67.88% YoY [1] Product and Channel Development - The company is enhancing its product offerings, particularly in the nut category, and is expanding its sales channels to include county-level distributors and new retail formats [4][2] - The company has seen a significant increase in direct sales, with a growth rate of 38% and an increase in the number of terminal outlets to over 490,000 [2][4] Profitability and Cost Management - The company is facing pressure on profit margins due to rising raw material costs, with a gross margin of 19.47% in Q1 2025, down by 10.97 percentage points YoY [3] - The selling expense ratio increased to 10.60%, reflecting higher marketing investments [3]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6][17] Core Views - The company is expected to see revenue and net profit growth in 2024, with revenue projected at 7.131 billion yuan (+4.79% YoY) and net profit at 849.48 million yuan (+5.82% YoY) [1] - The company is focusing on expanding its product lines, particularly in the sunflower seed and nut categories, with notable growth in sales from high-end products and new product launches [1][4] - The company is actively expanding its distribution channels, including new TO-B group purchasing and restaurant partnerships, while also increasing its presence in e-commerce and overseas markets [2][4] Financial Performance - In 2024, the company reported revenue of 7.131 billion yuan, with a growth rate of 4.79%, and a net profit of 849.48 million yuan, reflecting a growth rate of 5.82% [5] - The gross margin for 2024 was 28.78%, an increase of 2.02 percentage points YoY, while the net margin was 11.92%, up 0.12 percentage points YoY [3] - The company’s revenue for Q1 2025 was 1.571 billion yuan, a decrease of 13.76% YoY, and net profit was 770 million yuan, down 67.88% YoY [1] Product and Channel Development - The company is enhancing its product offerings, particularly in the nut category, and is focusing on high-end sunflower seed products through new sales channels [1][4] - The company has seen a significant increase in direct sales, with a growth rate of 38% and an increase in the number of terminal outlets to over 490,000 [2][4] - The company is also expanding its international market presence, particularly in Southeast Asia and Canada [2]

Core Viewpoint - The company, Qiaqia, is actively supporting students in their preparation for the 2025 college entrance examination by providing nutritional assistance and promoting a balanced approach to health and study [1][3]. Group 1: Corporate Social Responsibility - Qiaqia has partnered with Hebei Hengshui High School for the third time to provide nutritional support to students, demonstrating the brand's commitment to social responsibility [3]. - The initiative includes the distribution of nutritious snacks in yellow bags, aimed at helping students perform at their best during exams [1][3]. Group 2: Innovative Activities - In 2023, Qiaqia introduced the "Running Towards the Light" night run event as part of its public welfare activities, aligning with the theme of "Eating and Moving for Health" on China's Student Nutrition Day [3]. - This innovative approach encourages students to maintain physical activity amidst their exam preparations, promoting a balance between nutrition and exercise [3]. Group 3: Nutritional Initiatives - Since 2019, Qiaqia has been involved in student meal programs, with over 20,000 kindergartens and primary and secondary schools in cities like Nanjing, Jinan, and Zhengzhou incorporating Qiaqia's daily nuts into their nutrition plans [5]. - The company collaborates with nutritionists to conduct various educational and "food education" activities, including the "Nut Nutrition Campus Tour" in 2024, which will cover five major cities and ten schools [5]. - Qiaqia is also launching free breakfast programs in remote schools and establishing "Qiaqia Nut Hope Houses" to further support student nutrition and health [5].