在商业环境高度不确定、技术变革持续加速的背景下，如何培养具备复杂决策能力和全球视野的未 来管理者，成为全球商学院共同面对的核心命题。案例教学法正被越来越多商学院视为连接管理理论与 真实商业实践的关键抓手。 在"管理教育与生成式人工智能"这一前沿议题上，韦仕敦大学毅伟商学院院长朱利安·伯金肖 （Julian Birkinshaw）提出，生成式AI对商科教育带来多重威胁，但也恰恰凸显了案例教学法的不可替 代性。案例教学所构建的"结构化社交学习"环境能有效锤炼学生的判断力、批判思维与复杂决策能力。 面对技术冲击，他提出应主动将AI赋能于案例教学全流程。 围绕案例内容本身的质量与生命力，中欧国际工商学院院长（欧方）杜道明（Dominique V. Turpin）结合超过四十年的案例教学与开发经验指出，案例应聚焦真实决策困境，避免成为企业宣传 稿；故事需引人入胜，教学要点宜精不宜多；在写作中应注重基于实地访谈，增强叙述张力与真实感。 杜道明强调，在信息高度透明的时代以及生成式人工智能等新技术带来的挑战，保护案例的"鲜活 性"与"讨论空间" 比以往更为重要。他指出，可通过技术实现案例内容动态更新的可能性，以应对信息 快速 ...

科教兴国，商管兴邦 2025年11月28日，由MBAChina与《经理人》杂志联合主办的 "2025年度中国商学院发展论坛暨教育盛典"在北京成功举办。 来自全国百余所院校的三百余位院校领导、专家学者及相关负责人参加会议。 民生教育集团总裁、中国高等教育学会常务理事 左熠晨 开幕致辞 民生教育集团总裁、中国高等教育学会常务理事左熠晨致辞，代表MBAChina向出席本次会议的领导、专家、企业家及相关负责人表示热烈的欢迎和由衷 的感谢。 他表示，面对科技革命和产业变革的深刻重塑，商科教育应在"变与不变"中把握方向，以权威、前瞻与实践引领行业创新、推动高质量发展。 MBAChina将持续扩大平台开放性，促进产学研深度融通和校企协同创新，加速全球资源与中国实践的深度结合。 《经理人》杂志、经理人传媒总裁 孔婷 《经理人》杂志、经理人传媒总裁孔婷在致辞中表示，新时代的商学教育正面临技术变革和商业逻辑重塑的深刻挑战，真正的价值不在提供标准答案，而 在于培养提出关键问题、引领未知的能力。 她指出，中国商学教育正从借鉴西方走向构建自身体系，其根基在中国实践，其未来在解决真实问题的行动中。同时，她强调"商学+STEM"将成为长期 ...

Core Insights - The forum held on November 27, 2025, focused on how Chinese business education can adapt to current challenges and reform itself [1] - The discussion highlighted the need for business education to evolve from merely teaching established models to fostering critical thinking and problem-definition skills among students [3] Group 1: Changes in Business Education - Business education is facing a shift where traditional management models are becoming less relevant due to rapid changes in industry logic driven by AI [3] - Students express confusion over the applicability of classic management tools in the current business environment, indicating a need for updated curricula that address modern challenges [3] - The focus of business education should be on cultivating the ability to ask the right questions rather than providing standard answers [3] Group 2: Trends in Talent Choices - Recent trends show that many business graduates are opting for sectors like hard technology, rural revitalization, and the silver economy, rather than chasing internet trends [5] - Entrepreneurship competitions among MBA students are increasingly focusing on projects that integrate technology with real-world applications, such as AI in renewable energy [5] Group 3: Defining Chinese Business Education - Chinese business education is transitioning from being a follower of Western models to defining its own unique approach based on a deep understanding of the Chinese market [7] - There is a growing emphasis on addressing local challenges, such as consumer resilience in lower-tier markets and the digital transformation of traditional industries [7] Group 4: Real-World Applications - Success stories from recent graduates illustrate the practical impact of business education, such as a student who improved the income of tea farmers through systematic thinking and digital solutions [8] - These narratives reinforce the idea that the future of Chinese business education lies in solving real-world problems and addressing local needs [8]

Core Viewpoint - The article discusses the launch of Hundun Deep Innovation (HDDI) at the 2025 Yunqi Conference, highlighting its potential to redefine strategic consulting through AI technology, offering significant improvements in efficiency, cost, and service delivery [2][5][39]. Group 1: Introduction of HDDI - HDDI is positioned as a strategic consulting AI agent that aims to enhance decision-making processes for businesses [5][7]. - The product was showcased at the Yunqi Conference, attracting attention from industry leaders and decision-makers [5][7]. Group 2: Breakthroughs in Strategic Consulting - HDDI aims to achieve five revolutionary breakthroughs in the strategic consulting industry: 1. Intelligent Revolution: AI surpasses individual expert analysis capabilities [8]. 2. Data Revolution: Integration of a decade's worth of case studies and authoritative industry data [8]. 3. Speed Revolution: Completing traditional consulting tasks in 15 minutes instead of 4-8 weeks [8]. 4. Cost Revolution: Offering million-level consulting services at a thousand-level price [8]. 5. Service Revolution: Transitioning from project-based to subscription-based services [8]. Group 3: Limitations of Traditional Consulting - Traditional consulting faces three structural limitations: 1. Coverage Limitation: High costs restrict access to top-tier consulting for over 99% of small and medium enterprises [12]. 2. Timeliness Limitation: Traditional consulting often cannot keep pace with the rapid changes in the business environment [13]. 3. Update Limitation: Consulting services are typically one-off engagements, lacking ongoing support [14]. - These limitations create a "triple constraint" of scalability, personalization, and professionalism [15]. Group 4: Development of HDDI - The inception of HDDI involved a self-analysis of the company's own strategic direction, leading to a shift from an "education company" to a "consulting + education" model [18][20]. - The company established dual AI teams focused on research and product implementation, adopting an agile iteration mechanism for rapid feedback and adjustments [21][22]. Group 5: Competitive Advantages of HDDI - HDDI's competitive edge lies in its unique analytical framework and high-quality data assets, built on a decade of practical experience [26]. - The AI-native architecture of HDDI emphasizes understanding over mere connection, allowing for more nuanced user interactions [27]. - A deep understanding of business pain points and a feedback loop for continuous improvement further enhance HDDI's capabilities [28]. Group 6: User Experience and Applications - Early users of HDDI include startups, growing tech companies, and traditional enterprises, all seeking affordable professional insights [30]. - Users report that HDDI helps them ask the right questions and enhances their strategic thinking processes [30][31]. - HDDI is also being utilized for team consensus building, investment decision support, and strategic training [31][33]. Group 7: Future of Consulting - The article posits that as AI consulting becomes the norm, the role of human consultants will evolve from information processors to value assessors [37]. - The goal is to create a comprehensive business empowerment loop that integrates knowledge input, capability training, and practical decision-making [38].

Core Insights - The event celebrated the 30th anniversary of the China Europe International Business School (CEIBS) EMBA program and the 20th anniversary of the Shenzhen EMBA class, attracting over 50 potential applicants [1][9] - CEIBS EMBA is recognized for its top global ranking, exceptional faculty, and prestigious AACSB and EQUIS accreditations, showcasing the advantages of a leading business school education [1][9] - The event featured a lecture by Professor Cheng Lin on the importance of information disclosure quality, highlighting the risks of information asymmetry and market failure [5][9] Group 1 - The CEIBS EMBA program has evolved since its inception in 1995, now boasting over 15,000 alumni and a global alumni network, making it one of the most influential EMBA programs in China [3][9] - The program aims to cultivate world-class entrepreneurs and has expanded its focus from domestic management education to a global perspective [3][9] - The admissions team provided detailed insights into the course structure, selection criteria, and application process for prospective students [3] Group 2 - Professor Cheng Lin's presentation emphasized the critical role of information in economic activities and discussed common manipulation techniques in corporate information disclosure, using cases like Enron and Luckin Coffee [5][9] - He introduced an analytical tool based on the Benford's Law to help managers screen financial data for potential fraud risks, underscoring the necessity of reliable information disclosure mechanisms for market health [5] - The quality of information disclosure is vital for upgrading corporate strategies and overcoming growth bottlenecks, particularly for rapidly growing companies [5] Group 3 - Student ambassador Xia Cuiwu shared his personal journey of growth through the CEIBS EMBA program, emphasizing the importance of breaking cognitive boundaries and expanding business perspectives through interactions with diverse peers [7][9] - He encouraged attendees to take action towards self-improvement, likening the pursuit of education to planting a tree, with the best time to start being ten years ago, and the second-best time being now [7] - The event aimed to provide potential applicants with a firsthand experience of the EMBA classroom environment and foster interaction between CEIBS and prospective students [9]

Core Viewpoint - Shanghai Jiao Tong University's Antai College of Economics and Management celebrates its 40th anniversary, highlighting its commitment to national development and excellence in education, research, and international collaboration, aiming to become a world-class business school rooted in China [1]. Historical Development - The college's history dates back to 1901 with the establishment of the economics program at Nanyang Public School, evolving through various phases including the founding of the Management College in 1931 and its re-establishment in 1984 [2][3][4]. - The college has adapted to national educational needs, maintaining its management discipline despite institutional changes, and has produced notable alumni and faculty throughout its history [3][4]. Educational Achievements - The college has developed a comprehensive talent cultivation system, offering various programs including undergraduate, master's, and executive education, with a focus on practical application and innovation [10]. - It has consistently ranked among the top business schools in China, with its MBA and EMBA programs recognized in international rankings [10]. Faculty Development - The college emphasizes building a high-level faculty team, with over 97% of full-time teachers holding doctoral degrees and many recognized in national talent programs [12]. - Continuous support and development for young faculty members are prioritized to enhance the teaching and research environment [12]. Academic Structure - The college has established a robust academic framework, focusing on key disciplines such as Business Administration, Management Science, and Applied Economics, with several programs recognized as national-level first-class [13]. - It has achieved high ratings in various academic assessments, maintaining a strong position in both domestic and international rankings [13]. Research Contributions - The college actively engages in research aligned with national strategic needs, establishing several research institutes and contributing to significant projects in areas like logistics, digital management, and sustainable development [14]. - It has produced impactful research outcomes and policy recommendations, contributing to national and regional development [15]. International Collaboration - The college has built extensive international partnerships, hosting global forums and establishing programs that enhance cross-border educational exchanges [16]. - It has pioneered initiatives such as the first English online learning platform developed by a Chinese university, promoting international understanding of Chinese business practices [16]. Future Directions - The college aims to align with national modernization efforts and Shanghai's strategic development, focusing on high-quality talent cultivation and innovative research [20][21]. - It seeks to enhance its role in decision-making and policy consultation, contributing to economic and social development through its expertise [15][24].

Core Insights - The sixth International Business School Speech Challenge in North China was successfully held at Nankai University, attracting 39 elite students from 13 business schools to compete under the theme "Tell Your Story" [1][6][55] - The event has expanded its influence, covering nearly 60% of MBA schools in North China for two consecutive years, and aims to enhance students' career development through competitive platforms [6][55] Group 1: Event Overview - The competition featured participants from various institutions, including first-time entrants from Jinan University, Taiyuan University of Technology, and Ocean University of China [6] - The event serves as a significant platform for students to showcase their speaking skills, which are essential for career advancement and personal branding [6][55] Group 2: Judging and Awards - A panel of esteemed judges, including media professionals and academic leaders, evaluated participants based on content depth, logical structure, language expression, stage presence, and response ability [41] - Winners included Shilin and Ziqi Liu from Nankai University, who secured the first prize, while teams from Nankai University, Shandong University, and Taiyuan University of Technology won the top three team awards [41][43][47] Group 3: Participant Experience - Contestants shared personal stories related to career transitions, technological entrepreneurship, and sustainable practices, blending emotional narratives with professional insights [31] - An innovative "audience speaking" segment allowed non-participating students to introduce themselves, promoting inclusivity and engagement within the educational practice [35][39] Group 4: Future Aspirations - The International Business School Speech Challenge aims to continue empowering business school students, fostering leadership qualities and a sense of social responsibility in a complex global environment [55]

Group 1 - The core event was the launch of the "Elite Entrepreneur Cultivation Program (Phase V)" and the establishment of the Huashang Technology Business School, aimed at fostering innovative talent in the context of increasing global technological competition [1][3][20] - The Huashang Technology Investment Group aims to create a world-class service platform for small and medium-sized technology enterprises by integrating resources from education, technology incubation, and venture capital [3][4] - The program focuses on cultivating "five understandings" talents—understanding technology, industry, market, capital, and management—to address common challenges faced by enterprises [3][15] Group 2 - The Huashang Technology Business School has established a strategic positioning as an accelerator for specialized and innovative enterprises and a cradle for listed companies, with a unique "North Star" cultivation model [4][20] - Over the past 20 years, the Huashang Technology Investment Group has successfully trained over 60,000 entrepreneurs, including nearly 10,000 high-tech entrepreneurs and over 200 listed company entrepreneurs [4][20] - The newly launched Optics Valley Listing Accelerator project has attracted 81 technology companies and 23 specialized and innovative enterprises [4][20] Group 3 - The school has planned nine service centers covering the entire lifecycle of enterprise development, including market expansion, technology finance, talent cultivation, and risk management [7][9] - The service model combines high-end training, benchmarking visits, high-level exchanges, and capital support to provide comprehensive solutions for technology enterprises [9][11] - The establishment of the nine service centers marks the official launch of a comprehensive service system integrating government, industry, academia, finance, and application [11][20] Group 4 - Key speakers at the event emphasized the importance of data insight and the need for entrepreneurs to adapt to the changing landscape of technology and management [13][15] - The discussions highlighted the challenges faced by technology enterprises, particularly the disconnect between management capabilities and technological innovation [15][20] - The event concluded with a call for entrepreneurs to embrace innovation and collaboration to overcome industry challenges and drive high-quality development [20][21]

Core Insights - The company reported a revenue of 783 million yuan in 2024, representing a year-on-year increase of 16.54%, and a net profit attributable to shareholders of 269 million yuan, up 22.39% year-on-year [1] - The growth in revenue is driven by a successful large customer strategy, enhanced brand influence, and effective talent development [1] - The company implemented the "236 Project" to build a world-class business education platform, achieving significant operational results [2] Revenue and Profit Analysis - Revenue breakdown: management training revenue was 633 million yuan (up 6.31% year-on-year), management consulting revenue was 146 million yuan (up 97.38% year-on-year), and book sales reached 3.05 million yuan (up 47.07% year-on-year) [1] - The net profit attributable to shareholders was 269 million yuan, with a non-recurring net profit of 241 million yuan, primarily due to the increase in revenue [1] Strategic Initiatives - The "236 Project" includes two major initiatives: platform construction and high-quality development, resulting in over 1,200 new customers and 295 new large customers in 2024 [2] - The company achieved a net promoter score of 76.9%, significantly above the industry average, indicating strong customer satisfaction and loyalty [2] - Digital technologies were leveraged for precise marketing and streamlined business processes, enhancing operational efficiency [2] Shareholder Returns - The company plans to distribute a total cash dividend of 267 million yuan (including tax), which accounts for 99.47% of the net profit attributable to shareholders for 2024 [3] - As of December 31, 2024, the company had ample liquidity with total cash and trading financial assets amounting to 1.93 billion yuan, representing 86.47% of total assets [3] Future Outlook - The company is expected to achieve net profits of 301 million yuan, 335 million yuan, and 362 million yuan in 2025, 2026, and 2027, respectively, with corresponding price-to-earnings ratios of 15.4, 13.9, and 12.8 [3]